FUTURE OF RETAILReinvention & Revolution: Retail On    Demand & The New Brand            Champions
Modern Shopper’s Expectations Sophistication Based On Personal  Knowledge Prepared To Trade Data For ABetter  Experience...
THE NEW BRAND  CHAMPION
“LET ME SELL ON YOUR BEHALF”THE NEW BRAND CHAMPIONSetting The StageSHOPPER ASBy clearing the air before customers enter a ...
MULU.MECOMMISSION FEES EARNED BY INFLUENCING                    ONLINE PURCHASES
TESCOSHARING PRODUCTS ON FACEBOOK DOUBLES            CUSTOMERS’ LOYALTY POINTS
BARCLAYCARD RINGCOMMUNITY POWERED CREDIT CARD INVOLVES CARDHOLDERS                    IN CARD MANAGEMENT AND PROFITS
CATERPILLARCONSTRUCTION BRAND GETS REAL-TIME FEEDBACK FROM                CUSTOMERS ON NEW TRUCK DESIGNS
“HELP ME DECIDE WHICH ONE TOBUY”Meta-LibraryBy tapping into the wealth of online information by leveraging imagerecognitio...
NEEDLESERVICE PAIRS CONSUMERS WITH BRAND EXPERTS FOR                REAL-TIME PRODUCT CONSULTATIONS
KYSY VAIKKAINSURANCE COMPANY RECRUITS EXISTING POLICY    HOLDERS TO ADVISE POTENTIAL CUSTOMERS
“LET ME NAME MY PRICE”Layered VirtualShowcaseWith a growing level of peer to peer communities that are working togetherand...
NETPLENISHAPP LETS RETAILERS COMPETE TO SUPPLY                    HOUSEHOLD GOODS
BUYAPOWAWEBSITE PROVIDES BULK DISCOUNTS ON                 POPULAR PRODUCTS
Modern Shopper’s Expectations Sophistication Based On Personal  Knowledge Prepared To Trade Data For ABetter  Experience...
“Give Me Personal Attention And Better Service”Service With An Opt In
NEIMAN MARCUSLOCATION AWARE APP PROVIDES SALES-STAFF           WITH CUSTOMERS’ PREFERENCES
MODCLOTHSTYLISTS LOOK TO YOUR PAST PURCHASES TO                           TAILOR ADVICE
MOTOMETHODMOTORCYCLE REPAIR SHOP INVITES CUSTOMERS TO                  WORK ON BIKES THEMSELVES
LENBROOKEXPERIENCE ‘POP-UPS’ SHOW CUSTOMERS HOW      TO ACESS HIGHER AUDIO PERFORMANCE
“LET ME SHOP WHAT I LIKE”
GLIMPSESOCIAL SHOPPING CHANNEL USES FACEBOOK        ‘LIKES’ TO BUILD CUSTOM CATOLOGS
PICKIEPERSONALIZED MAGAZINE SHOWCASES FRIENDS’                        LIKES AND SHARES
“LET ME BUILD THE PERFECT ONE FOR ME”Experience CentersBest-in-class brands are creating experience centers where consumer...
EVOLVEXCUSTOMIZING MODULAR FURNITURE ONLINE AT                   AN AFFORDABLE PRICE
FUJIFILM  3D PRINTING KIOSK ALLOWS RETAILERS TOOFFER CUSTOMERS PERSONALIZED OBJECTS
“HELP ME CHOOSE THE PERFECT FIT”Reading The CustomerRETAIL ON DEMANDFIT WITH A CLICKOpt-in services that allow customers t...
SAYDUCKAUGMENTED REALITY APP TESTS POTENTIAL      FURNITURE IN CONSUMERS’ HOMES
CONTACT WHY PSFKPSFK is a trends-led innovation company thatprovides its clients with ideas and inspiration toevolve its p...
PSFK Future of Retail Report 2012
PSFK Future of Retail Report 2012
PSFK Future of Retail Report 2012
PSFK Future of Retail Report 2012
PSFK Future of Retail Report 2012
PSFK Future of Retail Report 2012
PSFK Future of Retail Report 2012
PSFK Future of Retail Report 2012
PSFK Future of Retail Report 2012
PSFK Future of Retail Report 2012
PSFK Future of Retail Report 2012
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PSFK Future of Retail Report 2012

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This annual survey of retail trends from the business innovation team at PSFK Labs captures and contextualizes the early stages of a seismic shift that is changing the face of the retail landscape.

Big-box retailers like Best Buy and Walmart are beginning to feel the heat as sales decline in the face of stiffer competition from e-commerce giants like Amazon. 'Showrooming' is the new reality. Shoppers are more educated than ever before and the ability to check prices on the fly has resulted in increased commoditization and a rethinking of how brands and retailers go about providing a differentiated offering. The pressures that companies like Amazon and Alice.com are exerting on the marketplace have forced traditional retailers to contemplate a multi-channel approach to online, mobile and bricks-and-mortar sales.

PSFK's Future of Retail Report shows that a hallmark of this changing retail environment is the savvier shopper, who takes advantage of technology, is prepared to offer their personal data for a better experience, and has come to expect contextually relevant recommendations. They are actively engaged, want a say in what products get made, will evangelize offerings to get a better price for themselves and their friends, and want to be rewarded for sharing their knowledge and expertise.

In our latest version of the Future of Retail report, PSFK explores the new retail reality, taking a deeper look in the trends that are driving the change in shopper behaviors and expectations as defined by Retail on Demand and the New Brand Champion.

To order a full version of the Future of Retail report 2012 please visit: http://www.psfk.com/future-of-retail

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PSFK Future of Retail Report 2012

  1. 1. FUTURE OF RETAILReinvention & Revolution: Retail On Demand & The New Brand Champions
  2. 2. Modern Shopper’s Expectations Sophistication Based On Personal Knowledge Prepared To Trade Data For ABetter Experience Instant Access To Expertise Takes Advantage Of Technology Wants To Be Offered A Perfect Match
  3. 3. THE NEW BRAND CHAMPION
  4. 4. “LET ME SELL ON YOUR BEHALF”THE NEW BRAND CHAMPIONSetting The StageSHOPPER ASBy clearing the air before customers enter a store and calling out targetedAFFILIATmoments for valuable interactions, retailers are helping to create thefoundations of a focused and worthwhile interaction
  5. 5. MULU.MECOMMISSION FEES EARNED BY INFLUENCING ONLINE PURCHASES
  6. 6. TESCOSHARING PRODUCTS ON FACEBOOK DOUBLES CUSTOMERS’ LOYALTY POINTS
  7. 7. BARCLAYCARD RINGCOMMUNITY POWERED CREDIT CARD INVOLVES CARDHOLDERS IN CARD MANAGEMENT AND PROFITS
  8. 8. CATERPILLARCONSTRUCTION BRAND GETS REAL-TIME FEEDBACK FROM CUSTOMERS ON NEW TRUCK DESIGNS
  9. 9. “HELP ME DECIDE WHICH ONE TOBUY”Meta-LibraryBy tapping into the wealth of online information by leveraging imagerecognition search and augmented reality to present detailed information andcontextual relevance, users are able to use information without being tied toa specific medium or behavior.
  10. 10. NEEDLESERVICE PAIRS CONSUMERS WITH BRAND EXPERTS FOR REAL-TIME PRODUCT CONSULTATIONS
  11. 11. KYSY VAIKKAINSURANCE COMPANY RECRUITS EXISTING POLICY HOLDERS TO ADVISE POTENTIAL CUSTOMERS
  12. 12. “LET ME NAME MY PRICE”Layered VirtualShowcaseWith a growing level of peer to peer communities that are working togetherand searching for service answers, the right information is being rewardedand being presented in easy formats for large groups of people to use andshare.A new set of digital services are enabling shoppers to visually experienceand experiment with products before they buy.
  13. 13. NETPLENISHAPP LETS RETAILERS COMPETE TO SUPPLY HOUSEHOLD GOODS
  14. 14. BUYAPOWAWEBSITE PROVIDES BULK DISCOUNTS ON POPULAR PRODUCTS
  15. 15. Modern Shopper’s Expectations Sophistication Based On Personal Knowledge Prepared To Trade Data For ABetter Experience Instant Access To Expertise Takes Advantage Of Technology Wants To Be Offered A Perfect Match
  16. 16. “Give Me Personal Attention And Better Service”Service With An Opt In
  17. 17. NEIMAN MARCUSLOCATION AWARE APP PROVIDES SALES-STAFF WITH CUSTOMERS’ PREFERENCES
  18. 18. MODCLOTHSTYLISTS LOOK TO YOUR PAST PURCHASES TO TAILOR ADVICE
  19. 19. “Teach Me How To Use This”RETAIL ON DEMANDSubject SpecialistSHOPPER COACHING Staff members with specialized knowledge bases who can provide smarter answers and product recommendations to their customers in-store, online and over the phone.
  20. 20. MOTOMETHODMOTORCYCLE REPAIR SHOP INVITES CUSTOMERS TO WORK ON BIKES THEMSELVES
  21. 21. LENBROOKEXPERIENCE ‘POP-UPS’ SHOW CUSTOMERS HOW TO ACESS HIGHER AUDIO PERFORMANCE
  22. 22. “LET ME SHOP WHAT I LIKE”
  23. 23. GLIMPSESOCIAL SHOPPING CHANNEL USES FACEBOOK ‘LIKES’ TO BUILD CUSTOM CATOLOGS
  24. 24. PICKIEPERSONALIZED MAGAZINE SHOWCASES FRIENDS’ LIKES AND SHARES
  25. 25. “LET ME BUILD THE PERFECT ONE FOR ME”Experience CentersBest-in-class brands are creating experience centers where consumers areapproached, not only as shoppers, but as sophisticated learners who areeager to engage and create
  26. 26. EVOLVEXCUSTOMIZING MODULAR FURNITURE ONLINE AT AN AFFORDABLE PRICE
  27. 27. FUJIFILM 3D PRINTING KIOSK ALLOWS RETAILERS TOOFFER CUSTOMERS PERSONALIZED OBJECTS
  28. 28. “HELP ME CHOOSE THE PERFECT FIT”Reading The CustomerRETAIL ON DEMANDFIT WITH A CLICKOpt-in services that allow customers to make their personal data available tomembers of staff in exchange for the promise of tailored service, productrecommendations and optimization.
  29. 29. UPCLOADWEBCAM ENABLED ALGORITHM ENSURES CUSTOMERS FIND THE RIGHT FIT ONLINE
  30. 30. SAYDUCKAUGMENTED REALITY APP TESTS POTENTIAL FURNITURE IN CONSUMERS’ HOMES
  31. 31. CONTACT WHY PSFKPSFK is a trends-led innovation company thatprovides its clients with ideas and inspiration toevolve its products, services and marketingcommunications. We employ a unique methodologyto deliver trends research together with futurebusiness concepts and user scenarios to a client listthat includes American Piers FawkesExpress, BMW, Microsoft, InterContinental Hotels CEO & FounderGroup, Target and Pepsi. piers@psfk.com +1 646.520.4672 Jeff Weiner Director, Business Development jeff.weiner@psfk.com +1 646.520.4665 +1 516.359.3453 42 Bond Street, 6th Floor New York, NY 10012 USA www.psfk.com

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