The document provides tips for maximizing one's LinkedIn profile and network to further their career. It recommends completing one's profile with a photo and optimized keywords; joining relevant groups; using recommendations and connections to find jobs; and utilizing new LinkedIn features. The document also promotes joining the American College of Healthcare Executives' LinkedIn group for networking with over 5,500 healthcare professionals.

1. Maximize Your LinkedIn Potential – New Tips for 2011 2011 Congress on Healthcare Leadership March 21-24 Hilton Chicago

2. Why Should I Care About LinkedIn? More than 90 million professionals are on LinkedIn, including executives from every Fortune 500 company Average member is a college-educated 43-year-old making $107,000. More than a quarter are senior executives. (money.cnn.com) 4,000+ healthcare recruiters on LinkedIn 2 American College of Healthcare Executives

3. So What Can LinkedIn Do For Me? Broaden your network Provide branding opportunities Give you a forum for connecting with others to help you excel in your current job Help you take the next step in your career path American College of Healthcare Executives 3

4. First Step – Developing a Profile Fill out your profile completely Add a photo. This allows others to recognize you and feel like they’re making a true connection Reorder your profile so your most important details are displayed the highest Establish yourself as a brand: Set up a unique URL (linkedin.com/in/yourfullname) American College of Healthcare Executives 4

5. More Profile Details to Set Yourself Apart Tweak “Summary and Specialties” and “Skills” with keywords to be found in searches Use Applications to share PowerPoint presentations, YouTube videos and more Take your recommendations seriously Put your LinkedIn URL on your resume American College of Healthcare Executives 5

6. Join a Group to Start Building Your Network Search the Groups field for universities, associations, industry groups and more Display the logos on your profile It pays to participate Use the Discussions tab to gain valuable feedback Become an expert in your field Start your own group American College of Healthcare Executives 6

7. The LinkedIn Job Search Think of your profile as your resume Optimize your LinkedIn Profile keywords Brand yourself for the job you want, not the job you have The right recommendations help Make connections with those who can help you reach your career goals View company profiles for more info American College of Healthcare Executives 7

8. LinkedIn Newest Features LinkedIn Announces new features all the time, but are they worth the fuss? Basic Account vs. Pro Account? And what about Job Seeker Premium? Outlook Social Connector, Browser Toolbar Answers and Skills LinkedIn Today American College of Healthcare Executives 8

9. Join ACHE’s Official Group on LinkedIn More than 5,500 healthcare management professionals are members A members-only benefit to guarantee quality interaction and contacts Start discussions on topics that are currently affecting your job or organization American College of Healthcare Executives 9