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Social media for scientists


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A introduction to social media for scientists: Why scientists should be online. Created by Paige Brown,

A introduction to social media for scientists: Why scientists should be online. Created by Paige Brown,

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  • Several studies have shown that tweeting and blogging about scientific findings can increase their impact.
  • Scientists can also tweet their research directly to decision makers. Most members of the US and Canadian governments have twitter accounts and are actively using them.
  • This paper was the product of a Twitter conversation itself!
  • Sciam gets 1000s to 10,000s page views per blog post
  • Transcript

    • 1. Social Media for Scientists Paige Brown PhD, Mass Communication, Science Communication
    • 2. My Story • M.S., PhD Biological Engineering • My primary professor leaves WashU • I start a blog • I start PhD program in Manship School Digital media made this possible
    • 3. What is social media? • Mailing lists • Facebook • Twitter • Instagram • Blogs “Social media platforms aren’t just digital water coolers. They are the way the world is networking and communicating. They are how and where we share information – with friends, colleagues, acquaintances and any and everyone else.” – Christie Wilcox
    • 4. The Story of Scott Morello During a 2013 ScienceOnline meeting, Scott told Karyn over beers that he wasn’t sure why one should be using social media as a scientist… Karyn took to Twitter to convince Scott to start a Twitter profile…
    • 5. Faculty members have found students via Twitter. Dean Lisa Graumlich at Wash U. says online outreach belongs in tenure metrics. Boosts in research efficiency. Networking
    • 6. Why Use Social Media? • Boost your professional profile • Act as a public voice for science • Online outreach can help you get (NSF) funding! • Increase impact of your papers • Open science & Collaboration "Those that have the privilege to know, have the duty to act." - Albert Einstein.
    • 7. MIT Engineering
    • 8. Create Impact
    • 9. Be Impact(ed) Highly tweeted articles were 11 times more likely to be highly cited than less-tweeted articles. Top-cited articles can be predicted from top-tweeted articles with 93% specificity and 75% sensitivity. - J Med Internet Res 2011;13(4):e123
    • 10. Blog about your Science • Collaborative Blog posts have even lead to peer-reviewed papers. PresentationbyChristieWilcox
    • 11. A Revolution: Open Science • Sharing scientific data, process, results, and opinions openly – Open access and data – Open peer review – Open data – Preprint sharing, – Scientific blogs @openscience #opendata #openaccess #icanhazpdf
    • 12. Darling et al. (2013). The role of Twitter in the life cycle of a scientific publication. 7/peerj.preprints.16v1
    • 13. Know How to Use it “Online social media tools can be some of the most rewarding and informative resources for scientists – IF you know how to use them.” – Bik & Goldstein 2013
    • 14. Think about your Goals • What do you want out of your social media experience? – Increased citations for your papers? – Increased visibility of your research? – Outlet for opinions? – Collaboration? – Open data and sharing? – Translation of science for broad audience?
    • 15. A good start: • Establish a professional website – Ex. • Follow social media accounts of scientists w/ similar interests (Twitter, Google+, LinkedIn) • Bring your science to the blogosphere –, Nature Network Blogs – Scientific American has a Guest Blog News written by university experts: Become an author @
    • 16. Networking with Colleagues
    • 17. A new database of scientists online, searchable by research interests and field of study.
    • 18. • Among the commonly used social media, the 140-character microblogging service Twitter has been popular. Followers of scientists on Twitter Emily Darling. figshare. A virtual department to spark and share new ideas
    • 19. EmilyDarling.figshare.
    • 20. Tweeting Tips • You have 140 characters – use them wisely but accurately • Use URL shorteners: – – – • Add a Hashtag (#) – This marks it as a keyword within the Tweet and turns it into a link. Once clicked, it will bring up a list of other Tweets that include the same keyword. #fridaynightscience
    • 21. “A majority of established bloggers (72% of 126 blogs surveyed) use Twitter as a complementary outlet for disseminating new blog posts to followers.” Shema H, Bar-Ilan J, Thelwall M (2012) Research blogs and the discussion of scholarly information. PLoS ONE 7: e35869 doi:10.1371/journal.pone.0035869.
    • 22. Other Online Tools • Blogs – continuous, long-form science narratives • Facebook – networking • Digg, Reddit – content aggregation • Twitter – in the moment conversation, customized news streams, building and maintaining communities
    • 23. Being Accurate • You CAN maintain scientific accuracy and rigor in your blog posts and social media posts. – Link to original research studies – Remember proper attribution to pictures, statistics, quotes, etc. – Learn to be concise but avoid buzzwords that can be misleading (“cure” “breakthrough”)
    • 24. But what if… • My Big idea will be stolen? – You don’t have to share unpublished research – But don’t you do this at conferences? What is the difference? – There is more potential for help than harm… & they would probably pursue it differently than you anyway.
    • 25. But what if… • I don’t have enough time? – It’s OK to not always keep up to date; take “vacations” from social media – Only post when you are motivated to do so – Post what you are passionate about – Make it a daily routine – Post as a lab GROUP
    • 26. PresentationbyChristieWilcox
    • 27. Thank you for listening! • Questions? Check out this library of social media outlets for scientists:
    • 28. References • It’s Time for Scientists to Tweet: time-for-scientists-to-tweet-14658 • Social Networking for Scientists: The Wiki • How to Build an Enduring Online Research Presence Using Social Networking and Open Science, SlideShare, Titus Brown beaconcongresssocialmedia • Darling et al. (2013).The role of Twitter in the life cycle of a scientific publication. • Bik, H. M., & Goldstein, M. C. (2013). An Introduction to Social Media for Scientists. PLoS biology, 11(4), e1001535. • Images: Flickr by Jason A. Howie; Wikipedia; Screenshots