Sewells MSXI ADCI Report Oct-Dec 2016 Edition

adciAutomotive Dealer Conﬁdence Index
11th Edition, Oct - Dec 2016
adci
SHAPING THE FUTURE OF AUTOMOTIVE RETAIL.

www.sewells-msxi.com
TThe Indian automobile industry has had an exciting year in 2016. The industry started with a
strong growth with new model launches by manufacturers aided by reduction in interest rates, roll-
out of seventh pay commission and growth in rural demand.
While the industry was expected to end the year with a strong growth trajectory currency demone-
tization put brakes to its growth in the last quarter.
In the new year, we are past the demonetization battle, and looking forward to the growth trajec-
tory that we are used to. However our recent ADCI survey conducted during Nov – Dec indicates
that the Dealer Conﬁdence Index is down a few notches from the pre-festival season.
The truth is that the Indian automotive industry is here for the long haul and such distractions may
be temporary. However it is equally important to understand the feelings in the short run. This
report aims to capture and quantify the sentiment of the channel partners during the Oct - Dec
quarter.
This report aims to capture and quantify the sentiment of various industry stakeholders to be
viewed as reliable presursors to business performance. Hope you would enjoy reading through the
pages of the eleventh edition of this report.
About Sewells MSXI
Automotive Dealer Conﬁdence
Index
ADCI Survey Methodology Summary of Respondents
SEWELLS MSXI
AUTOMOTIVE
DEALER
CONFIDENCE
INDEX
1

About Sewells MSXI
Index
AIn the automotive industry, dealers enjoy a unique position which keeps them close to the
customers. They are also in constant touch with factory staff, other dealers, financiers and
market intermediaries. Consequently, each dealer has exposure to a plethora of information
that in turn shapes his/her views about the future of their business in short and medium term.
The Sewells MSXI Automotive Dealer Confidence Index (ADCI) report captures and
quantifies this sentiment across the length and breadth of the country. The
movement of this collective sentiment in the form of an index indicates the direction of the
wholesale and the retail sales in the industry. It is published by Sewells MSXI on a quarterly basis.
You have the eleventh edition of this report in your hands right now.
ADCI Survey Methodology Summary of Respondents
2

ADCI Survey MethodologyAbout Sewells MSXI
Index
TThe Sewells MSXI ADCI is computed on the basis of responses received to a structured questionnaire
from the automotive dealerships. The questionnaire attempts to capture their sentiment about economy in
general and their business in particular on a six month horizon.
As per the design, the ADCI’s range is between -100 and +100, where an index score of -100 represents
the most pessimistic outlook, and +100 indicates the most optimistic outlook. The index is based on how
dealerships see the overall market and their businesses performing in next six months.
The Sewells MSXI tracks the trend of the index which offers an insight into the future direction of the
market. We believe that it is the movement of the index that offers greater insights than its absolute value
in a particular quarter.
In this latest edition of the ADCI, we have captured the sentiment of the automotive dealer fraternity during
Oct - Dec quarter of 2016. The ﬁndings of this survey are compared with the ﬁndings of the previous three
editions to map the trend.
As always, a questionnaire was sent to the automotive dealers across India. A total of 138 responses were
received, from dealerships, representing 20 brands. These were used to compute the index. Every effort
has been made to ensure that the index is meaningful and representative of the dealer sentiment. However,
we advise reader discretion in using the results considering the low sample in some cases.
Summary of Respondents
3

ADCI Survey MethodologyAbout Sewells MSXI
Index
Summary of Respondents
TOTAL NUMBER OF RESPONDENTS
LOCATIONOFRESPONDENTS
*Force,Mahindra,Tata and Honda are common brands across categories.
*Sub-sample size low. Reader discretion advised while considering the statistical signiﬁcance.
NORTH PASSENGER CARS
BEFORE 1975
PASSENGER CARS
YEAROFINCORPORATION
OFDEALERSHIP
8
4 4
SOUTH EAST WEST CENTRAL
20* BRANDS
TWO WHEELERS COMMERCIAL VEHICLES
BRANDSREPRESENTED
20%
2831
79
138
57%
23%
COMMERCIAL VEHICLES PASSENGER CARS TWO WHEELERS
TWO WHEELERS COMMERCIAL VEHICLES OVERALL
1975 - 1989
1990 - 2004
AFTER 2005
4 www.sewells-msxi.com
3
5%
17%
9%
65
CITIES
35%
10%
29%
1
27%
71%
37%
9%
1%
1%
1%
47%
16%
30%
61% 65%
29%

The overall ADCI during Oct - Dec 2016 indicates that the dealers are moderately optimistic with the
present business conditions in the country. Despite the festive season, dealer sentiment was not
high due to low consumer spent on account of currency demonetization.
The overall ADCI stood at +23 indicating a slightly optimistic sentiment amongst the dealers.
It is marginally high from the neutral sentiment.
The Passenger Car ADCI stood at +31, representing a moderate optimism in the dealers.
The Two Wheeler ADCI stood at +19, indicating a neutral sentiment.
The Commercial Vehicle ADCI stood at +12, also indicating a neutral sentiment.
5
SEWELLS MSXI
AUTOMOTIVE
DEALER
CONFIDENCE
INDEX
OCT - DEC 2016 INDIA

The index for Passenger Car segment stood at +31 during Oct - Dec 2016, as compared to
+45 during Jul - Sep 2016, indicating a weakened optimism of the Passenger Car dealers.
The sentiment was also seen dipping for the Two Wheeler dealers, where the index was at +19
compared +32 at the end of Jul - Sep 2016 quarter.
Commercial Vehicle dealers’ sentiment also weakened in this period. In contrast to the last
quarter, the index moved down to +12 vis-a-vis a high of +34 during Jul - Sep 2016 quarter.
SEWELLS MSXI
AUTOMOTIVE
DEALER
CONFIDENCE
INDEX-TREND
6
OCT - DEC 2016 INDIA

The following pages carry details of the responses received during
the eleventh edition of the survey.
This section presents the distribution of responses across multiple
questions and compared with the ﬁndings of the previous surveys.
For better understanding of the analysis, we have added the re-
spective questions on each page as asked in the survey.
SEWELLS MSXI
DETAILED ANALYSIS
AUTOMOTIVE
DEALER
CONFIDENCE
INDEX
Current Economic Environment
vis-a -vis same Period Last Year
7
01
Page 8
The Impact of Current
Economic Environment on the
Local Market
02
Page 9
The Impact of Current
Economic Environment on the
Dealership Business
03
Page 10
Dealership Performance
vis-a-vis Same Period Last Year04
Page 11
Dealership Performance
vis-a-vis Last Quarter05
Page 14
Expected Economic Environment
Next Six Months Compared to
the Present
06
Page 17
Expected Market
Performance Over Next Six
Months
07
Page 18
Expected Dealership
Months
08
Page 19
Expected Dealership
Months Compared to the
Present Level
09
Page 20
Expected Manpower Strength
Over Next Six Months10
Page 23
Dealers’ Opinion On
How Does Vehicle Recalls by
OEMs Impact Their Sales
11
Page 24

JUL - SEP 2016
100%
80%
60%
40%
20%
0%
1
CURRENT
LAST YEAR
ECONOMIC
ENVIRONMENT
VIS-À-VIS SAME PERIOD
Overall, 92% of the dealers felt that the current economic scenario in the country
was negative.
Commerial Vehicle and Two Wheeler dealers were even more pessimistic about
the economic environment as only 4% and 6% of them respectively saw any pos-
itive indications.
PASSENGER CARS
OVERALL
100%
%OFRESPONDENTS
VERY NEGATIVE
NEGATIVE POSITIVE VERY POSITIVE
80%
60%
40%
20%
0%
8
7
71
20
2
5 7
74 64
APR - JUN
2016
JAN
- MAR 2016
2
27
65
6
11
37
49
3
8
78
14
OCT - DEC
2016
56
29
10 14
82
4
77
6
171410
76
Survey
Question
In your assessment, how is the current conomic environment in the country, vis-à-vis same
period last year?

2
THE IMPACT OF CURRENT
ON THE LOCAL MARKET
ECONOMIC
ENVIRONMENT
During Oct - Dec 2016 quarter, about 95 % of the dealers felt that the current
economic scenario was not encouraging for their local market.
Of the total Passenger Car and Two Wheeler dealers, 94% had this opinion com-
pared to 28% and 23% in the previous quarter.
None of the Commercial Vehicle dealers felt that current economic scenario had a
positive impact on their market compared to 64% in the previous quarter.
PASSENGER CARS
OVERALL
100%
%OFRESPONDENTS
80%
60%
40%
20%
0%
11
37
48
4
2
27
66
5
9
8
64
25
3
65
7
65
57
12 7
VERY NEGATIVE NEGATIVE POSITIVE VERY POSITIVE
JUL - SEP 2016
APR - JUN
2016
JAN
- MAR 2016
OCT - DEC
2016
5
85
10
4
96
19
75
66 10
84
Survey
Question
In your opinion, what is the impact of the current economic environment on your local market
here?

3
THE IMPACT OF CURRENT
ON DEALERSHIP
BUSINESS
ECONOMIC
ENVIRONMENT
It is observed that there has been a gradual decline in the dealer sentiment over
the year on the economic environment in the country.
Commercial Vehicle dealers expressed the most pessimistic sentiment about their
dealership business with 93% of them stating that the impact has been ‘negative’,
followed by Passenger Car dealers with 91% expresseing a negative sentiment .
90% of the Two Wheeler dealers stated a negative impact on their business.
PASSENGER CARS
OVERALL
100%
%OFRESPONDENTS
80%
60%
40%
20%
0%
15
34
44
7
12
39
44
5
1
27
64
8
65
8
64
7
10
9
87
4
JUL - SEP 2016
APR - JUN
2016
JAN
- MAR 2016
OCT - DEC
2016
9 10 72
89
6
84
7
86
Survey
Question
In your opinion, what is the impact of the current economic environment on this dealership’s
business?

100%
80%
60%
40%
20%
0%
4
DEALERSHIP
SALES
LAST YEAR
PERFORMANCE
There has been a four fold rise in the number of dealers who felt their dealership
performance has declined as compared to those in the previous quarter.
Opinion of the Passenger Car dealers about sales as compared to the last year
can be seen taking a dip in this quarter. Only 16% of the Passenger Car dealers
felt that their sales have increased as compared to same period last year.
Very large proportions of Two Wheeler and Commercial Vehicle dealers (90% and
96% respectively) felt that the dealership sales vis-à-vis same quarter last year
has declined.
PASSENGER CARS
OVERALL
100%
%OFRESPONDENTS
80%
60%
40%
20%
0%
13
32
41
14
9
62
24
5
INVENTORY PROFITS
11
12
65
19
4
MUCH LOWER A LITTLE LOWER A LITTLE HIGHER MUCH HIGHER
JUL - SEP 2016
APR - JUN
2016
JAN
- MAR 2016
OCT - DEC
2016
2
9
71
18
33
14
48
5
79
3
13
74
10 10 12
78
4
39
57
Survey
Question
In your assesment, what is the Sales level of this dealership during this quarter (Oct - Dec 2016),
vis-à-vis same period last year?

4Decline in sales indicates a build up of inventory at the dealership. Accordingly
69% of the dealers stated that they were carrying more inventory compared to
same period last year. This is a three fold increase copared to last quarter where
only 21% of dealers said that they were carrying more inventory.
Commercial Vehicle dealers seem to be carrying a higher inventory with 68% of
stating that they have ‘much higher’ inventory than same period last year.
Passenger Car and Two Wheeler dealers were also seen carrying more inventory
in this quarter at 66% and 65% respectively.
100%
80%
60%
40%
20%
0%
PASSENGER CARS
OVERALL
100%
%OFRESPONDENTS
80%
60%
40%
20%
0%
7
23
48
22
6
31
50
13
12
3
18
63
16
DEALERSHIP
SALES
LAST YEAR
PERFORMANCE
INVENTORY PROFITS
JUL - SEP 2016
APR - JUN
2016
JAN
- MAR 2016
OCT - DEC
2016
24
45
26
5
910
25
56
19
46
35
18
14
68
Survey
Question
In your assesment, what is the inventory level of this dealership during this quarter (Oct - Dec
2016) vis-à-vis same period last year?

4Across the segments there was no dealer who stated that the profit of the dealer-
ship was ‘much higher’ than same period last year. The proportion stating that it
was a little higher was just 17% compared to 53% saying the same in the previous
quarter.
Only 17% of Passenger Car dealers and 22% of Two Wheeler dealers stated a
higher profit than last year. This number is very low compared to the previous
quarter’s findings wherein more than 50% of dealers had indicated higher profits.
93% of the Commercial Vehicle dealers stated they had lower profits in this quar-
ter.
100%
80%
60%
40%
20%
0%
PASSENGER CARS
OVERALL
100%
%OFRESPONDENTS
80%
60%
40%
20%
0%
23
35
31
11
4
52
37
7
9
27
59
42
8 7
43
13
6
53
26
15
DEALERSHIP
SALES
LAST YEAR
PERFORMANCE
INVENTORY PROFITS
JUL - SEP 2016
APR - JUN
2016
JAN
- MAR 2016
OCT - DEC
2016
17
63
20
17
13
70
22 26
52
7
36
57
Survey
Question
In your assesment, what is the profit level of this dealership during this quarter (Oct - Dec 2016)
vis-à-vis same period last year?

552% of the dealers felt that their sales in the Oct - Dec 2016 quarter were lower
than the sales in Jul - Sep 2016 quarter, this needs to be understood in the con-
text that July - Sep quarter had the inauspicious period of the year such as Shrad-
dh in north India, whereas Oct - Dec period had the full festival season.
71% of Two Wheeler dealers and Commercial Vehicle dealers stated that they had
lower sales than last quarter.
However 62% of Passenger Car dealers stated that their sales were better than
last quarter. This may be due to huge promotions undertaken by the car industry.
DEALERSHIP
QUARTER
PERFORMANCE
100%
80%
60%
40%
20%
0%
PASSENGER CARS
OVERALL
100%
%OFRESPONDENTS
80%
60%
40%
20%
0%
12
33
39
16
4
59
31
6
43
14
7
62
22
9
LAST
SALES INVENTORY PROFITS
VIS-À-VIS
JAN
- MAR 2016
4
44
32
20
OCT - DEC
2016
JUL - SEP 2016
APR - JUN
2016
6
56
6
32
29
42
29 29
21
50
Survey
Question
In your assesment, what is the Sales level of this dealership during this quarter (Oct - Dec 2016),
vis-à-vis previous quarter (Jul -Sep 2016)?

5A whopping 82% of the dealers felt that their inventory levels went up as com-
pared to 23% who felt the same in the last quarter. This may be attributed to stock
piling in the dealership due to demonetization alongwith the build-up of vehicle
supply from the OEMs.
This view was carried by 88% of Passenger Car dealers, 62% of the Two Wheeler
dealers and 79% of the Commercial Vehicle dealers.
100%
80%
60%
40%
20%
0%
PASSENGER CARS
OVERALL
100%
%OFRESPONDENTS
80%
60%
40%
20%
0%
9
20
48
23
5
37
53
5
15
3
20
63
14
DEALERSHIP
QUARTER
PERFORMANCE
LAST
VIS-À-VIS
JAN
- MAR 2016
5
77
10
8
JUL - SEP 2016
APR - JUN
2016
OCT - DEC
2016
6 6
54
34
6
32
52
10
61 18
216
6
54
34
Survey
Question
In your assesment, what is the inventory level of this dealership during this quarter (Oct - Dec
2016) vis-à-vis previous quarter (Jul - Sep 2016)?

571% of the dealers stated that their profit was lower than that the previous quarter.
The Passenger Car dealers were more optimistic than the others. 38% felt that
their profit was higher than that in the last quarter.
More than 75% of the Two Wheeler and Commercial Vehicle dealers felt that they
were making less profits compared to the previous quarter.
100%
80%
60%
40%
20%
0%
PASSENGER CARS
OVERALL
100%
%OFRESPONDENTS
80%
60%
40%
20%
0%
21
33
32
14
2
49
45
4
16
6
54
31
9
DEALERSHIP
QUARTER
PERFORMANCE
LASTVIS-À-VIS
JAN
- MAR 2016
1
28
66
5
JUL - SEP 2016
APR - JUN
2016
OCT - DEC
2016
56
57
32
13
65
22
4
71
25
Survey
Question
In your assesment, what is the profit level of this dealership during this quarter (Oct - Dec 2016)
vis-à-vis last quarter (Jul - Sep 2016)?

6TO THE PRESENT
ECONOMIC
ENVIRONMENT
NEXT SIX MONTHS COMPARED
Overall 47% of the dealers felt that the economic scenario in the country is going
to improve in the next six months. Interestingly 53% of the dealers are still not
very conﬁdent on the economic environment in the country for the next 6 months.
None of the respondents in the survey voted for a ‘very positive’ economic en-
vironment in the country. Among the lot, Passenger Car dealers had the largest
share of dealers (47%) expecting better economic environment in the country
over next 6 months.
PASSENGER CARS
OVERALL % OF RESPONDENTS
77
12
17
47
53
47
47
53
39
29
71
61
EXPECTED
Survey
Question
In your assessment, how will be the economic environment in the country in next 6 months
compared to present ?

100%
80%
60%
40%
20%
0%
PASSENGER CARS
OVERALL
100%
%OFRESPONDENTS
80%
60%
40%
20%
0%
4
18
68
10
4
7
61
28
65
30
65
7In line with the hope for revival over next six months, 82% of the dealers felt that
the market performance will be good in the next six months. Of these, 25% felt
that it will be `quite good’.
However the proportions of those expecting a poor performance has almost dou-
bled from 10% in the previous quarter to 18% in this quarter.
The optimism was greater in the case of Two Wheeler dealers with 93% of dealers
looking forward to a better market performance in next six months. 32% of the
Two Wheeler dealers felt that the performance of the market will be quite good. It
might be on account of a bumper harvest expected in the coming months.
In contrast almost one third of the Commercial Vehicle dealers expect the market
performance to be poor.
EXPECTED
OVER NEXT SIX
MONTHS
MARKET
PERFORMANCE
18
26
64
9
1
QUITE POOR SOMEWHAT POOR SOMEWHAT GOOD QUITE GOOD
JUL - SEP 2016
APR - JUN
2016
JAN
- MAR 2016
OCT - DEC
2016
25
57
14
4
23
8
11
58
32
7
61
21
32
46
Survey
Question
In your opinion, what will be the performance of your local market in the next 6 months?

100%
80%
60%
40%
20%
0%
PASSENGER CARS
OVERALL
100%
%OFRESPONDENTS
80%
60%
40%
20%
0%
7
14
63
16
3
9
49
39
45
50
8For the last two quarters dealers have expressed positive sentiments for an im-
proved dealership performance over next six months which also coincides with
the expected market performance captured in this report. This might be accentu-
ated by the low levels in the current quarter.
38% of the Passenger Car dealers felt that the performance of their dealership will
be ‘quite good’ compared to 36% of overall respondents. The proportion in case
of Two Wheeler dealers was 45%.
The Commercial Vehicle dealers were more optimistic about their business vis-à-
vis overall market. 61% felt that the dealership business will be somewhat good
and 18% felt it would be quite good.
OVER NEXT SIX
MONTHS
DEALERSHIP
PERFORMANCE
19
40
51
6
3
QUITE POOR SOMEWHAT POOR SOMEWHAT GOOD QUITE GOOD
EXPECTED
JUL - SEP 2016
APR - JUN
2016
JAN
- MAR 2016
OCT - DEC
2016
36
52
2
10
38
4
10
48
45
55
18
61
21
Survey
Question
In your opinion, what will be the performance of this dealership in the next 6 months?

100%
80%
60%
40%
20%
0%
PASSENGER CARS
OVERALL
100%
%OFRESPONDENTS
80%
60%
40%
20%
0%
3
61
16
9
EXPECTED
SALES
OVER NEXT SIX MONTHS
COMPARED TO THE
PRESENT LEVEL
DEALERSHIP
PERFORMANCE
Overall, 85% of the dealers felt that their sales will be higher than the present level
in the next six months. 17% out of these felt that the sales will be `much’ higher
compared to the present level. This optimism must be viewed from the perspec-
tive that the current sentiment is probably the lowest in a long time.
The proportion of those who expect `much higher’ sales was the greatest in the
case of Two Wheeler dealers (19%) followed by Passenger Car dealers (16%)
The Commercial Vehicle dealers also maintained an optimistic view ( 86%) and
expected the sales to be higher in next six months.
INVENTORY PROFITS
20
6
21
47
26
3
20
57
20
14
67
17
2
17
68
14
1
JUL - SEP 2016
APR - JUN
2016
JAN
- MAR 2016
OCT - DEC
2016
20 19
16
65
11
75
14
Survey
Question
In your assessment, what will be the Sales level of your dealership in next 6 months compared to
the present level?

JAN
- MAR 2016
100%
80%
60%
40%
20%
0%
PASSENGER CARS
OVERALL
100%
%OFRESPONDENTS
80%
60%
40%
20%
0%
1
17
55
27
2
29
61
8
9
EXPECTED
SALES
COMPARED TO THE
PRESENT LEVEL
DEALERSHIP
PERFORMANCE
The apprehension about the inventory levels continued and 33% of the dealers
expected higher inventories in next 6 months.
The apprehension was highest amongst Commercial Vehicle dealers . The Two
Wheeler and Passenger Car dealers were a little less apprehensive. In fact 45%
of the Two Wheeler dealers felt that their inventory level will come down in next 6
months.
INVENTORY PROFITS
21
4
23
59
14
3
30
57
10
JUL - SEP 2016
APR - JUN
2016
OCT - DEC
2016
3
13
28
56
610
45
39
10
4
25
71
Survey
Question
In your assessment, what will be the inventory level of your dealership in next 6 months compared
to the present level?

JAN
- MAR 2016
100%
80%
60%
40%
20%
0%
PASSENGER CARS
OVERALL
100%
%OFRESPONDENTS
80%
60%
40%
20%
0%
8
26
46
20
9
62
27
2
5871
9
EXPECTED
SALES
COMPARED TO THE
PRESENT LEVEL
DEALERSHIP
PERFORMANCE
The expectation of profit is high, quite in line with sales as we witnessed earlier.
However the dealers are relatively little cautious about committing to profit.
The Commerial Vehicle dealers are more upbeat than others on this aspect. 54%
of the respondents thought that their profits will be ’much higher’.
Improvement in profit was also expected by both Passenger Car and Two Wheeler
dealers. It should be noted that dealers in both these categories were not as opti-
mistic as Commercial Vehicle dealers. Only 8% and 16% shared the sentiment of
‘much higher’ profits with the Commercial Vehicles dealers.
INVENTORY PROFITS
22
14
66
14
6
OCT - DEC
2016
19
55
24
2
JUL - SEP 2016
APR - JUN
2016
48
29
59
26
58
16
39
54
7
Survey
Question
In your assessment, what will be the profitability level of your dealership in next 6 months com-
pared to the present level?

100%
80%
60%
40%
20%
0%
PASSENGER CARS
OVERALL
100%
%OFRESPONDENTS
80%
60%
40%
20%
0%
3
15
49
33
10
54
34
2
1066% of dealers expected higher manpower level in the next six months as com-
pared to present. It is supported by the sentiment of 85% dealers who felt that
their sales level will improve in the next six months.
The proportion of Passenger Car dealers and the Two Wheeler dealers who ex-
pect higher manpower strength in the next six months has increased compared
to the previous quarter.
83 % of the Commercial Vehicle dealers expect their manpower levels to be higher
in the next six months as compared to 72% at the end of previous quarter.
EXPECTED
OVER NEXT SIX
MONTHS
MANPOWER
STRENGTH
23
14
51
33
2
JAN
- MAR 2016
9
57
33
1
OCT - DEC
2016
JUL - SEP 2016
APR - JUN
2016
1
39
51
9
16
55
29
4
79
17
Survey
Question
In your assessment, what will be the manpower strength of your dealership in next 6 months
compared to the present level?

In this edition we asked dealers about how vehicle recalls by OEM impact the
sales at the dealership. Here is the response of the dealers.
53% of the dealers believe that the customers generally have no knowledge of
such recalls.
38% of the dealers felt that it has no impact on the sales as customers don’t care
much about recalls.
Only 18% of the dealers believe that there is a drop in sales as the customers
doubt the quality.
DEALERS OPINION ON
IMPACT THE SALES AT
DEALERSHIP
24
Sales drop, as the
customers doubt
the quality
Sales increase as
the customers trust
the OEM
0 10 20 30 40
It has no impact either
way as customers don’t
care much
Customers generally
have no knowledge of
such recalls
50 60 70 80 90 100
18
1
38
53
11HOW DOES
VEHICLE RECALL
*responses by Passenger Car dealers only
Survey
Question
In your opinion how does vehicle recalls by OEMs impact their sales?

Headquartered in Detroit, USA, Sewells MSX International is a leading global business process
outsourcing company. The combined organization is represented by over 6,000 employees across
80 different countries. We operate across Asia Pacific, Africa and the Middle East regions and work
closely with leading automotive brands and their dealers.
Our core purpose is to help individuals and organizations in automotive retail, realize their full po-
tential and achieve their goals. We aim to be a key catalyst in the transformation of the global auto-
motive retail industry into one of the most admired and respected retailing businesses in the world.
Over the years, we have invested in research to build cutting edge and innovative solutions. Leading
global automotive OEMs value us as reliable partners, and we work closely with them, supporting
dealer development and network performance activities.
For more information, visit www.sewells-msxi.com
Sewells MSXI Contacts:
PRANJAL SRIVASTAVA
Marketing Manager, Sewells MSXI
E: psrivastava@sewells-msxi.com | T: +91 8373917121
PRADEEP SAXENA
Country Head - Sewells MSXI India
E: psaxena@sewells-msxi.com | T: +91 12 44681163, M: +91 9810305854
ABOUT
SEWELLS MSXI
INTERNATIONAL
25
HHHHHHHHeadquartered in Detroit, USA, Sewells MSX International is a leading global business process
HHHHeadquartered in Detroit, USA, Sewells MSX International is a leading global business process
HHoutsourcing company. The combined organization is represented by over 6,000 employees across
HHHoutsourcing company. The combined organization is represented by over 6,000 employees across
HH80 different countries. We operate across Asia Pacific, Africa and the Middle East regions and work
HHH80 different countries. We operate across Asia Pacific, Africa and the Middle East regions and work
HHclosely with leading automotive brands and their dealers.
HHHclosely with leading automotive brands and their dealers.
HHOur core purpose is to help individuals and organizations in automotive retail, realize their full po-HHHOur core purpose is to help individuals and organizations in automotive retail, realize their full po-HHHHeadquartered in Detroit, USA, Sewells MSX International is a leading global business process
outsourcing company. The combined organization is represented by over 6,000 employees across
80 different countries. We operate across Asia Pacific, Africa and the Middle East regions and work
closely with leading automotive brands and their dealers.
Our core purpose is to help individuals and organizations in automotive retail, realize their full po-
tential and achieve their goals. We aim to be a key catalyst in the transformation of the global auto-
motive retail industry into one of the most admired and respected retailing businesses in the world.
Over the years, we have invested in research to build cutting edge and innovative solutions. Leading
global automotive OEMs value us as reliable partners, and we work closely with them, supporting
dealer development and network performance activities.
For more information, visit www.sewells-msxi.com
Sewells MSXI Contacts:
PRANJAL SRIVASTAVA
Marketing Manager, Sewells MSXI
E: psrivastava@sewells-msxi.com | T: +91 8373917121
PRADEEP SAXENA
Country Head - Sewells MSXI India
E: psaxena@sewells-msxi.com | T: +91 12 44681163, M: +91 9810305854
ABOUT
SEWELLS MSXI
INTERNATIONAL
25

DISCLAIMER
The contents of this report represent the opinion of survey respondents, and not that of MSXI, Sewells MSXI India or any of their subsidiary companies, or employees thereof.
The contents of this report and analysis of responses received in response to the quarterly Automotive Dealer Confidence Index (ADCI) survey are to be viewed as broad trends
being observed, and not as definite commentary on the state of economy, state of business or policy framework of any automotive manufacturer and/or franchised automotive
dealer group.
The contents of this report should not be viewed as commentary on the prospects of a particular manufacturer or brand as it is only intended to summarize the perceptions and
opinions of respondents.
The contents of this report and analysis of responses should not be viewed in isolation, but in conjunction with the number of responses considered in the computation of the index
and subsequent analysis.
This survey may have limitation in terms of sample size for some segments or overall. We advise reader discretion in interpretation of results.
Sewells MSXI does not take the responsibility of or does not indemnify any user of the study against the impact of the decisions made using the findings of this study.
26

Sewells MSXI ADCI Report Oct-Dec 2016 Edition

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