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SXSW 2014 | Wearable Tech: Game Changer for People with Disabilities?

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Presentation is via Jen Quinlan, Senior Director of Marketing, Mutual Mobile and J.P. Gownder, Vice President, Forrester Research for presentation at South by Southwest (SXSW) Interactive Festival …

Presentation is via Jen Quinlan, Senior Director of Marketing, Mutual Mobile and J.P. Gownder, Vice President, Forrester Research for presentation at South by Southwest (SXSW) Interactive Festival 2014.

Media and agencies are plagued with tunnel vision. They are stuck thinking about mundane use cases for wearables like Glass that are reminiscent of first phase mobile apps.

Wake up. Wearable tech has the potential for more impact than what brands are talking about. Let’s instead explore more complex use cases and look into how wearable tech can drastically improve lives of people with disabilities or special needs.

In this session we will explore how Glass and other wearables can unlock new possibilities for people with vision issues, hearing issues, or decreased mobility of their limbs. We’ll share real users’ stories, explore how wearable tech may address their needs, and look at what’s possible today versus looking into the future.

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  • 1. WEARABLES HELPING PEOPLE WITH DISABILITIES .#wearableshelp.. 3.10.2014
  • 2. WHEN SMALL THINGS ARE A BIG DEAL .#wearableshelp.
  • 3. “Google Glass has given me a whole new world.”
  • 4. Jen Quinlan @quirkyinsider J.P. Gownder @jgownder
  • 5. WHAT YOU’LL GET FROM THE NEXT HOUR: Map the wearables landscape. No two bodies are alike. Glass and beyond. Business tips. Rally call.
  • 6. THE WEARABLES LANDSCAPE .#wearableshelp.
  • 7. First, let’s address the elephant in the room -- the wearables hype bubble
  • 8. Wearables help people move through virtual and physical worlds Physical Authentication Data Monitoring VIRTUAL Health Monitoring Wearables PHYSICAL Physical Monitoring Collaboration Augmented Reality
  • 9. Wearables and our Daily Lives
  • 10. Assistive Technologies Evolution PAST PRESENT FUTURE
  • 11. Unfortunately, several disconnects are inhibiting innovation
  • 12. Innovation silos keep people apart Academia Large Startups Vendors Geography
  • 13. Fragmented coverage inhibits knowledge sharing Medical journals Consumer Social Media Publications
  • 14. Mass media covers some angles more than others
  • 15. Finally, perceived business model challenges hold back innovation ● Is the addressable market big enough? ● Can I find VC money to back a business plan aimed at helping those with disabilities? ● Are there greener pastures for wearable computing?
  • 16. THERE IS NOT JUST ONE BODY TYPE. .#wearableshelp.
  • 17. SO WHY IS THIS THE FACE OF WEARABLE TECH?
  • 18. PRODUCTS TO INSPIRE .#wearableshelp.
  • 19. Wearables can fill four types of needs
  • 20. WEARABLES + NAVIGATE .#wearableshelp.
  • 21. POINT LOCUS @David_Barter
  • 22. Voice commands can be difficult in a noisy city.
  • 23. “The vibrations would further my independence.”
  • 24. “It’s an independence tool.” - Jason DiSanto
  • 25. WEARABLES + COMMUNICATE .#wearableshelp.
  • 26. Sension plots 78 points to determine the person’s emotion.
  • 27. PROJECT FIDO Facilitating Interactions for Dogs with Occupations
  • 28. Occupational dogs communicate with wearable tech.
  • 29. WEARABLES + MONITORING .#wearableshelp.
  • 30. Garment sensors measure: ● Heart rate ● Respiration rate ● Skin temperature Use cases: ● Medical gowns ● Undergarments ● Blankets Less invasive monitoring for caregivers or doctors
  • 31. CarePredict combines wearables and beacons to monitor daily living.
  • 32. WEARABLES + THERAPY .#wearableshelp.
  • 33. EAVI (Electronic Aid for the Visually Impaired)
  • 34. MYO armband senses gesture and motion to interpret what your hands and fingers are doing.
  • 35. #ifihadMYO I would use it to control prosthetic arms, so people can move them as if they were their own arms – David S.
  • 36. Manuel Dornbusch #ifihadMYO I would use sign language to substitute it for a keyboard in mobile use http://buff.ly/18fM6j9 #ifihadMYO
  • 37. KEY LEARNINGS FOR COMPANIES .#wearableshelp.
  • 38. Global disabilities market is bigger than you think. ● 40M to 45M people are blind. ● 135M have low vision. ● 360M have disabling hearing loss.
  • 39. Aging population is a GLOBAL issue ● 2B people 60+ by 2050 ● 400M people 80+ by 2050 ● Common aging disabilities: ○ ○ ○ ○ Visual impairment Hearing loss Dementia Osteoarthritis
  • 40. Sony’s “wig-fi” wearable is actually aimed at the elderly
  • 41. Glass isn’t the only dual-use wearable
  • 42. Both Ducere and Thalmic Labs found innovation inspiration
  • 43. Maker Movement Driving Lower Cost Prosthetics & Adaptive Products
  • 44. Q&A. LET’S GET A DISCUSSION GOING. .#wearableshelp.
  • 45. BUILD THINGS THAT MATTER. THANK YOU. .#wearableshelp.
  • 46. .#wearableshelp.