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Occasion-Based Marketing Debrief

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The Occasion-Based Marketing Debrief provides a framework for brands and retailers to use relevant occasions and events to not only drive sales but also build long-term consumer engagement.

Download the report at: psfk.com/report/occasion-based-marketing-debrief

Published in: Marketing
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Occasion-Based Marketing Debrief

  1. 1. OCCASION-BASED MARKETING DEBRIEF PSFK #17 Evolving From Moments To Lifestyles To Create Deeper Connections With Consumers OVERVIEW
  2. 2. Access the full report at: psfk.com/report/occasion-based-marketing-debrief Become A Member To Get The Full Report! From immersive fan experiences to celebrations of diversity and inclusion, brands are finding new ways to engage with consumers on a human level and speak to their sense of identity. Through the lens of four industry trends, PSFK's Occasion-Based Marketing Debrief provides a framework for brands and retailers to use relevant occasions and events to build long-term consumer engagement. It is part of a series of reports focusing on retail innovation and customer experience to inspire the members of our business intelligence services. The 30+ page playbook includes: • Key insights on the consumer desires around a new set of meaningful events and occasions • 6 guiding principles for occasion-based marketing initiatives, plus a strategy checklist • 4 trends-based initiatives supported by 20 exemplary case studies • KPIs to gauge the effectiveness beyond sales 

  3. 3. About This Report From immersive fan experiences to celebrations of diversity and inclusion, brands are finding new ways to engage with consumers on a human level and speak to their sense of identity. Through the lens of four industry trends, PSFK's Occasion-Based Marketing Debrief provides a framework for brands and retailers to use relevant occasions and events to build long-term consumer engagement. Version 1.0 | Published July 2018 Scott Lachut President of Research & Strategy Download the full report at: 
 www.psfk.com/report/occasion-based- marketing-debrief
  4. 4. Worry About A Lack Of Community Want To Be A Part Of The Story Want To Contribute To The Greater Good Want To Celebrate Their Identities And Cultures Want Brands To Help Them Be Their Best Selves New Consumer Desires They…
  5. 5. Hung Up On The Holidays Jumping On The Bandwagon Focusing On Short-Term Sales, Not Long-Term Loyalty Marketers Stuck On Clichés
  6. 6. 4 Areas Of Opportunity For Occasion-Based Marketing 01 Play: Participative Fandom 02 Grow: Intentional Wellness 04 Belong: Celebrating Identities 03 Change: Distributed Impact
  7. 7. Access the full report at: psfk.com/report/occasion-based-marketing-debrief Become A Member To Get The Full Report! From immersive fan experiences to celebrations of diversity and inclusion, brands are finding new ways to engage with consumers on a human level and speak to their sense of identity. Through the lens of four industry trends, PSFK's Occasion-Based Marketing Debrief provides a framework for brands and retailers to use relevant occasions and events to build long-term consumer engagement. It is part of a series of reports focusing on retail innovation and customer experience to inspire the members of our business intelligence services. The 30+ page playbook includes: • Key insights on the consumer desires around a new set of meaningful events and occasions • 6 guiding principles for occasion-based marketing initiatives, plus a strategy checklist • 4 trends-based initiatives supported by 20 exemplary case studies • KPIs to gauge the effectiveness beyond sales 

  8. 8. OCCASION-BASED MARKETING DEBRIEF PSFK #17 Evolving From Moments To Lifestyles To Create Deeper Connections With Consumers OVERVIEW

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