Reasons why your business should use Twitter Sweepstakes to leverage social media potential. Find great tips on how to get the most out of your Twitter Sweepstakes.
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11. Offer a Relevant Reward
Aim at getting targeted traffic
Offer reward to attract only those who may
return later for your products or services
A relevant award helps you tap prospects
12. Example:
A restaurant offering iPhone as sweepstakes reward will
definitely draw more participation, but most participants
will fail to convert into customers because they may not
be interested in the restaurant’s offerings.
MISMATCH
13. Follow-Gate Sweepstakes
Follow-gating your sweepstakes makes it mandatory
for participants to ‘Follow’ your profile
RESULT
Users can access the sweepstakes contest
only after they have ‘Follow’ed your profile
Increased follower count
Enhanced visibility, as participants ‘follow’
your profile and the news spreads over to
their contacts’ feed
14. Social Sharing
Allow participants to share their
rewards with their family & friends
Ask participants to ‘Share’ the sweepstakes
contest on their social media profile
If possible, award small incentives when existing
participants bring a particular number of new participants