Let’s TalkAndroid
Android is enormousand cannot be ignored (runs on 75% of all smartphones)                2
By the numbers  Strategic Platform                      Tablet Growth  Android used to be a follow-up          Companies s...
Android increased to 48% of the tablet marketshare in 2012, up from 15% in 2011Android currently has 51.9% of the US smart...
Android Is the Largest,Fastest Growing Mobile OS                    worlDwiDe SmartPhone oS marketShare                   ...
The numbers don’t lie                     2011                                                   2012                     ...
Android is now on par with iOS.    Simplified. Beautiful. Smarter users.                      7
Consistent DesignProof:   Android released their Design Guidelines in January         2012 to make Android design more con...
1st Generation: 	 Android’s Early Days                 Software                 •	Trying to catch up with iOS             ...
2nd Generation: 	 Exploring Its Identity                  Software                  •	Greater focus on design             ...
Current Generation: 	Android Is Mainstream                Software                •	Stunning UX at the heart of Android’s ...
The Three Generations of Android1st Generation         2nd Generation            3rd Generation  Little Appeal          Gr...
Android’s past is Fading Away       Android Devices in Market                      13
The new generation is emerging       Current generation has over 150 million       active Android users (34.2% of all user...
Android is bigger than just mobile  (development isn’t limited to phone/tablet)                      15
Machine-to-Mobile (M2Mo)Android can merge with previouslynon-connected machines, enhancingthem with anything from a morepo...
SEAMLESSAndroid has been used to power                                                Designing for AndroidTVs, cars, sate...
EscortWe connected radar detectors to thephone to create a real-time map ofalerts from around the nation       18
LennoxWe constructed a mobilethermostat to manage hometemperatures from anywherein the world                          19
Medical device   manufacturerWe drew data from a sleep apneamachine and pushed it to the cloud     20
Android’s Customization Is OpportunityAmazon completely splintered Android to power the Kindle Fire, and many OEMs have us...
The AndroidExperience      22
Enterprise Enabled              Flexible Delivery OptionsBeautiful, Consistent Design          Less Fragmentation         ...
Beautiful, Consistent Design    Since the release of Ice Cream    Sandwich, Android now inherently    supports a beautiful...
Beautiful, Consistent Design  Hardware tech specs and appeal is catching up  with – and has in some ways surpassed — Apple...
Enterprise Enabled       Android’s open framework       can be tailored to suit the       needs of any organization       ...
Mobile Device Management (MDM) SecurityLock users out if   Encrypt device data    Enforce password use   Remote or trigger...
Deployment eee       n                 jjj                    ll           nnnn              jjj                    lll ee...
Customization Companies can create custom version of Android to match their needs   hhh              iii                ll...
Flexible Delivery OptionsPublishers can distribute Android applications any way they see fit. The openplatform allows you ...
Enterprise DeploymentApp Marketplace       Direct distribution        Host on the web    Licenses available(e.g. Google Pl...
Consumer DeploymentApp Marketplace            Target users by:        Host and share(e.g. Google Play,         •	Device   ...
Fragmentation     How do you manage fragmentation?        •	 Ensure coverage across the right set of devices for          ...
Fragmentation How do you address future fragmentation? •	 Only 1 major release per year from Google, reducing fragmentatio...
Myths about Android
Myth #1                                        Myth #2Android solutions must be designed for         An Android solution t...
Myth 1: Android solutions must be designed for every possible device andform factor             Designing for Device Diver...
Myth 2: An Android solution takes longer to develop than an iOS solution  Development Is No Longer a Hurdle     Yesterday’...
Myth 3: An Android solution should be developed after an iOS solution      Android Must Be a Primary Consideration        ...
Android Must Be a Primary Consideration  Is it a consumer play?                         Is it an enterprise play?  Android...
FAcebooK usAge sTATs189.7mm                                  178.3mm ANDROID USER S                            iOS USERS  ...
Myth 4: An Android solution has to be tested on hundreds of devices    Testing is Manageable                  There are a ...
Testing is Manageable          Embrace automated testing          •	Use tools such as Junit for unit and integration tests...
Real World Testing Example  Millions of people access Netflix on 1000 different Android devices every day.  But Netflix te...
Questions?                                      Get in touch.               Mutual Mobile has delivered over 400 mobile   ...
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Let's Talk Android

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With over 500 million active devices and another 1.3 million activated every day, Android is a global force to be reckoned with. And this isn’t 2009′s Android. The Android of today is beautiful, fuels a consistent experience across devices, and powers a fleet of devices that buyers are scrambling for.

Explore how the new generation of Android – and the new generation of Android users – is changing the mobile landscape.

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Let's Talk Android

  1. 1. Let’s TalkAndroid
  2. 2. Android is enormousand cannot be ignored (runs on 75% of all smartphones) 2
  3. 3. By the numbers Strategic Platform Tablet Growth Android used to be a follow-up Companies should begin to think platform, but companies now about Android tablets the same need to focus on Android in their way they think about iPad mobile entry plan 3
  4. 4. Android increased to 48% of the tablet marketshare in 2012, up from 15% in 2011Android currently has 51.9% of the US smartphonemarket share, while iOS has 34.3%189.7 million Android users on Facebook vs.178.3 million on iOS1.3 million new activations every day 4
  5. 5. Android Is the Largest,Fastest Growing Mobile OS worlDwiDe SmartPhone oS marketShare An dr oi d iO S Other100% Half a Billion Activations to Date 80% 1.3 Million Activations Per Day 60% 4x As Many Users Globally as iOS 40% 20% 0% 20 11 Q 32 01 1 Q4 2012 Q1 2012 Q2 2012 Q3 5
  6. 6. The numbers don’t lie 2011 2012 4% Other 15% 48% Android Android 81% 52% Apple iPad Apple iPadOf the 11% of US adults who owned a tablet in 2011 Of the 22% of US adults who own a tablet today 6
  7. 7. Android is now on par with iOS. Simplified. Beautiful. Smarter users. 7
  8. 8. Consistent DesignProof: Android released their Design Guidelines in January 2012 to make Android design more consistent Fewer Versions Over 34% of Android users already use ICS and Jelly Bean, and Gingerbread (50.8%) can largely support new Android design patterns. New Framework Features Flexible UI, faster transitions, standard UI, etc. 8
  9. 9. 1st Generation: Android’s Early Days Software • Trying to catch up with iOS • Frequent updates, basic functionality • Poor user experience, little appeal Devices • Cheap hardware • Widespread fragmentation 9
  10. 10. 2nd Generation: Exploring Its Identity Software • Greater focus on design • More functionality • Still geeky Devices • Hardware built for Android • Fragmentation continues 10
  11. 11. Current Generation: Android Is Mainstream Software • Stunning UX at the heart of Android’s framework • Applications are beautiful, optimized, delightful • Android’s design adapts across all devices Devices • Incredible devices flooding the market 11
  12. 12. The Three Generations of Android1st Generation 2nd Generation 3rd Generation Little Appeal Growing User Base Mainstream Cheap Hardware Better Devices Stunning Devices High Fragmentation Greater Functionality Beautiful UX 12
  13. 13. Android’s past is Fading Away Android Devices in Market 13
  14. 14. The new generation is emerging Current generation has over 150 million active Android users (34.2% of all users) 2nd generation is on the decline, and will drop dramatically as users reach the end of their 2-year upgrade cycle (61.1% on Froyo and Gingerbread, down from 76.1% in August) 1st generation has almost completely disappeared, with just 15 million remaining users (3.1%) 14
  15. 15. Android is bigger than just mobile (development isn’t limited to phone/tablet) 15
  16. 16. Machine-to-Mobile (M2Mo)Android can merge with previouslynon-connected machines, enhancingthem with anything from a morepowerful user interface to always-oncloud connectivity 16
  17. 17. SEAMLESSAndroid has been used to power Designing for AndroidTVs, cars, satellites, consumer devices, requires you to think beyondhousehold electronics, and more any one device interface CONNECTED Android can fuel a range of devices across FLEXIBLE a massive ecosystem Fluid experience across devices 17
  18. 18. EscortWe connected radar detectors to thephone to create a real-time map ofalerts from around the nation 18
  19. 19. LennoxWe constructed a mobilethermostat to manage hometemperatures from anywherein the world 19
  20. 20. Medical device manufacturerWe drew data from a sleep apneamachine and pushed it to the cloud 20
  21. 21. Android’s Customization Is OpportunityAmazon completely splintered Android to power the Kindle Fire, and many OEMs have used this to build their own custom UI. Customization makes it possible to: Maintain absolute control of a device in a highly secure environment   Make Android look like anything you want Own your company’s OS when Windows or Linux won’t suffice 21
  22. 22. The AndroidExperience 22
  23. 23. Enterprise Enabled Flexible Delivery OptionsBeautiful, Consistent Design Less Fragmentation 23
  24. 24. Beautiful, Consistent Design Since the release of Ice Cream Sandwich, Android now inherently supports a beautiful, cohesive experience across all modern devices 24
  25. 25. Beautiful, Consistent Design Hardware tech specs and appeal is catching up with – and has in some ways surpassed — Apple. • Fluid gestures and transitions • Design naturally adapts across devices, screen sizes, and resolutions • Distinct but consistent feel across phone and tablet 25
  26. 26. Enterprise Enabled Android’s open framework can be tailored to suit the needs of any organization 26
  27. 27. Mobile Device Management (MDM) SecurityLock users out if Encrypt device data Enforce password use Remote or triggered they install an device wipesunauthorized app Plus other features 27
  28. 28. Deployment eee n jjj ll nnnn jjj lll eee nnnn jjj ll Enterprises can create their own app stores 28
  29. 29. Customization Companies can create custom version of Android to match their needs hhh iii ll eee hhh iii lll hhh iii ll eee 29
  30. 30. Flexible Delivery OptionsPublishers can distribute Android applications any way they see fit. The openplatform allows you to bypass the store entirely for private distribution, or utilizea number of app marketplaces for global reach 30
  31. 31. Enterprise DeploymentApp Marketplace Direct distribution Host on the web Licenses available(e.g. Google Play) through email through Google Play 31
  32. 32. Consumer DeploymentApp Marketplace Target users by: Host and share(e.g. Google Play, • Device applications privatelyAmazon, Carrier) • Geography • Capabilities • Platform versions 32
  33. 33. Fragmentation How do you manage fragmentation? • Ensure coverage across the right set of devices for your solution - everything before Gingerbread is outdated, and many companies are already choosing to focus only on Ice Cream Sandwich (4.0) and newer • Design for the current generation of Android UI: Ice Cream Sandwich and Jelly Bean 33
  34. 34. Fragmentation How do you address future fragmentation? • Only 1 major release per year from Google, reducing fragmentation • Google’s PDK is available 2-3 months before a new release to verify new features on all devices 34
  35. 35. Myths about Android
  36. 36. Myth #1 Myth #2Android solutions must be designed for An Android solution takes longer to developevery possible device and form factor than an iOS solution Myth #3 Myth #4An Android solution should be developed An Android solution has to be tested onafter an iOS solution hundreds of devices 36
  37. 37. Myth 1: Android solutions must be designed for every possible device andform factor Designing for Device Diversity Android’s flexible design framework allows us to build across all modern devices with just a few optimized layouts that adjust to their surroundings 37
  38. 38. Myth 2: An Android solution takes longer to develop than an iOS solution Development Is No Longer a Hurdle Yesterday’s Android: Today’s Android: • Android visual design guidelines didn’t exist • Android provides strong visual design guidelines • General approach for designing screens for Android was to mimic iOS • Don’t need to waste time recreating iOS widgets and actions - these now exist for • Screens were designed with widgets that Android needed to be customized so that they functioned like they would on the iOS platform 38
  39. 39. Myth 3: An Android solution should be developed after an iOS solution Android Must Be a Primary Consideration The Android audience is now too large and too mature to ignore. #1 39
  40. 40. Android Must Be a Primary Consideration Is it a consumer play? Is it an enterprise play? Android and iOS need to be available at BYOD trends are pushing Android into the same time. Instagram learned this the enterprise. Companies can no longer lesson, and Facebook now has more ignore this growing demand users on Android than on iOS 40
  41. 41. FAcebooK usAge sTATs189.7mm 178.3mm ANDROID USER S iOS USERS 41
  42. 42. Myth 4: An Android solution has to be tested on hundreds of devices Testing is Manageable There are a huge number of devices in the Android ecosystem, but we don’t need to test every one. 42
  43. 43. Testing is Manageable Embrace automated testing • Use tools such as Junit for unit and integration tests • Use Robotium for system level UI testing • Use CI (Continuous Integration) to execute these tests each time a developer checks in code • Use manual testing to test areas of the system that need a human touch such as using the camera, sensors, telephony, Bluetooth, and NFC 43
  44. 44. Real World Testing Example Millions of people access Netflix on 1000 different Android devices every day. But Netflix tests with just 10 phones and 4 tablets using the following criteria: At least one device for Choose devices with Support each major Choose devices that each playback pipeline high- and low-end operating system as well are most heavily used by architecture they support processors as well as as several custom ROMs Netflix’s Subscribers. devices with different memory capabilities Read more about Netflix’s testing process. 44
  45. 45. Questions? Get in touch. Mutual Mobile has delivered over 400 mobile experiences across Android, iOS, Windows 8, and Web. Our end-to-end solutions have delighted major clients including Google, Audi, Cisco, and Xerox.www.mutualmobile.com facebook.com/mutualmobile @MutualMobile 45

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