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2018 Mobile SEO Trends and What to Expect with Mobile-First Indexing
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PWAs, Voice & Cross-Deice Search - Friends of Search 2018
1.
Voice, PWAs &
the Cross-Device Convergence of Search: Cindy Krum, CEO of MobileMoxie Friends of Search @SUZZICKS
2.
The Truth About Mobile-First
Indexing By: Cindy Krum MozCon 2017 July 19, 10:05–10:50am Mobile SEO Trends to Watch in 2018: Bit.ly/Mobile-FirstSEO
3.
@SUZZICKS
4.
@SUZZICKS
5.
@SUZZICKS
6.
@SUZZICKS MOBILE-FIRST INDEXING
7.
MOBILE-FIRST DESIGN IS NOT
THE SAME AS MOBILE-FIRST INDEXING @SUZZICKS
8.
WHO IS ON
FIRST? Mobile First @SUZZICKS
9.
WHO IS ON
FIRST? Offline FirstMobile First @SUZZICKS
10.
WHO IS ON
FIRST? Offline FirstMobile First AI First @SUZZICKS
11.
WHO IS ON
FIRST? Offline FirstMobile First AI First @SUZZICKS Voice First
12.
WHO IS ON
FIRST? Offline FirstMobile First AI First @SUZZICKS Voice First All Essentially the Same Thing
13.
GOOGLE COLLECTS DATA
FROM WEB & APPS @SUZZICKS
14.
SPECULATION: MOBILE-FIRST INDEXING IS CLOUD-FIRST INDEXING! (URLS
NOT REQUIRED) @SUZZICKS
15.
VOICE, AI &
MACHINE LEARNING @SUZZICKS
16.
@SUZZICKS
17.
@SUZZICKS
18.
CHAT BOTS GROWING FASTER THAN APPS @SUZZICKS
19.
20.
@SUZZICKS
21.
GOOGLE ASSISTANT
22.
23.
OPENTABLE – GOOGLE
ACTION
24.
OPENTABLE – GOOGLE
ACTION App – Updates
25.
Q&A + AI
= CHAT BOTS = GOOGLE ACTIONS @SUZZICKS Chat Bot/ Google Action
26.
BLURRING THE APP/WEB LINES @SUZZICKS
27.
App Downloads are
Lower than Most Companies Expect
28.
PROGRESSIVE WEB APP = @SUZZICKS
29.
= ESSENTIALLY A BROWSER PLUG- IN @SUZZICKS
30.
31.
SERVICE WORKER CONTROLS APP
SHELL FROM APP MANIFESTSERVICE WORKER @SUZZICKS
32.
INDEX.DB = JSON
LD FILE - A CRAWLABLE API Databases App Association Files @SUZZICKS ServiceWorker
33.
GOOGLE IS MAKING
LOTS OF PWAS @SUZZICKS
34.
GOOGLE IS MAKING
LOTS OF PWAS • Weather • Contacts • Traffic • Dining • Sports • Translate • Driving • Contribute @SUZZICKS
35.
@SUZZICKS
36.
CROSS-DEVICE CONVERGENCE @SUZZICKS@SUZZICKS
37.
WHERE IS GOOGLE’S
FOCUS? @SUZZICKS
38.
WHERE IS GOOGLE’S
FOCUS? @SUZZICKS One Index Multiple Algorithms
39.
CONNECTED HOME &
WEARABLES @SUZZICKS
40.
41.
SO BASICALLY….THIS @SUZZICKS Your App Their Index
42.
SO BASICALLY….THIS @SUZZICKS Their Index Your Website
43.
SO BASICALLY….THIS @SUZZICKS Their Index Your Database
44.
@SUZZICKS
45.
CROSS-DEVICE SERPS
46.
@SUZZICKS CROSS-DEVICE SERPS
47.
48.
APP PLUGINS FROM SERPS
49.
APP PLUGINS Google Home
50.
APP PLUGINS Google Home
Android Auto
51.
APP PLUGINS Google Home
Android Auto Android Wear
52.
APP PLUGINS –
SKIP APP STORES Google Home Android Auto Android Wear
53.
INCREASED RELIANCE ON STRUCTURED DATA @SUZZICKS@SUZZICKS
54.
WHAT HAS CHANGED? 90%
of the World’s Data Was Created in the Past 2 Years -?!#?! @SUZZICKS
55.
JSON SCHEMA CAN
BE ASSOCIATED WITH: DatasetsApp Association Files PWA Service Workers Head of HTML @SUZZICKS
56.
THE MOST EFFICIENT
WAYS GOOGLE CAN ACCESS YOUR CONTENT: @SUZZICKS
57.
GOOGLE ALLOWS YOU
TO MARK-UP YOUR DB Dataset Instructions for Schema: https://developers.google.com/search/docs/data-types/datasets http://bit.ly/dataset-markup @SUZZICKS
58.
@SUZZICKS
59.
IMAGES SERPS NOW PULL
IN PRODUCT SCHEMA
60.
Image Search Filters …All from Schema & Markup IMAGES SERPS NOW
PULL IN PRODUCT SCHEMA
61.
PRODUCT ENTITY UNDERSTANDING @SUZZICKS Unified
source of compiled reviews Multiple stores where you can purchase the item Sharable Dynamic Link to the entity in Google
62.
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