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Lean Mobile Strategy


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Lean Mobile Strategy

  2. 2. 2014 planning is already upon us.
  3. 3. Time for mobile planning and budgeting.
  4. 4. But first, do you know not just what you could do...
  5. 5. but what you should do with mobility?
  6. 6. 6 PROBLEM Methods for planning mobile might be out of date.
  7. 7. 7 OPPORTUNITY Apply lean methodology to planning your mobile strategy.
  8. 8. What is ‘lean’ Mobile Strategy?
  9. 9. Ideation Combine Ideas into Opportunities Apply Voices of Users Prioritize Business Value and Ability to Execute Combine Opportunities into Short Iterative Cycles Release Frequently and Socialize Success LEAN APPROACH TO STRATEGY Embrace an agile framework executed in a series of short, informed, prioritized and iterative cycles An agile framework executed in a series of short, informed, prioritized and iterative cycles.
  10. 10. Embrace an agile framework executed in a series of short, informed, prioritized and iterative cycles Success relies on iteratively identifying and prioritizing mobility investments to create alignment and foster continuous innovation. BUSINESS USER TECHNOLOGY
  11. 11. There are three steps to Lean Strategy.
  12. 12. STEP 2: FORMULATE • Develop high-level mobility maturity model • Identify existing and generate new ideas for mobility • Combine ideas into opportunities STEP 3: ACTIVATE • Prioritize opportunities against value and ability to execute • Create Activation Plan for highest priority opportunities STEP 1: INVESTIGATE • Assess mobile landscape • Understand mobile market trends • Understand your business and users • Audit existing mobile experiences
  13. 13. Recommended artifacts to create
  14. 14. Lean Mobile Strategy Artifacts • State of Mobile report with research and analysis on the world of mobile devices, platforms, and users and how this is impacting your industry • Mobile Maturity Model outlining your ability to execute mobility opportunities across people, process and technology • Opportunities and Insights that clearly define and prioritize your opportunities for mobile • Activation Plan including the timeline and investment required for the highest priority opportunities “
  15. 15. Project Prioritization Matrix INVEST EXECUTE KILL RESIST ABILITY TO EXECUTE VALUE How do you prioritize your project queue? • Projects are prioritized based upon value to the business and user • Projects are additionally assessed based upon the team’s ability to execute • Activation plans are created for projects deemed worthy of executing
  16. 16. Timeline 2 Weeks Kickoff Investigate Formulate Activate With guidance, this process can take only two weeks.
  17. 17. Need help with your 2014 mobile strategy? Learn more about how we think at mutualmobile.comLearn more about how we think at Contact us today about the Mobile Velocity Workshop.