Today’s consumers live in a digital world.
Product reviews, price comparisons, and smart recommendations are their baseline expectations. And consumers are more time-crunched than ever, with leisure time declining from 26 hours per week in 1973 to 16 today according to a recent Harris Poll. With more to do, and less time to do it in, it’s no wonder that today’s consumers demand greater personalization and selection in the products they buy, and more efficiency in how they buy them.
Retailers are working to meet these needs by bringing digital inside the store and are seeking in essence to become a “Digital Concierge” that guides and serves the shopper. However, bringing digital conveniences into the store is a complicated challenge, one that requires the right principles to succeed.
In this presentation, Bridge Worldwide provides a landscape assessment and framework with seven principles for success for Digital In-Store.