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Cindy Krum "Mobile-First Indexing for Local SEO" - LocalU 2017

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Google's Mobile-First Indexing could allow content without URLs to rank in search results. Google home and Google Assistant may be about to fundamentally change SEO forever.

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Cindy Krum "Mobile-First Indexing for Local SEO" - LocalU 2017

  1. 1. Mobile-First Indexing for Local SEO LOCAL U SEATTLE, 2017 CINDY KRUM
  2. 2. Local is Mobile Mobile Desktop 2014 2015 2016 2017 2018 2019
  3. 3. “Google’s Ability to Index & Rank Content Generally Lags Behind the Changing Needs of Modern Technology.” -Cindy Krum
  4. 4. Technology S Curve
  5. 5. Technology S Curve System Improvement Component Improvement
  6. 6. Mobile is Changing
  7. 7. Search is Changing
  8. 8. Mobile-First Design = Mobile- First Indexing
  9. 9. Mobile-First Indexing: Really Cross-Device First Indexing or Cloud-First Indexing
  10. 10. “Google has been a proponent of AI and machine learning for a while. Google Home is the first part of what is likely to be the future of Google: On-demand access to personalized information.” - Brandon Vigliarolo
  11. 11. “Google unveiled its latest smartphone in October 2016, and at the event Google CEO Sundar Pichai said Google believes the tech world is shifting from a "mobile-first to AI- first" focus. That alone is enough to see why Google Home matters: It's the first step in Google's transition to life as an AI company.” - Brandon Vigliarolo
  12. 12. Google Now (~Google Assistant)
  13. 13. Google Now on Tap Optimized!
  14. 14. Why is Mobile-First Indexing Needed?
  15. 15. Crawling is Inefficient for Google of the World’s Data Was Created in the Past 2 years.
  16. 16. December, 2016
  17. 17. SPECULATION: Mobile-First Indexing = Urls No Longer Required!
  18. 18. Change in Indexing = Change in Infrastructure Mobile-First Indexing
  19. 19. Requiring URL’s is Inefficient for Local
  20. 20. Requiring URL’s is Inefficient for Local
  21. 21. What will Mobile-First Indexing Include? Apps
  22. 22. What will Mobile-First Indexing Include? Apps Cloud Info & Feeds
  23. 23. What will Mobile-First Indexing Include? Apps Google Actions Cloud Info & Feeds
  24. 24. What will Mobile-First Indexing Include? Apps Google Actions Web Cloud Info & Feeds
  25. 25. What will Mobile-First Indexing Include? Apps Google Actions Web Cloud Info & Feeds Web: ◦Websites ◦PWA ◦AMP ◦PWAMP ◦Instant Apps
  26. 26. Big Opportunities in Mobile- First Indexing
  27. 27. Search Results Without Urls
  28. 28. Sounds
  29. 29. Android Instant App
  30. 30. Answers How do We Achieve Auto- Pop?
  31. 31. Answers How do We Achieve Auto- Pop?
  32. 32. Answers How do We Achieve Auto- Pop?
  33. 33. Answers How do We Achieve Auto- Pop?
  34. 34. Where are Urls for Answers & How do We Achieve Auto- Pop?
  35. 35. Where are Urls for Answers & How do We Achieve Auto- Pop?
  36. 36. Big Opportunities in Mobile- First Indexing
  37. 37. How Do We Index The World Without URLs? So How will Things Get Indexed?
  38. 38. How Do We Index The World Without URLs? Firebase Dynamic Links are links that work the way you want, on multiple platforms, and whether or not your app is already installed. With Dynamic Links, your users get the best available experience for the platform they open your link on. Jan 25, 2017 So How will Things Get Indexed?
  39. 39. Dynamic Links in the Wild: Business Locations GoogleMyBizLocations Images KnowledgeGraph
  40. 40. Google Assistant is Cross Device (Pixel, Web, Chromecast, Nest, etc.)
  41. 41. Google Assistant Actions
  42. 42. Google Assistant Actions May be Indexed
  43. 43. But What About Websites?
  44. 44. Preparing for Mobile-First Indexing: Mobile-Friendly
  45. 45. Preparing for Mobile-First Indexing: Schema & Markup
  46. 46. Preparing for Mobile-First Indexing: Schema & Markup
  47. 47. Preparing for Mobile-First Indexing: Crawlable JS & JSON LD
  48. 48. Preparing for Mobile-First Indexing: Crawlable JS & JSON LD
  49. 49. Preparing for Mobile-First Indexing: Google Hosted Content
  50. 50. Preparing for Mobile-First Indexing: Google Hosted Content
  51. 51. Preparing for Mobile-First Indexing: APIs
  52. 52. Preparing for Mobile-First Indexing: XML Feeds & Sitemaps
  53. 53. Preparing for Mobile-First Indexing: XML Feeds & Sitemaps
  54. 54. Preparing for Mobile-First Indexing: HTTPS & General Security
  55. 55. Preparing for Mobile-First Indexing: HTTPS & General Security
  56. 56. Thanks!!! @suzzicks @mobilemoxie facebook.com/mobilemoxie www.mobilemoxie.com 2 Months Free: LocalU

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