The Automotive Dealer Management (ADM) program sets out to achieve this simple objective - balancing the elegance of high level education with ‘street-wise’ operational experience – balancing vehicle sales with fixed operations – balancing profitability with asset management – balancing customer demands with OEM demands - balancing the art of the game with science and balancing investment in capital resources with investment in the people resource. At last we have the makings of a high level, intensive Dealer Principal ‘apprenticeship’ program, where learners can thrive on the successes and lessons from some of the world’s most highly experienced and professional operators, academics and consultants.

1. AUTOMOTIVE DEALER MANAGEMENT PROGRAM AUTOMOTIVE DEALER MANAGEMENT PROGRAM
01 OVERVIEW 02 PROGRAM OBJECTIVES
Sewells Group
275 Canterbury Road
Canterbury VIC 3126
Ph: +61 (0) 3 8809 2790
AUTOMOTIVE DEALER
info@sewellsgroup.com
www.sewellsgroup.com
MANAGEMENT PROGRAM
Disclaimer: The information in this brochure is correct at the time of production.
Sewells reserves the right to make changes at its sole discretion.
© 2010 Sewells Group

2. AUTOMOTIVE DEALER MANAGEMENT PROGRAM AUTOMOTIVE DEALER MANAGEMENT PROGRAM
01 OVERVIEW
02 PROGRAM OBJECTIVES PRODUCT & SERVICE FRAMEWORK
03 THE PROGRAM Sewells specialises in enhancing the performance of Automotive Dealers
through an integrated approach, applying the products and services in this framework.
04 FACILITATORS
05 INTERNATIONAL BEST PRACTICES ANALYSIS EDUCATION DEVELOPMENT IMPLEMENTATION
06 MORE INFORMATION Business Intelligence
Systems
Automotive Dealer
Management
Performance Groups Enterprise
Performance
Program (ADM) Reporting
Dealer Health Checks Departmental Business Coaching Project Management
Leadership
Program (DLP)
Benchmarking Management & Business & Marketing Product Launches
Frontline Programs Planning
Sewells is a dealer development agency specialising in enhancing the Mystery Shopping Financial Human Resource Customer
Appreciation Consulting Satisfaction & Loyalty
performance of franchised motor dealers through business management Programs
consulting; training and development interventions; outsourced network
development services, financial and performance information, management
and process tools, performance groups, and assessment services.
The University of Melbourne, Melbourne Consulting and Custom Programs INTEGRATED SOLUTIONS
(MCCP) is responsible for commercialisation of education services with
particular focus on industry requirements. It designs,
delivers, assesses, evaluates and confers customised award and non award OUTSOURCED DEALER DEVELOPMENT SERVICES
professional development programs and professional services for industry. Delivering a business function or functions to a client, thus providing specialist or unique
MCCP brings together the resources of the University of Melbourne and expertise whilst reducing head count and other business implementation costs.
industry to meet the specific needs of business and government.

3. AUTOMOTIVE DEALER MANAGEMENT PROGRAM AUTOMOTIVE DEALER MANAGEMENT PROGRAM
Managing an enterprise with five distinct ‘lines of But is this a fact, or does it exist merely in the minds The University of Melbourne extends a warm welcome for you to join the
business’ is a challenge in itself. Throw in the three of those who would rather ‘hide behind the cloak of ADM program leading to the Professional Certificate in Automotive Dealer
dimensional components of customer interest versus inopportunity’? My vast travels around the world, Management. This program is offered by Sewells in collaboration with The
OEM interest versus shareholder interest and we substantiated by the Sewells database of over seven University of Melbourne.
emerge with a rather complex and intriguing business hundred reporting dealers from various parts of the
model called the modern car dealership. Now take world, have revealed some interesting findings. The The University of Melbourne, through the MCCP specialises in meeting
these complexities and weigh up the investment one that intrigues me most however, is the fact that, the education and training needs of business, industry, government and
in the business (capital employed) against the against the odds, high performing dealers continue professional associations. This program is an example of tailoring an award
investment in the manpower charged with producing to flourish on every continent. If you were to ask me course to suit specific industry training and development needs.
a return on this capital and we emerge with one for the differentiator, my answer would be simple …
of the most intriguing conundrums in the industry. it’s all about balance. That’s what great dealers do … At the University of Melbourne we have an unrelenting commitment to
It was a baker from Beechworth in Victoria, Tom they mix their natural flare with the science of seeking quality. The staff appointed to conduct the program will do everything they
O’Toole, whose concept of turning a small business out every available opportunity to exploit the range of can to provide you with a learning experience that will stand you in good
into a thriving enterprise set tongues wagging in potential in their businesses. It’s as simple as that! stead for the rest of your career and we will be interested to hear from you as
the region and ultimately across the continent who, to how well you think that objective has been achieved.
when asked “what happens if you spend all this The Automotive Dealer Management (ADM) program
money training people and they leave…” retorted sets out to achieve this simple objective - balancing Danny Samson
unhesitatingly, “what happens if I don’t train them the elegance of high level education with ‘street-wise’ Academy Coordinator
and they stay!” operational experience – balancing vehicle sales with Melbourne Consulting and Custom Programs
fixed operations – balancing profitability with asset University of Melbourne
Doesn’t this sum it up so aptly … we HAVE to management – balancing customer demands with OEM
build skills and knowledge if we are to sustain our demands - balancing the art of the game with science and
businesses and even thrive in an industry growing balancing investment in capital resources with investment
in demands from dealers, OEM’s and customers. In in the people resource. At last we have the makings of
short, we have to invest in our key people. General a high level, intensive Dealer Principal ‘apprenticeship’
Managers throughout the automotive industry have program, where learners can thrive on the successes and
tended to ‘learn by the process of discovery’ and the lessons from some of the world’s most highly experienced
consequences have often been horrendous. More and and professional operators, academics and consultants.
more the growing emphasis on new vehicle sales has
‘sucked’ our attention away from the ever shrinking It’s a wonderful recipe … here’s our invitation to you
contributions from our used car and parts businesses, to get on board!
placing immense strain on new vehicle levels and
leaving dealers with a sense that the only area of Paddy O’Brien
profit opportunity lies in F&I and aftermarket. What a CEO
sorry indictment! Sewells Group

4. AUTOMOTIVE DEALER MANAGEMENT PROGRAM AUTOMOTIVE DEALER MANAGEMENT PROGRAM
01 OVERVIEW 02 PROGRAM OBJECTIVES
Sewells, in conjunction with the University of Melbourne, are pleased to offer Students wishing to be assessed for the Professional Certificate in Automotive
the Automotive Dealer Management (ADM) Program. Dealer Management are required to be enrolled and assessed by the
University of Melbourne. Students not wishing to enrol will still be exposed
This is a high level business management program aimed at developing future to the material delivered by the University of Melbourne but will not be
dealership leaders. assessed. As this is a University level qualification, students undertaking this
part of the program are subject to the entry requirements for their University
WHAT TO EXPECT of Melbourne.
Highlights of the ADM program include: PROGRAM OBJECTIVES
• One hundred and fifty contact hours of intensive, focused management The Professional Certificate in Automotive Dealer Management is designed to
instruction (approximately 6 x 3 day blocks over 8 months) equip delegates with the know-how and the strategic tools to enable future
• Leading industry and subject matter expert facilitators dealership managers to successfully achieve a balanced approach to leading and
• Exposure to a unique line-up of guest speakers directing automotive retail operations in a way that accommodates the three
• Business visits, case studies and workplace assignments dimensional requirement of achieving optimum market penetration, providing
• Insight into international best practices exceptional levels of service and generating superior returns for the business.
• An opportunity to earn a Professional Certificate in Automotive Dealer
Management delivered and assessed by the University of Melbourne Delegates will receive focused tuition and coaching from program facilitators
and selected subject matter experts in areas such as:
ARTICULATION ARRANGEMENTS
• Leadership – getting optimal levels of performance from and motivating
Recipients of the Professional Certificate in Automotive Dealer Management each member of the dealership team
will gain one subject credit, namely the leadership and management subject • Finance – appreciating and interpreting financial data to positively
in the University of Melbourne’s Master of Enterprise degree course. impact on the ‘key drivers’ of the business
• Marketing and Sales – including new and used vehicles, parts and service
• Fixed Operations – raising levels of contribution from the after-sales area
• Systems and Processes – appreciating, refining and enhancing
business processes
• Developing and implementing effective business plans and strategies
• Creating and sustaining balance between profitability, throughput and
customer satisfaction
• Exposure to global best practices

5. AUTOMOTIVE DEALER MANAGEMENT PROGRAM AUTOMOTIVE DEALER MANAGEMENT PROGRAM
02 PROGRAM OBJECTIVES 03 THE PROGRAM
WHO IS BEST SUITED FOR THE PROGRAM?
MODULE ONE: BUSINESS PERFORMANCE
The ADM program’s leading-edge curriculum has been designed to
accommodate current and future industry leaders. As positions on the Day 1 Department Course introduction, the role of dealer management, fundamentals of
program are limited, candidates will be selected against set criteria. Ideally Management dealership management, the rules of the automotive retail game, stakeholder
candidates will possess a combination of experience and future potential. Considerations considerations and expectations.
Typically the program is aimed at delegates such as: Day 2 Dealer Finance I Driving dealership performance, accounting fundamentals,
analysing and interpreting business results, managing
• Those who have reasonable automotive retail experience, particularly economic trends and strategic action planning.
in departmental management Day 3 Business Planning I Introduction to business planning (mission, vision and objectives). Managing
• Those who have been identified as future general managers / dealership profit centres - the F&I and aftermarket opportunities. Developing
dealer principals quality franchise relationships.
• Family members of the owners
• Current dealer principals wanting to further develop their skills Key principles of Module 1: Business health, financial management and planning.
• High potential individuals with automotive experience wishing to
gain an in-depth understanding of modern thinking in dealership
management principles
INVESTMENT MODULE TWO: DEALERSHIP MARKETING AND CUSTOMER
The investment for the program is available on application.
RELATIONSHIP MANAGEMENT
The investment includes: course facilitation, training materials, workbooks, Day 1 Marketing Automotive marketing fundamentals, consumer behaviour, brand management,
assignments, case studies, venue costs, lunch and morning and afternoon market segmentation, targeting and positioning, developing a portfolio
teas during contact days. management and segment development mindset
Days Leadership Customer relationship management, driving customer loyalty, retention and
Those accepted into the Professional Certificate in Automotive Dealer 2&3 satisfaction, customer equity and customer satisfaction measures, creating
Management may be eligible to apply for the Commonwealth Governments a sustainable CRM strategy.
FEE-HELP deferred loan scheme.
Key principles of Module 2: Managing the dealership marketing portfolio, understanding the strategic
marketing process, driving customer satisfaction and loyalty.

6. AUTOMOTIVE DEALER MANAGEMENT PROGRAM
03 THE PROGRAM
MODULE THREE: LEADING THE DEALERSHIP OF THE FUTURE MODULE FIVE: DEALER OPERATIONS
Day 1 Leadership Developing a performance based culture, leadership versus management, Day 1 Dealer Operations Contemporary showroom management. Institutionalising, structuring and monitoring the
leadership styles and principles, managing people and teams, managing change. (Variable Operations) sales process, managing the showroom floor and the sales team. Retail developments and
industry trends. Creating and developing used vehicle strategies and opportunities.
Day 2 Decision Making Decision making in an uncertain environment. Dissecting complex factors Day 2 Dealer Operations Service management, process and fundamentals, repair order analysis,
impacting on the decision making process, understanding your risk taking profile. (Fixed Operations) productivity and efficiency, scheduling, loading, warranties and service retention.
Day 3 Dealer Visits This incorporates a field trip to a selection of renowned Australian dealerships. Day 3 Dealer Operations Parts management, inventory control, staffing and productivity, ordering
(Fixed Operations) parameters, parts marketing, merchandising, retailing and trade activities.
Key principles of Module 3: Leadership, team building, problem solving and strategic decision making. Key principles of Module 5: Managing dealership operations, understanding and implementing industry
retailing strategies, managing departmental performance and gross profit.
MODULE FOUR: DEALERSHIP PERFORMANCE MANAGEMENT AND
TEAM DEVELOPMENT MODULE SIX: BUSINESS PLANNING
Day 1 Human Resource Implementing a performance management system, assisting line managers to build Day 1 Business Planning II Business planning, strategic planning, budgeting and cost analysis, dealership
Management and motivate the team, fundamentals of human resource management (selecting, (Presentations) economics and influencing factors.
recruiting, inducting, terminating, managing, disciplining and counselling).
Day 2 Performance Training and developing the team, workplace training and assessment, skills Days Business Focuses on enhancing organisational performance through key metrics,
Management audits, certification, coaching and mentoring. Occupational health and safety. 2&3 Performance customer loyalty and corporate culture.
Management
Day 3 Finance II Business health and benchmarking, mastering the key performance indicators Key principles of Module 6: Business planning and implementation strategies.
that drive your business, asset management, budgeting and forecasting.
Key principles of Module 4: Performance management, team building, linking business objectives to HR
strategy, driving financial performance.

7. & Economics at Monash University firm that manages training for a Dennis Anderson
AUTOMOTIVE DEALER MANAGEMENT PROGRAM and having headed up Ford Motor
Company’s marketing research
major manufacturer in Australia and
New Zealand. David joined Sewells in
BCom
Dennis has a Bachelor in Commerce
department in South Africa, Mike is a September 2006. He is a strong facilitator degree with majors in Industrial
leading academic, facilitator, business with a ‘hands on’ approach and thrives Psychology and Business Economics, a
04 FACILITATORS consultant and automotive marketing on a fast paced and varied environment. post graduate Honours degree in Training
authority. His global insights and ability Management as well as a Diploma in
to bridge the gap between academia Roger Stephens Labour Relations. He has worked in both
and industry set him apart as a key M Marketing retail and wholesale businesses including
Paddy O’Brien Kyle Dickie Danny specialises in leadership, member of the Sewells team. As principal of his own customer stints with an international automotive
(BA, MBA) Kyle’s expertise and interest in management,production and marketing firm, Roger’s core manufacturer and a large metropolitan.
International experience and world- the development of best practice operations management. Professor George Austin competencies and interests lie in He is an Associate Member of the
class credentials make Paddy a highly showroom processes, dealership Samson has consulted to senior Higher Dip. Manpower Development customer relationship marketing, Institute of Personnel Management of
sought-after consultant, facilitator and structures, marketing and prospecting executives in most manufacturing George is a leading authority in the customer retention, loyalty, customer South Africa. A key area of interest is
industry commentator. He regularly systems for the retail motor industry industries and numerous service after-sales arena, having spent eighteen research and the development of in strategy development for training
addresses dealer conventions in make him a sought after consultant sector organisations during his years with Toyota and having developed customer handling and marketing and development solutions addressing
Australia, New Zealand, South Africa, and facilitator. His outstanding ability academic career. He regularly a number of strategic operational strategies. His background with key performance issues in the motor industry.
Malaysia and the United States of to engage an audience combined provides industry and executive programs for parts and service managers clients such as Isuzu, Nissan, Ford, His twenty years of diverse experience
America. His ability to assist motor with his recent experiences in setting seminars and has participated in a in various locations around the globe. Iveco and Holden adds tremendously to in the industry as well as formal studies,
retailers to improve their businesses, up dealer development academies number of committees and industry His interest and passion lies in the the program. allows him to bring a unique perspective
coupled with his strong sense of throughout Asia Pacific ensure his bodies including appointment as a development of after-market teams and to performance
devotion to the operational and sessions are not to be missed. member of Australian Manufacturing the optimisation of their contribution to Paul Clark issues. Dennis has developed and
financial aspects affecting dealership Council and the Commonwealth dealer overheads and health. Before joining the world of dealer conducted major parts training and
returns and profitability, place him at Tony Jewson Government Industry Task Force consulting and training, Paul spent development programs for a wide
the top of his field. As a facilitator, trainer and motivator, on leadership and management. David Lowrie twenty-three years working in various variety of clients in the industry.
Tony has demonstrated his managerial Professor Samson has conducted BBA Log (H), BS (H), Cert. IV in roles in dealerships from sales through to Numerous success stories have
Greg Strydom and sales skills and knowledge in many short courses in engineering Workplace Training and Assessment, general management. Within that time emanated from delegates attending
(BCom, MBA) a variety of forums and to many and manufacturing management, Cert. III Eng (Metal) Paul qualified with a UAM in Dealership these programs. He has facilitated five
Greg’s proficiencies and interests in companies with great success. His executive seminars in decision David worked for 20 years in the Management & Development and study tours to the American NADA
performance improvement consulting, experience as a senior manager in sales, analysis, total quality management, transport and logistic industry in won several awards, including national convention. Dennis has been involved
statistical business analysis and planning operations and people has been gained logistics and statistical analysis. Australia and overseas. His final few number one sales person for a major in research projects and the production
combined with his global experience working within a number of industries His research interest is in the years within this industry saw him take manufacturer. Paul specialises in sales of publications in the motor industry.
with several major automotive brands and franchised networks where competitiveness of organisations and a greater role in a specialised business and management facilitation, product
allows him to add value on various levels. responsibility for sales and operational the effective use of systems. Professor improvement capacity. This role focused knowledge, process improvement and Guest speakers will conduct sessions
As part of the Sewells global team, Greg success was needed and subsequently Samson is a member of the MCCP on areas such as process improvement, dealer health checks. He has taught covering a range of topics throughout
works with strategic clients, assisting proven. An entertaining presenter and Academic Committee of the Academic best practice, technology and efficiency, extensively in Australia, New Zealand, the program, these include opportunities
them with performance enhancement trainer, he is able to involve and develop Board of the University of Melbourne. project implementation and employee South-East Asia, the Middle East and in F&I and aftermarket, capitalising on
initiatives, implementation of training others in an innovative and exciting way. training and development. David was South Africa and has a reputation as database management, coming to terms
strategies, new vehicle launches, Professor Mike Ewing much sought after in this area for his an effective and highly communicative with dealer management systems, update
customer satisfaction and business Professor Danny Samson B.Com (Natal), B.Com (Hons), M.Com, strong leadership and his ability to instructor. Paul is extensively sort after as on industry news and trends, perspectives
management initiatives. His insights and B.Chem.Eng. (Hons.), Ph.D. D.Com (Pretoria) think laterally when problem solving. In facilitator both in Australia and overseas, on global manufacturing and franchising
all-round skills add tremendously to the (Management, Australian Graduate As Professor of Marketing and Director 2004 David moved into the automotive and brings to the Sewells team a wealth and impact of technology on the retail
ADM delegate experience. School of Management) of Research in the Faculty of Business industry working for a consultancy of experience and expertise. automotive industry.

8. AUTOMOTIVE DEALER MANAGEMENT PROGRAM AUTOMOTIVE DEALER MANAGEMENT PROGRAM
05 INTERNATIONAL BEST PRACTICE 06 MORE INFORMATION
A significant component of the ADM program is the ability to learn from Sewells Group
the best. It is in this light that the program has been specially designed and 275 Canterbury Road
tailored with the focal point on ‘International Best Practice’. It focuses on Canterbury VIC 3126
seeking out and learning from the best in the business.
Ph: +61 (0) 3 8809 2790
The ADM program’s extensive line up of automotive operations consultants
have experience in consulting and working in dealers in many countries across info@sewellsgroup.com
the globe. These consultants are at your disposal and are more than willing to
share their global knowledge. www.sewellsgroup.com
WORLD CLASS DEALER VISITS Disclaimer: The information in this brochure is correct at the time of production.
Sewells reserves the right to make changes at its sole discretion.
The ADM program presents a unique opportunity for delegates to visit a
selection of world class dealerships. This includes engaging with dealer © 2010 Sewells Group
principals and senior departmental managers as they share their business
practices and what has driven them to be at the leading edge of the
automotive retail game. From publicly listed dealer groups to highly successful
family owned enterprises, these visits will be a highlight of the program.
CASE STUDIES
Business schools throughout the world use case studies to highlight and
reinforce key business strategies. The ADM program is no different. Delegates
will be exposed to a wide selection of ‘real world’ cases and will benefit
immensely through the analytical and practical approach that will be adopted.