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YALSA Preconference: Promoting Teen Reading with Web 2.0 Tools
 

YALSA Preconference: Promoting Teen Reading with Web 2.0 Tools

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Associate Director of Research Kristen Purcell gives an overview of teen online behavior in this talk to the You Adult Library Services Association.

Associate Director of Research Kristen Purcell gives an overview of teen online behavior in this talk to the You Adult Library Services Association.

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  • Commonly held beliefs about how teens and adults use the internet – but are they true? False? Or somewhere in between?
  • Yet, while most teens are online and most have bb, there is still a digital divide
  • Not quite – three quarters do, but one quarter don’t. Some share.
  • Now to the new part of the online teen (and adult story)….cell phones Teen cell phone ownership has skyrocketed
  • Among teens, cell phone ownership jumps at 13, and then steadily increases with age
  • For the top 30+%, yes. But note the 1/5 th of teens who don’t text much. Teens aren’t monolithic.
  • Not true.
  • Nope!
  • They used to – but do it less now.
  • They used to – but do it less now.
  • What are they doing online? Here are some activities to give you a sense of how teens spend their time online….SNS increasing, blogging decreasing (connection), Twitter not so popular, small number visit virtual worlds. Creating and sharing content – holding steady And like adults, teens use the internet as an information source and consumer gateway -- just some interesting tidbits from the survey…

YALSA Preconference: Promoting Teen Reading with Web 2.0 Tools YALSA Preconference: Promoting Teen Reading with Web 2.0 Tools Presentation Transcript

  • Teens, the Internet, and Communication Technology A Pew Internet guide to online teens Kristen Purcell Pew Internet & American Life Project YALSA Pre-Conference June 25, 2010 Washington, DC
  • Methods
    • 800 teens ages 12 to 17 and a parent or guardian were contacted by landline or cellular telephone in a nationally representative RDD survey conducted from June to September 2009
    • 9 focus groups in four cities with middle and high school aged teens (ages 12-18) conducted in June and October 2009
    • Joint project of the Pew Research Center’s Internet & American Life Project and the University of Michigan.
    • Data from adult surveys from Sept 2009 & January 2010
  • What are teens really doing online?
    • Commonly held beliefs about teens and technology:
    • All teens use the internet
    • Every teen has a cell phone…and all teens text unimaginably large numbers of messages a day
    • Teens have been supplanted by older adults on social networks
    • Teens love Twitter
    • Teens are active creators of content online
  • ALL TEENS USE THE INTERNET
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  • Digital Diversity
    • Teen internet access highest among teens with…
      • White parents
      • College-educated parents
      • Annual household incomes above $50,000
    • Same pattern exists for high-speed access
      • High-speed connection means greater engagement in online activities
  • EVERY TEEN HAS A CELL PHONE
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  • … AND TEENS SEND AND RECEIVE AN UNIMAGINABLY LARGE NUMBER OF TEXTS EVERY DAY
  • TEENS HAVE BEEN SUPPLANTED BY ADULTS ON SOCIAL NETWORKS
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  • TEENS LOVE TWITTER
  • Twitter
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  • TEENS CREATE A SUBSTANTIAL AMOUNT OF CONTENT ONLINE
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  • WHAT ARE TEENS REALLY DOING ONLINE?
  • Summary of Teen Online Activities
    • 73% of online teens use SNS (up 50%)
    • 14% blog (down 50%)
    • 8% use Twitter
    • 8% visit online virtual worlds
    • 38% share content online (steady)
    • 21% remix content (steady)
    • 62% get news about current events and politics
    • 48% buy things online
    • 31% get health, dieting, fitness info
    • 17% get info about sensitive health topics
  • Trends in Teen Connectivity
    • Not all teens are online – SES matters
    • Cell phones leapfrog connectivity roadblocks for low income, minority teens (and adults)
    • Changes suggest a move towards mobile internet access
    • Teens are not monolithic, a multi-pronged approach might be most effective
  • Thanks! Kristen Purcell http://www.pewinternet.org Twitter: @kristenpurcell