This report, Wearable Technology Futures 2020: A New Path for Public Health?, lends insight into some difficult but important questions currently challenging the health technology industry. For example, how can wearable technology better appeal to those who could most benefit from it—like the inactive or those fighting obesity—in addition to the health enthusiasts and technophiles currently embracing these wearable gadgets? Ogilvy health specialists brought their knowledge and expertise to bear on this question, as well as many others whose answers could help shape the future development of the technology.
Wearable Technology Futures 2020: A New Path for Public Health? is a three-part report: Part 1 analyses the approach developers are currently using and how this aligns with published thinking and evidence on behavior change techniques; Part 2 fuels the debate by suggesting, through six different scenarios, that the true potential of wearable technology can only be realized when we approach its application beyond the device and truly align around public health directives; and Part 3 takes an in-depth look at four popular devices and their associated apps as experienced by Ogilvy’s own user panel, clocking up a total of 23,040 hours.
Authors: David Davenport-Firth, Lexi Fletcher, Matt Balogh, Ritesh Patel, Simon Stebbing