Over the summer, Google+, a new social network, was launched to much fanfare. While some have touted it as a Facebook-killer, others wonder whether we need (and have time for) yet another social site.
Today, Google+ can provide SEO benefits, in-depth conversations and high-quality content sharing. In the near future, it may be useful for CRM, analytics, blogging, key intranet functions and more. But it may fade out as earlier Google social software has done. In this session, we’ll look at the features that distinguish Google+, particularly for businesses. We’ll also discuss reasons to be cautious in adopting it.