This document discusses using social media for science communication from both organizational and individual perspectives. From an organizational perspective, social media can increase visibility, support education and collaboration, foster transparency and dialogue. However, solely having profiles is not enough - organizations must engage audiences. Fraunhofer provides examples of using Twitter, blogs, and a cross-media strategy. From an individual perspective, social media can increase visibility, networks, and metrics, but many scientists remain hesitant to use platforms like Facebook and Twitter for professional purposes due to perceptions of unprofessionalism. Conferences provide opportunities for networking and global participation via hashtags. Training is needed to help scientists utilize social media effectively.
Slide set for members of Departement of Translation, Interpreting and Communication at Ghent University 12 October 2015. How can social media play a part in your research and the communication of your research?
Harnessing Technology for Social Work ScholarshipLaurel Hitchcock
This presentation was created by myself and Melanie Sage of the University at Buffalo for our visit with the College of Social Work at the Ohio State University in August 2017, where we talked about how social work faculty can harness technology for their social work scholarship.
Introduction to Social Media for ResearchersHelen Dixon
Slides from the Introduction to Social Media for Researchers course produced by Dr Helen Dixon for Postgraduate Research Students at Queen's University Belfast.
Social media? Get serious! Understanding the functional building blocks of so...Ian McCarthy
Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, and they used it to buy products and services. Increasingly, however, consumers are utilizing platforms –— such as content sharing sites, blogs,
social networking, and wikis–—to create, modify, share, and discuss Internet content. This represents the social media phenomenon, which can now significantly impact a firm’s reputation, sales, and even survival. Yet, many executives eschew or ignore this form of media because they don’t understand what it is, the various forms it can take, and how to engage with it and learn. In response, we present a framework that defines
social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups. As different social media activities are defined by the extent to which they focus on some or all of these blocks,
we explain the implications that each block can have for how firms should engage with social media. To conclude, we present a number of recommendations regarding how firms should develop strategies for monitoring, understanding, and responding to different social media activities.
Slide set for members of Departement of Translation, Interpreting and Communication at Ghent University 12 October 2015. How can social media play a part in your research and the communication of your research?
Harnessing Technology for Social Work ScholarshipLaurel Hitchcock
This presentation was created by myself and Melanie Sage of the University at Buffalo for our visit with the College of Social Work at the Ohio State University in August 2017, where we talked about how social work faculty can harness technology for their social work scholarship.
Introduction to Social Media for ResearchersHelen Dixon
Slides from the Introduction to Social Media for Researchers course produced by Dr Helen Dixon for Postgraduate Research Students at Queen's University Belfast.
Social media? Get serious! Understanding the functional building blocks of so...Ian McCarthy
Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, and they used it to buy products and services. Increasingly, however, consumers are utilizing platforms –— such as content sharing sites, blogs,
social networking, and wikis–—to create, modify, share, and discuss Internet content. This represents the social media phenomenon, which can now significantly impact a firm’s reputation, sales, and even survival. Yet, many executives eschew or ignore this form of media because they don’t understand what it is, the various forms it can take, and how to engage with it and learn. In response, we present a framework that defines
social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups. As different social media activities are defined by the extent to which they focus on some or all of these blocks,
we explain the implications that each block can have for how firms should engage with social media. To conclude, we present a number of recommendations regarding how firms should develop strategies for monitoring, understanding, and responding to different social media activities.
Initial plans for a dissertation on creating an assessment toolkit for the purposes of grading college and university students in networked learning settings
WEBINAR: Joining the "buzz": the role of social media in raising research vi...HELIGLIASA
Joining the ‘buzz’ : the role of social media in raising research visibility: Traditional bibliometric methods of evaluating academic research, such as journal impact factors and article citations, have been supplemented in the past 5-10 years by the development of altmetrics (alternative metrics/article level metrics). Altmetrics measures aspects of the impact of a work, such as references in data and knowledge bases, article views, downloads and mentions in social media and news media.
This webinar (based on a presentation of the same name at the LIASA conference on 24th September 2014) gives a brief background to altmetrics and demonstrates how Rhodes University, Grahamstown, librarians are using social media to raise the visibility of the research output of their institution.
Presented by Eileen Shepherd, Principal Librarian, Science & Pharmacy, Rhodes University Library
Joining the ‘buzz’ : the role of social media in raising research visibility ...Eileen Shepherd
[This presentation is based on my previous presentation, of the same title, at the LIASA 2014 conference. It was presented as a webinar for LIASA Higher Education Libraries Interest Group on 6/11/2014]
Traditional bibliometric methods of evaluating academic research, such as journal impact factors and article citations, have been supplemented in the past 5-10 years by the development of altmetrics (alternative metrics or article level metrics). Altmetrics measures impact of research, data and publications, such as references in data and knowledge bases, article views, downloads and mentions in social media and news media. This presentation gives a brief background to altmetrics and demonstrates how Rhodes University librarians are using social media to raise the visibility of the research output of their institution. (Rhodes University is in Grahamstown, South Africa)
Research-Open Access-Social Media: A winning combinationEileen Shepherd
This presentation endeavours to show that social media and open access are a great couple, to provide a brief introduction to altmetrics – a non-traditional form of measuring scholarly impact and to demonstrate the use of social media in raising awareness and visibility of Rhodes University research
Research-Open Access-Social Media: a winning combination, presented by Eileen Shepherd at the Open Access Symposium on 21 October 2014 - Rhodes University Library
Journal of Public Relations Education, Vol. 2 Issue 1
Authors
Emily S. Kinsky, West Texas A&M University
Karen Freberg, University of Louisville
Carolyn Kim, Biola University
Matt Kushin, Shepherd University
William Ward, Syracuse University
Abstract
Public relations educators are challenged with developing practical approaches to teaching social media. This study explores the use of Hootsuite University, a social media education and certification program that has reached more than 20,000 students. The impact of the training is examined through three angles.
2015 #MMeasure-Marc Smith-NodeXL Mapping social media using social network ma...Marc Smith
Networks are a powerful way to understand social media.
This talk reviews the ways the NodeXL application can be used to reveal the social media networks structures around topics.
2014 TheNextWeb-Mapping connections with NodeXLMarc Smith
Slides from a talk at the 2014 TheNextWeb in Amsterdam.
NodeXL social media network analysis of Twitter reveals six common structures in Twitter networks.
This presentation provides an overview of the social media arena for a higher education audience (news focus), and uses my work with Twitter and York University\'s Research website to illustrate some of the ways social media can be tied to strategic communications.
I made the presentation to Huddle 2010 at the University of Toronto on July 22, 2010.
Presented by Dom Mitchell, Community Manager for DOAJ to 35th Conference of International Association of Scientific and Technological University Libraries (IATUL).
A presentation exploring how DOAJ is using crowdsourcing to evaluate the ~9700 journals currently in DOAJ. Using a network of volunteers, every journals will be reassessed and evaluated based on the new criteria.
This version contains a handful of extra slides that were originally removed due to time restrictions.
Initial plans for a dissertation on creating an assessment toolkit for the purposes of grading college and university students in networked learning settings
WEBINAR: Joining the "buzz": the role of social media in raising research vi...HELIGLIASA
Joining the ‘buzz’ : the role of social media in raising research visibility: Traditional bibliometric methods of evaluating academic research, such as journal impact factors and article citations, have been supplemented in the past 5-10 years by the development of altmetrics (alternative metrics/article level metrics). Altmetrics measures aspects of the impact of a work, such as references in data and knowledge bases, article views, downloads and mentions in social media and news media.
This webinar (based on a presentation of the same name at the LIASA conference on 24th September 2014) gives a brief background to altmetrics and demonstrates how Rhodes University, Grahamstown, librarians are using social media to raise the visibility of the research output of their institution.
Presented by Eileen Shepherd, Principal Librarian, Science & Pharmacy, Rhodes University Library
Joining the ‘buzz’ : the role of social media in raising research visibility ...Eileen Shepherd
[This presentation is based on my previous presentation, of the same title, at the LIASA 2014 conference. It was presented as a webinar for LIASA Higher Education Libraries Interest Group on 6/11/2014]
Traditional bibliometric methods of evaluating academic research, such as journal impact factors and article citations, have been supplemented in the past 5-10 years by the development of altmetrics (alternative metrics or article level metrics). Altmetrics measures impact of research, data and publications, such as references in data and knowledge bases, article views, downloads and mentions in social media and news media. This presentation gives a brief background to altmetrics and demonstrates how Rhodes University librarians are using social media to raise the visibility of the research output of their institution. (Rhodes University is in Grahamstown, South Africa)
Research-Open Access-Social Media: A winning combinationEileen Shepherd
This presentation endeavours to show that social media and open access are a great couple, to provide a brief introduction to altmetrics – a non-traditional form of measuring scholarly impact and to demonstrate the use of social media in raising awareness and visibility of Rhodes University research
Research-Open Access-Social Media: a winning combination, presented by Eileen Shepherd at the Open Access Symposium on 21 October 2014 - Rhodes University Library
Journal of Public Relations Education, Vol. 2 Issue 1
Authors
Emily S. Kinsky, West Texas A&M University
Karen Freberg, University of Louisville
Carolyn Kim, Biola University
Matt Kushin, Shepherd University
William Ward, Syracuse University
Abstract
Public relations educators are challenged with developing practical approaches to teaching social media. This study explores the use of Hootsuite University, a social media education and certification program that has reached more than 20,000 students. The impact of the training is examined through three angles.
2015 #MMeasure-Marc Smith-NodeXL Mapping social media using social network ma...Marc Smith
Networks are a powerful way to understand social media.
This talk reviews the ways the NodeXL application can be used to reveal the social media networks structures around topics.
2014 TheNextWeb-Mapping connections with NodeXLMarc Smith
Slides from a talk at the 2014 TheNextWeb in Amsterdam.
NodeXL social media network analysis of Twitter reveals six common structures in Twitter networks.
This presentation provides an overview of the social media arena for a higher education audience (news focus), and uses my work with Twitter and York University\'s Research website to illustrate some of the ways social media can be tied to strategic communications.
I made the presentation to Huddle 2010 at the University of Toronto on July 22, 2010.
Presented by Dom Mitchell, Community Manager for DOAJ to 35th Conference of International Association of Scientific and Technological University Libraries (IATUL).
A presentation exploring how DOAJ is using crowdsourcing to evaluate the ~9700 journals currently in DOAJ. Using a network of volunteers, every journals will be reassessed and evaluated based on the new criteria.
This version contains a handful of extra slides that were originally removed due to time restrictions.
Citation metrics versus peer review: Google Scholar, Scopus and the Web of Sc...Anne-Wil Harzing
This presentations reports on a systematic and comprehensive comparison of the coverage of the three major bibliometric databases: Google Scholar, Scopus and the Web of Science. Based on a sample of 146 senior academics in five broad disciplinary areas, we therefore provide both a longitudinal and a cross-disciplinary comparison of the three databases.
Our longitudinal comparison of eight data points between 2013 and 2015 shows a consistent and reasonably stable quarterly growth for both publications and citations across the three databases. This suggests that all three databases provide sufficient stability of coverage to be used for more detailed cross-disciplinary comparisons.
Our cross-disciplinary comparison of the three databases includes four key research metrics (publications, citations, h-index, and hI,annual, an annualised individual h-index) and five major disciplines (Humanities, Social Sciences, Engineering, Sciences and Life Sciences). We show that both the data source and the specific metrics used change the conclusions that can be drawn from cross-disciplinary comparisons.
Communicating science: tips and tricks for students Sarah Keenihan
The University of Adelaide runs a winter school in science communication for undergrad and postgrad science students. I spoke to the group about how I use social media to support my career as a freelance science writer.
Social Media in Science and Altmetrics - New Ways of Measuring Research Impact Christoph Lutz
Social media are becoming more and more popular in scientific communication. Scientists use them for a range of purposes, from sharing publications, to blogging about their own or others’ research, conference tweeting, interpersonal communication and online participation, for example via Q&As on academic social network sites like ResearchGate and academia.edu. Moreover, many social media platforms can be used for impact measurement via so-called altmetrics. Altmetrics capture and aggregate social media metrics such as (re)tweets, Facebook likes, Mendeley bookmarks and Wikipedia cites. They can challenge or at least complement bibliometric impact measures, like the Journal Impact Factor and the h-index, which have been criticized on various grounds. This presentation first summarizes recent studies on social media adoption in science. It then focuses on altmetrics and summarizes key findings in that domain. Finally, it gives a hands-on introduction to altmetrics by demonstrating two prominent services: Impactstory and Altmetric.com.
All researchers have heard about the impact factor. Read to learn what you may not know about the impact factor. Other measures of journal quality are now available as well.
Journal and author impact measures Assessing your impact (h-index and beyond)Aboul Ella Hassanien
This seminar presented at faculty of Computers Monofiya university on Saturday 12 Dec. 2015. Seminar for researchers and graduate students at Egyptian universities to increase awareness of the importance of publication and scientific research and how to increase the researchers weight, its calculation, and calculation of magazines weight and how to calculate new weights that differ from the impact of the magazines and tips for students attic studies on how to increase citation of the published research papers and How to use open access publishing. In addition discuss the Issues in the field of open access including its advantages and disadvantages
Elsevier's Scopus.com upgraded the Journal Analyzer with Source Normalized Impact per Paper (SNIP), which measures a source's contextual impact, and SCImago Journal Rank (SJR), which measures the scientific prestige of scholarly sources.
These indicators will be applied to all journals indexed by Scopus and will be freely available to both subscribers and non-subscribers @ scopus.com and www.journalmetrics.com
Joining the ‘buzz’ : the role of social media in raising research visibility at Rhodes University, Grahamstown, South Africa - HELIG Webinar presented by Eileen Shepherd
The presentation provides reasons for using social media in research activities and communication. Various social media are linked to the Research Life Cycle.
The original presentation was held at a research group meeting at Utrecht University of Applied Sciences, June 2014.
Researching Social Media – Big Data and Social Media AnalysisFarida Vis
Researching Social Media – Big Data and Social Media Analysis, presentation for the Social Media for Researchers: A Sheffield Universities Social Media Symposium, 23 September 2014
This is a basic overview of several social media platforms as well as specific guidance for creating or improving the visibility of your research profile. Created for the Institute of Biodiversity, Animal Health & Comparative Medicine at the University of Glasgow.
Ideas that seem obvious today, at one point were obscure facts known only to a select few. The health benefits of washing hands, wearing a seatbelt while in a car - none of these ideas and practices were accepted immediately. In addition to needing time to incubate, new ideas also need to be accessible so that they can be tested, debated, and built upon. This presentation, which is based on my previous research and personal experiences, will highlight the importance and connection between open access publishing and the role of social media in promotion and dissemination of scholarly research.
Engaging with Patients Online: The do’s and don’t’s, and what’s to gainKatja Reuter, PhD
These slides were presented at the the Annual Meeting of the American College of Rheumatology (ACR) and Association of Rheumatology Health Professionals (ARHP) on Nov 15, 2016 in Washington DC. The presentation highlights ways in which physician-scientists may reach and engage patients online for different purposes such as health promotion, study recruitment, attracting patients, and reputation building. The presentation also touches upon tracking online activities for performance reviews and responding to negative reviews.
Global digital context
Social Media, a definition
Social Media policies?
Digital identity – the ‘research professional’
Social Media tools for academia?
Social Media – a new data source
Social Media in Research –
what considerations?
Citing Social Media sources
Value of Social Media?
Impact of Social Media on Organizational Culture: Evidence from PakistanMuhammad Arslan
This paper investigates the impact of social Media on Organizational culture. The approach used in this paper
was to give the application and significance of development of Social media for organizations. With an
introduction to social media, organizational culture is focused by studying communication, business focus,
workplace harmony, workplace behaviors, and business discipline. A self-administered survey is used to collect
responses from employees working at different organizations through e-mail and various social media tools. The
main result of the research is the validation of the research framework of employees operating in the SME’s of
Pakistan. It has been found that organizational culture is considerably affected by development and application
of social media for business related activities in organizations.
Impact of Social Media on Organizational Culture: Evidence from PakistanMuhammad Arslan
This paper investigates the impact of social Media on Organizational culture. The approach used in this paper
was to give the application and significance of development of Social media for organizations. With an
introduction to social media, organizational culture is focused by studying communication, business focus,
workplace harmony, workplace behaviors, and business discipline. A self-administered survey is used to collect
responses from employees working at different organizations through e-mail and various social media tools. The
main result of the research is the validation of the research framework of employees operating in the SME’s of
Pakistan. It has been found that organizational culture is considerably affected by development and application
of social media for business related activities in organizations.
Aquesta ponència, impartida a la Facultat de Ciències Polítiques i Sociologia de la UAB el 26.09.2017, en un seminari organitzat pel Grup ISOR (Investigacions en Sociologia de la Religió) tenia per objectiu mostrar recursos relacionats amb el web i els mitjans socials, destinats a incrementar la difusió, la visibilitat i l’impacte de la recerca del grup, així com a millorar la identitat digital del grup i dels investigadors que en formen part.
Reflections On Social Media Use Along The Academic Research Life CycleAnand Sheombar
This short paper presentation at 12th IADIS International Conference on Information Systems (IS 2019) argues for the need for discussion on the role social media could have in the research life cycle, particularly for Information Systems (IS) scholars. ICTs are pervasive, and their societal impact is profound. Various disciplines including those of social sciences are present in the online discourse and join the public debate on societal implications of ICTs and scholar are familiar with web tools for publishing. Information Systems scholars could not only further explore the possibilities for joining that online discourse, but also could explore the potential social media may have for activities related to the research life cycle. In this paper we do not focus solely on social media as a data collection source but regard their merits as a channel for scholarly communication throughout the whole research life cycle, from the start of getting inspired to conduct a research, finding collaboration partners or funding, through suggestions for literature, to the stage of research dissemination and creating impact beyond the own scientific community. This paper contributes an original approach to research communication by combining the research life cycle with practical insights of how social media can be applied throughout each phase of that lifecycle. We conclude with some questions debating the stance that (future) IS scholars are prepared to become the digital scholar that can manoeuvre well on social media for scholarly communication.
Additional Notes for "All in a Twitter" PresentationBryn Robinson
These are the notes that accompanied the slide deck on using social media to share your science. If you have any questions, please get in touch - @brynphd.
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2. Science Communication
via Social Media
Organizational and individual
perspective
Strategies and Examples
Science Communication via Social Media Simon Schneider
3. Organizational perspective
Increase visibility (Branding, see Kanter and Fine (2010))
supports education (not yet fully used)
Supports collaboration (knowledge exchange)
Supports „Grass root-Principle“
Fostering transparency – leading to acceptance?
(e.g. large scale technologies)
Fostering a dialog with „the public“
Media-Sharing (increase visibility by sharing videos,
slides etc.)
Science Communication via Social Media Simon Schneider
4. Organizational perspective
Marketing of competency/excellence
Marketing of services (learn about new demands to
tailor service portfolio)
Employee branding and Recruiting
Commercialization of research results and services
In particular, practitioners working for nonprofit
organizations can benefit from adopting social
media due to their often-limited monetary
resources.
(Seltzer & Mitrook, 2007; Waters, Burnett, Lamm, & Lucas, 2009; retrieved from: Adoption
of social media for public relations by nonprofit organizations; L. Curtis et al. / Public
Relations Review 36 (2010) 90–92; Elsevier)
Science Communication via Social Media Simon Schneider
5. Organizational perspective
Solely having a profile will not in itself increase
awareness or trigger an influx of participation.
In April 2006, Facebook opened its registration process
to organizations, and more than 4000 organizations
joined within 2 weeks
(Source : Engaging stakeholders through social networking: How nonprofit organizations are using
Facebook; R.D. Waters et al. / Public Relations Review 35 (2009) 102–106; Elsevier)
Science Communication via Social Media Simon Schneider
6. Organizational perspective
Waters (2007) found that there are significant
differences in the utilization of interactive elements and
the skill at communicating about organizational
successes with their stakeholders between different
types of Non-Profit organizations (e.g. arts and
humanities, education, religion, etc.).
-> leading to the question: Are there differences
between different Sciences in their use of social media?
Of the 204 non-profit organizations with a Facebook
profile (within the 2007 study), more than one-third
(36%) did not use the discussion board within the past
month.
(Source: Engaging stakeholders through social networking: How nonprofit organizations are using
Facebook; R.D. Waters et al. / Public Relations Review 35 (2009) 102–106; Elsevier)
Science Communication via Social Media Simon Schneider
7. Organizational perspective
Social Media Strategies of Research Organizations
share the idea of a two-way symmetry within
communication. But: Facebook profiles are oftentimes
used in a two-Way asymmetrical mode, not taking the
possibilities of a true dialog into account.
Waters and Jamal found, that public information and
press agentry (propaganda) were used more often than
two-way asymmetry and two-way symmetry. - „While
the provision of information demonstrates a willingness
to share information, a follower of these nonprofit
organizations’ Twitter accounts might sense an
unwillingness to answer questions or respond to others’
comments.”
(Source: Tweet, tweet, tweet: A content analysis of nonprofit organizations’ Twitter updates; R.D.
Waters, J.Y. Jamal / Public Relations Review 37 (2011) 321– 324; Elsevier)
Science Communication via Social Media Simon Schneider
8. Example Fraunhofer
Transition to new CI/CD in 2011 and 2012
Website relaunch of Fraunhofer Gesellschaft as
well as all separate Institutes
Change in communication culture (from
information to dialog, from facts and figures to 3M-
principle (Moving, Meaningful, Memorable)
Currently less than 50% of 72 institutions are
active social media users – nevertheless, nearly
all PR-professionals from Fraunhofer see the
increasing value of Social Media
(Source: Oliver Mauroner; Social Media im Wissenschaftsmarketing - Strategien und
Nutzungskonzepte für Twitter, Blogs und Social Networks; wissenschaftsmanagement
5 • 2011)
Science Communication via Social Media Simon Schneider
9. Example Fraunhofer
Social Bookmarking, followed by twitter (as
supplement to Newsletters and RSS-feeds)
Central Fraunhofer Twitter account (@fraunhofer),
8990* followers are journalists, scientists, industry
partners, students etc.
Blogs are identified as major key medium (mid-
term perspective) – Blog blog.iao.fraunhofer.de
doubled traffic to the website within one year of
existence
(Source: Oliver Mauroner; Social Media im Wissenschaftsmarketing - Strategien und
Nutzungskonzepte für Twitter, Blogs und Social Networks; wissenschaftsmanagement
5 • 2011) * Stand 22.5.2014
Science Communication via Social Media Simon Schneider
10. Example Fraunhofer
Fraunhofer website as „Landing Page“ for all
social media channels
Connection into the Science-Blogosphere as
crucial milestone
Cross-Media strategy connects Social Media with
„traditional Media“
Social Media Strategy as integral part of
communication strategy
Permanent evaluation and content analysis as well
as feedback analysis
Key target groups:
shot-term: Media and Students
mid-term: Scientists, Politicians, Industry partners
(Source: Oliver Mauroner; Social Media im Wissenschaftsmarketing - Strategien und
Nutzungskonzepte für Twitter, Blogs und Social Networks; wissenschaftsmanagement
5 • 2011)
Science Communication via Social Media Simon Schneider
11. Example Fraunhofer
Social Media Use of 72 Fraunhofer Institutes, 2011
(Source: Oliver Mauroner; Social Media im Wissenschaftsmarketing - Strategien
und Nutzungskonzepte für Twitter, Blogs und Social Networks;
wissenschaftsmanagement 5 • 2011)
Science Communication via Social Media Simon Schneider
12. Example Fraunhofer
Strategic Social Media for Science Marketing at Fraunhofer
Press and Media Students,
Young
Scientists
Companies,
Industry
Science
Community
Politics,
research
funding
Employees
Twitter Quick response,
fast information,
Networking
Information,
Career Service,
Contacts
Networking,
Information
(Events)
Networking,
Information
(Events)
Information
(Events,
Projects)
Rapid response,
fast information
Blogs Emotional and
subjective
topics, archive
Infotainment
(blogs about
daily work)
Information
(Project-blogs),
Dialog
Information
(Project-blogs),
Dialog
Information
(Project-blogs),
Dialog
Information,
Knowledge
transfer
Social
Networking
Networking,
Dialog
Image building,
reception, Dialog
Networking,
Dialog
Networking,
Dialog
Networking,
Dialog
Individual
networking
(partners,
customers)
Media Sharing Background
information for
complex issues
Background
information,
knowledge
transfer
Background
information,
competency
Background
information,
competency
Background
information,
competency
Information,
knowledge
transfer
Wiki Knowledge
transfer, media
agenda
Knowledge
transfer
Knowledge
transfer
Knowledge
transfer,
knowledge
exchange
Knowledge
transfer
Internal science
management
(Source: Oliver Mauroner; Social Media im Wissenschaftsmarketing - Strategien und
Nutzungskonzepte für Twitter, Blogs und Social Networks;
wissenschaftsmanagement 5 • 2011)
Science Communication via Social Media Simon Schneider
14. Example National
Geographic
www.facebook.com/natgeo
2011: 7 Mio Likes
Yesterday: 26 Mio Likes
Concept of FB-profile:
Sharing pictures, linking to
NG-documentations on other
platforms
Science Communication via Social Media Simon Schneider
16. More Examples
“In an effort to foster a more open, transparent and
accessible scientific dialogue, we’ve started a new
effort aimed at inspiring pioneering use of
technology, new media and computational thinking
in the communication of science to diverse
audiences. Initially, we’ll focus on communicating
the science on climate change.” (Google.org)
Science Communication via Social Media Simon Schneider
17. More Examples – LMU (RSS is
Dead?)
Science Communication via Social Media Simon Schneider
18. More Examples – MIT
(http://connect.mit.edu/)
Science Communication via Social Media Simon Schneider
19. Individual perspective
Increase visibility
Increase network (decrease mesh-size)
Increase quality
Increase Indicators of Excellency (Quotations,
etc.)
Faster publication (The battle of Publishers vs.
Open Access)
Quick response and feedback (e.g. within
publishing: both preprint commentary, such as at
http:// arXiv.org, and post publication review)
Global informal collaboration (e.g. Facebook
helped researchers identify thousands of fish
specimens in under a week)
Science Communication via Social Media Simon Schneider
20. Individual perspective
Skill-building (e.g. writing)
Software support
No value in terms of qualification (not yet) – strong
influence on traditional scientific metrics (citation
index, article downloads, etc)
Initiate citizen science projects
(www.scistarter.com)
Crowdfunding (www.kickstarter.com)
Science Communication via Social Media Simon Schneider
21. Individual perspective
"Simply put, there's not much tweeting from the
ivory tower."
In a survey of 1,600 researchers in the US,
Greenhow and Gleason found that only 15 percent
use Twitter, 28 percent use YouTube and 39
percent use Facebook for professional purposes.
Those who do mainly use social media to find
collaborators and disseminate their work and the
work of others; they do not use it largely in their
teaching of students.
"Academia is not serving as a model of social
media use or preparing future faculty to do this."
(Source: C. Greenhow and B. Gleason, 'Social scholarship: Reconsidering scholarly
practices in the age of social media', British Journal of Educational Technology, 19 Mar
2014, DOI: 10.1111/bjet.12150)
Science Communication via Social Media Simon Schneider
22. Individual perspective
Social Media tools are already part of German
sciences: Wikis are used by more than 95% of
scientists, online archive and -databases (79%),
Mailing lists (76%) and Content Sharing/Cloud-
Services like Dropbox or Slideshare (68%), are
used for professional purposes
scientists consider video conference systems (e.g.
Skype) or Video sharing (e.g. YouTube).
(Source: Daniela Pscheida, Steff en Albrecht, Sabrina Herbst, Claudia Minet, Thomas
Köhler: Nutzung von Social Media und onlinebasierten Anwendungen in der Wissenschaft
Erste Ergebnisse des Science 2.0-Survey 2013 des Leibniz-Forschungsverbunds „Science
2.0“)
Science Communication via Social Media Simon Schneider
23. Individual perspective
Science communication as well as science
management units are not as enthusiastic as
scientists themselves about social media –
nevertheless social media is seen as increasingly
important
There is a strong divide between professional use
and private use.
Twitter is seen by scientists as a hype, only 10% of
scientists actively use Twitter in Germany
Specialized scientific tools such as education
management systems or bibliographic systems do
not use their potential (nearly 50% do not use or
don‘t know such systems)
(Source: Daniela Pscheida, Steff en Albrecht, Sabrina Herbst, Claudia Minet, Thomas
Köhler: Nutzung von Social Media und onlinebasierten Anwendungen in der Wissenschaft
Erste Ergebnisse des Science 2.0-Survey 2013 des Leibniz-Forschungsverbunds „Science
2.0“)
Science Communication via Social Media Simon Schneider
24. Individual perspective
In the UK (2007):
• 77% of life scientists participated in some type of
social media
• 50% viewed blogs, discussion groups, online
communities, and social networking as beneficial
to sharing ideas with colleagues
• 85% saw social media affecting their decision
making
Many scientists perceive Facebook and Twitter, for
example, as unprofessional platforms that may
compromise or threaten years of life-changing
research.
(Source: Van Eperen and Marincola: How scientists use social media to communicate their
research. Journal of Translational Medicine 2011 9:199)
Science Communication via Social Media Simon Schneider
25. Individual perspective
There is mounting evidence to suggest that an
active online presence may directly impact a
researcher’s credentials as measured through
traditional metrics. (e.g. tweeting and blogging
about papers led to spikes in the number of article
downloads, even for older literature that had been
available for years without much previous
attention).
For articles deposited in the preprint server arXiv,
Twitter mentions were positively correlated with
rapid article downloads and citations appearing
only months after deposition
(Source: Shuai X, Pepe A, Bollen J (2012) How the scientific community reacts to newly
submitted preprints: Article downloads, Twitter mentions, and citations. PLoS ONE 7:
e47523. doi:10.1371/journal.pone.0047523 )
Science Communication via Social Media Simon Schneider
26. Individual perspective
There is a pressing need for scientific institutions
to offer formalized training opportunities for
graduate students and tenured faculty alike to
learn how to effectively use this new technology.
(Source: Bik HM, Goldstein MC (2013) An Introduction to Social Media for Scientists. PLoS
Biol 11(4): e1001535. doi:10.1371/journal.pbio.1001535)
Science Communication via Social Media Simon Schneider
27. Individual perspective
New tools for tracking a researcher’s output
include Google Scholar profiles
(http://scholar.google.com), ImpactStory
(http://impactstory.org), and the Open Researcher
and Contributor ID (ORCID) initiative (http://orcid.
org).
(Source: Bik HM, Goldstein MC (2013) An Introduction to Social Media for Scientists. PLoS
Biol 11(4): e1001535. doi:10.1371/journal.pbio.1001535)
In a 2011 study, only 2.5% of UK and US
academics had established a Twitter account
(Source: Priem J, Costello K, Dzuba T (2011) First-year gradute students just wasting time?
Prevalence and use of Twitter among scholars. Metrics 2011 Symposium on Informetric and
Scientometric Research. New Orleans, Louisiana, United States)
Science Communication via Social Media Simon Schneider
28. Individual perspective
(Source: Bik HM, Goldstein MC (2013) An Introduction to Social Media for Scientists. PLoS Biol 11(4): e10015
doi:10.1371/journal.pbio.1001535)
Science Communication via Social Media Simon Schneider
29. Examples from an individual
perspective
A projects aimed at changing the perception of science
and scientists themselves has recently gone viral in the
online science world: the hashtag #iamscience (raised
more than 6.700$ on kickstarter, soon to be turned into
a book and podcast)
Science Communication via Social Media Simon Schneider
30. Get more out of Twitter
Tweeting from conferences (discussing cutting-
edge research developments, linking to journal
articles or lab websites, e.g.) can introduce other
scientists to valuable content, and consequently
provide networking opportunities for users who
actively post during meetings.
(Source: Bik HM, Goldstein MC (2013) An Introduction to Social Media for Scientists. PLoS
Biol 11(4): e1001535. doi:10.1371/journal.pbio.1001535)
Science Communication via Social Media Simon Schneider
31. Get more out of Twitter
Journalists and scientists may be additionally
introduced to new groups of researchers
(particularly early-career scientists) with relevant
and related interests; conference tweeting can
thus serve to enhance in-person networking
opportunities by expanding these activities to
online spheres.
(Source: Bik HM, Goldstein MC (2013) An Introduction to Social Media for Scientists. PLoS
Biol 11(4): e1001535. doi:10.1371/journal.pbio.1001535)
Science Communication via Social Media Simon Schneider
32. Get more out of Twitter
Create a Global Meeting
#AGU12 may attract 10′s of thousands of
participants but there are lots of us who didn’t
make it …
In ages past (say, 5 years ago) we’d miss a
conference and really regret a lost opportunity.
But not anymore. Because of the #agu12 tweet
stream and because a portion of my twitter
community DID attend, I don’t feel that regret.
(Source: Wading into a Conference Tweet-Stream, 10 December, 2012 by Liz Neeley,
COMPASSBLOGS, http://compassblogs.org/blog/2012/12/10/wading-into-a-
conference-tweet-stream/)
Science Communication via Social Media Simon Schneider
33. Get more out of Twitter
Scheduling
Tweets from colleagues,
presenters and
conveners as reminders
Science Communication via Social Media Simon Schneider
(Source: Wading into a Conference Tweet-Stream, 10
December, 2012 by Liz Neeley, COMPASSBLOGS,
http://compassblogs.org/blog/2012/12/10/wading-into-a-
conference-tweet-stream/)
34. Get more out of Twitter
Live-tweeting
keeping tabs on
quotable quotes,
key concepts, and
conversations
add richness and
depth by sharing
links to related
materials and
comments
Science Communication via Social Media Simon Schneider
(Source: Wading into a Conference Tweet-Stream, 10
December, 2012 by Liz Neeley, COMPASSBLOGS,
http://compassblogs.org/blog/2012/12/10/wading-into-a-
conference-tweet-stream/)
35. Get more out of Twitter
Keeping Track
who is covering
which stories,
what ideas are
gaining traction,
and how science
stories are playing
out beyond the
scientific community.
Science Communication via Social Media Simon Schneider
(Source: Wading into a Conference Tweet-Stream, 10
December, 2012 by Liz Neeley, COMPASSBLOGS,
http://compassblogs.org/blog/2012/12/10/wading-into-a-
conference-tweet-stream/)
36. The economic Value of Social
Media for Science
For Organizations
Membership engagement
Fundraising
Effective collaboration (e.g. editing)
Cost reduction (e.g. skype)
Marketing of Services
For Individuals
Effective collaboration (e.g. publications)
cost reduction (e.g. exchange of results)
Building reputation
Science Communication via Social Media Simon Schneider
37. Literature
Christine Greenhow and Benjamin Gleason (2014): SOCIAL SCHOLARSHIP: RECONSIDERING SCHOLARLY
PRACTICES IN THE AGE OF SOCIAL MEDIA, British Journal of Educational Technology, DOI: 10.1111/bjet.12150
Oliver Mauroner (2011): SOCIAL MEDIA IM WISSENSCHAFTSMARKETING - STRATEGIEN UND
NUTZUNGSKONZEPTE FÜR TWITTER, BLOGS UND SOCIAL NETWORKS; wissenschaftsmanagement 5 •
september/oktober • 2011
Daniela Pscheida, Steffen Albrecht, Sabrina Herbst, Claudia Minet, Thomas Köhler (2013): NUTZUNG VON SOCIAL
MEDIA UND ONLINEBASIERTEN ANWENDUNGEN IN DER WISSENSCHAFT - ERSTE ERGEBNISSE DES SCIENCE
2.0-SURVEY 2013 DES LEIBNIZ-FORSCHUNGSVERBUNDS „SCIENCE 2.0“
Seltzer, T., & Mitrook, M. A. (2007). THE DIALOGIC POTENTIAL OF WEBLOGS IN RELATIONSHIP BUILDING. Public
Relations Review, 33, 227–229.
Waters, R. D., Burnett, E., Lamm, A., & Lucas, J. (2009). ENGAGING STAKEHOLDERS THROUGH SOCIAL
NETWORKING: HOW NONPROFIT ORGANIZATIONS ARE USING FACEBOOK. Public Relations Review, 35, 102–106.
Waldemar Dzeyk (2013): EXPLORATIVE DATENAUSWERTUNG UND IDENTIFIZIERUNG VON SCIENCE 2.0-
NUTZUNGSTYPEN - Im Auftrag von Goportis – Leibniz-Bibliotheksverbund Forschungsinformation - Eine Untersuchung
im Rahmen des Leibniz-Forschungsverbundes Science 2.0
R.D. Waters et al. (2009): ENGAGING STAKEHOLDERS THROUGH SOCIAL NETWORKING: HOW NONPROFIT
ORGANIZATIONS ARE USING FACEBOOK; Public Relations Review 35 (2009) 102–106; Elsevier
Kanter, B., & Fine, A. (2010): THE NETWORKED NONPROFIT: CONNECTING WITH SOCIAL MEDIA TO DRIVE
CHANGE. San Francisco: John Wiley & Sons.
Bik HM, Goldstein MC (2013): AN INTRODUCTION TO SOCIAL MEDIA FOR SCIENTISTS. PLoS Biol 11(4): e1001535.
doi:10.1371/journal.pbio.1001535
Van Eperen and Marincola (2011): HOW SCIENTISTS USE SOCIAL MEDIA TO COMMUNICATE THEIR RESEARCH.
Journal of Translational Medicine 2011 9:199
R.D. Waters, J.Y. Jamal (2011): TWEET, TWEET, TWEET: A CONTENT ANALYSIS OF NONPROFIT ORGANIZATIONS’
TWITTER UPDATES; / Public Relations Review 37 321– 324; Elsevier
L. Curtis et al. (2010): ADOPTION OF SOCIAL MEDIA FOR PUBLIC RELATIONS BY NONPROFIT ORGANIZATIONS; /
Public Relations Review 36 90–92; Elsevier
Shuai X, Pepe A, Bollen J (2012): HOW THE SCIENTIFIC COMMUNITY REACTS TO NEWLY SUBMITTED
PREPRINTS: Article downloads, Twitter mentions, and citations. PLoS ONE 7: e47523. doi:10.1371/journal.pone.0047523
Priem J, Costello K, Dzuba T (2011): FIRST-YEAR GRADUTE STUDENTS JUST WASTING TIME? PREVALENCE AND
USE OF TWITTER AMONG SCHOLARS. Metrics 2011 Symposium on Informetric and Scientometric Research. New
Orleans, Louisiana, United States
Science Communication via Social Media Simon Schneider
Editor's Notes
Kevin Zelnio hat vergangenen Freitag in einem unglaublich offenen Blogpost seine ganz persönliche Wissenschaftsgeschichte geschrieben. Zuvor hatte er die ihm folgende Science Community aufgefordert selbst zu schreiben warum sie Forscher sind, oder nicht mehr, oder wie ihr Weg war. Immer unter dem hashtag #IamScience.
Kevin Zelnio hat vergangenen Freitag in einem unglaublich offenen Blogpost seine ganz persönliche Wissenschaftsgeschichte geschrieben. Zuvor hatte er die ihm folgende Science Community aufgefordert selbst zu schreiben warum sie Forscher sind, oder nicht mehr, oder wie ihr Weg war. Immer unter dem hashtag #IamScience.