What Brands Need to Know About iOS 7

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What Brands Need to Know About iOS 7

  1. 1. MUTUAL MOBILE | AUGUST 2013 What brands need to know about iOS 7.
  2. 2. iOS 7 was announced in June 2013.
  3. 3. It is a radical departure from previous iOS releases.
  4. 4. Here’s how.
  5. 5. There are three new central themes to iOS 7: 1. Deference 2. Clarity 3. Depth
  6. 6. What is Deference? The UI should help users understand and interact with the content, but never compete with it.
  7. 7. Deference Reconsider the use of insets and visual frames and - instead - let the content extend to the edges of the screen. iOS 7iOS 6
  8. 8. iOS 6 iOS 7 Bezels, gradients, and drop shadows sometimes lead to heavier UI elements that can overpower the content. Instead, focus on the content and let the UI play a supporting role. Deference
  9. 9. Translucency can provide context and help users see that more content is available. iOS 7iOS 6 Deference
  10. 10. What is Clarity? Text is legible at every size, icons are precise and lucid, adornments are subtle and appropriate, and sharpened focus on functionality motivates the design.
  11. 11. Clarity iOS 6 iOS 7 White space makes important content and functionality more noticeable. Also, white space can impart a sense of calm and tranquility, and it can make an app look more focused and efficient.
  12. 12. iOS 6 iOS 7 iOS 7 system fonts automatically adjust letter spacing and line height so that text is easy to read and looks great at every size the user chooses. Clarity
  13. 13. What is Depth? Visual layers and realistic motion used to heighten delight and understanding.
  14. 14. Depth Calendar’s new transitions encourage a sense of depth as you move between viewing years, months and days. In the scrolling year view shown here, users can instantly see today’s date and perform other calendar tasks. A similar transition happens when users select a day: the month view splits apart, revealing the day view and moving the week straight up to the top. When you select a month, you zoom into the month view while the month’s title shifts to the right. The other month’s now above and below in a scroll view.
  15. 15. When is the release date? Fall 2013 JUN JUL AUG OCT NOV DEC iOS 7 Beta Release June 2013 iOS 7 Feature Complete 9/6 iOS 6 Feature Complete 8/6 (as planned) Anticipated iOS 7 Launch Window SEP We are hereWe are here
  16. 16. Supported Devices iPhone 4, 4S & 5 iPad 2, 3, 4 & Mini
  17. 17. Let’s do some adoption rate math.
  18. 18. 60% of iOS 5 users upgraded to iOS 6 within 2 weeks after its launch.
  19. 19. Already there are more iOS 7 users than there were iOS 5 users... >
  20. 20. The adoption rate of iOS 7 will be equal to, if not greater than, 60%. =
  21. 21. Will your apps be ready? ?
  22. 22. Three recommendations to help you prepare for iOS 7 by Fall 2013:
  23. 23. 1. Enable WHERE TO START It’s often possible to use an existing application codebase and fix any issues that might crop up as a result of the architecture changes of iOS 7. THINGS TO CONSIDER This is largely insufficient because it doesn’t address any of the new design paradigms.
  24. 24. 2. Adapt WHERE TO START Find a middle ground between the iOS 6 and iOS 7 design languages. Create a new visual design while maintaining the existing interaction framework. THINGS TO CONSIDER While this is a better option than just enablement, it’s probably still not enough. The new iOS 7 design paradigms go beyond just a new skin.
  25. 25. 3. Evolve WHERE TO START In many cases it’s best to design from a blank slate. Evaluate all parts of the existing experience and determine how best to solve them with iOS 7 in mind. THINGS TO CONSIDER This is a much bolder strategy, but it took Apple starting again from scratch to get to iOS 7. This solution is the most future- proof.
  26. 26. Questions? Learn more about how we think at mutualmobile.com How can we help your team get iOS 7 ready? Contact us today.

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