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S.M.A.R.T Goals
Sam Hirbod
Principal Channel Consultant - HubSpot
Agenda
Before Starting How to Get
Started
Common
Mistakes
How You can
Reach Goals
What to have in
place before setting
SMA...
M.Sc. Business Administration & Economics
Coached 1 000+ organizations worldwide on
delivering success to their clients.
7...
Before Starting
Based on
Data
Google Analytics, HubSpot,
Facebook, Kissmetrics, Sitecatalyst,
AdWords etc.
Taking data driven decisions is difficult.
Common
Mistake
It doesn’t have to be
For online efforts, focusing on the essentials is
often more than enough.
The essentials:
- Visitors
- Leads
- Customers
T...
Example:
Where to Start?
Once You know the essentials, focus on:
- Customer Satisfaction (E.g. NPS, Ticketing,
Support etc.)
Why does this matter?
...
Why SMART goals?
Realistic
Expectations
SMART-goals help keep You and
Your clients happy.
How do you Get Started?
Get
SMART- Specific
- Measurable
- Attainable
- Relevant
- Timely
SMART:er Goal Setting
Make better decisions:
- What should You focus on moving forward?
- Which medium drives most value?
- Where do You need to...
Examples: SMART
Goals
1. Specific: Increase the number of online leads by promoting it through
influencers, social and blog.
2. Measurable: 15 %...
1. Specific: Increase the number of sign-ups for our Event by promoting
it through social, email and blog.
2. Measurable: ...
Not being proactive by identifying progress and
accountability.
By keeping track of progress, You can identify
roadblocks ...
#1 Question
What if I don’t hit my
SMART goals?
#1 Answer
Avoid realizing that You didn’t hit SMART goals
after the campaign is over by staying proactive.
Tips on staying proactive...
Things to review when not hitting SMART goals:
- Optimization, can we optimize our efforts?
- Accountability, who is respo...
Red Flags
Is this SMART?
Real example
Goals Notes from KO
Increase size of team Increase capacity
with hire
Generate leads for
Organ...
Summary
1.Base Your decision on data.
2.Stay proactive.
3.Keep Your client in the loop.
3 Success
Factors
Don’t be afraid of setting Goals and learn from
your mistakes.
Common
Mistake
Reach Client Goals
1.What is Your overall goal?
2.How can You track Your progress?
3.How many hours can You dedicate to
reach this goal?
4.Wh...
More Importantly
1.What is Your overall goal?
2.How can You track Your progress?
3.How many hours can You dedicate to
reach this goal?
4.Wh...
Thank you.
S.M.A.R.T Goals
Sam Hirbod
linkedin.com/in/samhirbod/
How to set SMART goals
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How to set SMART goals

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In this presentation Sam Hirbod Inbound Strategist at HubSpot walks us through all the steps necessary to set SMART goals. SMART goals are specific, measurable, attainable, relevant, and timely. Check out this presentation to learn how you can become a better goal setter today!

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How to set SMART goals

  1. 1. S.M.A.R.T Goals Sam Hirbod Principal Channel Consultant - HubSpot
  2. 2. Agenda Before Starting How to Get Started Common Mistakes How You can Reach Goals What to have in place before setting SMART goals. What are SMART goals and how do You get started. Avoid the common pitfalls. Learn how You can reach Your goals easier.
  3. 3. M.Sc. Business Administration & Economics Coached 1 000+ organizations worldwide on delivering success to their clients. 7+ Years Experience linkedin.com/in/samhirbod Sam Hirbod
  4. 4. Before Starting
  5. 5. Based on Data Google Analytics, HubSpot, Facebook, Kissmetrics, Sitecatalyst, AdWords etc.
  6. 6. Taking data driven decisions is difficult. Common Mistake
  7. 7. It doesn’t have to be
  8. 8. For online efforts, focusing on the essentials is often more than enough. The essentials: - Visitors - Leads - Customers The Essentials
  9. 9. Example: Where to Start?
  10. 10. Once You know the essentials, focus on: - Customer Satisfaction (E.g. NPS, Ticketing, Support etc.) Why does this matter? Less friction = Higher Customer Satisfaction meaning a higher number and better word of mouth, sales, reviews, experience etc. which all affect the survival of Your organization. The Next Step
  11. 11. Why SMART goals?
  12. 12. Realistic Expectations SMART-goals help keep You and Your clients happy.
  13. 13. How do you Get Started?
  14. 14. Get SMART- Specific - Measurable - Attainable - Relevant - Timely
  15. 15. SMART:er Goal Setting
  16. 16. Make better decisions: - What should You focus on moving forward? - Which medium drives most value? - Where do You need to optimize? SMART:er Goal Setting
  17. 17. Examples: SMART Goals
  18. 18. 1. Specific: Increase the number of online leads by promoting it through influencers, social and blog. 2. Measurable: 15 % increase in online leads. 3. Attainable: Our last Online Campaign generated a 8 % increase in leads when we only promoted it through social. 4. Relevant: Our Online Campaigns generate more leads which means more sales opportunities. 5. Time-Bound: October 15 - November 15. SMART Goal: By November 16, the day after our Online Campaign, we’ll see a 15 % increase in leads by promoting it through influencers, social and blog. Online Campaign
  19. 19. 1. Specific: Increase the number of sign-ups for our Event by promoting it through social, email and blog. 2. Measurable: 20 % increase in sign-ups for the Event. 3. Attainable: Our last Event had a 13 % increase in sign-ups when we only promoted it through our blog. 4. Relevant: Our Events generate more leads which means more sales opportunities. 5. Time-Bound: By November 11, the day of the Event. SMART Goal: By November 11, the day of our Event, we’ll see a 20 % increase in sign-ups by promoting it through social, email and our blog. Offline Event
  20. 20. Not being proactive by identifying progress and accountability. By keeping track of progress, You can identify roadblocks and overcome them before they affect Your set goals. Common Mistake
  21. 21. #1 Question
  22. 22. What if I don’t hit my SMART goals?
  23. 23. #1 Answer
  24. 24. Avoid realizing that You didn’t hit SMART goals after the campaign is over by staying proactive. Tips on staying proactive: - Analyze Your data before, during and after a campaign. - Solve potential roadblocks and pave the way forward. - Keep Your client in the loop. Stay Proactive
  25. 25. Things to review when not hitting SMART goals: - Optimization, can we optimize our efforts? - Accountability, who is responsible? - Realigning expectations, how to move forward? What If
  26. 26. Red Flags
  27. 27. Is this SMART? Real example Goals Notes from KO Increase size of team Increase capacity with hire Generate leads for Organization X Grow by generating new higher quality leads
  28. 28. Summary
  29. 29. 1.Base Your decision on data. 2.Stay proactive. 3.Keep Your client in the loop. 3 Success Factors
  30. 30. Don’t be afraid of setting Goals and learn from your mistakes. Common Mistake
  31. 31. Reach Client Goals
  32. 32. 1.What is Your overall goal? 2.How can You track Your progress? 3.How many hours can You dedicate to reach this goal? 4.What is the biggest challenge preventing You from reaching this goal? 5.When would You like to reach this goal? Ask Your Client
  33. 33. More Importantly
  34. 34. 1.What is Your overall goal? 2.How can You track Your progress? 3.How many hours can You dedicate to reach this goal? 4.What is the biggest challenge preventing You from reaching this goal? 5.When would You like to reach this goal? Reach Your Own Goals
  35. 35. Thank you.
  36. 36. S.M.A.R.T Goals Sam Hirbod linkedin.com/in/samhirbod/

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