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Good Morning!
Impact of Media on
Children
What media is?
Impact of Media on
Children
Children are
discovering the world
without guidance of
their parent who are
less and less equipped
to follow them or assist
them in making sense
of the information that
bombard them.
Information technology
yna
Technology Reality
Children & teens
tend to know much
more than the
adults.
New language, new
frontier , new
culture – part of the
reality or landscape
of children/youth
Television is
affordable; goes
straight into people’s
homes; does not need
literacy .
No .1 source of
entertainment of
family.
Ave daily time viewing
TV in the Phil= 3:30
Intrusion of Mass Media
Commercializatio
n
Purchasing
power
of children
• “Cradle to grave”
school of
marketing.
• Children as young
as 2 yrs. Are
influenced by
advertising
In the Philippines young girls
want long hair……….
Skin whitening Products Sell
Considerable pressure on teens to
conform to a certain image and they
go to great lengths to create that image
Children who frequently watch television
commercials held stronger materialistic values
than dis peers who watched TV commercials
less often
Materialism
yna
Health Effects of
Media
• Developmental concerns
• Obesity
• Prosaically effects
• Violence and aggression
• Sex
• Substance use
sam
There are several studies that
have document the possibility of
language delays among infants
exposed to excessive television or
videos.
Developmental concerns
sam
Parents watching
television,
movies, etc.. With
their children and
discussing with
them the content.
Protective Factor
sam
Existing research
indicates that
advertising affects
children’s food
preferences, food
choices and food
intake are shaped
by their exposure
to food advertising
Obesity
sam
• Can learn antiviolence attitudes ,
tolerance empathy, respect for elders,
altruism
• Video games can be beneficial e.g
improving compliance with
chemotherapy: eye hand coordination
• Can be used as a tool to educate
• Stimulate adolescent connectedness
Prosaically effects
sam
Exposure to violent media ( movies,
violent videogames, violent internet
sites, TV ) predicted subsequent
increases in aggression in teens
Exposure to television violence in
childhood predicted increased
aggressive behavior in adulthood.
Violence and aggression
kevs
Watching sex on TV predicts and
may hasten adolescent sexual
initiation
Reducing the amount of sexual content in
entertainment programming, reducing
adolescent exposure to this content or increasing
references to and depictions of possible
consequences of sexual activity could
appreciably delay the initiation of sex in teens
Sex
kevs
Different uses of the cyber technology
• Meet old or long lost friends
• Meet new friends
• Easy communication access
• A site for discussion
• Research
• Money transfer
kevs
The dark side of the cyber world
• Phone to abuse
• Sexual aggression
• Sex exploitative or
commoditized use of sex
• Impact on brain development
• Health problems
• Impact on physical
development
kevs
Internet pornography
The largest
group of
viewers of
internet porn is
children bet.
Age of 12 and
17
kevs
Results
• Adolescents’ Risky online
Behaviors:
Posting personal information -
91%
Chatting with unknown
people-58%
Having many unknown people
in friends list- 46%
Opening X-rated web sites-
23%
Eyeball with people met
online -9%
rowda
Sexting
Is a term coined by the
media that generally
refers to youth writing
sexually explicit
massages, taking sexually
explicit photos of
themselves or other in
their peer group, and
transmitting those photo
or massages to theirs
peers.
rowda
Social danger with sexting is that
material can be very easily and
widely promulgated over which the
origination has no control
rowda
Cases of sexting are not rare
We are now seeing
cases of teens being
brought to Child
Protection Unit
because of videos
taken by cell phone
while they were
having sex with
their boyfriends.
rowda
“Life events unfold over the course of
time. Who children spend time with be it
parents, peers , teachers, clergy media
characters and the context and content of
that time spent provide important
parameters of the health and welfare of
children”
rowda
 Impact of Media on Children

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Impact of Media on Children

  • 2.
  • 3. Impact of Media on Children
  • 5. Impact of Media on Children
  • 6. Children are discovering the world without guidance of their parent who are less and less equipped to follow them or assist them in making sense of the information that bombard them. Information technology yna
  • 7. Technology Reality Children & teens tend to know much more than the adults. New language, new frontier , new culture – part of the reality or landscape of children/youth
  • 8. Television is affordable; goes straight into people’s homes; does not need literacy . No .1 source of entertainment of family. Ave daily time viewing TV in the Phil= 3:30 Intrusion of Mass Media
  • 9. Commercializatio n Purchasing power of children • “Cradle to grave” school of marketing. • Children as young as 2 yrs. Are influenced by advertising
  • 10. In the Philippines young girls want long hair……….
  • 12. Considerable pressure on teens to conform to a certain image and they go to great lengths to create that image Children who frequently watch television commercials held stronger materialistic values than dis peers who watched TV commercials less often Materialism yna
  • 13.
  • 14. Health Effects of Media • Developmental concerns • Obesity • Prosaically effects • Violence and aggression • Sex • Substance use sam
  • 15. There are several studies that have document the possibility of language delays among infants exposed to excessive television or videos. Developmental concerns sam
  • 16. Parents watching television, movies, etc.. With their children and discussing with them the content. Protective Factor sam
  • 17. Existing research indicates that advertising affects children’s food preferences, food choices and food intake are shaped by their exposure to food advertising Obesity sam
  • 18. • Can learn antiviolence attitudes , tolerance empathy, respect for elders, altruism • Video games can be beneficial e.g improving compliance with chemotherapy: eye hand coordination • Can be used as a tool to educate • Stimulate adolescent connectedness Prosaically effects sam
  • 19. Exposure to violent media ( movies, violent videogames, violent internet sites, TV ) predicted subsequent increases in aggression in teens Exposure to television violence in childhood predicted increased aggressive behavior in adulthood. Violence and aggression kevs
  • 20. Watching sex on TV predicts and may hasten adolescent sexual initiation Reducing the amount of sexual content in entertainment programming, reducing adolescent exposure to this content or increasing references to and depictions of possible consequences of sexual activity could appreciably delay the initiation of sex in teens Sex kevs
  • 21. Different uses of the cyber technology • Meet old or long lost friends • Meet new friends • Easy communication access • A site for discussion • Research • Money transfer kevs
  • 22. The dark side of the cyber world • Phone to abuse • Sexual aggression • Sex exploitative or commoditized use of sex • Impact on brain development • Health problems • Impact on physical development kevs
  • 23. Internet pornography The largest group of viewers of internet porn is children bet. Age of 12 and 17 kevs
  • 24. Results • Adolescents’ Risky online Behaviors: Posting personal information - 91% Chatting with unknown people-58% Having many unknown people in friends list- 46% Opening X-rated web sites- 23% Eyeball with people met online -9% rowda
  • 25. Sexting Is a term coined by the media that generally refers to youth writing sexually explicit massages, taking sexually explicit photos of themselves or other in their peer group, and transmitting those photo or massages to theirs peers. rowda
  • 26. Social danger with sexting is that material can be very easily and widely promulgated over which the origination has no control rowda
  • 27. Cases of sexting are not rare We are now seeing cases of teens being brought to Child Protection Unit because of videos taken by cell phone while they were having sex with their boyfriends. rowda
  • 28. “Life events unfold over the course of time. Who children spend time with be it parents, peers , teachers, clergy media characters and the context and content of that time spent provide important parameters of the health and welfare of children” rowda