This document summarizes a presentation on content marketing as a strategy for attaining web visibility. It discusses how content marketing and search engine optimization (SEO) are the primary ways to rank highly in search engine results pages (SERP) through relevant, refreshed and routinely published content. Other factors like perceived authority, links, speed and non-content approaches are also mentioned but content is emphasized as king. The goal is to publish credible health information to achieve high search rankings and visibility to grow one's practice.