1.
SEO Toolsfor a College Web Rockstar<br />Kyle James<br />kyle@nucloud.com<br />twitter.com/kylejames<br />linkedin.com/in/jameskm03<br />kyle-james.com<br />doteduguru.com<br />nuCloud.com<br />hubspot.com<br />

2.
Why Am I Talking to You?<br />?<br />

3.
If people can’t find it,does it matter?<br />

4.
SEO is Usability and Accessibility<br />

5.
Two Parts of SEO<br />On-Page<br />Usability<br />Off-Page<br />Accessibility<br />

6.
Usability<br />

7.
Keys to Usability<br />On-Page SEO Elements<br />Right Keywords<br />Fast Pages<br />Catering to the Search Bots<br />Managing URL Redirects<br />Fix Broken Links<br />Handing Non-Existent Pages<br />Finding Something<br />

8.
On-Page Optimization<br />PageTitle<br />URL<br />Meta<br />Description<br />Headers<br />MetaKeywords<br />

9.
Web Analytics Helps SEO<br />Quickly make sure your page titles are optimized<br />

10.
The Right Keywords<br />

11.
What are those buildings called?<br />

12.
What are people looking for?<br />https://adwords.google.com/select/KeywordToolExternal<br />

13.
What are people looking for?<br />

14.
Getting Ranked<br />

15.
Search Call To Actions<br />Page Title<br />Meta Description<br />Page Title and Meta Description are all you get in search results. Make sure that they count.<br />

16.
Keyword Matter<br />Describing things based on what people are looking is important<br />

17.
Visits By Keywords<br />Know what keywords you are already getting search traffic from<br />

18.
Keyword Research<br />

19.
Adwords Keyword Tool<br />https://adwords.google.com/select/KeywordToolExternal<br />

20.
Google Insight<br />http://www.google.com/insights/search/<br />

21.
Google Insight<br />http://www.google.com/insights/search/<br />

22.
Thesaurus<br />http://thesaurus.reference.com/<br />

23.
How Fast Is Your Website?<br />

24.
Time is Money<br />Bottom line optimizedwebsites are ranked better.After all it’s a better userexperience right?<br />

25.
Website Speed Tester<br />http://www.websiteoptimization.com/services/analyze/<br />

26.
Things You Can Optimize<br />Images<br />CSS<br />JavaScript<br />Compression<br />

27.
Understanding Search Crawlers<br />

28.
Search Engine Crawlers are your blindest users<br />Yahoo<br />Microsoft<br />Google<br />

29.
The Lynx Browser<br />http://bit.ly/lynx<br />

30.
Managing URL Redirects<br />

31.
404 - Broken Pages<br />http://kottke.org/asdd<br />

32.
Xenu – Find Broken Links<br />http://home.snafu.de/tilman/xenulink.html<br />

33.
404 Pages<br />404 Reporting tells you where you are failing to better optimize your site <br />

34.
301 Redirects<br />(Almost) Always use 301 Redirects because they pass search authority<br />http://delicious.com/jameskm03/301redirects<br />

35.
URL Canonicalization<br />Avoid “Double Vision”<br />Every page on your site becomes duplicate<br />

36.
Finding Something<br />Come on… Go Search Me!<br />

37.
Internal Site Search<br />SEO also helps with your Internal Site Searchand good for Keyword Research<br />

38.
Accessibility<br />

39.
Keys to Accessibility<br />Off-Page Elements<br />Discovering All Your Pages<br />Blocked Pages<br />Tell the Engines<br />Feeding the Engines<br />

40.
An SEO Breakdown<br />The first three are allOff-Page Elementsand total 66%.<br />http://www.seomoz.org/article/search-ranking-factors<br />

41.
Off-Page Optimization<br />Site Authority<br />Inbound Links<br />Anchor Text<br />

42.
1. Site AuthorityThis isn’t something a College or University should worry about as these are some of the oldest and most trusted sites on the web.<br />

43.
2. Inbound Links<br />http://www.opensiteexplorer.org/<br />

44.
3. Anchor Text<br />The Title<br />Anchor Text<br />

45.
3. Anchor Text Count!<br />

46.
Understand Your Inbound Links<br />Scan referral sources to see where you are getting links from<br />

47.
Sitemap.xml<br />URL<br />Priority<br />Frequency<br />LastChange<br />http://sitemaps.org/<br />

48.
Sitemap.xml Generator<br />http://www.xml-sitemaps.com/<br />

49.
Robots.txt<br />Disallow pages and directoriesfrom being crawled by search engines<br />There are also RobotsMeta tags and Robots http headers that you canuse to block content too<br />http://www.robotstxt.org/<br />

50.
Telling The Engines<br />

51.
Google Webmaster Tools<br />http://www.google.com/webmasters/<br />

52.
Bing Webmaster Tools<br />http://www.bing.com/webmaster<br />

53.
Yahoo Site Explorer<br />http://siteexplorer.search.yahoo.com/<br />

54.
Yahoo Site Explorer - Links<br />http://siteexplorer.search.yahoo.com/<br />

55.
PING-O-MATIC Spreads Content<br />

56.
Google Analytics<br />Google Analytics also tells Google about all your pages and the traffic they get. The more information they know about your website the better they rank you.<br />

57.
Feedburner<br />Just like Google Analytics, Google owns Feedburnerso feeds you push through them not only provide analytics but also help Google find your content.<br />

58.
Feeding The Engines<br />

59.
Publish Content Worth Sharing<br />

60.
Tell Great Stories<br />

61.
Additional Reading<br />www.seomoz.org/blog<br />sphinn.com<br />searchengineguide.com<br />searchengineland.com<br />

62.
SEO Tools for a College Web Rockstar<br />Questions?<br />Kyle James<br />jameskm03@gmail.com<br />twitter.com/kylejames<br />linkedin.com/in/jameskm03<br />kyle-james.com<br />doteduguru.com<br />hubspot.com<br />nuCloud.com<br />