Your Online Reputation | Where is it and How to Respond
•Download as PPTX, PDF•
1 like•359 views
This lecture was presented at the recent meeting of the American Academy of Ophthalmology 2019 in San Francisco. Whether or not you choose, you have a reputation to maintain, but where is your online reputation and how can you easily/automate monitoring what your patients are saying about you, your colleagues and your medical practice? Aggregator sites (Healthgrades, Yelp, Vitals, etc.) compose >90% of your online reputation. Claiming your accounts is easy and free. Monitoring your online reputation can be completely automated. Tips are given to set up email notifications for the few platforms that are NOT indexed by the search engines. You should be aware of both positive and negative remarks about you. Responding to BOTH positive and negative comments is a must...and is a great way to encourage others to leave a remark. Best of all, if you claim your aggregator accounts, your local SEO can improve dramatically! All the best, Randall Wong Grant Wong www.MedicalMarketingEnterprises.com www.SunriseHostingServices.com randall.v.wong@gmail.com
Recommended
Recommended
More Related Content
More from Randall Wong, M.D.
More from Randall Wong, M.D. (20)
Recently uploaded
Recently uploaded (20)
Your Online Reputation | Where is it and How to Respond
- 1. ONLINE REPUTATION WHAT ARE THEY SAYING? AAO 2019 Tech Pav Randall Wong, M.D. Grant Wong MS III
- 2. Financial Disclosure • I have the following financial interests or relationships to disclose: • Co-Founder: • Medical Marketing Enterprises, LLC • Sunrise Hosting Services, LLC • RussandRandy.com
- 3. Randall Wong, M.D. • Ophthalmologist • Online Marketing • Medical Marketing Enterprises, LLC • Healthcare & Medical Internet Marketing • SEO • Reputation Management • Sunrise Hosting Services, LLC • Managed website hosting (virtual IT)
- 4. Financial Disclosure • I have the following financial interests or relationships to disclose: • Co-Founder: • Medical Marketing Enterprises, LLC • Sunrise Hosting Services, LLC • RussandRandy.com
- 5. Randall Wong, M.D. • Ophthalmologist (Retina Specialist) • Online Marketing • Medical Marketing Enterprises, LLC • Healthcare & Medical Internet Marketing • Reputation Management • Sunrise Hosting Services, LLC • Managed website hosting (virtual IT)
- 6. Online Reputation • What is your online reputation • Where is your online reputation • Monitor • Respond • Bonus!
- 7. Online Reputation “With or without a website or social media, every business has an online reputation to maintain.”
- 8. What is Online Reputation? • Whatever people are saying about you on the Internet • Review sites • Bulletin Boards • Chat Rooms • Websites • Social Media
- 9. Where is Your Online Reputation • Review sites • Social Media • Bulletin Boards • Chat Rooms • Websites
- 11. Managing Your Online Reputation Monitor the Internet – automated process Looking for both positive and negative comments or reviews. How to Respond
- 12. Local Search
- 13. Why Respond? Acknowledge Engage Transparency The act of “responding” shows that you are interested and ...you care.
- 14. Where to Look for Reviews • On Page (you own) • Off Page Reviews
- 15. Off-Page Sources Review Sites Local Directories Business “Aggregators” BBB Consumer Reports Washington Checkbook Chat Rooms Bulletin Boards
- 16. On-Page Reviews Testimonials/Comments left on your website Facebook? LinkedIn Platforms you Own and Control Ability to Edit or Delete all comments.
- 17. Google Alert | Automate Monitoring www.Google.Com/Alerts Google emails (the “alert”) anytime you are mentioned on the Internet. Includes most sites which are indexed. Google Plus Account (accrues all reviews in one place) Angie’s List What About Yelp?
- 19. Angie’s List Subscription Based Not indexed Set up Free Account Receive email to your inbox
- 20. Yelp? Free Emails you when comment is left Often indexed by Google Business may “upgrade” membership
- 21. Monitor Google Alert Email from non-indexed sites Google Plus Your Website Social Media Monitoring the entire online reputation can be done automatically!
- 22. What is Local Search? Board Certified Ophthalmologist vs. Board Certified Ophthalmologist 60611
- 25. Off-Page | Aggregators | Directories Bing Local Best of the Web Citysearch DexKnows FourSquare Google + Insider Pages Judy’s Book Kudzu Manta Merchant Circle Super Pages Yahoo! Local Yellow Bot Yellowee Yellow Pages Yelp Healthgrade s Vitals Rate MDS Doctorbase WebMD Docshop Local.AARP Mapquest Realself LocalMed
- 26. Local Search = Off-Page • Claim your accounts • NAP • Link to Your Website
- 27. Improve Local SEO and Search
- 28. To Your Success! Randall V. Wong, M.D. www.MedicalMarketingEnterprises.com www.SunriseHostingServices.com www.RussandRandy.com Randall.V.Wong@gmail.com
- 29. To Your Success! Randall V. Wong Randall.V.Wong@gmail.com
Editor's Notes
- Medical Marketing Enterprises, LLC was started to teach and consult for Healthcare and Medical Internet Marketing. RussandRandy.com is a podcast focused on Healthcare and Medical Internet Marketing. I am a retina specialist practicing in Fairfax, Virginia.
- Medical Marketing Enterprises, LLC was started to teach and consult for Healthcare and Medical Internet Marketing. RussandRandy.com is a podcast focused on Healthcare and Medical Internet Marketing. I am a retina specialist practicing in Fairfax, Virginia.
- One of the pearls of monitoring your online reputation is that you can also improve your local search results, that is, the same sites which hold your online reputation heavily influence your local search results.
- 3 easy steps to control your online reputation; Monitor Look for both negative and positive comments You must respond to both negative and positive comments