Monday 12:00 class

1. Promoted Tweets
Avery Craig

2. Promoting your business via twitter
Twitter recently added promoted tweets to twitter, which allows business to
advertise directly to twitter users feeds without users even following their
account.

3. How it works...
Choose your target audience- Reach the right audience by targeting based on interests, geography, gender,
device, or users similar to your followers. In addition, maximize the relevancy of your message by targeting by keywords in
people’s Tweets.
Amplify your message and get discovered
Get your Tweets and your account in front of more people who are interested in you.
Set a budget and pay for what works for you
Only pay when users follow your account or retweet, like, reply, or click on your Promoted Tweet. You’re in
complete control. There’s no minimum spend, and you can start and stop at any time.

4. Twitter Analytics
Twitter will give you business access to a tweet activity analytics page where you can analyze the rate
at which your promoted tweets engaged twitter users and the impressions that it made based on likes,
retweets, and replies. You can then download this page in the form of a spreadsheet.

5. How twitter helps..
Twitter not only helps you promote your business, products, etc but they also
offer you help with getting more people to view your promoted tweets with a
website traffic campaign guide. This guide gives you information on how to
build a better ad and optimize your results while promoting your tweets on
twitter by teaching you how to,
-Design your creative
-Choose your audience
-Manage the cost of your campaigns
-Track traffic and conversions

6. Question..
As a twitter user would you get annoyed seeing tweets from businesses you
don't even follow?
Do you think that twitter is becoming more like facebook with the recent
fluctuation of promoted tweets?

7. Citiations
"Twitter Basics." Twitter. Twitter, n.d. Web. 17 May 2017.
TwitterSmallBiz. "A New Way to Optimize Campaign Performance with Twitter Ads." YouTube. YouTube, 07 Aug. 2014. Web. 17 May
2017.