0
ay Pr ep:           H olid                   cie nce            Th eS                   and ing              o fL         ...
$25!                             $25#landingpagescience                                   trada.com
Landing Page Science Groupie        Anna Sawyer                         ...and the stars of the show...                   ...
Genius Landing Page      Genius Landing PageScientist Oli Gardner   Scientist Rick Perreault                              ...
Landing pages. What are they         good for?                       Email                      marketing      PPC        ...
The cardinal sin of landing         pages?                              trada.com
Driving traffic to thehomepage! Oh the horror!!!                             trada.com
Have a targeted                        landing pageHow do you avoid  that epic fail?   that has Toy Story Lego            ...
No but seriously,do I need landing  pages for myholiday campaign?                    trada.com
Case study!Campaign monitor got a 129% lift by going fromsending traffic from their      homepage...                  trada...
...to a product-specific    landing page!                 trada.com
OK, here we go with theFive ScientificLanding Page TipsforIncreasing Holiday Conversions
1. Message   Match     trada.com
(not so good)                trada.com
(ok, we guess)                 trada.com
(nicely done!)                 trada.com
(not great)              trada.com
(totally lame!)                  trada.com
(huzzah! nice!)                  trada.com
2. Always     be   Testing   trada.com
Testing  Tips          trada.com
Testing  Tips    Start early to get           feedback early                               trada.com
Testing  Tips     Run a 5-second          test to check for           message clarity                              trada.com
Test the offer:Testing    which has the          most psychological  Tips        triggers?            (science!!!)        ...
Testing          Ask your  Tips    customers! Gather            feedback at the                 point of           convers...
trada.com
Create a3. sense of  Urgency!    trada.com
You guys, this is so meta.                             trada.com
Unbounce: practicing what they preach!                       trada.com
4. Trust  Indicators           trada.com
Paint a picture for yourcustomer. How can theypay? Is there a guarantee?                             trada.com
This is so meta.                   trada.com
(Rick has one.) Rick, tell us why you bought the  Slap Chop. Is it because you gotto see it in action?                    ...
5. One  Heckuva    CTA     trada.com
1. Attract people to yourOK, two things to              CTA. focus on here.                        2. Get people to       ...
Conversion-      Whitespace!centered design:                                 trada.com
Conversion-      Contrastcentered design:                    Color                              trada.com
Conversion-      Eye directioncentered design:                                   trada.com
Conversion-      Encapsulationcentered design:                                   trada.com
Conversion-      Explicit directional cuescentered design:                                         trada.com
Get people to    click!                Submit is bad.                                 trada.com
Get people to    click!                Repeat the offer!                                    trada.com
Get people to    click!                Include trust statements.                                      trada.com
Get people to    click!                trada.com
Bonus         Tip!!!        !!!            trada.com
6. Post   ConversionStrategies      trada.com
Get another sale    Coupon code - 50% offwhile the lead is      next purchase     warm!                                   ...
Get another sale    Sign up for offers or awhile the lead is         newsletter     warm!                                 ...
Get another sale    Social: follow us for morewhile the lead is        offers and deals     warm!                         ...
Holiday Prep: Here Comes the FloodPart 4      With Matt Hessler from Trada            Tuesday, October 25, 12:15 PM EST  W...
THURSDAY, OCT 6, 12:15PM EASTERN                   Crowd and Community                Management for SMB MarketersGame mec...
THURSDAY, OCT 13, 12:15PM EASTERN                    Crowdsourcing Content and                    Distributing Across Chan...
THURSDAY, OCT 20, 12:15PM EASTERN                        Right Brains On Demand:                          Crowdsourcing Vi...
What’s the deal with                       ???
You can build gorgeous, conversion-optimized landing pages...
Without the help of a designer or a    developer.(there’s a MacBook air in there)
Here’s where we take two minutes to tell you that you can use Trada to manage allyour PPC and drive traffic toyour beautifu...
Trada has a large, global crowd of certifiedpaid search experts who do SEM for you.                                        ...
Multiple experts workon your campaign at   the same time.       You get: Diversity of thinkingConstant optimizationMultipl...
and they already know how torun successful search campaigns!                                   trada.com
It’s pay-for-performance.         There are NO fees:no startup fees, no management fees.   You can get started right away....
@oligardner                         @rickperreault              Time for questions!For more information or to schedule a d...
Holiday Prep: The Essential Science of Landing Pages
Holiday Prep: The Essential Science of Landing Pages
Holiday Prep: The Essential Science of Landing Pages
Holiday Prep: The Essential Science of Landing Pages
Holiday Prep: The Essential Science of Landing Pages
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Holiday Prep: The Essential Science of Landing Pages

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A huge percent of potential holiday sales are lost due to landing page mistakes. What happens when a customer reaches your site?

In this webinar, landing page scientists Rick Perreault and Oli Gardner from Unbounce will show you how to maximize sales this holiday season with landing pages that are designed for conversion. Think you don't have time to overhaul your site? They'll show you how simple changes can double your sales.

Boosting your AdWords quality score with improved message match
How/what/when and where to be testing
Creating a sense of urgency to compel people to buy now!
Using trust factors to boost conversions
Using the right Call-to-Action

Check out Trada Reviews here: http://www.trada.com/trada-reviews/

Published in: Education, Technology, Design
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Transcript of "Holiday Prep: The Essential Science of Landing Pages"

  1. 1. ay Pr ep: H olid cie nce Th eS and ing o fL Pa ges#landingpagescience trada.com
  2. 2. $25! $25#landingpagescience trada.com
  3. 3. Landing Page Science Groupie Anna Sawyer ...and the stars of the show... trada.com
  4. 4. Genius Landing Page Genius Landing PageScientist Oli Gardner Scientist Rick Perreault trada.com
  5. 5. Landing pages. What are they good for? Email marketing PPC Social media Display trada.com
  6. 6. The cardinal sin of landing pages? trada.com
  7. 7. Driving traffic to thehomepage! Oh the horror!!! trada.com
  8. 8. Have a targeted landing pageHow do you avoid that epic fail? that has Toy Story Lego and nothing else. trada.com
  9. 9. No but seriously,do I need landing pages for myholiday campaign? trada.com
  10. 10. Case study!Campaign monitor got a 129% lift by going fromsending traffic from their homepage... trada.com
  11. 11. ...to a product-specific landing page! trada.com
  12. 12. OK, here we go with theFive ScientificLanding Page TipsforIncreasing Holiday Conversions
  13. 13. 1. Message Match trada.com
  14. 14. (not so good) trada.com
  15. 15. (ok, we guess) trada.com
  16. 16. (nicely done!) trada.com
  17. 17. (not great) trada.com
  18. 18. (totally lame!) trada.com
  19. 19. (huzzah! nice!) trada.com
  20. 20. 2. Always be Testing trada.com
  21. 21. Testing Tips trada.com
  22. 22. Testing Tips Start early to get feedback early trada.com
  23. 23. Testing Tips Run a 5-second test to check for message clarity trada.com
  24. 24. Test the offer:Testing which has the most psychological Tips triggers? (science!!!) trada.com
  25. 25. Testing Ask your Tips customers! Gather feedback at the point of conversion using live chat and survey widgets. trada.com
  26. 26. trada.com
  27. 27. Create a3. sense of Urgency! trada.com
  28. 28. You guys, this is so meta. trada.com
  29. 29. Unbounce: practicing what they preach! trada.com
  30. 30. 4. Trust Indicators trada.com
  31. 31. Paint a picture for yourcustomer. How can theypay? Is there a guarantee? trada.com
  32. 32. This is so meta. trada.com
  33. 33. (Rick has one.) Rick, tell us why you bought the Slap Chop. Is it because you gotto see it in action? trada.com
  34. 34. 5. One Heckuva CTA trada.com
  35. 35. 1. Attract people to yourOK, two things to CTA. focus on here. 2. Get people to click on it! trada.com
  36. 36. Conversion- Whitespace!centered design: trada.com
  37. 37. Conversion- Contrastcentered design: Color trada.com
  38. 38. Conversion- Eye directioncentered design: trada.com
  39. 39. Conversion- Encapsulationcentered design: trada.com
  40. 40. Conversion- Explicit directional cuescentered design: trada.com
  41. 41. Get people to click! Submit is bad. trada.com
  42. 42. Get people to click! Repeat the offer! trada.com
  43. 43. Get people to click! Include trust statements. trada.com
  44. 44. Get people to click! trada.com
  45. 45. Bonus Tip!!! !!! trada.com
  46. 46. 6. Post ConversionStrategies trada.com
  47. 47. Get another sale Coupon code - 50% offwhile the lead is next purchase warm! trada.com
  48. 48. Get another sale Sign up for offers or awhile the lead is newsletter warm! trada.com
  49. 49. Get another sale Social: follow us for morewhile the lead is offers and deals warm! trada.com
  50. 50. Holiday Prep: Here Comes the FloodPart 4 With Matt Hessler from Trada Tuesday, October 25, 12:15 PM EST Would you like to be signed up for our ongoing webinar series, which includes the holiday prep series? Just chat: “sign me up”! trada.com
  51. 51. THURSDAY, OCT 6, 12:15PM EASTERN Crowd and Community Management for SMB MarketersGame mechanics wizards BigDoor will share insight into crowd incentive and communitymanagement, as well as practical steps SMB marketers can take to manage a crowd of virtualworkers to perform to their goals. Trada CEO Niel Robertson, who authored the crowdsourcingtheory ‘Crowd Mechanics’, will discuss specific elements necessary to managing a crowd of expertsto meet both individual and group goals. Bryan Estes, Director of Biz Dev BigDoor.com Niel Robertson CEO, Trada
  52. 52. THURSDAY, OCT 13, 12:15PM EASTERN Crowdsourcing Content and Distributing Across ChannelsSMBs and larger companies struggle with creating enough/the right content, and with managing andamplifying it across channels. Crowdsourcing content engine Serv.io and on-demand microtaskfirm CrowdFlower will share strategies for managing crowd-created content, maximizing ROI,and how to amplify your content to get the most value. Mark Chatow Lukas Biewald, VP of Marketing Chairman/Co-founder, Servio.com CrowdFlower.com
  53. 53. THURSDAY, OCT 20, 12:15PM EASTERN Right Brains On Demand: Crowdsourcing VideoPutting together effective web videos to market brands and products is a challenge for SMBmarketing teams - but the payoff is huge. Genius Rocket and Wooshii have both applied thecrowdsourcing approach to video content creation: offering accessible, manageable video to SMBs.Theyll weigh in on which companies should have a marketing video strategy, what type of contentgets results, and how to successfully use crowdsourcing to get what you want out of videomarketing - without the crippling cost of a creative agency or in-house video team. Fergus Dyer-Smith Peter LaMotte, Co-Founder, CEO President, Wooshii.com GeniusRocket.com Anna Sawyer, Marketing Manager, Trada.com
  54. 54. What’s the deal with ???
  55. 55. You can build gorgeous, conversion-optimized landing pages...
  56. 56. Without the help of a designer or a developer.(there’s a MacBook air in there)
  57. 57. Here’s where we take two minutes to tell you that you can use Trada to manage allyour PPC and drive traffic toyour beautiful landing pages...... and it doesn’t cost any more than if you were to do search marketing yourself. trada.com
  58. 58. Trada has a large, global crowd of certifiedpaid search experts who do SEM for you. trada.com
  59. 59. Multiple experts workon your campaign at the same time. You get: Diversity of thinkingConstant optimizationMultiple ad networks trada.com
  60. 60. and they already know how torun successful search campaigns! trada.com
  61. 61. It’s pay-for-performance. There are NO fees:no startup fees, no management fees. You can get started right away. trada.com
  62. 62. @oligardner @rickperreault Time for questions!For more information or to schedule a demo, email dranda@trada.com trada.com
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