How to run successful contests on Facebook and the Web

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Social Media London 24/01/12
http://kontestapp.com

Published in: Business, Technology
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How to run successful contests on Facebook and the Web

  1. 1. How to runSucceSSfuL conteStSon facebook and the webArnAud robinonline marketing manager at kontestSocial Media London, January 24th, 2012
  2. 2. What you should knoW about contests
  3. 3. where ? a Websitea fanpage on facebook a blog
  4. 4. why?
  5. 5. build Qualify targeta database new leads your audience
  6. 6. when ? launching a neW productlaunching a facebook fanpage special days and events
  7. 7. the best practicestips to run a successful competition
  8. 8. Make it available everywhereMobile Web facebook
  9. 9. chez zucky
  10. 10. on facebookcoMply With proMotions guidelines use an application Write Mandatory Mentions
  11. 11. don’t use facebook features for entry or registration as a voting MechanisM to notify or announce Winners
  12. 12. legal obligationsmake sure to respect the lawin every country Where it’s available
  13. 13. Make it siMple fun, quick and easysWeepstake instant WinQuiz or poll photo contest
  14. 14. creative design for better impactbeautiful and attractive designeye-catching position on Website
  15. 15. offer exciting prizesthe main reason people enter Money travelshigh-tech products virtual goods
  16. 16. proMote your caMpaign eMail database Website socialnetWorks spread the word advertising partnerships
  17. 17. engage people before they leave thank and reWard provide linksexplain the benefits of being fan
  18. 18. collect data ask precise inforMationtarget your leads and fulfill their needs Mesure your roi
  19. 19. to concluderocket your social marketing
  20. 20. poWerful tool triangle of successincentive advertising
  21. 21. a Word about kontestturnkey platforMsocial MarketingMultiple channelswww.kontestapp.com
  22. 22. thank youwww.kontestapp.com

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