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IBMiX: Ready-To-Wear The Future

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As we contemplate how to manage a tsunami of data, wearable devices are rendering technology invisible. Smaller, faster computers and microchips, tracking and measuring metrics in real-time are revolutionizing how we connect with the world.
Fashion-forward designs, developed to crunch and interpret the numbers faster than we are able to collect them, are analyzing biometrics through everything, from our eyewear to our underwear.
The wearable computing market is expected to hit $19 billion by 2018. And it’s no surprise that our co-evolution with technology is becoming the bridge between mobile communication and the Internet of Things.
Data’s ubiquity – whether push, pull or ambient – can be harnessed for efficiency, knowledge, and utility. This enables us to reframe the least renewable of all elements, time itself.

The Internet of Everything and The Quantified Self
By 2020, analysts predict that we’ll be digitally connected to everything around us. Microchips, sensors, and batteries are shifting devices from our desks, out of our hands and pockets, onto our bodies.
The ongoing capture and analysis of data enhances our self-knowledge, informing The Quantified Self, and drives The Internet of Everything, an evolving digital ecosystem. In the future objects will receive data and respond seamlessly ...the refrigerator that delivers a glass of water based on your hydration level; rooms that self-control their energy output based on who is in them; locks that open as you approach, and smart slippers that detect a fall.
In this shifting paradigm of the observer and the observed, traditional industry verticals, such as health telecommunications, automotive, and entertainment will merge into cross-functional, user-centric innovations. 

Author Jeremy Rifkin describes this change as the powerful Third Industrial Revolution. People, machines and every aspect of our work and social lives are connected by big data, advanced analytics and predictive algorithms. If we stay on track, we are headed towards economies powering smarter cities, efficient business, streamlined manufacturing, and renewable energy sources. It began with the Internet and continues with the promise of our wearable future, realized by some of the following innovations.

Published in: Technology

IBMiX: Ready-To-Wear The Future

  1. 1. READY-TO-WEAR THE FUTURE
  2. 2. Table of Contents Overview 3, 4 Key Industries in Wearables 5 Wearing Entertainment 6 Wearing Health & Wellness 12 Wearing Retail 24 Wearing Security 27 Wearing Finance 34 Wearing Fashion 45 Conclusion 57 Contributors 58 Sources 59
  3. 3. ‹#› Overview As we contemplate how to manage a tsunami of data, wearable devices are rendering technology invisible. Smaller, faster computers and microchips, tracking and measuring metrics in real-time are revolutionizing how we connect with the world. Fashion-forward designs, developed to crunch and interpret the numbers faster than we are able to collect them, are analyzing biometrics through everything, from our eyewear to our underwear. The wearable computing market is expected to hit $19 billion by 2018. And it’s no surprise that our co-evolution with technology is becoming the bridge between mobile communication and the Internet of Things. Data’s ubiquity – whether push, pull or ambient – can be harnessed for efficiency, knowledge, and utility. This enables us to reframe the least renewable of all elements, time itself.
  4. 4. ‹#› The Internet of Everything and The Quantified Self By 2020, analysts predict that we’ll be digitally connected to everything around us. Microchips, sensors, and batteries are shifting devices from our desks, out of our hands and pockets, onto our bodies. The ongoing capture and analysis of data enhances our self-knowledge, informing The Quantified Self, and drives The Internet of Everything, an evolving digital ecosystem. In the future objects will receive data and respond seamlessly …the refrigerator that delivers a glass of water based on your hydration level; rooms that self-control their energy output based on who is in them; locks that open as you approach, and smart slippers that detect a fall. In this shifting paradigm of the observer and the observed, traditional industry verticals, such as health telecommunications, automotive, and entertainment will merge into cross-functional, user-centric innovations. 
 Author Jeremy Rifkin describes this change as the powerful Third Industrial Revolution. People, machines and every aspect of our work and social lives are connected by big data, advanced analytics and predictive algorithms. If we stay on track, we are headed towards economies powering smarter cities, efficient business, streamlined manufacturing, and renewable energy sources. It began with the Internet and continues with the promise of our wearable future, realized by some of the following innovations. Overview Cont’d
  5. 5. Key Industries in Wearables Entertainment Security/Access Financial Services Retail Health + Wellness Fashion 5
  6. 6. IBM Interactive Experience 6 Escape was once a good book or movie. But with the physical boundaries fast-dissolving between reality and imagination, content is delivered through head-mounted technologies, featuring 3D motion sensors and enhanced audio in an immersive, interactive scenario. In this environment, the wearer is the protagonist and able to create, make, discover, build, and explore a borderless world. Wearing Entertainment
  7. 7. Virtual Reality Revisited  Oculus Rift: The redesigned virtual reality headset delivers an immersive, stereoscopic 3D experience that has made the technology more affordable for the world’s gamers. The Rift uses a massive Field of View (FOV) of 110 degrees versus the typical 110 degrees to give users a wraparound experience. An ultra low latency function lets the action track the user’s movements (instead of the other way around). The lightweight platform is also being applied for myriad other uses, such as virtual tourism, virtual patient care, virtual training and simulation — virtually anything. http://bit.ly/1ykyxgx 7
  8. 8. http://bit.ly/1x5Uv0T Bringing Magic
 to the Kingdom Disney Resorts: For its fantasy resort environment, Disney’s MagicBand gives wearers a seamless, and therefore, richer experience. The colorful, waterproof wristband is an all-in-one device customized to the guest’s itinerary. Linked to Disney’s MyMagic+ website and mobile app, the band connects to touch- point sensors throughout the resort and serves as a room key, theme park ticket, access to FastPass+ selections, and optional payment account. 8
  9. 9. http://avegant.com Movies Up Close and Personal The Avegant Glyph: The device is less a virtual reality headset and more a wearable 3D HDTV that provides an enhanced personal movie experience. Its appearance resembles a pair of headphones slipped down over your eyes. The innovation is still in prototype stage with a bulky look that has precluded it for stylish use outside of the home. 9
  10. 10. Bringing Holograms to Life Hololens: Microsoft’s entry into the virtual reality gaming world is a headset with a visor that introduces holograms into a user’s vision. The blend of digital and reality is a perfect application for gaming and entertainment, that will work with Windows 10 and available soon on the Xbox. Although launched with Minecraft, the device is also being touted for other ways to explore, create, and interact with the environment for work and play. http://bit.ly/1wrFfdc 10
  11. 11. FIN: This gesture-based thumb ring, developed by the team at FIN Robotics, is designed to be a controller for a connected ecosystem of devices. The palm-sized device serves as a connection hub to as many as three different devices via Bluetooth technology —enabling you to interact your TV, table or phone completely hands-free. http://finrobotics.com A Thumbs Up 
 Controls Your Devices  11
  12. 12. IBM Interactive Experience 12 People were made more aware of their fitness level through devices such as Fitbit and Jawbone. Now these quantifiable wellness indicators are being adapted for clothing, glasses, and jewelry. Biometrics are shaping care, improving fitness, reducing obesity, helping to control chronic disease, monitoring infants in their crib, and sending a healing hug from afar. Wearing Health + Wellness
  13. 13. Transforming Sight Into Medical Insight Smart Contacts: Hopeful news for the world’s 382 million people affected by diabetes. The Google X Lab is developing smart contact lenses that measure the levels of glucose in tears to give diabetics a simpler way to monitor their condition without the needles and blood, -- paving the way for other medical applications. http://bit.ly/1atLabd 13
  14. 14. The Fully Connected Workout Virgin Active: Total connectivity while working out is the goal of two new Virgin Active gyms launching in the UK. Interactive wrist-worn devices link to web-based applications gives users a streamlined experience, from entering the gym to activating lockers, connecting to fitness machines, tracking workouts, browsing the Web, watching YouTube or gaming with with friends via Skype during exercise. http://bit.ly/1qwxUMP 14
  15. 15. http://mimobaby.com/ The 24/7 Infant Hotline MIMO: A wearable monitor on their baby’s onesie provides peace of mind to parents. The garment’s sensors capture their infant’s temperature, activity, body position, hear audio, and set custom notifications through their smartphone. The Bluetooth Smart Low Energy (BTLE) and chew-safe device is embedded in a cotton garment with non-contact respiration sensors. 15
  16. 16. www.pixiescientific.com Diaper Details Delivered Pixie Scientific: “Diapers full of data” is how the inventors described their innovation. The disposable diaper, geared to children and adults, is still in prototype phase. Clinically-relevant data is collected in real time and made available to physicians and families using sensor technology that is an unobtrusive part of the diaper design. 16
  17. 17. www.mytjacket.com The Wearable Hug T. Jacket: Deep touch pressure can help calm and soothe those with sensory challenges. The T.Jacket vest uses built-in sensors with laterally applied air pressure controlled by an app on a smartphone or tablet. The vest was designed in collaboration with occupational therapists, clinical psychologists, educators, and researchers. It can be customized to vary the intensity, duration and pressure. Built-in sensors measure and track user activity levels and upload them to the T.Cloud system. 17
  18. 18. Sensors that Deliver Independence CarePredict™: This wrist-worn device is designed to give seniors independence at home yet ensuring their safety. The device wirelessly connects to a central hub while sensors placed in different rooms detect a range of activities such as sitting, walking, or lying down. Once a baseline of activity has been established for a typical week, the sensor then tracks and measures all future patterns against it and sends alerts regarding any changes to designated family members and caregiving teams. The device meets the rising challenge of caring for an aging population and the logistics associated with that need. http://bit.ly/1wrFfdc 18
  19. 19. The Tattoo That 
 Tells You More Smart Tattoos: Tattoo-able skin sensors that measure body functions such as skin moisture and temperature are the latest breakthrough in health monitoring. Researchers at the University of Illinois have created waterproof skin sensors that can be printed directly onto skin via special, serpentine wires. For now, they are temporary but, in the future, the sensors could be embedded below the skin and considered the ultimate fitness measure, not to mention a unique tattoo. http://www.trendhunter.com 19
  20. 20. The Bra That Keeps You Moving Keep Beat: This sports bra motivates you to run by matching your playlist to your heart rate. The bra’s “special conductive fabric” keeps pace with your heart rate and adjusts your music accordingly. When you flag, so will your music, and when you pick up, so will the beat. The bra was invented by British designer Victoria Sowerby and is tracked through an app that stores all your workout information. http://bit.ly/1JvmbmB 20
  21. 21. http://www.trendhunter.com EKG To Go Pulz Watch: This unusual timepiece, and would-be conversation-starter, keeps you punctual and also displays the wearer’s heart rate with an EKG graph that is constantly updating. The wrist-size wearable was created by Hungarian designer, Adam Nagy. 21
  22. 22. Sensoria: This smart sock from start-up Heapsylon is paired with an anklet to automatically detect the type and level of activity based on pressure signals coming from the wearer’s foot. Sensors in the sock communicate data to the anklet, which is relayed to the user through an app. One application for the sock is to track a runner’s regular form and send an alert to flag an injurious movement. www.sensoriafitness.com Message in a Sock 22
  23. 23. High Fashion 
 Meets High Tech Ralph Lauren: The luxury fashion giant has teamed up with biotech company, OMSignal to create the Polo tech compression shirt. Silver yarn-based sensors, a gyrocscope, and an accelerometer measure the wearer’s physical activity and sends the information to a smartphone via Bluetooth in real time. www.cnet.com 23
  24. 24. IBM Interactive Experience 24 In a bid to be seen as early adopters, some retailers are jumping on the wearables bandwagon to provide a more enriching and seamless customer experience. The data also provides the retailer with insights around key areas such as inventory, product placement, customer browsing, and purchase patterns at a granular level. Wearing Retail
  25. 25. The Wristband That Pays Its Way Barclays Bank: The bank is providing customers with a new way to pay. A prepaid account links to a bPay band. Customers load their account with funds and use the band to make secure, contactless payments. www.wearable.com 25
  26. 26. www.apple.com Contact Free Payments Apple Pay®: Pulling out your wallet to pay was already a memory with the iPhone 6 and iPad. And now, as a feature on Apple Watch, the contactless payment system that delivers payments with a touch benefits from a whole new level of privacy and discretion around making a purchase. 26
  27. 27. IBM Interactive Experience 27 Gadgets that unlock and open doors, monitor your home from afar, and control access and privacy for a range of applications are already out there and improving users’ lives. Wearing Security
  28. 28. An Open Sesame 
 for Your Hotel Room Starwood Hotels and Resorts: Since November 2014, Starwood Preferred Guests could open their hotel room door with their iPhone. The keyless service is now available on the Apple Watch. The app can also be used for check-in, getting directions, and viewing additional bookings at more than 100 Starwood properties. www.apple.com 28
  29. 29. https://www.nymi.com Secure Access in a Heartbeat Nymi: Unlock the world, especially when your hands are full, with a wristband that authenticates the one and only you. Nymi’s patented biometric authentication system, HeartID, uses the heart’s unique ECG signature to confirm the wearer’s identity and bypass the low-tech frustration of passwords, access cards, and security barriers with streamlined access. 29
  30. 30. http://www.intelygenz.com Wristband Security System Intelygenz and Prosegur: The software company and Spanish security service company have teamed up to create a smart watch app for Android wear. The application includes a range of functions designed for service professionals that include reducing the response time in critical situations, receiving alarm alerts, viewing photographs of a room from a security POV. 30
  31. 31. http://bit.ly/1C7PZ7i Gun Safety on Your Watch Armatix Smart System: The radio-controlled watch is designed to enhance gun safety. Using integrated electronic intelligence, a Smart System gun will only work if it is within range of the watch, with a safety mechanism that must be activated by a PIN code. Whenever the gun is out of contact with the watch, for example, if it is lost, stolen, or knocked out of the shooter’s hand, it is designed to automatically deactivate itself. 31
  32. 32. Control Your Car From Afar Audi and LG: The luxury car manufacturer unveiled a tap-to-unlock webOS-based technology for the Audi S7 at CES earlier this year. It’s designed to let drivers unlock the car, and eventually, start and stop the engine, using an LG smartwatch. Connected directly to Audi’s piloted driving Q7 prototype, the wearable device is designed with NFC (near field communication) so that even when the battery is drained, you can talk to the car and open the door. Other functions, such as starting and controlling the engine, the windows, and temperature, were not confirmed but in the works. http://bit.ly/1tMds7o 32
  33. 33. Lilypad Arduino: Kits of sewable electronic pieces consist of sensor pads that can be embedded in textiles to create interactive garments. The monitors use inputs such as light and temperature sensors and respond with outputs such as LED lights, vibrator motors, and speakers. Projects that have been created with Lilypad include a Climate Dress that detects CO2 in the air, a Turn Signal Jacket (left), and performance choreography. http://lilypadarduino.org Sewable Sensor Pads 33
  34. 34. 34 IBM Interactive Experience Wearables are impacting how we connect to and manage our money, especially in a cashless world. According to a piece by Aman Narain, global head of banking at Standard Chartered, banks should be excited about the opportunity to provide new experiences for their customers through wearable technology, once security standards are met. “We’re about to hit another massive shift in technology – a shift that will give rise to new companies, and kill or cripple those, including banks, that fail to adapt. If you don’t believe me ask anyone who used to work in a bookshop or in the record industry,” he says. “Any day now, customers may want to wear their bank. As banks, can we count on ourselves to fashion this change?” Wearing Finance http://www.bankingtech.com/205142/banking-on-you-how-wearable-tech-could-change-finance/
  35. 35. Mindful Money On the Go Citi Mobile® Lite: The first banking app for Apple Watch® is designed to leverage wearable technology to restore a personal connection to banking that existed when money was physical. The Citi Mobile Snapshot® feature gives customers access to their accounts without logging in every time. The app distills the most essential information down to a glance. Push notifications and alerts are triggered by purchases and transactions throughout the day, making the wearer more mindful about how money is being spent in a streamlined, cashless world. https://online.citibank.com 35
  36. 36. http://bit.ly/1zjythK Enhanced Banking in the Works Smart Banking: Google Glass may be back on the drawing board but the technological gadget launched a range of applications that would enhance banking. Spanish Banco Sabadell is working to integrate customer options such as their “Instant Check” mobile deposit service. Similarly, PrivatBank in the Ukraine lets customer’s see what they would be able to do once the Google Glass app became available: pay bills by snapping a photo of it, transfer funds between accounts, and pay for purchases with a voice command. Wells Fargo, Bank of America, and Fidelity Investments are also working on their own Google Glass apps, while Westpac New Zealand has developed “Cash Tank” that displays the wearer’s current account balance on a smart watch device. 36
  37. 37. Payment on Tap PayPal: The online payment giant has joined the wearable bandwagon with an app for Samsung’s Gear 2 and Gear Fit smart watch devices that lets shoppers pay directly from their wrist. The watch uses 3G connectivity and the app on the Gear 3 includes an additional feature that lets users swipe their fingerprint to log in with PayPal at millions of merchants. http://bit.ly/1DOO99n 37
  38. 38. Quicker Access 
 to Clean Laundry MasterCard: The financial services corporation has opened a technology center in New York to share innovations that affect the security of Apple transaction. Examples included a virtual payment using the Pebble smart watch, as well as integration with Maytag laundry machines through a mobile payment application that would enable users to reserve a machine and receive alerts. MasterCard is also working with Canadian wearables startup Bionym to test the Nymi Band [p.29], a heartbeat-based payment authentication device through a wristband. The device is designed to work with existing point-of-sale terminals and Bluetooth and can be paired with various devices to lock or activate products without a password. The band automatically stops working when removed from the wearer’s wrist. http://bit.ly/1AoXqDC 38
  39. 39. Stock Market Watch  Pebble WatchApp: Fidelity Labs, the research arm of Fidelity Investments is pursuing a free app that would allow wearers to connect their Pebble smart watch to their Android smartphone to view a stock watchlist with market information and alerts throughout the day. The investment firm has long been committed to exploring new technologies to deliver its financial services information and chose Pebble after the success of the device’s $10 million crowdfunding campaign. http://bit.ly/1EtTFxx 39
  40. 40. Incentivizing 
 Healthy behavior Oscar: Health insurance startup Oscar is connecting the usefulness of wearables for payments and money management with a rewards-based tie-in. They are paying customers $1 per day, up to $240 annually when they hit their step-goal target on 
 a pedometer, such as Misfit. The insurer is looking to help advance the electronic connection between physicians and patient health records to help reduce costs, improve care, and provide greater transparency in healthcare. Oscar has already attracted $150 million in venture capital to develop modern 
 e-commerce innovations to the health insurance market. http://bit.ly/1GMTWm1 40
  41. 41. Gentle Saving Squeeze DebitBand: Jack Curry and Steven Arthur Wood are recent graduates of California State University at Long Beach and the creators of DebitBand. The concept payment system uses a physical pressure to alert wearers when they approach or go over their budget. Ferrofluid tubes embedded within the band tighten to signal “the money’s getting tight.” The only way to loosen the band is to get a Budget Extension Code using a mobile app or by physically entering a bank. The band uses Radio Frequency Identification (RFID) and touch- sensitive organic light-emitting diode (OLED) display to show payments and balances. http://bit.ly/1Q6xmX8 41
  42. 42. A Timely Way to Pay RumbaTime Perry Go: It’s a cute timepiece but its real purpose has little to do with a clock. The RumbaTime Perry Go watch retails for $50 and comes with a unique 8-digit VITA number that can be used to establish a contactless payment account. Once the wearer receives a VISA Contactless Payment Card, it is slipped into the silicon sleeve on the watch’s nylon band and payments can be made with a fashionable wave of the wrist. http://bit.ly/1DOSlpL 42
  43. 43. IBM Interactive Experience 43 Fashion offers the ideal platform to make technology invisible and attractive, adorning the body in a personalized way while disguising the device hidden within the jewelry, bags, clothing, and accessories. Cuff CEO Deepa Sood, a former lawyer, journalist and executive at Restoration Hardware, has translated her vision by combining form and function through jewelry because, as she stats, the fashion-conscious “want less...they want a curated experience around their tech” and not “everything and the kitchen sink duct-taped to their wrist.” Wearing Fashionable Tech Source for Sood interview: http://readwrite.com/2015/04/24/deep-sood-wearable-world-congress-cuff
  44. 44. Fabulously Fit Tory Burch and Fitbit: An exclusive collaboration between the high end jeweler and the fitness tracker ensures that wearers look chic even when working out. A fitness tracking device embedded within the luxury brand’s upscale, metal-hinged bracelets. http://bit.ly/1ykulgL 44
  45. 45. lechal.com Steps to Vision 45 Lechal: Designing smart footwear to help the visually impaired to negotiate the world is the mission of the Lechal initiative. The brainchild of Ducere Technologies, a Hyderabad-based company, was founded by University of Michigan graduate Krispian Lawrence and MIT graduate Anirudh Sharma. Their Lechal Initiative is based on a partnership with the L. V. Prasad Eye Institute to help the visually impaired navigate the world and all proceeds from the sale of the footwear will help subsidize a pair of shoes.
  46. 46. Playful Pixel Patterns Francesca Rosella and Ryan Genz: The British design duo created a dazzling fashion concept that can be changed up on the fly. The designers debuted their LED mini skirt design connected to a smartphone at New York’s Fashion Week. The wearables are controlled by a free app. In the future, the designers plan to include a feature that allows the wearer to change the color and pattern of the garment or accessory that is connected to it. http://cutecircuit.com 46
  47. 47. http://bit.ly/1ucxWGo Beauty Sleep Swarovski Shine: Luxury meets a fitness tracker in The Swarovski Shine collection featuring Misfit Wearables. The jewelry collection is paired with various Android devices that uses Swarovski Shine Activity Tracking Crystal to measure your activity, and inactivity, with a sleep monitor that records the quality and amount of shuteye you’re getting. 47
  48. 48. Tee-Shirt Recharge The Solar Shirt: The shirt is part of the Wearable Solar collection by designer Pauline van Dongen and developed in collaboration with Holst Center. The shirt contains 120 thin film solar cells combined into standardized functional modules using Holst Centre’s stretchable, interconnect technology that integrates electronics into fabric. The everyday wear T-shirt can charge a smartphone or any other USB-portable device. In bright sunlight, the shirt produces enough energy to charge a phone in a few hours and electricity can be stored for later use in the shirt’s battery pack, concealed ingeniously in the front pocket. http://www.cnbc.com 48
  49. 49. Clutch Speakers Rebecca Minkoff and Stellé Audio: The designer and audio company have partnered to create the Rebecca Minkoff for Stellé Audio Clutch, a handheld purse that doubles as mobile speakers using Bluetooth. Just pair the purse to your device and enjoy music for up to 15 hours at a time. The device works with a headphone jack and acts as a portable speakerphone for those calls that pop up in the middle of a listening session. http://bit.ly/1JFGsJE 49
  50. 50. Giving Technology 
 A Makeover MICA: Fashion house Opening Ceremony and Intel collaborated to fuse high-end jewelry, featuring semi- precious stones, with a 1.5 inch sapphire touch- screen. The bracelet was developed with the goal of integrating tech into an accessory “that people are proud to put on their body” according to Ayse Ildeniz, vice president of Intel’s New Devices Group, the team that created the device. http://nyti.ms/1t387bI 50
  51. 51. Sleek Connections Motorola Mobility: The Moto 360 smart watch is powered by Android Wear and is designed to deliver timely notifications for weather, flight alerts, traffic, and much more. It includes a voice control feature to send texts and get directions and a built-in activity tracker monitors heart rate and activity, steps, and distance. 
 An increasing number of apps, such as Pinterest, Facebook, and Messenger work with Moto 360, that is also water resistant, runs on a day-long battery, and charges in a dock at night. http://bit.ly/O8lXdZ 51
  52. 52. Mobile Juicer Q: James Kernan and Alesssandro Libani, co-founders of the design startup are wooing fashionistas with their thick, sleek Q Bracelet that gives your phone a charge on-the-go. The bangle works with Android and iOS devices and conceals enough rechargeable lithium-ion battery to give your phone a 60 percent charge. It opens up to reveal the charger that hooks into your phone so you can juice up on the move. https:/ www.qdesigns.co/ 52
  53. 53. http://bit.ly/1eJVkDf Data Driven Style Misfit Shine™: The collection of stylish pendants 
 and necklaces are waterproof Bluetooth-connected pedometer and activity trackers that conceal fitness within high fashion. The round, pebble-like gadget is a dark grey shell of aircraft-grade aluminum the size of a quarter, with a grooved edge that allows the device to be snapped into different accessories. It works with a free iOS app and also doubles as a watch. 53
  54. 54. https://cuff.io Jewelry That 
 Demands Attention CUFF: Smart jewelry designed to keep you secure — the device will send SOS alerts to first responders you designate and won’t stop until the notification is answered. They will receive your location, live audio, and other information needed to locate you. 54
  55. 55. CONCLUSION 2015 will undoubtably be remembered as the “Year of the Wearable”. Innovators have been working hard to develop an experience which captivates the hearts and minds of consumers. The recent launch of Apple Watch® demonstrated a high level of excitement and interest, and that consumers are willing to shell out big money so they, too, can wear the future. This is really the beginning of a most exciting time. Despite the numerous examples in this paper, today’s wearables barely scratch the surface. There is so much more to come since innovation has been increasing exponentially. Given advances in computing power and miniaturization, there is no doubt that wearables will play an important role in helping shape the future. Right now, most wearables take the form of a watch or wrist band. It’s a simple form factor which most people are comfortable with. It has been predicted the next generation of wearables may be biometric film that could be attached to any number of items -- from our skin, to our clothing to our jewelry. Although this may feel like the stuff of sci-fi, the concepts are already in development. As wearables become more sophisticated, the technology itself may recede as the utility may increase. Although much attention has been focused on the technology, wearables will help consumers collect reams of data about themselves and their daily lives. This data will grow exponentially and they will be able to gather, analyze and customize all aspects of many experiences. This will lead to an über level of customization across the entire spectrum, from individualized medical treatments to individualized fitness routines to individualized diets. Deep customization, tailored to even more subtle nuances. While thinking about the future of wearables, there are several final points worth making. The first is around the relationship between our smartphones and wearables. Our current model has the wearable tethered to a smartphone or smart device. There is much debate about this relationship. Will future wearables be tethered or untethered? That’s a hard one to predict but research will likely follow those two discrete streams. The second point is around the impact that wearable devices will have on our global economy. As businesses shift to delivering customized experiences, how will wearables transform the business model? Delivering customization will demand a heightened level of empathy and insight in order to craft meaningful experiences that engage customers and employees. These are early days for wearable technology but the feeling that it will have a great impact on our future is undeniable. Form factors and functionality may evolve over time, but it is clear that wearables will end up weaving into the very fabric of our lives. 55
  56. 56. Joanna Peña-Bickley Global Chief Creative Officer Her iconic work for TV, viral videos, mobile apps and social media has been internationally awarded and recognized. For her most recent project she is proud to have led the team for the design of Citi Mobile® Lite, the first banking app for Apple Watch®. Lorna Feeney 
 Executive Creative Director We exist at the intersection of business, technology and design. We think bigger than an agency and more creatively than a consultancy with the power to integrate the whole system. We are IBM Interactive Experience, 2015 Advertising Age’s largest digital agency network in the world. We are a next generation services company dedicated to creating transformative ideas that get our clients to the future first. Joanna is believer in magic, an arbiter of the new, and a student of the interesting. She is a matchmaker between customers and brands, such as Facebook, Pepsi, American Express, Land Rover, MTV, Microsoft and Nokia. development includes working with boutique design firms, global advertising agencies,and start-ups for clients like American Express, Comedy Central, Gilt Groupe, Janus Capital, Citibank and Proctor & Gamble. At IBM iX, Lorna leads the growing design and creative practice, driving excellence across all disciplines. Lorna Feeney made her mark in 1995 as one of the founding writers of GirlsonFilm.com, garnering rave reviews from the LA Times and People, leading to its acquisition by Oxygen Media. Lorna’s 20-year career in digital strategy and content 56 About IBM Interactive Experience About the Contributors
  57. 57. About the Contributors Cont’d 57 Adrian Franks Design Director Adrian’s big concept thinking and bold style is the product of 20 years in designing, advertising, and fine art for clients, including Toyota, Florida’s Natural, Marriott, Coca-Cola, GM, Macy’s, Buffalo Wild Wings, Walmart, U.S. Navy, U.S. Army, U.S. Air Force, United States Marine Corp, 2010 U.S. Census, Bank of America, Marriott, CVS Pharmacy, OpCo, Chrysler, AT&T, Home Depot, Citi Bank, and Publix Super Markets. Adrian is the recipient of multiple awards, including the Gold and Bronze Addy, and was named in Ad Age’s 2015 40 Under 40. Alex Sinclair Creative Director Alex is a former reporter for The South China Morning Post and has lived and worked in London, Hong Kong, and Tokyo. She brings more than 20 years writing for magazines such as Redbook, Cosmopolitan, Variety, and Adweek and crafting strategic copy for clients including NYU School of Continuing & Professional Studies, Drexel, Brooklyn Law School, American Express, Partners in Care, Philips Healthcare, Boston Scientific, and Surescripts. She lives by Howard Gossage’s quote: “People don’t read ads… they read what interests them, and sometimes it is an ad.” Christopher Ian Reichel Director User Experience Shaton Winston Copy Writer Zach Kubert Associate Creative Director Paulette Chafe Director, Experience Planning Adrienne Matt Director, Experience Architecture
  58. 58. Sources Oculus http://bit.ly/1ykyxgx Fast Company http://bit.ly/1x5Uv0T
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  59. 59. Sources http://bit.ly/1Dfffbf Jeremy Rifkin http://thethirdindustrialrevolution.com/ The Guardian: http://bit.ly/1fe6kJl WT: http://bit.ly/1Jp6ptB Retail touchpoint http://bit.ly/1GXxpQF Money http://ti.me/1zKYiYs PSFK http://bit.ly/1dLnKTC 59 Pebble: http://bit.ly/1bvTLNU Harvard Business Review: Wearables in the Workplace: http://bit.ly/1DjRewz Mashable http://on.mash.to/1Lh9wUi Misfit: http://exm.nr/1eLrfSH Wearable Technology: http://bit.ly/1QjVKEM The Future of Wearble Technology by Tom Emmerich: http://bit.ly/1IL3nC1 Visiongain: http://bit.ly/1ACRRlg Jawbone: http://bit.ly/1c2D9xW Virgin Wearables: http://engt.co/1xqzahv
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