PSFK Future Of Light Report

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PSFK's Future of Light report is an in-depth survey of the trends shaping light at the intersection of technology, community and sustainability.This survey looks at key trends that focus on how light can support livelihood, improve safety and bring people together, demonstrating the vast potential that light has to positively impact people’s lives across the globe.

The Future Of Light is available free on the iPad, Android devices, and PDF download. The 150+ page document describes 12 trends across 4 broader themes. Each trend is supported by 4 examples, supporting statistics and implications defined by our PSFK Labs team.

Get the app and full report at http://www.psfk.com/future-of-light

The Future of Light report was kindly sponsored by Philips Lighting - http://www.lighting.philips.com

Published in: Design, Business, Technology

PSFK Future Of Light Report

  1. 1. The Future Of sponsored by Philips Lighting PSFK presents Summary Presentation
  2. 2. presents the Future Of Light sponsored by Get the full report as a tablet app: www.psfk.com/future-of-light Featuring: • 12 Trends And 4 Macro Themes Described In Detail • 40+ Best-In-Class Manifestations Brought To Life • Reactions From Leading Experts • Supporting Research And Statistics • Video Content Available in the and stores
  3. 3. sponsored bypresents the Future Of Light Introduction Light’s importance in daily life cannot be overstated. As a tool it has the ability to do everything from creating the perfect ambiance in an interior space to telling engaging stories that draw audiences in. It can promote feelings of well-being, build vibrant communities or set the stage for a grand reveal, yet it is often only noticed in its absence. With this report, PSFK showcases the vast potential that light has to positively impact people’s lives across the globe. Supported by technological advances that have improved efficiencies, cost and control, innovators are exploring the powerful ways lighting can be deployed for a range of experiences and applications. The Future Of Light report was funded with the kind sponsorship of Philips Lighting
  4. 4. sponsored bypresents the Future Of Light Light The Future of Future Of Light Light For Life Enlightened Communication Illuminated Expression Luminous Relationships
  5. 5. LUMINOUS RELATIONSHIPS 1. Responsive Environments 2. Welcoming Light 3. Remotely Connected ILLUMINATED EXPRESSION 4. City Branding 5. Sound Syncing 6. Light Painting ENLIGHTENED COMMUNICATION 7. Bound By Light 8. Speed of Light 9. Guiding Light LIGHT FOR LIFE 10. Light Therapy 11. Mood Lighting 12. Sustaining Light presents the Future Of Light Executive Summary sponsored by
  6. 6. sponsored bypresents the Future Of Light Luminous Relationships Lighting designs that trigger positive emotional responses, changing a person’s relationship with their friends and family, their surroundings and even the products that occupy their lives. Remotely Connected Welcoming Light Responsive Environments “Light’s a joy. People respond to light. It makes places lively and engaging.” Barry Richards Principal and Studio Leader. Rockwell Group Light The Future of
  7. 7. sponsored bypresents the Future Of Light Light The Future of Designers are leveraging advanced sensors to develop connected products and environments that respond to a person’s proximity or touch with novel lighting experiences. These technology- enabled solutions help create an intuitive, and highly personalized link between people and world around them. Responsive Environments Luminous Relationships
  8. 8. sponsored bypresents the Future Of Light Desk Lamp Responds To Mood Of Its Owner And Environment Responsive Enviornments > Luminous Relationships Clyde
  9. 9. sponsored bypresents the Future Of Light Centralized Lighting Center Enables Intelligent Control On A Citywide Scale Responsive Enviornments > Luminous Relationships Philips CityTouch
  10. 10. sponsored bypresents the Future Of Light Light The Future of Derelict and forgotten urban spaces are being reinvigorating through the deployment of creative lighting displays that promote safety and community. By harnessing the potential of light to create alluring environments, these installations challenge long-held assumptions around spaces fallen into disuse, carving out new possibilities around congregation, play, and safe passage. Welcoming Light Luminous Relationships
  11. 11. sponsored bypresents the Future Of Light London Pedestrian Walkway Illuminates Overhead To Promote Safety Welcoming Light > Luminous Relationships Clink Street Tunnel Project
  12. 12. sponsored bypresents the Future Of Light Recreational Space In France Glows For Nocturnal Use Welcoming Light > Luminous Relationships Glow In The Dark Skatepark
  13. 13. sponsored bypresents the Future Of Light Light The Future of Synced lighting experiences are helping to bring to life the shared connections between people. With their capacity to bridge remote experiences or react to proximity, these lighting displays are being creatively deployed to evoke an emotional response between participants. Remotely Connected Luminous Relationships
  14. 14. sponsored bypresents the Future Of Light Handmade Jewelry Lights Up When Fiancé Is Nearby Remotely Connected > Luminous Relationships LED Engagement Ring
  15. 15. sponsored bypresents the Future Of Light Connected Beer Bottles Sync With One Another To Create Interactive Show Remotely Connected > Luminous Relationships Heineken Ignite
  16. 16. sponsored bypresents the Future Of Light Sound Syncing “Light on an urban level is really powerful because it brings attention to what actually is a dark shadow. The best cities have really worked with light to exemplify or stress certain things they want to emphasize.” Winka Dubbledam Principal. Archi-Tectonics City Branding Light Painting Scalable lighting technologies are making it possible for individuals, brands and entire cities to visually express their identity and imagination and communicate their vision to the wider community. Light The Future of Illuminated Expression
  17. 17. Designers are breathing new life into buildings and urban infrastructure through the construction of dynamic lighting displays that can add iconic elements to their home cities. By creating scalable, visual displays, these initiatives offer artists and designers a blank canvas for their creative reinterpretation and reinvention of otherwise familiar cityscapes. City Branding Light The Future of City Branding > Illuminated Expression
  18. 18. sponsored bypresents the Future Of Light Iconic San Francisco Bridge Pulses With Lights City Branding > Illuminated Expression Bay Lights Project
  19. 19. sponsored bypresents the Future Of Light Qatar Crystal Ball To Light Up For 2022 FIFA World Cup City Branding > Illuminated Expression Crystal Ball Building
  20. 20. Light The Future of Lighting installations that respond to sound are converting external inputs into vibrant lighting displays that allow people to experience the noises around them in new ways. By capturing the physical qualities of sound as engaging visual installations, these displays highlight local aspects of a place, tell compelling stories and bring people together around shared, interactive experiences. Sound Syncing Sound Syncing > Illuminated Expression
  21. 21. sponsored bypresents the Future Of Lightpresents the Future Of Light / sponsored by Philips Lighting Underpass Installation Transforms Blaring Traffic Noise Into Animated Art Sound Syncing > Illuminated Expression Silent Lights
  22. 22. sponsored bypresents the Future Of Light Ceiling Light Syncs With Music To Create Enticing Retail Environment Sound Syncing > Illuminated Expression Snog Store
  23. 23. Light The Future of Technologies are tracking people’s ephemeral gestures and translating them into graphic images of light. These installations are lowering the barrier to engagement through intuitive interfaces whichinstantlyrespondtousermovements, allowing anyone to playfully experiment and create a desired outcome. Light Painting Light Painting > Illuminated Expression
  24. 24. sponsored bypresents the Future Of Light Gesture Tracking Tech Lets Kids Draw In The Air And Onto An iPad Light Painting > Illuminated Expression Crayola Light Marker
  25. 25. sponsored bypresents the Future Of Light Illuminated Surface Glows When Sprayed With Water Light Painting > Illuminated Expression Water Light Graffiti Project
  26. 26. sponsored bypresents the Future Of Light Light The Future of Guiding LightSpeed Of LightBound By Light Solutions that investigate the way light can be used as a communication tool, either visually conveying information through color, design and frequency or as a medium for transmitting data over distances. Enlightened Communication “There is no architecture if there is no light. You can create a space just with lighting and you can play and change the space with lighting rather than having to change the space by rebuilding it. I think light as a physical boundary is a much softer and more friendly approach to boundaries in general.” Winka Dubbledam Principal. Archi-Tectonics
  27. 27. sponsored bypresents the Future Of Light Light The Future of Designers are exploring the use of light as a substitute for physical boundaries, helping to change the way people perceive their surroundings. These solutions work to demarcate new areas on demand, creating flexible environments which can accommodate different use cases and be redefined according to needs. Bound By Light Enlightened Commumication
  28. 28. sponsored bypresents the Future Of Light Roving Bus Uses Lasers To Create Soccer Fields Anywhere Bound By Light > Enlightened Commumication Nike Projected Soccer Field
  29. 29. sponsored bypresents the Future Of Light Installation Redefines Interior Walls Using Only Light Bound By Light > Enlightened Commumication Vanishing Point
  30. 30. sponsored bypresents the Future Of Light Light The Future of Innovators are exploring the speed and rate which light can be used to transfer and communicate information. Whether by beaming hyper-relevant data and information to phones in a retail environment, or converting real-time data streams into intuitive and engaging visual informationforpublicdisplay,theselighting solutions help inject relevant information into a person’s surroundings, providing an added layer of context. Speed Of Light Speed Of Light > Enlightened Commumication
  31. 31. sponsored bypresents the Future Of Light Light Infographic Illustrates Nearby Wi-Fi Signal Strength Speed Of Light > Enlightened Commumication Immaterials
  32. 32. sponsored bypresents the Future Of Light Supermarket LEDs Send Discounts To Shoppers’ Phones Speed Of Light > Enlightened Commumication Emart Sales Navigation
  33. 33. Light The Future of Innovations leveraging advances in projection technology are mapping directional cues and heads up warnings onto any surface in real-time, enhancing wayfinding and safety. Oftentimes cued to react to different circumstances or deployed on-demand, these technologies deliver a visual guide and assurance where and when people need it. Guiding Light Guiding Light > Enlightened Commumication
  34. 34. sponsored bypresents the Future Of Lightpresents the Future Of Light / sponsored by Philips Lighting Stop Sign Projected Onto Mist Hangs In Mid-Air Guiding Light > Enlightened Commumication Soft Stop
  35. 35. sponsored bypresents the Future Of Light Projected Arrows From Phones Create Indoor Wayfinding System Guiding Light > Enlightened Commumication MIT Guiding Light
  36. 36. sponsored bypresents the Future Of Light Light For Life Innovations that explore the transformative power of light and its ability to positively impact the lives of individuals and communities by promoting well-being and creating more opportunities for economies and activities to take place at all hours of the day. Sustaining LightLight Therapy Mood Lighting Light The Future of “I think the interesting part is first you decide what emotions are you trying to tease out and then how do you deploy the elements at your disposal to create it? I think that, for me, lighting is one really important part of the toolkit.” Ed Bakos Managing Director. Champalimaud
  37. 37. sponsored bypresents the Future Of Light The Future of Light Novel products are exploring how lighting technology can aid in replicating and resetting a person’s natural biometric rhythms. By mimicking natural cycles, these innovative solutions approach light as a method for holistically restoring a person’s balance and focus. Light Therapy Light For Life
  38. 38. sponsored bypresents the Future Of Light Shower Light Sequence Helps Cure Jet Lag For Travelers Light Therapy > Light For Life Photon Shower
  39. 39. sponsored bypresents the Future Of Light Hospital Room System Mimics Natural Light To Aid Recovery Light Therapy > Light For Life Philips HealWell
  40. 40. sponsored bypresents the Future Of Light Light The Future of New products and environmental designs are using the calming properties of light to attempt to instill people with feelings of peace and tranquility. These innovations are experimenting with how light’s color, intensity and design can be intentionally deployed to help improve health and well-being. Mood Lighting Light For Life
  41. 41. sponsored bypresents the Future Of Light Responsive Wall Calms Children Pre-Surgery Mood Lighting > Light For Life The Nature Trail
  42. 42. sponsored bypresents the Future Of Light Swedish Bus Stops Provide Therapeutic Glow To Help Fight Winter Blues Mood Lighting > Light For Life Bus Stop Light Therapy
  43. 43. sponsored bypresents the Future Of Light Light The Future of Innovative systems are using alternative sources of energy to power sustainable, low-cost lighting solutions, creating new opportunities for people living with limited resources. By exploring new methods for capturing and repurposing the resources at hand and making light accessible to everyone, these products showcase the power light has to change people’s lives. Sustaining Light Sustaining Light > Light For Life
  44. 44. sponsored bypresents the Future Of Light Solar Power Lights Up Community Soccer Fields At Night Sustaining Light > Light For Life Philips Light Centers
  45. 45. sponsored bypresents the Future Of Light Lamp Powered By Gravity Could Help Illuminate Developing Countries Sustaining Light > Light For Life Gravity Light
  46. 46. We are at the forefront of the lighting revolution LIGHTING E FUTURE PHILIPS
  47. 47. WHAT’S CHANGING? The World Needs More Light The world’s population is expected to increase by one billion by 2025. The World Needs to Get Smarter Most lighting today is old and inefficient, Governments are actively mandating the migration to smarter energy efficient technologies like LED, unlocking significant opportunities for energy savings. The World Is Increasingly Digital The digitization of light through technologies like LED is changing the way people use and interact with light.
  48. 48. THE ERA OF CONNECTED LIGHT With the global urban population set to pass five billion by 2030, we are developing innovative solutions that will help meet the future demands of city living. Philips CityTouch enables dynamic, intelligent control on a citywide scale—providing light precisely when and where it is needed. Combined with the switch to energy- efficient LED lighting, CityTouch can achieve up to 70% savings in energy and maintenance costs when compared to conventional lighting. At home, our web-enabled Hue LED lighting system brings a new era in home lighting with an endless color palette and advanced white light to help people relax, read, concentrate or energize. It can also connect to internet services and use geofencing technology to allow bulbs to act as your information update stream, your guard dog, your email alert or something as simple as illuminating gradually as the sun sets.
  49. 49. Light has a positive impact on people, affecting their physical, emotional and mental states. In schools, our SchoolVision lighting system allows teachers to control the classroom atmosphere and tailor the light to suit the learning task or the time of day. We conducted various studies at primary schools that showed: • an 18% improved attention span, in the Netherlands • a 33% faster reading style, in the US In hospitals, our HealWell patient lighting is designed to enhance the care environment. The system produces gradually changing lighting levels throughout the course of the day, simulating the changes in outdoor light on a sunny day. Research shows that this has a positive effect on patients’ sleep patterns, and therefore their health and well-being. HARNESSING THE POWER OF LIGHT
  50. 50. LIGHT BECOMES MORE EFFICIENT Lighting accounts for roughly 19% of the world’s electricity consumption, with about 75% of all global lighting using old, energy inefficient solutions. Switching all lighting to energy efficient solutions, would save around 40% of lighting’s electricity consumption. Or a saving of: • $170 billion on electricity costs • 670 million tons of CO2 equivalent to approximately 642 power plants or 1,800 million oil barrels As part of our commitment to creating a healthier and more sustainable world, we are leading the world with our energy efficient lighting innovations. We recently reached a new tipping point: the world’s firstprototypelampthatproducesarecord200lumen per watt (lm/W) of high quality warm white light. The 200lm/W LED uses only half the energy of current LED and fluorescent tube lighting. This shows the impact of this innovation. As part of our commitment to creating a healthier and more sustainable world. Philips will continue to shape the future with ground-breaking lighting innovation.
  51. 51. Together we transform environments, create experiences andshape identities. Light gives us the power to inspire, to uplift, to comfort and heal as well as to create safety and spectacle.
  52. 52. presents the Future Of Light sponsored by Get the full report as a tablet app: www.psfk.com/future-of-light Featuring: • 12 Trends And 4 Macro Themes Described In Detail • 40+ Best-In-Class Manifestations Brought To Life • Reactions From Leading Experts • Supporting Research And Statistics • Video Content Available in the and stores
  53. 53. sponsored bypresents the Future Of Light PSFK Labs 42 Bond Street, 6th Floor New York, NY 10012 USA labs.psfk.com Piers Fawkes CEO & Founder piers.fawkes@psfk.com +1 646.520.4672 Scott Lachut Director, Consulting scott.lachut@psfk.com +1 646.520.4672 PSFK is the go-to source for new ideas and inspiration. Mil- lions of creative influencers and business leaders visit PSFK. com every month to read about the emerging ideas, provoc- ative perspectives, and exhilarating innovations identified by our editorial team. Through our website, event series, and cre- ative consultancy, PSFK Labs, we provide readers, attendees, and clients with rich content and deep insights that encour- age new ways of thinking, spark vibrant conversations, and inspire thrilling visions for the future. PSFK Labs is a trends-led business innovation company that provides its clients with ideas and inspiration. Our trends re- search helps companies evolve their products, services and marketing communications to meet the changing behaviors and expectations of their clientele. We employ a unique meth- odology to deliver trends research, together with future-for- ward business concepts and use-case scenarios to a client list that includes American Express, BMW, Microsoft, Target and Pepsi. ABOUT Version .9

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