15 Powerful Techniques for seo


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15 Powerful Techniques for seo

  1. 1. 15 Powerful Techniques InSearch Engine Optimization www.simplymyservices.in
  2. 2. WelcomeWelcome to Simplymyservices.in “15 Powerful Techniques InSearch Engine Optimization” Presentation. This presentation willprovide you with information to quickly and effectively plan, build,maintain and promote your online business.Your websites search engine ranking is no doubt one of the most vitalaspects of broadcasting your website to a worldwide audience. Whensearches are done online, search engines look for specific things beforereturning results. If you want your website to get more traffic, you shouldconsider optimizing it so your site appears on the first page of thesearch results. It has been proven by many researchers that websurfers usually only review the first couple pages of search engineresults. Below are a few basic ideas to help you accomplish getting onone of these pages that people actually see. www.simplymyservices.in
  3. 3. 1. Keyword ResearchKeyword research is the first step to any type of website optimization project.Compile a list of keywords that relate to the content of your website. Take a lookat your competitors? Which keywords are they utilizing? Ask yourself a simplequestion: Do I need to reevaluate the keywords I am planning on using? Dontcopy their keywords, compare them! After you have decided on a list ofkeywords you need to ensure that these keywords are included in your content.Create a plan of action and spread them throughout your websites pages.Some of the top sites on the Internet have thousands of pages and these pagesare filled with a variety of keywords. A good rule of thumb is to include three tofive major keywords per page www.simplymyservices.in
  4. 4. 2. Description & TitleThe real point of your SEO is to bring in traffic. Its not just some competition forthe top spot. So if your listing doesnt look very interesting then it may not getselected and so you are missing out on traffic. So, always write a compellingdescription tag. The search engines usually use your description tag when theydisplay your webpage in their search results so think of your description tag asa mini advert.A clever tactic is to use the page title to ask a question and then use thedescription tag to suggest that your webpage has the answer to that question.This is especially powerful when the question you are asking in your page titlematches the question in the searchers mind when they type their keywordsearch into Google. So always ask yourself what question you think someone istrying to answer if they are typing your keywords. www.simplymyservices.in
  5. 5. 3. ContentWrite the best content you can and as much as you can.Theres a reason whycontent is king, its because it is. All your content should be written by you, notcopied from another website but written in your own words. You also need towrite new content on a regular basis to attract new visitors and give an incentivefor them to be repeat visitors. www.simplymyservices.in
  6. 6. 4. Get links from high ranking sitesIf your website is brand new many websites wont link to you until you havesome decent page rank. To get that rank and get indexed fast link your site tosites that get crawled fast such as Digg, Stumbleupon, and Facebook.When you get links from sites similar to yours your building authority and thatyour competition finds your site valuable. www.simplymyservices.in
  7. 7. 5. Localization of your websiteto enhance local visibilitySimilarly in the world of Internet marketing, we need to interact with ourcustomer to know what exactly he requires. Localization is an important part ofsearch engine promotion and Google has been adding a lot of localizationfeatures recently, which can be utilized to provide our client a powerful localpresence and accessibility from the devices like tablets PCs and smart phones. www.simplymyservices.in
  8. 8. 6. Adding translated keywords inmeta dataChanging a lot of meta data, title tags and URL extensions as a part of a vastwebsite coding campaign is a good idea, but the key to remember is that itshould not affect the outer appearance of your web page and the content in it,which most probably would be in English.For example, if you are selling home decoration items, your visible page willcontain information in English, but if someone searches with "Dekoartikeln" inGermany he will land onto your website, because the keyword Dekoartikeln isfound in your meta tags. www.simplymyservices.in
  9. 9. 7. List your website on local directoriesand popular online yellow pagesYou can also submit your website to local directories and local online yellowpages frequented by the local surfers.For example, to localize your website in India you can submit your website on“classifieds" or “sulekha" and also get yourself listed on all the prominent onlineand offline yellow pages. You should have a clear goal in mind when going toimplement localization campaign for your website. www.simplymyservices.in
  10. 10. 8. Google +1 Button Means ForYour SEOMarketers have long known that word-of-mouth is a powerful force in shapingconsumer opinion and action, and Google is now hoping to use that force toimprove user engagement with search results and ads.The +1 button will be visible to anyone signed in with a Google account. Ifsearchers come across a search result or ad that they like or find useful, theycan +1 the item to recommend it, which will be visible to anyone in their socialcircle. The idea behind this is that consumers will be more likely to trust theopinion of their friends, and therefore more likely to click on those links. www.simplymyservices.in
  11. 11. 9. Write a Blog Post Title That WillRank High on the Organic SearchEngines?Writing a Blog or Article starts with the most critical component of all. The BlogPost Title. If this is done correctly and keyword rich you can control 80% of theOrganic Search engines traffic. Sending it to your website!Can you imagine every person, in the entire world, running around without aname or a title? I cant! We are talking total confusion. We solved that problemlong ago and came up with a system that everyone can identify with a personover a name. www.simplymyservices.in
  12. 12. 10. Things to Remember forRanking in Google 1. Geo-targeting Firstly, if you use Webmaster Tools (a must for any website owner) the geo-targeting should be set for your local country. In my case, for the India. 2. Backlinks servers location For instance, if you need to rank in India searches its best to both have your website server located in the India and have websites linking to you also hosted in the India. I discovered this quite by accident when I saw great rankings on Google.com over Google.co.in. Im now having to relook at my backlinks so that I get better rankings on Google.co.in instead of.com. 3. Check your competitors Use of the Yahoo Site Explorer tool can also be used to check up on competitors ranking ahead of you and see how they get their backlinks and page rank. See if any of the sites linking to them are ones you could also try getting a link from www.simplymyservices.in
  13. 13. 11. Whats Article Marketing Got toDo With SEO?Article marketing involves publishing content in a variety of places on the web.Dont settle for just sending articles to article directories. Publishing goodcontent should include more than just articles. Dont forget about publishingcontent and articles other places. Blogging is another powerful tool to include inSEO. Articles on a blog are often shorter and published more frequently thanthose used in article marketing. All content helps search sites like Google andtime should be taken by any company with a website to have good a strongcontent strategy.So, the bottom line is that creating good content including quality articles forarticle marketing is a must. Dont waste the time of your staff in this area if theyare not able to produce the quality content that gets results. You will most likelyget a much bigger bang for your buck if you outsource this area to a companythat specializes in SEO that can get the job done right for you. This way,company owners and staff can focus on the business they do best and leavethe internet marketing to the expert www.simplymyservices.in
  14. 14. 12. Important Steps to Follow Meta Tags Domain Name Title Description Heading Tags Keyword Relevant Content Images Site map www.simplymyservices.in
  15. 15. 13. Optimize Your Website forBetter Ranking Content: Fresh and crisp content and accurate placement of the chosen keyword is considered to be the most important aspect required to gain a better exposure Anchor text: They are clickable links and play an important role in the optimization of a website. The links should be four to five words long that are made bold. Links: Gaining relevant links from popular and quality sites will help you to achieve a higher ranking and this can be done through article submission, blogging, forum posting, link directories etc. Sub Pages: The sub pages of the website should also contain inbound links in order to increase their popularity. This contributes to the success of the entire website www.simplymyservices.in
  16. 16. 14. Get Google Page RankingTip 1: Your main keyword/s should be in your domain name somewhere(preferably in the root...)Tip 2: Your keyword/s should be in your meta tags (title, description, andkeyword meta tags)Tip 3: Your keyword/s should then be in your main heading (H1 tag)Tip 4: Your keyword/s should next appear in the body of your content(beginning, middle and end) www.simplymyservices.in
  17. 17. 15. Start to Use Link BuildingStrategies Article Directories Bookmarking Blog Commenting Profile links Link exchanges Web Directories Press Releases RSS Feeds www.simplymyservices.in
  18. 18. Congratulations Congratulations! After reading the information in this guide, you should be better informed about the overall process of getting your website optimize. The best advice may be to start slowly and grow your site to meet the needs of your business. We hope that you feel well informed about techniques for search engine for your business. We would like to invite you to see how Simplymyservices.in can help you to create a winning search engine websites. www.simplymyservices.in
  19. 19. Simplymyservices.in Features Everything you need to START Internet Marketing for your business: Search Engine Optimization, Social Media Marketing PPC, Adwords Advertising Classifieds Listing B2B Product Listing Social Bookmarking Directory Submission Video Distribution Service Call us at +91 9892 108 127 or visit us at www.simplymyservices.in