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Using Coupons to Catapult Your PPC Strategy

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Trada
Trada

A look into using coupons as part of your paid search strategy. Check out Trada Reviews here: http://www.trada.com/trada-reviews/

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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hashtag is #CouponsinPPC
Elaine Ellis Trada Social Media/Marketing Manager http://www.trada.com Matt Hessler Trada Account Director http://www.trada.com Hashtag is #CouponsinPPC
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Over the last two consecutive years (2009, 2010), e-Commerce has grown 11 % compared to only 2-2.5% for US retail overall . ,[object Object],[object Object],[object Object],[object Object],[object Object]
Google Shopping results show top online merchants.
Google Shopping also incorporates local vendors that stock your searched for product.
Coupons leverage the #1 reason shoppers come online (deal shopping) with the offline shopping experience they’re familiar with. ,[object Object],[object Object],[object Object],[object Object]
 
 
 
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[object Object],[object Object],[object Object],- CTR 1.17% - CTR 8.04%
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],** Inmar Comprehensive Coupon Report
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
Trada is the first (only) paid-search marketplace where agencies and direct advertisers can leverage the expertise of hundreds of skilled PPC experts, who work collaboratively and competitively to build and optimize sophisticated PPC campaigns. Everyone works on a pay-for-performance system earning money by generating low-cost clicks and conversions for advertisers.
-Earn money risk free, working when you want and where you want. -You don’t have to find or manage your own clients. -Choose the types of campaigns you want to work on. -Join a community of PPC experts.
Matt Hessler Director of Account Management [email_address] Elaine Ellis Marketing Manager [email_address] www.trada.com www.trada.com/blog www.twitter.com/trada

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Using Coupons to Catapult Your PPC Strategy

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  • 3. Elaine Ellis Trada Social Media/Marketing Manager http://www.trada.com Matt Hessler Trada Account Director http://www.trada.com Hashtag is #CouponsinPPC
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  • 6. Google Shopping results show top online merchants.
  • 7. Google Shopping also incorporates local vendors that stock your searched for product.
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  • 20. Trada is the first (only) paid-search marketplace where agencies and direct advertisers can leverage the expertise of hundreds of skilled PPC experts, who work collaboratively and competitively to build and optimize sophisticated PPC campaigns. Everyone works on a pay-for-performance system earning money by generating low-cost clicks and conversions for advertisers.
  • 21. -Earn money risk free, working when you want and where you want. -You don’t have to find or manage your own clients. -Choose the types of campaigns you want to work on. -Join a community of PPC experts.
  • 22. Matt Hessler Director of Account Management [email_address] Elaine Ellis Marketing Manager [email_address] www.trada.com www.trada.com/blog www.twitter.com/trada

Editor's Notes

  1. Source for your numbers?
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  4. Let’s talk thru this slide
  5. 3.3 Billion Coupons were redeemed up 27% since 2008. Should this be 3.3 Billion Coupons were redeemed in 2009, up 27% from 2008.
  6. Source for your numbers?
  7. Source for your numbers?
  8. Source for your numbers?
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