Real world stories of the use of internet based resources and social media for outreach, collaboration and situational awareness. A version of these slides accompanied a talk at the SMILE conference in Santa Clara CA.
Real World Stories of using the internet for outreach,collaboration, and disasters
Carol Dunn, Caroldn • Used social media web tools with: – Non profit: Red Cross tracking flooding, wind storm damage – Local government: Office Emergency Management • Creator: – www.resilient2disaster.com – 3 Days 3 Ways Be Ready for Disasters and Emergencies
Our Brains • Behavioral shortcuts: – In group vs. Out group – Social Hierarchy – When threatened: • Engage/Avoid • Hyper vigilance • Seeking Patterns • Magical thinking/Suspending disbeliefMarvel Comics
Social Media has specific advantages• It is possible to create materials that are more accessible
It is important to plan for accessibility• Add captions to youtube videos• Learn how to make accessible PDFs• You don’t need to add fancy flash parts• Keep language short and clear• Build accessibility into your budget from the beginning• Think of your outreach material from the perspective of the person overcoming the communication challenge.
Web based resources have advantages Able to hyper-localizeGoogle Earth
Possible to locate great images for presentations and posts
Social Media has definite disadvantages for outreach• Can be easier to reach a lot of people that are outside of the group you are tasked to reach.• Easy to get a skewed view of reality.• Important to build in ways to step back from time to time.
Traps• Not being ready to handle communal trauma – Hyper-vigilance – Ready to switch allegiance – Magical Thinking
Traps• In Group – Only talk to the In Group – ‘Trust us’ vs ‘Why’• Out Group – Can feel OK to exclude – It’s OK to ‘dumb down’ content – ‘Don’t be like them’ – Can feel ok to impose solutions
Sites useful in Outreach: tinyurl/SmileCon13• Learning about your jurisdiction/target: – US Census, American Family Survey, MLA Language Map – Google Earth – Parcel Maps, Public Records• Youtube, slideshare, blogger, wordpress, pinterest, tumblr, flickr, instagram, Lockerz• Facebook, Twitter, Google+, 4square• Animation generator: http://www.xtranormal.com/
Traps• Intergroup collaboration – “Us vs. Them” – Exclude good information• Internet Sleuths – Hyper-vigilance – Patterns – Magical thinking – Group Think: forget what they don’t know to embrace the favored narrative
SituationalAwareness John Severin Cracked Magazine
Traps – Hyper-vigilance – Patterns – Magical thinking• Paradoxes: – Often the people ‘doing’ don’t have time to post updates. – Entirely possible that you don’t ‘friend’ or tweet with the people you are closest to.
Worth Remembering• Browsers may transfer very specific information about identity and location – Use a different browser than personal use – Chrome: Incognito Window, IE inPrivate Browsing – Create specific ‘User’ on computer for investigation use – When you can search without logging on, do so – Assume that ip address=location
Thank You• Carol Dunn• firstname.lastname@example.org• @caroldn• All links at: http://tinyurl.com/SmileCon13