1.
Mobile-First
Indexing
for Local SEO
LOCAL U SEATTLE, 2017
CINDY KRUM

2.
Local is Mobile
Mobile
Desktop
2014 2015 2016 2017 2018 2019

3.
“Google’s Ability to Index
& Rank Content Generally
Lags Behind the Changing
Needs of Modern
Technology.”
-Cindy Krum

4.
Technology S Curve

5.
Technology S Curve
System
Improvement
Component
Improvement

6.
Mobile is Changing

7.
Search is Changing

8.
Mobile-First Design = Mobile-
First Indexing

9.
Mobile-First Indexing:
Really Cross-Device First Indexing or Cloud-First
Indexing

10.
“Google has been a proponent of AI
and machine learning for a while.
Google Home is the first part of what
is likely to be the future of Google:
On-demand access to personalized
information.”
- Brandon Vigliarolo

11.
“Google unveiled its latest
smartphone in October 2016, and at
the event Google CEO Sundar Pichai
said Google believes the tech world is
shifting from a "mobile-first to AI-
first" focus. That alone is enough to
see why Google Home matters: It's
the first step in Google's transition to
life as an AI company.”
- Brandon Vigliarolo

12.
Google Now (~Google Assistant)

13.
Google Now on Tap
Optimized!

14.
Why is Mobile-First Indexing
Needed?

15.
Crawling is Inefficient for
Google
of the World’s Data
Was Created in the
Past 2 years.

16.
December, 2016

17.
SPECULATION:
Mobile-First Indexing
=
Urls No Longer
Required!

18.
Change in Indexing = Change
in Infrastructure
Mobile-First
Indexing

19.
Requiring URL’s is Inefficient
for Local

20.
Requiring URL’s is Inefficient
for Local

21.
What will Mobile-First
Indexing Include?
Apps

22.
What will Mobile-First
Indexing Include?
Apps
Cloud
Info &
Feeds

23.
What will Mobile-First
Indexing Include?
Apps
Google
Actions
Cloud
Info &
Feeds

24.
What will Mobile-First
Indexing Include?
Apps
Google
Actions
Web
Cloud
Info &
Feeds

25.
What will Mobile-First
Indexing Include?
Apps
Google
Actions
Web
Cloud
Info &
Feeds
Web:
◦Websites
◦PWA
◦AMP
◦PWAMP
◦Instant Apps

26.
Big Opportunities in Mobile-
First Indexing

27.
Search Results Without Urls

28.
Sounds

29.
Android
Instant App

30.
Answers
How do We
Achieve Auto-
Pop?

31.
Answers
How do We
Achieve Auto-
Pop?

32.
Answers
How do We
Achieve Auto-
Pop?

33.
Answers
How do We
Achieve Auto-
Pop?

34.
Where are Urls
for Answers &
How do We
Achieve Auto-
Pop?

35.
Where are Urls
for Answers &
How do We
Achieve Auto-
Pop?

36.
Big Opportunities in Mobile-
First Indexing

37.
How Do We Index The World
Without URLs?
So How
will
Things
Get
Indexed?

38.
How Do We Index The World
Without URLs?
Firebase Dynamic
Links are links that
work the way you
want, on multiple
platforms, and
whether or not
your app is already
installed.
With Dynamic
Links, your users
get the best
available
experience for the
platform they
open your link on.
Jan 25, 2017
So How
will
Things
Get
Indexed?

39.
Dynamic Links in the Wild:
Business Locations
GoogleMyBizLocations
Images
KnowledgeGraph

40.
Google Assistant is Cross Device
(Pixel, Web, Chromecast, Nest, etc.)

41.
Google Assistant Actions

42.
Google Assistant Actions
May be Indexed

43.
But What About
Websites?

44.
Preparing for Mobile-First Indexing:
Mobile-Friendly

45.
Preparing for Mobile-First Indexing:
Schema & Markup

46.
Preparing for Mobile-First Indexing:
Schema & Markup

47.
Preparing for Mobile-First Indexing:
Crawlable JS & JSON LD

48.
Preparing for Mobile-First Indexing:
Crawlable JS & JSON LD

49.
Preparing for Mobile-First Indexing:
Google Hosted Content

50.
Preparing for Mobile-First Indexing:
Google Hosted Content

51.
Preparing for Mobile-First Indexing:
APIs

52.
Preparing for Mobile-First Indexing:
XML Feeds & Sitemaps

53.
Preparing for Mobile-First Indexing:
XML Feeds & Sitemaps

54.
Preparing for Mobile-First Indexing:
HTTPS & General Security

55.
Preparing for Mobile-First Indexing:
HTTPS & General Security

56.
Thanks!!!
@suzzicks
@mobilemoxie
facebook.com/mobilemoxie
www.mobilemoxie.com
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