A Case study on reviving the automobile industry deals with the problems faced by auto sector and its necessory solutions along with GDP shift caused by auto industry

1. CASE STUDY - REVIVE THE
AUTOMOTIVE BUSINESS
Presented by
DEVAJITH.G
D-13
SIMS, Pune

2. INTRODUCTION
• Evolution of Automobile Industry
• Global scenario
• Indian automobile industry
• Growth shift
• Opportunities and threats of Auto Industry
• Why india and china?
• Market and Growth potential

3. Contribution of Auto Industry

4. GROWTH SHIFT

5. INDIAN AUTOMOBILE INDUSTRY
 India is a key pillar of global automotive market - policy, actions and
strategies
 By 2015, India will exceed every major European market inc.
Germany, France and UK in automotive sales
 Over the next 20 years, India will be part of global automotive
triumvirate
 expecting the India automotive sales to exceed the US market by mid
2030
 The global automotive game will be pretty much decided by twin forces
for China and India

6. CHALLENGES FACED BY
AUTO
Demographic changes and profound shifts in
global economic power
Consumer expectations are changing radically.
New technologies are dramatically changing
vehicle industry
Rising oil price
Human resources
Economic meltdown

7. CHALLENGES FACED BY
AUTO……
• Product Differentiation
• Product Development
• Marketing and Distribution
• Competitive pressures
• M&A and deals
• Sustainability
• Regulation

8. Excellent Source for IT based
Engineering Solutions - for Product &
Process Integration
Scaling Costs
Optimising Resources
Benefits of investing in India

9. Case study – revival strategy for
TATA NANO
The Marketing Plan
The Marketing Strategy
The People’s car
The Buzz
Auto Exposition
Across the borders
Tata Motor Showrooms
On The web
The One Form Booking

10. POWER OF UNITY
Improve Efficiency
 Collaboration
 Innovation
 Effective recruitment
 Emphasis on low fuel consumption
 Utilize the opputunities
 Collective effort to find root cause
 Technology advancement
 Stop negative publicity

11. Appendix 1 :
Employee cost of TATA Nano
Title Salary Benefits*
CEO 228,000 273,600
COO 180,000 216,000
VP of Product Development 100,000 120,000
VP Marketing 80,000 96,000
VP Finance 100,000 120,000
Management Committee 40,200 - 51,200 48,240 - 61,440
Engineering Committee 40,200 - 51,200 48,240 - 61,440
Finance Committee 40,200 - 51,200 48,240 - 61,440
Sales Committee 46,000 - 56,000 55,200 - 67,200
Operation Committee 19,400 - 22,400 23,280 - 26,880
Total 874,000 - 920,000 1,048,800 - 1,104,000

12. Appendix 2:
Revenue Model of TATA nano
Selling the cars to clients
Bank Services
Maintenance Services
Advertising
Marchandising
Making franchises

13. Appendix 3:
GDP Trends- Global

14. Appendix 4:
GDP Growth rate