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Your Online Reputation | Where is it and How to Respond

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This lecture was presented at the recent meeting of the American Academy of Ophthalmology 2019 in San Francisco.

Whether or not you choose, you have a reputation to maintain, but where is your online reputation and how can you easily/automate monitoring what your patients are saying about you, your colleagues and your medical practice?

Aggregator sites (Healthgrades, Yelp, Vitals, etc.) compose >90% of your online reputation. Claiming your accounts is easy and free.

Monitoring your online reputation can be completely automated. Tips are given to set up email notifications for the few platforms that are NOT indexed by the search engines.

You should be aware of both positive and negative remarks about you. Responding to BOTH positive and negative comments is a must...and is a great way to encourage others to leave a remark.

Best of all, if you claim your aggregator accounts, your local SEO can improve dramatically!

All the best,
Randall Wong
Grant Wong
www.MedicalMarketingEnterprises.com
www.SunriseHostingServices.com
randall.v.wong@gmail.com

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Your Online Reputation | Where is it and How to Respond

  1. 1. ONLINE REPUTATION WHAT ARE THEY SAYING? AAO 2019 Tech Pav Randall Wong, M.D. Grant Wong MS III
  2. 2. Financial Disclosure • I have the following financial interests or relationships to disclose: • Co-Founder: • Medical Marketing Enterprises, LLC • Sunrise Hosting Services, LLC • RussandRandy.com
  3. 3. Randall Wong, M.D. • Ophthalmologist • Online Marketing • Medical Marketing Enterprises, LLC • Healthcare & Medical Internet Marketing • SEO • Reputation Management • Sunrise Hosting Services, LLC • Managed website hosting (virtual IT)
  4. 4. Financial Disclosure • I have the following financial interests or relationships to disclose: • Co-Founder: • Medical Marketing Enterprises, LLC • Sunrise Hosting Services, LLC • RussandRandy.com
  5. 5. Randall Wong, M.D. • Ophthalmologist (Retina Specialist) • Online Marketing • Medical Marketing Enterprises, LLC • Healthcare & Medical Internet Marketing • Reputation Management • Sunrise Hosting Services, LLC • Managed website hosting (virtual IT)
  6. 6. Online Reputation • What is your online reputation • Where is your online reputation • Monitor • Respond • Bonus!
  7. 7. Online Reputation “With or without a website or social media, every business has an online reputation to maintain.”
  8. 8. What is Online Reputation? • Whatever people are saying about you on the Internet • Review sites • Bulletin Boards • Chat Rooms • Websites • Social Media
  9. 9. Where is Your Online Reputation • Review sites • Social Media • Bulletin Boards • Chat Rooms • Websites
  10. 10. “Two Birds…One Throw”
  11. 11. Managing Your Online Reputation Monitor the Internet – automated process Looking for both positive and negative comments or reviews. How to Respond
  12. 12. Local Search
  13. 13. Why Respond? Acknowledge Engage Transparency The act of “responding” shows that you are interested and ...you care.
  14. 14. Where to Look for Reviews • On Page (you own) • Off Page Reviews
  15. 15. Off-Page Sources Review Sites Local Directories Business “Aggregators” BBB Consumer Reports Washington Checkbook Chat Rooms Bulletin Boards
  16. 16. On-Page Reviews Testimonials/Comments left on your website Facebook? LinkedIn Platforms you Own and Control Ability to Edit or Delete all comments.
  17. 17. Google Alert | Automate Monitoring www.Google.Com/Alerts Google emails (the “alert”) anytime you are mentioned on the Internet. Includes most sites which are indexed. Google Plus Account (accrues all reviews in one place) Angie’s List What About Yelp?
  18. 18. Angie’s List Subscription Based Not indexed Set up Free Account Receive email to your inbox
  19. 19. Yelp? Free Emails you when comment is left Often indexed by Google Business may “upgrade” membership
  20. 20. Monitor Google Alert Email from non-indexed sites Google Plus Your Website Social Media Monitoring the entire online reputation can be done automatically!
  21. 21. What is Local Search? Board Certified Ophthalmologist vs. Board Certified Ophthalmologist 60611
  22. 22. Off-Page | Aggregators | Directories Bing Local Best of the Web Citysearch DexKnows FourSquare Google + Insider Pages Judy’s Book Kudzu Manta Merchant Circle Super Pages Yahoo! Local Yellow Bot Yellowee Yellow Pages Yelp Healthgrade s Vitals Rate MDS Doctorbase WebMD Docshop Local.AARP Mapquest Realself LocalMed
  23. 23. Local Search = Off-Page • Claim your accounts • NAP • Link to Your Website
  24. 24. Improve Local SEO and Search
  25. 25. To Your Success! Randall V. Wong, M.D. www.MedicalMarketingEnterprises.com www.SunriseHostingServices.com www.RussandRandy.com Randall.V.Wong@gmail.com
  26. 26. To Your Success! Randall V. Wong Randall.V.Wong@gmail.com

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