Change is constant in social media marketing. Visual content like images receives more engagement on social media. Timing of posts is important, and tools like TweetStats and Tweriod can analyze when a business's followers are most active online to determine the best times to post. It is important to track social media analytics using tools like SumAll to understand what strategies are working and how to improve engagement over time. Social media allows businesses to join conversations with customers and learn what topics are relevant to their target audience.

1. Change is the only consistent concept in social media marketing
Ever since early 2013 small business have been looking for new ways to reach their
target audience and develop a trusted brand. Social media has allowed for
consumers and other local business to connect on an equal playing field with many
common topics to converse about.
These 4 social media trends and tips can help ramp up your small business
marketing plan!
1. Visual Content
Social media users are drawn to posts they can relate to instantly. Many
young consumers are very used to the idea of instant gratification; what post
will give me the most information in the shortest amount of time? Using
images in order to draw in your audience can lead to my “clicks” and “visits”
to blogs, websites and social media pages. Buffer bufferapp.com , a social
media analytics website says that tweets with images receive 18% more
clicks and 150% more retweets
2.Timing is everything!
Twitter is the most used social media platform with 85% of social media
users using it at least 5 times per day! We have discovered an AWESOME app
that can allow you to know when the best time to tweet is based on your

2. followers. TweetStats.com is a tool that provides the best tweeting times for
your small business. This app also shows a tweet density report, showing the
best time to tweet when the most tweets aren’t hitting your timeline
3. Want more specifics on times to tweet?
Tweriod is an awesome algorithm that can calculate the best time to tweet in
order to reach your target audience! This app looks at when your followers
are online and shows you when the best time to tweet would be.

3. 4. Analytics
After putting all this work into a social media plan make sure you are keeping
track of your small business’ stats! SumAll is an awesome website that can
show your social media data from all social media platforms. Keeping track of
your social media data can give you insight into how your social media plan
is working and what you can improve on! Just simply input your usernames
into the SumAll app and each tweet, blog post and status update is broken
down for you giving you insightful statistics on followers that can benefit
your business! At the end of each week you can even give shout out to your
most avid followers and fans!
Social media is a great way to see what your target audience is talking about,
ultimately allowing you to join to conversation! The constant change in social
media analytics, trends and posting is an awesome way to be innovate for
your small business! Join the conversation!