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Colgate-Final Presentation
- 4. The Big Idea Snapchat Filter Instagram competition
- 5. Snapchat
- 7. Why focus on social media? Where nearly all members of our target audience are present Already compatible on mobile Little work needs to be done by Colgate
- 8. Instagram Competition Account manager $2,000 Paid monthly to one person Snapchat Filter Graphic Designer $4,000 One time fee Charge from Snapchat $450,000 7 days=$3,150,000 total
- 9. Measurement Track number of... #WhyIColgate Instagram entries #WhyIColgate uses Times Snapchat filter was sent Followers on Instagram Sales increase during time of launch
- 10. Time Frame Instagram competition Winner chosen every week Will adjust time frame according to effectiveness Snapchat filter One week