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Fogg behavior model


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This is a deck for Design for Persuation.

Published in: Design
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Fogg behavior model

  1. 1. Design for Persuasion 1
  2. 2. The way in which one acts or conducts oneself towards a person or a thing 2 Behavior
  3. 3. 3 When does it occur?
  4. 4. 4 Motivation
  5. 5. 5 Ability
  6. 6. Trigger 6
  7. 7. Behavior Motivation Ability Trigger
  8. 8. 8
  9. 9. 9 Know what type of behavior you seek
  10. 10. Persuade the user to perform the required behavior
  11. 11. Need a place where one can share files 11 Try this…
  12. 12. Possible Behavior File Download Keyword Search File Upload
  13. 13. 13 V/s
  14. 14. 14 The success of a product is based on Man’s existing behavior Behavior that can be easily triggered
  15. 15. 15
  16. 16. 16
  17. 17. Choose a simple behavior Choose a receptive audience Find what is preventing the target behavior Imitate successful examples 5 6 Find examples of persuasive technology Choose an appropriate technology channel Try and iterate quickly Expand on success 17 8 steps to know what will work 1 2 4 7 3 8
  18. 18. Try a hand at these 18
  19. 19. Clara really believes that recycling water bottles is a good idea, and she does this all the time at school. But when she’s home, she has a habit: She’ll put the bottle in the regular trash, telling her self she will remove it later and put it in the recycling bin. She rarely does the sorting later. Most weeks the bottles go out with all the other trash. 19
  20. 20. Steven realizes he is spending too much time on Facebook. He decides he will stop. But a few times a week he gets a Facebook notification that intrigues him so much, especially being tagged in photos. So despite his intention, he is still spending about 5hours a week on Facebook. 20
  21. 21. 21 Karen reads an article about the benefits of meditating each day for 20 minutes. She thinks it sounds like a good idea, and decides to try it. But she doesn’t meditate at all. Not even one time. A few weeks later, she hears about mediation from Dr. Oz and decides again to meditate for 20 minutes. This doesn’t happen.
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