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Real World Stories   of using the    internet for     outreach,collaboration, and      disasters
Carol Dunn, Caroldn         • Used social media web tools           with:            – Non profit: Red Cross tracking     ...
`• Outreach• Collaboration• Situational Awareness
Our Brains                • Behavioral shortcuts:                   – In group vs. Out group                   – Social Hi...
Outreach           Super Comics
Social Media has specific advantages• It is possible to create materials that are more  accessible
It is important to plan for accessibility•    Add captions to youtube videos•    Learn how to make accessible PDFs•    You...
Web based resources have advantages                      Able to                      hyper-localizeGoogle Earth
Possible to locate great images for     presentations and posts
Social Media has definite       disadvantages for outreach• Can be easier to reach a lot of people that are  outside of th...
Social Media sites have a Lifecycle                The Onion
•   Google Wave•   DodgeBall•   Windows Live Space•   MySpace*
Traps• Not understanding  our minds on risk
Traps• Not being ready to  handle communal  trauma  – Hyper-vigilance  – Ready to switch    allegiance  – Magical Thinking
Traps• In Group  – Only talk to the In Group  – ‘Trust us’ vs ‘Why’• Out Group  – Can feel OK to exclude  – It’s OK to ‘du...
Sites useful in Outreach:             tinyurl/SmileCon13• Learning about your jurisdiction/target:   – US Census, American...
Collaboration           Marvel Comics
Made via Twitter and Flickr
Traps• Intergroup collaboration  – “Us vs. Them”  – Exclude good information• Internet Sleuths  –   Hyper-vigilance  –   P...
SituationalAwareness              John Severin Cracked Magazine
A lot of useful tools
Flickr mapped search
Image properties: Right Click
Youtube filters
Online Traffic Cameras
ESRI
bing.com Twitter map app
bing social
Topsy
GeoChirp
Free Network maps                              Flowing DataSimple Mapper
Traps  – Hyper-vigilance  – Patterns  – Magical thinking• Paradoxes:  – Often the people ‘doing’    don’t have time to pos...
Worth Remembering• Browsers may transfer very specific  information about identity and location  – Use a different browser...
Thank You•   Carol Dunn•   carol@resilient2disaster.com•   @caroldn•   All links at:    http://tinyurl.com/SmileCon13
Real World Stories of Internet & Social Media
Real World Stories of Internet & Social Media
Real World Stories of Internet & Social Media
Real World Stories of Internet & Social Media
Real World Stories of Internet & Social Media
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Real World Stories of Internet & Social Media

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Real world stories of the use of internet based resources and social media for outreach, collaboration and situational awareness. A version of these slides accompanied a talk at the SMILE conference in Santa Clara CA.

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Real World Stories of Internet & Social Media

  1. 1. Real World Stories of using the internet for outreach,collaboration, and disasters
  2. 2. Carol Dunn, Caroldn • Used social media web tools with: – Non profit: Red Cross tracking flooding, wind storm damage – Local government: Office Emergency Management • Creator: – www.resilient2disaster.com – 3 Days 3 Ways Be Ready for Disasters and Emergencies
  3. 3. `• Outreach• Collaboration• Situational Awareness
  4. 4. Our Brains • Behavioral shortcuts: – In group vs. Out group – Social Hierarchy – When threatened: • Engage/Avoid • Hyper vigilance • Seeking Patterns • Magical thinking/Suspending disbeliefMarvel Comics
  5. 5. Outreach Super Comics
  6. 6. Social Media has specific advantages• It is possible to create materials that are more accessible
  7. 7. It is important to plan for accessibility• Add captions to youtube videos• Learn how to make accessible PDFs• You don’t need to add fancy flash parts• Keep language short and clear• Build accessibility into your budget from the beginning• Think of your outreach material from the perspective of the person overcoming the communication challenge.
  8. 8. Web based resources have advantages Able to hyper-localizeGoogle Earth
  9. 9. Possible to locate great images for presentations and posts
  10. 10. Social Media has definite disadvantages for outreach• Can be easier to reach a lot of people that are outside of the group you are tasked to reach.• Easy to get a skewed view of reality.• Important to build in ways to step back from time to time.
  11. 11. Social Media sites have a Lifecycle The Onion
  12. 12. • Google Wave• DodgeBall• Windows Live Space• MySpace*
  13. 13. Traps• Not understanding our minds on risk
  14. 14. Traps• Not being ready to handle communal trauma – Hyper-vigilance – Ready to switch allegiance – Magical Thinking
  15. 15. Traps• In Group – Only talk to the In Group – ‘Trust us’ vs ‘Why’• Out Group – Can feel OK to exclude – It’s OK to ‘dumb down’ content – ‘Don’t be like them’ – Can feel ok to impose solutions
  16. 16. Sites useful in Outreach: tinyurl/SmileCon13• Learning about your jurisdiction/target: – US Census, American Family Survey, MLA Language Map – Google Earth – Parcel Maps, Public Records• Youtube, slideshare, blogger, wordpress, pinterest, tumblr, flickr, instagram, Lockerz• Facebook, Twitter, Google+, 4square• Animation generator: http://www.xtranormal.com/
  17. 17. Collaboration Marvel Comics
  18. 18. Made via Twitter and Flickr
  19. 19. Traps• Intergroup collaboration – “Us vs. Them” – Exclude good information• Internet Sleuths – Hyper-vigilance – Patterns – Magical thinking – Group Think: forget what they don’t know to embrace the favored narrative
  20. 20. SituationalAwareness John Severin Cracked Magazine
  21. 21. A lot of useful tools
  22. 22. Flickr mapped search
  23. 23. Image properties: Right Click
  24. 24. Youtube filters
  25. 25. Online Traffic Cameras
  26. 26. ESRI
  27. 27. bing.com Twitter map app
  28. 28. bing social
  29. 29. Topsy
  30. 30. GeoChirp
  31. 31. Free Network maps Flowing DataSimple Mapper
  32. 32. Traps – Hyper-vigilance – Patterns – Magical thinking• Paradoxes: – Often the people ‘doing’ don’t have time to post updates. – Entirely possible that you don’t ‘friend’ or tweet with the people you are closest to.
  33. 33. Worth Remembering• Browsers may transfer very specific information about identity and location – Use a different browser than personal use – Chrome: Incognito Window, IE inPrivate Browsing – Create specific ‘User’ on computer for investigation use – When you can search without logging on, do so – Assume that ip address=location
  34. 34. Thank You• Carol Dunn• carol@resilient2disaster.com• @caroldn• All links at: http://tinyurl.com/SmileCon13

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