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Arc Presents the “Must Have Guide to GlobalShop”

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Our shopper-marketing leaders share their tips for making the most out of the GlobalShop 2016 conference.

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Arc Presents the “Must Have Guide to GlobalShop”

  1. 1. THE MUST HAVE GUIDE TO GLOBALSHOP 2016 Leo Burnett / Arc Worldwide Presents:
  2. 2. As worldwide leaders in shopper marketing, we’re constantly searching out fresh ideas and following the latest trends across the retail industry. And with all this innovation coming together at GlobalShop, we’ve designed this guide to help you get the most out of your time here. Our Top 5 Musts for GlobalShop: 1. Must Prep Get Ready for GlobalShop 2. Must See This Year’s Trends 3. Must Hear Top Sessions to Attend 4. Must Do Best Interactive Exhibits 5. Must Party Throughout the Event Retail is at the center of everything we do at Arc.
  3. 3. Get Connected Download the official Grab a copy of GlobalShop Daily. Be Social Keep up with our innovation team at the scene: and Stay Charged Up Don’t forget your wall charger. Bring a mobile battery pack. #GlobalShop GlobalShop 2016 app. Arc Worldwide @POPAI_ARE @GlobalShopShow @arcww @thenickajones @todszewczyk Must PrepReady for the action? Start here.1
  4. 4. Frictionless Commerce Making a purchase is moving from beyond the register to on our phones and in our homes. Customer Service Robots, social platforms and other human-less interactions are redefining customer service. Endless Aisle People will gain greater access to an endless array of products through increased connections between online and offline worlds. Personalization With access to more data, retailers and brands can tailor communications to be more relevant for shoppers along their entire path to purchase. Location Always-connected smartphones give retailers and brands the ability to enhance shopping experiences with location-specific information. Must See5 trends we want to see at GlobalShop:2
  5. 5. Must HearCheck out the following sessions to stay on top of the latest retail trends and evolving consumer behaviors. Keynote: The Evolving Style of Retail Wednesday, March 23: 8:30 AM - 10:00 AM Room: South Pacific E Must See Retail Innovations for 2016 Wednesday, March 23: 10:30 AM - 11:30 AM Room: Islander H Food Is Fashion: The New Hot Fusion Thursday, March 24: 1:30 PM - 2:30 PM Room: Islander G Re-Thinking Navigation: Urban Design & the Retail Environment Wednesday, March 23: 1:30 PM - 2:30 PM Room: Islander G Experiential Retail: Creating Memorable Moments Friday, March 25: 10:30 AM - 11:30 AM Room: Islander H A Window into the Consumer’s Mind: How Much Do We Know Why People Buy? Thursday, March 24: 10:30 AM - 11:30 AM Room: Islander H The 7 Attributes of Retail Brand Engagement Friday, March 25: 9:00 AM - 10:00 AM Room: Islander G 3
  6. 6. 4 Must DoFrom old-school to new tech, these interactive exhibits present the best solutions for reaching the shoppers of today and tomorrow. RobotLAB Service robots that leverage consumer and product data to provide better in-store experiences for humans. Location: Booth #3143 // Bricks & Clicks PERCH In-store interactive product displays that provide shoppers with access to experiential media making physical displays captivating, playful and immersive. Location: Booth #3143 // Bricks & Clicks Elo Interactive touchscreen displays ranging from 10 to 70 inches and modern point of sale systems. Location: Booth #3143 // Bricks & Clicks Holocube Breakthrough hologram technology delivered in a variety of shapes and sizes that are sure to captivate consumers. Location: Booth #3143 // Bricks & Clicks Augment An augmented reality app that lets people visualize 3D products in the real world, in real time and size through a mobile device. Location: Booth #5356 Reality Interactive Innovative retail and event experiences using kiosks, digital signage and a full suite of interactive technologies. Location: Booth #3143 // Bricks & Clicks Blue Calypso A mobile platform that delivers unique mobile shopping experiences that engage customers in-store through a variety of activation methods and content. Location: Booth #4917 Evogence Dynamic, interactive kiosks and intelligent environments that engage shoppers, deliver relevant information and gather data in return. Location: Booth #3837 iQmetrix An endless aisle solution that blends in-store and online channels, enabling endless mer- chandising and fulfillment options for shoppers. Location: Booth #2443 Glass-Media A one-stop shop for cloud-based, on-demand, in-store and storefront projection-based digital displays on the forefront of innovation. Location: Booth #1807 Shelfbucks An in-store beacon promotion and smart display platform that allows shoppers to interact with products, displays and store shelves from their smartphones. Location: Booth #3901 Scentisphere Scent activation through scent sampling products, technologies, and innovations that drive emotional connections with consumers. Location: Booth #5353 WestRock Printed electronic sensors in smart shelves and smart pegs provide real-time information about on-shelf product availability and help manage inventories. Location: Booth #4219 Vislogix Customized, interactive motion-sensing and multi-touch environments delivered on walls, windows, tables and displays. Location: Booth #4141
  7. 7. Must PartyThe best spots to kick back, talk it up and sip on some liquid libations. A.R.E. | POPAI Welcome Reception Tuesday, March 22: 5:00 PM – 8:00 PM Border Grill, Mandalay Bay Design:retail CitySCENE Las Vegas Tuesday, March 22: 7:00 PM – 9:00 PM Heart of OMNIA, Caesars Palace A.R.E. Design Awards Wednesday, March 23: 5:00 PM – 7:00 PM Four Seasons Ballroom, Four Seasons Hotel Women’s League Margarita Mingle Wednesday, March 23: 4:00 PM – 6:00 PM Border Grill, Mandalay Bay POPAI Outstanding Merchandising Achievement Awards Thursday, March 24: 5:00 PM – 7:30 PM Four Seasons Ballroom, Four Seasons Hotel GlobalShop Opening Night Bash Wednesday, March 23: 8:30 PM – 11:30 PM Drai’s Beach Club, Nightclub at The Cromwell Boutique Hotel 5
  8. 8. Each year, our agency hosts FutureShop and Leovative events where Arc and Leo Burnett clients are able to experience first-hand the cutting-edge technology that’s changing the retail landscape. Plus, they get access to the LBsparc Retail Inspiration Lab, a digital prototyping and retail store environment lab created exclusively for our clients. Here, we’re inspired by the latest technology and find break-through ways to connect brands with shoppers. To schedule a visit to Arc’s retail lab or to receive an invitation to one of our innovation events, please contact: Nick Jones EVP, Innovation & Growth 312.220.4533 See you in the future. Nick.jones@arcww.com

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