Psychology of Landing Pages Trada
Paid Search

Blueprint of a Tweet
#LANDINGPAGEPSYCH

Meet Your Landing Page Psychologists
Brandon Hess Elaine Ellis Account Manager Marketing Manager

HEADLINE IMAGE CLIENT CALL TO
ACTION LOGOS VALUE PROPOSITION TESTIMONIAL Blueprint of a Landing Page

Credibilit
Value
y
Urgency Trust

URGENCY

URGENCY Limited Free Time Shipping
Offers Limited Countdowns Quantities

Urgency

Urgency

VALUE

Value Free Discounts/ Content Savings
Free Free Trials Consultation

Value

Value

CREDIBILITY

CREDIBILITY Social Testimonials Proof Client
Logos Awards

Credibilit
y

Value
Credibility

TRUST

Trust Memberships Verification Media Logos
Design

Trust
Trust
Credibility

PSYCHOLOGY
OF COLOR

Photo Courtesy of KissMetrics

More Psych 101

The Psychology of Time Photo
Courtesy of KissMetrics

PSYCHOLOGY OF WRITING You benefit
NOT: People can benefit You’ll have teeth that are three shades whiter NOT: Crest Whitestrips can increase teeth three shades whiter

Landing Pages
That Need Help

Landing Page Solutions

Here’s where we take two
minutes to tell you that Trada can run your SEM campaign for you and optimize for Quality Score... ... and it doesn’t cost any more than if you were to do search marketing yourself. trada.com

Trada has a large, global
crowd of certified paid search experts who do SEM for you. trada.com

Multiple experts work on your
campaign at the same time. You get: Diversity of thinking Constant optimization Multiple ad networks trada.com

and they already know how
to maintain Quality Score! trada.com

Time for questions! For more
information or to schedule a demo, email elaine@trada.com trada.com