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PPC FUNDAMENTALS by an EXPERIENCED EXPERT
Pay Per Click Advertising
   Keyword                Ad              Maximum Bid    Max. CPC $0.89 [Running Shoes]
If I Bid more, I Show Up Higher & Get More Clicks! 
Let the Battle Begin…
And the Winner is…
But Wait…You too Can Win!
Why PPC is so Great… I Want to Buy Running Shoes!!!!!!!!!
SEO vs. PPC PPC Pay each time a customer clicks on your Ad SEO Free / Organic Listing
PPC can be Costly if done Incorrectly!
But when it’s Done Right…
Benefits of PPC Ads Up & Running Instantly Pause or Delete Your Ads Immediately Adjust Your Ad Position with Higher or Lower Bids Target Customers to Landing Page of Your Choice Customize Your Ads based on Your Products and Offers Higher Conversion Rates
To Summarize… Main Benefits: Speed & Degree of Control
Should I do SEO or PPC? Number 1 in PPC Number 1 & 2 in SEO
PPC Strategies
PPC Strategies Landing Page: Organized & Functional Website Nice Product Page / Nice Pictures Good Description of Service Customer Reviews 800 Number Competitive Prices
PPC Strategies Keywords & Ads Continuity  Mens Nike Running Shoes
Blue Nike Running Shoes
PPC Strategies Continuous Optimization & Testing Test Different Ads Test Different Keywords Test Different Landing Pages TEST TEST TEST TEST TEST TEST TEST
Testing Ads Ad 1 Ad 2 Vs. ,[object Object]
Then Re-Test ,[object Object]
Keywords - Broad vs. Phrase vs. Exact
Keyword – Exact Match
Keyword – Phrase Match
Keyword – Broad Match
Keywords - Broad vs. Phrase vs. Exact
Does PPC Work for Every Business?
Let’s See what My Competitors are Doing?
Should I do it Myself or Hire a PPC Company?
HIRE
		For More Information, Please Visit: www.LADSolutions.com

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PPC Fundamentals

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