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Creating Change in a Digital World

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Developed for CALCASA's 2009 conference in Sacramento, CA.

Published in: Technology, Business

Creating Change in a Digital World

  1. 1. Creating Change in a Digital World
  2. 2. I have an agenda.
  3. 3. 1. Collaboration is everything.
  4. 4. 2. Social media provides you with the tools for collaboration.
  5. 5. 3. You can do it: If you develop a practice.
  6. 6. 1. Collaboration is everything.
  7. 7. Let’s start with some assumptions:
  8. 8. There are people out there who are interested in our issues. (whether we know them or not)
  9. 10. Those people are active in our communities. (whether we help them or not)
  10. 12. We want to engage those interested and active people in our work. (whether we agree with them or not)
  11. 15. That’s the heart of collaboration: Engaging with interested and active people to create change.
  12. 18. “ Collaboration is a ... process where two or more people or organizations work together in an intersection of common goals ... by sharing knowledge, learning and building consensus.
  13. 19. “ Most collaboration requires leadership , although the form of leadership can be social leadership within a decentralized ... group.
  14. 20. “ In particular, teams that work collaboratively can obtain greater resources, recognition and reward when facing competition for finite resources.” http://en.wikipedia.org/wiki/Collaboration
  15. 21. 2. Social media provides you with the tools for collaboration.
  16. 22. Facebook is better than you.
  17. 23. 8.6x the population of California http://www.facebook.com/press/info.php?statistics and http://www.census.gov/popest/estimates.html
  18. 24. 5 Billion minutes every day http://www.facebook.com/press/info.php?statistics and http://www.census.gov/popest/estimates.html
  19. 25. Twitter is better than you.
  20. 26. 475,000 people in February, 2008 http://blog.nielsen.com/nielsenwire/online_mobile/twitters-tweet-smell-of-success
  21. 27. 7 Million in February, 2009 http://blog.nielsen.com/nielsenwire/online_mobile/twitters-tweet-smell-of-success
  22. 28. Don’t make it you against them.
  23. 29. People in 202 cities raised $250,000 for Charity: water http://www.charitywater.org/twestival/ and http://twestival.com/
  24. 30. 3. You can do it: If you develop a practice.
  25. 31. <ul><ul><li>Don’t spend too much time worrying about the tech bits. </li></ul></ul>
  26. 32. <ul><li>Blogs </li></ul><ul><li>Micro Blogs </li></ul><ul><li>Virtual Worlds </li></ul><ul><li>Message Boards </li></ul><ul><li>Podcasts </li></ul><ul><li>Vlogs </li></ul><ul><li>Wikis </li></ul><ul><li>Photo Sharing </li></ul><ul><li>Chat </li></ul><ul><li>Social Networks </li></ul><ul><li>Taxonomies </li></ul><ul><li>RSS </li></ul><ul><li>Social Bookmarking </li></ul><ul><li>Listservs </li></ul>
  27. 33. <ul><ul><li>Don’t get overwhelmed by the frantic energy of hype. </li></ul></ul>
  28. 35. <ul><ul><li>Instead, participate in the conversation. </li></ul></ul>
  29. 36. <ul><ul><li>It’s messy. </li></ul></ul>
  30. 37. <ul><ul><li>Start with organizational questions. </li></ul></ul>
  31. 38. <ul><ul><li>Public conversations? </li></ul></ul>
  32. 39. <ul><ul><li>Private conversations? </li></ul></ul>
  33. 40. <ul><ul><li>Owner? </li></ul></ul>
  34. 41. <ul><ul><li>Time frame? </li></ul></ul>
  35. 42. <ul><ul><li>Results? </li></ul></ul>
  36. 43. <ul><ul><li>Now, you are ready. </li></ul></ul>
  37. 44. <ul><ul><li>Offline: brainstorm keywords </li></ul></ul>[ Initiate ]
  38. 45. <ul><ul><li>Online: set up your toolbox </li></ul></ul>[ Intiate ]
  39. 46. <ul><ul><li>Offline: Share learnings </li></ul></ul>[ Implement ]
  40. 47. <ul><ul><li>Online: Share intelligence </li></ul></ul>[ Implement ]
  41. 48. <ul><ul><li>Offline: Describe the change </li></ul></ul>[ Integrate ]
  42. 49. <ul><ul><li>Online: Track your influence </li></ul></ul>[ Integrate ]
  43. 50. <ul><ul><li>Repeat. </li></ul></ul>
  44. 52. <ul><ul><li>Thank you! </li></ul></ul>
  45. 53. Please! Contact me: <ul><li>Marnie Webb </li></ul><ul><li>[email_address] </li></ul><ul><li>Work: http://www.techsoupglobal.org </li></ul><ul><li>Twitter: @webb </li></ul><ul><li>Skype: extension337 </li></ul><ul><li>Blog: http://ext337.org </li></ul><ul><li>Delicious: http://www.delicious.com/ext337 </li></ul>
  46. 54. Resources <ul><li>Books </li></ul><ul><li>Groundswell by Charlene Li and Josh Bernoff </li></ul><ul><li>Here Comes Everybody by Clay Shirky </li></ul><ul><li>Momentum by Allison Fine </li></ul><ul><li>Cause Wired by Tom Watson </li></ul>
  47. 55. Resources <ul><li>Web </li></ul><ul><li>We Are Media from NTEN </li></ul><ul><li>NetSquared from TechSoup Global </li></ul><ul><li>Groundswell Engagement Ladder </li></ul><ul><li>Beth’s Blog from Beth Kanter </li></ul><ul><li>A Collection of Social Network Stats for 2009 regularly updated by Jeremiah Owyang </li></ul><ul><li>nptech on delicious from the community </li></ul>
  48. 56. Resources <ul><li>Twitter </li></ul><ul><li>@kanter </li></ul><ul><li>@rachelannyes </li></ul><ul><li>@ntenhross </li></ul><ul><li>@rootwork </li></ul><ul><li>@acarvin </li></ul><ul><li>@amyrsward </li></ul><ul><li>@CoreyPud </li></ul><ul><li>@rogercarr </li></ul>
  49. 57. Colophon <ul><li>Powerpoint testcard by antimega http://www.flickr.com/photos/antimega/2468011723/ </li></ul><ul><li>Heroes by videoplaceboisnot http://www.flickr.com/photos/videoplacebo/2476230102/ </li></ul>
  50. 58. This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

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