Running a giveaway on your website is one thing. Deciding to run a social media giveaway is another thing. Running a successful giveaway is something else entirely.

2. About us:
Webtraffic.Agency offers a wide
range of Digital Marketing & Web
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digital marketing that includes
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3. 15 Steps to creating
a Successful Social

4. Media Giveaway
Contest
The main social media strategy
goal is to engage the audience and
build a customer base. Many

5. brands are finding it hard to
engage their audience and keep a
grip on them. Social media acts as
a reflection of brand image and
helps to build prospects,
communicate with customers and
increase brand awareness.
Your social media posts are the
only thing to keep the audience
engaged and active. People who

6. have liked or followed your page
expect quality images, videos, and
posts that will interest them. It
gives a sense of brand presence
and creates a reputed image.
Another way to engage the
audience is a fun way is to create
giveaway contests. People never
leave things that one gets for free
and undoubtedly, they take part in

7. contests to get giveaway gifts. In
fact maximum people like a
particular page in order to get
discounts, offers, and giveaways.
Social media giveaways can be
beneficial to a business in many
ways. It can help grow website
traffic, create engagement and
build links directing to your
website.

8. Well, it is not that easy to create a
successful social media giveaway
contest.
Today we will go through 15 steps that
will help you in creating a victorious
social media giveaway contest.

9. STEP 1: GO THROUGH
FACEBOOKS TERMS AND
GUIDELINES
Just like Googles algorithm
Facebook also keeps changing its
features, rules, and regulations. Be
sure to read and understand the
rules and regulations related to
contests and giveaways.

10. STEP 2: SET AN OBJECTIVE
Determining your goals and
objectives is important before
starting any campaign. Make your
contest objective clear. Whether
you want to promote a new
product, generate new leads or
increase social media
engagement, setting objectives will

11. help you develop a successful
contest.
STEP 3: CHOOSE THE TYPE OF
CAMPAIGN
Usually, on social media contests
which consist of images, videos
are most popular. Giveaway
messages with creative images or
video to explain the contest will

12. always win. The picture of your
giveaway will influence the people
more to participate and engage.
STEP 4: SELECTING
SOFTWARE
One needs to select a software for
running contests on Facebook.
Research and select a software
based on your objective that has

13. verification features and can
collect data. This data information
can even be used for your future
use.
STEP 5: WHAT IS THE
GIVEAWAY AND HOW MUCH
TIME WILL THE CONTEST RUN
While setting goals and objectives,
it is important to even decide the

14. number of days a particular
contest will run. It is recommended
to not run contests for more than 1
month since people then get bored
of it and it makes no sense
spending money on it.
In addition, the first priority must be
to decide what giveaways you are
providing. Whether you are giving

15. a product or a service for free. One
must first decide that.
STEP 6: ESTABLISH
STANDARDS
It is important to check whether the
contest has been a successful
one. Note down the number of
likes, shares, comments,
engagement, etc. before you start

16. the contest. After the contest is
over check the increase in all of
them. This will give you a brief idea
of how the giveaway contest has
influenced your social media goals.
STEP 7: CLEAR THE RULES
Each contest must have rules to
abide. Make your own contest
rules for people to participate and

17. make it little difficult. Let them
know how will they win this contest
and what is the eligibility for it. For
e.g. whether they need more likes
for their comment or more votes,
etc. make all these things clear
before you start the contest. Make
it clear who can participate and
who cannot.

18. STEP 8: CREATE AN EMAIL
MARKETING STRATEGY
Email marketing can be great to
engage with your current
customers. Let them know about
this contest through email and give
them an easy entry for the contest.
They will feel privileged of being
your customer.

19. To learn more about our email
marketing tools guide, visit
here.
STEP 9: DETERMINE
HASHTAGS
Hashtags have their own power
and you can make your own
hashtag and make it a trend.
Customize a hashtag that will

20. connect with your brand and the
contest. If the contest interests
people and they start sharing it,
your customized hashtag will get
trending and plus more people will
participate in your contest.
STEP 10: MOBILE-FRIENDLY
Since most of them use Facebook
and other social media channels

21. on mobile, it is important that your
contest should be mobile-friendly.
Many contest software’s are not
mobile friendly and only work on
the desktop. Therefore, make sure
your giveaway contest works
seamlessly on mobile phones.
STEP 11: ASK BLOGGERS TO
PROMOTE

22. There are specific giveaway
bloggers that help promote a
specific contest. This is again there
are different types of giveaway
bloggers. For e.g. some only
promote contest related to their
field of interest, some promote all,
etc. find the right blogger with good
followers for promoting your

23. contest and increasing
engagement.
STEP 12: SHORT ENTRY
FORMS
Let your contest entry forms be
short and nice. Name, number and
email address will be the best and
useful information for your contest
and even more future marketing

24. endeavors. Long forms increase
contest bounce rate and it can be
a failure.
STEP 13: CHOOSE A WINNER
When choosing a software, make
sure the software has features
where it can easily help you with
tracking the winner. Choose a
winner who deserves it and

25. announces it on Facebook or any
other social media site where you
held the contest.
STEP 14: PERSONALIZE IT
Don’t just announce the winner on
social media, submit the giveaway
and finish it. Send the winner a
personalized message for
participating in the contest and

26. winning it. This will give more
value to your contest and people
will look forward to participating in
future contests.
STEP 15: LEARN FROM IT
Because you ran a social media
giveaway contest for the first time,
it won’t be perfect and it will make
you realize the mistakes you’ve

27. made. This contest will also make
you more aware of your audience,
customers and how it has created
an impact on everyone. Make sure
you learn from your mistakes and
create a better contest next time.
We hope this guide has thought
you how to go about with social
media giveaway contests.