Top Ten Social Media Mistakes      Dave McMurtry      SVP, Chief Strategist      Habitat for Humanity International
“As Hurricane Irene prepares to batter the EastCoast, federal disaster officials have warned thatInternet outages could fo...
Past       -Seth Godin, “Tribes”
-Seth Godin, “Tribes”
Past   Now             -Seth Godin, “Tribes”
-Seth Godin  http://www.slideshare.net/sethgodin/seth-godin-on-tribes-presentation
Top Ten Social Media Mistakes1. Not Having A Plan2. Overexposure By Trying Too Many Things3. Expecting Immediate Results4....
Top Ten Social Media Mistakes1. Not Having A Plan2. Overexposure By Trying Too Many Things3. Expecting Immediate Results4....
Using only Social Media Will Make you a “Blip”
Blip = One Hit Wonder
How to Avoid Being a “Blip”  You must be able to dothese right before you can              Algorithmic Ranking Factors    ...
3 Steps to Avoid Being a BlipHow Habitat uses Social Media to Engage         and Inspire Its Tribe
1. Know What Motivates Your Tribe!
Habitat User Segments• Look At                                  • Teach  Me                                         Me    ...
2. Create (and EnableOthers to Contribute)Valuable Content!
“Easy Entry Apps”
People Want to Do Their Own Thing3. Enable andreward people forcontributing intheir own way!
Habitat: Embracing Crowdsourcing to Create Great Content!
The Impact of these Three Steps: Creating a Viral Loop!                             1) Initial invite                     ...
Thank You!Dave McMurtryHabitat for Humanity InternationalSVP, Chief StrategistTwitter: @DaveMcMurtry
Dave McMurtry: Top Ten Social Media Marketing Mistakes
Dave McMurtry: Top Ten Social Media Marketing Mistakes
Dave McMurtry: Top Ten Social Media Marketing Mistakes
Dave McMurtry: Top Ten Social Media Marketing Mistakes
Dave McMurtry: Top Ten Social Media Marketing Mistakes
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Dave McMurtry: Top Ten Social Media Marketing Mistakes

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Join Dave to hear about social media practices at an international organization and lessons learned. Dave will share the top seven social media mistakes as learned at Habitat for Humanity and will share his recommendations and best practices.

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Dave McMurtry: Top Ten Social Media Marketing Mistakes

  1. 1. Top Ten Social Media Mistakes Dave McMurtry SVP, Chief Strategist Habitat for Humanity International
  2. 2. “As Hurricane Irene prepares to batter the EastCoast, federal disaster officials have warned thatInternet outages could force people to interactwith other people for the first time in years.Residents are bracing themselves for the horror ofawkward silences and unwanted eye contact. Thegovernment has advised: “Be prepared. Writedown possible topics to talk about in advance.Sports...the weather... Remember, a conversationis basically a series of Facebook updates strungtogether.” -The Onion
  3. 3. Past -Seth Godin, “Tribes”
  4. 4. -Seth Godin, “Tribes”
  5. 5. Past Now -Seth Godin, “Tribes”
  6. 6. -Seth Godin http://www.slideshare.net/sethgodin/seth-godin-on-tribes-presentation
  7. 7. Top Ten Social Media Mistakes1. Not Having A Plan2. Overexposure By Trying Too Many Things3. Expecting Immediate Results4. Not Engaging Online5. Not Responding to Negative (But Constructive) Feedback6. Faking Passion7. Spamming8. Forgetting Your Brand9. Treating Online Donors Like an ATM Machine10.Using Only Social Media
  8. 8. Top Ten Social Media Mistakes1. Not Having A Plan2. Overexposure By Trying Too Many Things3. Expecting Immediate Results4. Not Engaging Online5. Not Responding to Negative (But Constructive) Feedback6. Faking Passion7. Spamming8. Forgetting Your Brand9. Treating Online Donors Like an ATM Machine10.Using Only Social Media
  9. 9. Using only Social Media Will Make you a “Blip”
  10. 10. Blip = One Hit Wonder
  11. 11. How to Avoid Being a “Blip” You must be able to dothese right before you can Algorithmic Ranking Factors do Social
  12. 12. 3 Steps to Avoid Being a BlipHow Habitat uses Social Media to Engage and Inspire Its Tribe
  13. 13. 1. Know What Motivates Your Tribe!
  14. 14. Habitat User Segments• Look At • Teach Me Me Want Want a Recognition learning and for their growth efforts opportunity Drawn to the Want a social cause, connection emotionally with like- and minded personally people• Move • Connect Me Me
  15. 15. 2. Create (and EnableOthers to Contribute)Valuable Content!
  16. 16. “Easy Entry Apps”
  17. 17. People Want to Do Their Own Thing3. Enable andreward people forcontributing intheir own way!
  18. 18. Habitat: Embracing Crowdsourcing to Create Great Content!
  19. 19. The Impact of these Three Steps: Creating a Viral Loop! 1) Initial invite to engage 2) Automatic updates to social 5) Thousands of network contacts people exposed to Habitat through their friends. 3) Friends 4) Friends-of- comment on friends of the those update original donor see messages the discussion. Some engage.
  20. 20. Thank You!Dave McMurtryHabitat for Humanity InternationalSVP, Chief StrategistTwitter: @DaveMcMurtry

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