YALSA Preconference: Promoting Teen Reading with Web 2.0 Tools

Teens, the Internet, and Communication Technology A Pew Internet guide to online teens Kristen Purcell Pew Internet & American Life Project YALSA Pre-Conference June 25, 2010 Washington, DC

Methods
800 teens ages 12 to 17 and a parent or guardian were contacted by landline or cellular telephone in a nationally representative RDD survey conducted from June to September 2009
9 focus groups in four cities with middle and high school aged teens (ages 12-18) conducted in June and October 2009
Joint project of the Pew Research Center’s Internet & American Life Project and the University of Michigan.
Data from adult surveys from Sept 2009 & January 2010

What are teens really doing online?
Commonly held beliefs about teens and technology:
All teens use the internet
Every teen has a cell phone…and all teens text unimaginably large numbers of messages a day
Teens have been supplanted by older adults on social networks
Teens love Twitter
Teens are active creators of content online

ALL TEENS USE THE INTERNET

Digital Diversity
Teen internet access highest among teens with…
White parents
College-educated parents
Annual household incomes above $50,000
Same pattern exists for high-speed access
High-speed connection means greater engagement in online activities

EVERY TEEN HAS A CELL PHONE

… AND TEENS SEND AND RECEIVE AN UNIMAGINABLY LARGE NUMBER OF TEXTS EVERY DAY

TEENS HAVE BEEN SUPPLANTED BY ADULTS ON SOCIAL NETWORKS

TEENS LOVE TWITTER

Twitter

TEENS CREATE A SUBSTANTIAL AMOUNT OF CONTENT ONLINE

WHAT ARE TEENS REALLY DOING ONLINE?

Summary of Teen Online Activities
73% of online teens use SNS (up 50%)
14% blog (down 50%)
8% use Twitter
8% visit online virtual worlds
38% share content online (steady)
21% remix content (steady)
62% get news about current events and politics
48% buy things online
31% get health, dieting, fitness info
17% get info about sensitive health topics

Trends in Teen Connectivity
Not all teens are online – SES matters
Cell phones leapfrog connectivity roadblocks for low income, minority teens (and adults)
Changes suggest a move towards mobile internet access
Teens are not monolithic, a multi-pronged approach might be most effective

Thanks! Kristen Purcell http://www.pewinternet.org Twitter: @kristenpurcell

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YALSA Preconference: Promoting Teen Reading with Web 2.0 Tools

by Pew Research Center's Internet & American Life Project on Jun 24, 2010

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YALSA Preconference: Promoting Teen Reading with Web 2.0 Tools — Presentation Transcript