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How to Own Your Sales Funnel

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A look at the sales funnel and what marketing channels are appropriate at what stage.

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How to Own Your Sales Funnel

  1. 1. Owning Your SalesFunnelTrada
  2. 2. #PPCSalesFunnel
  3. 3. People Who Marketing Elaine Ellis Brandon Hess Marketing Manager Account Manager
  4. 4. Awareness Awareness Education EvaluationCommitment Referral
  5. 5. AwarenessAwareness
  6. 6. Ads Email PPC Events Direct MailOutbound Marketing
  7. 7. Blog SEO Social Content MediaInbound Marketing
  8. 8. PR SEO PPC Email Ebooks ReferencesBlog Twitter Case Studies
  9. 9. Ebooks References BlogPPC
  10. 10. Awareness AwarenessSEO PPC Advertising SocialPR Media
  11. 11. EducationEducation
  12. 12. Awareness Evaluation Education Awareness Blog Email PPC SocialEbooks Media
  13. 13. ImageCourtesy of Eloqua
  14. 14. Blog
  15. 15. Education
  16. 16. Email
  17. 17. Email
  18. 18. EvaluationEvaluation
  19. 19. Awareness Evaluation Education Awareness Offers References SocialTestimonials Proof
  20. 20. Testimonials
  21. 21. Offer
  22. 22. DemosDemos
  23. 23. SocialProof
  24. 24. Offer
  25. 25. CommitmentCommitment
  26. 26. Awareness Evaluation Education Commitment AwarenessTutorials References Second Close RewardsMarketing
  27. 27. Retargeting
  28. 28. Rewards
  29. 29. ReferralReferral
  30. 30. Awareness Evaluation Education Referral Awareness Social Email MediaRewardsProgram
  31. 31. Here’s where we take twominutes to tell you that Tradacan run your SEM campaign for you...... and it doesn’t cost any more than if you were to do search marketing yourself. trada.com
  32. 32. Trada has a large, global crowd of certifiedpaid search experts who do SEM for you. trada.com
  33. 33. Multiple experts workon your campaign at the same time. You get: Diversity of thinkingConstant optimizationMultiple ad networks trada.com
  34. 34. Time for questions!For more information or to schedule a demo, email elaine@trada.com trada.com

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