Crowdsourcing Content and Distributing Across Channels


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Crowdsourcing Content and Distributing Across Channels

  1. 1. TRADA PRESENTS The Marketing Department of the Future: Crowdsourcing Content and Distributing Across ChannelsWednesday, October 12, 2011
  2. 2. $25 #SMBCrowdsourcing trada.comWednesday, October 12, 2011
  3. 3. Mark Chatow VP of Marketing, Servio @markchatow Mark was a founder and VP Sales & Marketing at Roundhouse, Inc. a consumer electronics accessories company he took from a start-up to #25 on the Inc. 500, with more than $60 million in revenue when it was sold. He has been a speaker at venues including Content Marketing World, SES SF, Inc. 500 Conferences, and USC’s Marshall School of Business. Mark earned a B.A. degree from San Diego State University, Magna Cum Laude, and a J.D. from the University of Southern California. He enjoys taking calculated risks, and took first place in a $50,000 “winner-takes-all” blackjack tournament at the Hard Rock Las Vegas.Mark Chatow: @markchatow Tatiana Josephy: @tatianajosephy trada.comWednesday, October 12, 2011
  4. 4. Tatiana Josephy Product Manager, Crowdflower @tatianajosephy Tatiana Josephy is the Product Manager at CrowdFlower, a crowdsourcing Internet company that breaks large digital projects into small tasks and distributes them to workers around the world. After graduating from Princeton in 2007, Tatiana honed her online marketing skills as the Senior Marketing Manager at Since joining CrowdFlower, she has managed the execution of of high quality content generation jobs across an elastic labor force of over 1 million workers!Mark Chatow: @markchatow Tatiana Josephy: @tatianajosephyWednesday, October 12, 2011
  5. 5. You’re a marketer.Wednesday, October 12, 2011
  6. 6. You need a content strategy that is scalable and affordable, and that considers the realities of search and engagement trends.Wednesday, October 12, 2011
  7. 7. You need content that is engaging, shareable, and unique.Wednesday, October 12, 2011
  8. 8. But you’re a small team, so how can you accomplish this?Wednesday, October 12, 2011
  9. 9. Definition of terms: Crowdsourcing: the process of handing tasks traditionally performed by one person to a crowd of peopleMark Chatow: @markchatow Tatiana Josephy: @tatianajosephyWednesday, October 12, 2011
  10. 10. Lower cost Wide range of talent Diversity of Fast thinking results Simplified hiringWednesday, October 12, 2011
  11. 11. As an SMB marketer, what kind of content do I need?Mark Chatow: @markchatow Tatiana Josephy: @tatianajosephyWednesday, October 12, 2011
  12. 12. How can I communicate with the workers to get the best results?Mark Chatow: @markchatow Tatiana Josephy: @tatianajosephyWednesday, October 12, 2011
  13. 13. How do I keep the voice consistent?Mark Chatow: @markchatow Tatiana Josephy: @tatianajosephyWednesday, October 12, 2011
  14. 14. How much does it cost, compared to hiring in-house?Mark Chatow: @markchatow Tatiana Josephy: @tatianajosephyWednesday, October 12, 2011
  15. 15. How can I guarantee that it doesn’t just create more work for me (i.e. editing after work is delivered)?Mark Chatow: @markchatow Tatiana Josephy: @tatianajosephyWednesday, October 12, 2011
  16. 16. What can I do with my content now that it’s created, to get the most out of my investment?Mark Chatow: @markchatow Tatiana Josephy: @tatianajosephyWednesday, October 12, 2011
  17. 17. THURSDAY, OCT 20, 12:15PM EASTERN Right Brains On Demand: Crowdsourcing Video Putting together effective web videos to market brands and products is a challenge for SMB marketing teams - but the payoff is huge. Genius Rocket and Wooshii have both applied the crowdsourcing approach to video content creation: offering accessible, manageable video to SMBs. Theyll weigh in on which companies should have a marketing video strategy, what type of content gets results, and how to successfully use crowdsourcing to get what you want out of video marketing - without the crippling cost of a creative agency or in-house video team. Fergus Dyer-Smith Peter LaMotte, Co-Founder, CEO President, Anna Sawyer, Marketing Manager, Trada.comWednesday, October 12, 2011
  18. 18. Wednesday, October 12, 2011
  19. 19. QUESTIONS! Want more info? Mark Chatow Tatiana Josephy Product Manager, VP of Marketing Crowdflower ServioMark Chatow: @markchatow Tatiana Josephy: @tatianajosephyWednesday, October 12, 2011