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The Truth About
Mobile-First Indexing
By: Cindy Krum
MozCon 2017
July 19, 10:05–10:50am
@SUZZICKS
MOBILE-FIRST INDEXING IS COMING SOON
@SUZZICKS
LAUNCHING
IN 2018!!!
MOBILE-FIRST INDEXING IS COMING SOON
@SUZZICKS
LAUNCHING
IN 2018!!!
(…Probably?)
@SUZZICKS
MOBILE-FRIENDLY DESIGN IS
GOOD
FAKE NEWS
@SUZZICKS
MOBILE-FIRST DESIGN
IS NOT THE SAME AS
MOBILE-FIRST
INDEXING
@SUZZICKS
SO LETS BREAK IT DOWN
@SUZZICKS
WHAT IS MOBILE?
@SUZZICKS
WHAT IS FIRST?
A Level of Sequence or
Prioritization!
Not an Exclusion of
Other Content!
WHAT IS INDEXING
@SUZZICKS
BUT WHAT DOES IT ALL MEAN?
@SUZZICKS
@SUZZICKS
AWESOME!
@SUZZICKS
@SUZZICKS
@SUZZICKS
@SUZZICKS
@SUZZICKS
CHAT BOTS
GROWING
FASTER THAN
APPS
@SUZZICKS
@SUZZICKS
WHO’S ON
FIRST?
@SUZZICKS
WHO IS ON FIRST?
Mobile
First
@SUZZICKS
WHO IS ON FIRST?
Offline
FirstMobile
First
@SUZZICKS
WHO IS ON FIRST?
Offline
FirstMobile
First AI
First
@SUZZICKS
WHO IS ON FIRST?
Offline
FirstMobile
First AI
First
@SUZZICKS
Voice
First
WHO IS ON FIRST?
Offline
FirstMobile
First AI
First
@SUZZICKS
Voice
First
All Essentially the Same Thing
GOOGLE COLLECTS DATA FROM WEB & APPS
@SUZZICKS
BIG DATA &
SEMANTICS
@SUZZICKS@SUZZICKS
APP & WEB ARE PRESENTATION LAYERS FOR DATA
Any Company’s
Cloud Hosted Data & Applications
@SUZZICKS
#DeviceIndependence
APP & WEB ARE PRESENTATION LAYERS FOR DATA
Any Company’s
Cloud Hosted Data & Applications
@SUZZICKS
WHY ARE AMP, PWA’S,
APIS, DATABASES &
JSON-LD RELEVANT HERE?
@SUZZICKS
CONTENT & DESIGN ARE
COMPLETELY SEPARATE
WHY ARE AMP, PWA’S,
APIS, DATABASES &
JSON-LD RELEVANT HERE?
@SUZZICKS
WHAT HAS CHANGED?
90% of the
World’s Data Was
Created in the
Past 2 Years
-?!#?!
@SUZZICKS
THE MOST EFFICIENT WAYS GOOGLE CAN ACCESS YOUR
CONTENT:
@SUZZICKS
VOICE, AI & MACHINE LEARNING
@SUZZICKS
@SUZZICKS
SPECULATION:
MOBILE-FIRST INDEXING
IS
CLOUD-FIRST INDEXING!
(URLS NOT REQUIRED)
@SUZZICKS
CONNECTED HOME
@SUZZICKS
CONNECTED HOME
@SUZZICKS
‘ALL THE THINGS’
ARE GETTING
LINKED UP
SEMANTICS PLAY INTO IT
URL NOT REQUIRED CONTENT – BY GOOGLE
Restaurants
URL NOT REQUIRED CONTENT – BY GOOGLE
SongsRestaurants
URL NOT REQUIRED CONTENT – BY GOOGLE
SongsRestaurants TV Shows
URL NOT REQUIRED CONTENT – BY GOOGLE
SongsRestaurants TV Shows Books
URL NOT REQUIRED CONTENT – BY GOOGLE
SongsRestaurants TV Shows Books Sounds
@SUZZICKS
FEEDS
& XML
@SUZZICKS
FEEDS THAT RANK WELL IN GOOGLE
Movie Times
FEEDS THAT RANK WELL IN GOOGLE
Movie Times Shopping
FEEDS THAT RANK WELL IN GOOGLE
Movie Times Shopping Sports Scores
FEEDS THAT RANK WELL IN GOOGLE
Movie Times Shopping Sports Scores Weather
FEEDS THAT RANK WELL IN GOOGLE
Movie Times Shopping Sports Scores Weather Exchange Rates
HOSTING &
FIREBASE
@SUZZICKS@SUZZICKS
IS GOOGLE HOSTING A RANKING SIGNAL?
@SUZZICKS
GOOGLE HOSTED CONTENT RANKS WELL IN SERPS
AMP
GOOGLE HOSTED CONTENT RANKS WELL IN SERPS
AMP Answers
GOOGLE HOSTED CONTENT RANKS WELL IN SERPS
AMP Answers Utilities
GOOGLE HOSTED CONTENT RANKS WELL IN SERPS
Events
@SUZZICKS
GOOGLE HOSTED CONTENT RANKS WELL IN SERPS
YouTubeEvents
@SUZZICKS
@SUZZICKS
GOOGLE HOSTED CONTENT RANKS WELL IN SERPS
TrafficEvents YouTube
FIREBASE IS STILL KEY
@SUZZICKS
FIREBASE IS STILL KEY
@SUZZICKS
INSTANT APPS & DEEP LINKS
• Dynamic Deep Links Allow
the App Content to Rank &
Index
• Instant Apps Saved in 5K
Bundles
JSON &
JSON LD
@SUZZICKS
JSON SCHEMA CAN BE ASSOCIATED WITH:
DatasetsApp
Association Files
PWA
Service Workers
Head of HTML
@SUZZICKS
GOOGLE ALLOWS YOU TO MARK-UP YOUR DB
Dataset Instructions for Schema:
https://developers.google.com/search/docs/data-types...
@SUZZICKS
PWAs
& PLUG-INs
@SUZZICKS@SUZZICKS
PROGRESSIVE
WEB APP
=
@SUZZICKS
=
ESSENTIALLY A
BROWSER PLUG-
IN
@SUZZICKS
SERVICE WORKERS MAY BE CRITICAL TO SEO
SERVICE WORKER
@SUZZICKS
SERVICE WORKER CONTROLS
APP SHELL FROM APP MANIFESTINDEX DB API AKA CACHE API
@SUZZICKS
JSON LD SCHEMA CAN BE ASSOCIATED WITH:
Databases
App
Association Files
@SUZZICKS
• ServiceWorker
GOOGLE IS
TURNING GOOGLE
NOW/
KNOWLEDGE
GRAPH CONTENT
INTO PWAS:
@SUZZICKS
APP 2 APP
PLUG-INS
APP PLUGINS
Google Home
APP PLUGINS
Google Home Android Auto
APP PLUGINS
Google Home Android Auto Android Wear
APP PLUGINS
Google Home Android Auto Android Wear
IMESSAGE APPS = APP PLUGINS
OpenTable Giphy Weather Channel ShazamTinder
@SUZZICKS
@SUZZICKS
GOOGLE
ACTIONS
GOOGLE ASSISTANT
@SUZZICKS
OPENTABLE – GOOGLE ACTION
OPENTABLE – GOOGLE ACTION
App – Updates
ACTIONS HAVE 2 PRESENTATION LAYERS
@SUZZICKS
ACTIONS HAVE 2 PRESENTATION LAYERS
@SUZZICKS
COMPONENTS OF A GOOGLE ACTION
@SUZZICKS
OTHER
APIs
@SUZZICKS@SUZZICKS
APIS MAKE DATA COLLECTION EASIER
API = Application program interface
(API) is a set of routines, protocols,
and tools for ...
SO BASICALLY….THIS
@SUZZICKS
APIS FOR OS-LEVEL INTEGRATION
iCloud Account
& Local Storage
Google Account &
Local Storage
@SUZZICKS
NSUserActivity &
Cor...
PUBLIC & PRIVATE APP INDEXING
VS.
@SUZZICKS
NSUserActivity &
CoreSpotlight APIs
Firebase App
Indexing APIs –
Marked Privat...
PUBLIC & PRIVATE ENGAGEMENT & CACHING
App Association
File & Web
Markup
NSUserActivity &
CoreSpotlight APIs
Firebase App
I...
GOOGLE IS ALREADY
MAKING YOUR PERSONAL
CLOUD CONTENT
PRIVATELY SEARCHABLE
AND ASSEMBLING
LOTS OF RICH
INFORMATION
ABOUT YOU
@SUZZICKS
APIS WITH AI & BIG DATA = PERSONALIZATION
@SUZZICKS
WHERE IS
THIS ALL
GOING?
@SUZZICKS
@SUZZICKS
@SUZZICKS
WHAT IF….
CLOUD-FIRST
PROGRAMMING
IS THE NEW SEO?
AI & BIG DATA
LET GOOGLE
GENERATE
STATIC
CONTENT &
SOFTWARE/
APPS TO RANK
IN POSITION
ZERO OF SERPS
ANDROID PERSONALIZED BOTS
@SUZZICKS
WHAT IF….
CLOUD-FIRST
PROGRAMMING
IS THE NEW SEO?
CHROME IS A
BROWSER
BUT IS BEGINNING TO
WORK LIKE AN REMOTE
OS
@SUZZICKS
WHAT IF….
CLOUD-FIRST
PROGRAMMING
IS THE NEW SEO?
CLOUD-FIRST
DEVELOPMENT MAKES
APPS, SOFTWARE &
WEB
DEVICE INDE...
@SUZZICKS
The Truth About
Mobile-First Indexing
By: Cindy Krum
MozCon 2017
July 19, 10:05–10:50am
#MobileFirstIndexing
The Truth About
Mobile-First Indexing
By: Cindy Krum
MozCon 2017
July 19, 10:05–10:50am
Bit.ly://MobileFirstSEO
Cindy Krum
Presentation at:
Bit.ly://MobileFirstSEO
Cindy Krum
Presentation at:
Bit.ly://MobileFirstSEO
Dani
Grace
Faith
Barkley
The Truth About Mobile-First Indexing #MozCon 2017
The Truth About Mobile-First Indexing #MozCon 2017
The Truth About Mobile-First Indexing #MozCon 2017
The Truth About Mobile-First Indexing #MozCon 2017
The Truth About Mobile-First Indexing #MozCon 2017
The Truth About Mobile-First Indexing #MozCon 2017
The Truth About Mobile-First Indexing #MozCon 2017
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The Truth About Mobile-First Indexing #MozCon 2017

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The Truth About Mobile-First Indexing #MozCon 2017

  1. 1. The Truth About Mobile-First Indexing By: Cindy Krum MozCon 2017 July 19, 10:05–10:50am @SUZZICKS
  2. 2. MOBILE-FIRST INDEXING IS COMING SOON @SUZZICKS LAUNCHING IN 2018!!!
  3. 3. MOBILE-FIRST INDEXING IS COMING SOON @SUZZICKS LAUNCHING IN 2018!!! (…Probably?)
  4. 4. @SUZZICKS MOBILE-FRIENDLY DESIGN IS GOOD
  5. 5. FAKE NEWS @SUZZICKS
  6. 6. MOBILE-FIRST DESIGN IS NOT THE SAME AS MOBILE-FIRST INDEXING @SUZZICKS
  7. 7. SO LETS BREAK IT DOWN @SUZZICKS
  8. 8. WHAT IS MOBILE? @SUZZICKS
  9. 9. WHAT IS FIRST? A Level of Sequence or Prioritization! Not an Exclusion of Other Content!
  10. 10. WHAT IS INDEXING @SUZZICKS
  11. 11. BUT WHAT DOES IT ALL MEAN? @SUZZICKS
  12. 12. @SUZZICKS AWESOME!
  13. 13. @SUZZICKS
  14. 14. @SUZZICKS
  15. 15. @SUZZICKS
  16. 16. @SUZZICKS
  17. 17. @SUZZICKS
  18. 18. CHAT BOTS GROWING FASTER THAN APPS @SUZZICKS
  19. 19. @SUZZICKS
  20. 20. WHO’S ON FIRST? @SUZZICKS
  21. 21. WHO IS ON FIRST? Mobile First @SUZZICKS
  22. 22. WHO IS ON FIRST? Offline FirstMobile First @SUZZICKS
  23. 23. WHO IS ON FIRST? Offline FirstMobile First AI First @SUZZICKS
  24. 24. WHO IS ON FIRST? Offline FirstMobile First AI First @SUZZICKS Voice First
  25. 25. WHO IS ON FIRST? Offline FirstMobile First AI First @SUZZICKS Voice First All Essentially the Same Thing
  26. 26. GOOGLE COLLECTS DATA FROM WEB & APPS @SUZZICKS
  27. 27. BIG DATA & SEMANTICS @SUZZICKS@SUZZICKS
  28. 28. APP & WEB ARE PRESENTATION LAYERS FOR DATA Any Company’s Cloud Hosted Data & Applications @SUZZICKS #DeviceIndependence
  29. 29. APP & WEB ARE PRESENTATION LAYERS FOR DATA Any Company’s Cloud Hosted Data & Applications @SUZZICKS
  30. 30. WHY ARE AMP, PWA’S, APIS, DATABASES & JSON-LD RELEVANT HERE? @SUZZICKS
  31. 31. CONTENT & DESIGN ARE COMPLETELY SEPARATE WHY ARE AMP, PWA’S, APIS, DATABASES & JSON-LD RELEVANT HERE? @SUZZICKS
  32. 32. WHAT HAS CHANGED? 90% of the World’s Data Was Created in the Past 2 Years -?!#?! @SUZZICKS
  33. 33. THE MOST EFFICIENT WAYS GOOGLE CAN ACCESS YOUR CONTENT: @SUZZICKS
  34. 34. VOICE, AI & MACHINE LEARNING @SUZZICKS
  35. 35. @SUZZICKS
  36. 36. SPECULATION: MOBILE-FIRST INDEXING IS CLOUD-FIRST INDEXING! (URLS NOT REQUIRED) @SUZZICKS
  37. 37. CONNECTED HOME @SUZZICKS
  38. 38. CONNECTED HOME @SUZZICKS
  39. 39. ‘ALL THE THINGS’ ARE GETTING LINKED UP
  40. 40. SEMANTICS PLAY INTO IT
  41. 41. URL NOT REQUIRED CONTENT – BY GOOGLE Restaurants
  42. 42. URL NOT REQUIRED CONTENT – BY GOOGLE SongsRestaurants
  43. 43. URL NOT REQUIRED CONTENT – BY GOOGLE SongsRestaurants TV Shows
  44. 44. URL NOT REQUIRED CONTENT – BY GOOGLE SongsRestaurants TV Shows Books
  45. 45. URL NOT REQUIRED CONTENT – BY GOOGLE SongsRestaurants TV Shows Books Sounds
  46. 46. @SUZZICKS
  47. 47. FEEDS & XML @SUZZICKS
  48. 48. FEEDS THAT RANK WELL IN GOOGLE Movie Times
  49. 49. FEEDS THAT RANK WELL IN GOOGLE Movie Times Shopping
  50. 50. FEEDS THAT RANK WELL IN GOOGLE Movie Times Shopping Sports Scores
  51. 51. FEEDS THAT RANK WELL IN GOOGLE Movie Times Shopping Sports Scores Weather
  52. 52. FEEDS THAT RANK WELL IN GOOGLE Movie Times Shopping Sports Scores Weather Exchange Rates
  53. 53. HOSTING & FIREBASE @SUZZICKS@SUZZICKS
  54. 54. IS GOOGLE HOSTING A RANKING SIGNAL? @SUZZICKS
  55. 55. GOOGLE HOSTED CONTENT RANKS WELL IN SERPS AMP
  56. 56. GOOGLE HOSTED CONTENT RANKS WELL IN SERPS AMP Answers
  57. 57. GOOGLE HOSTED CONTENT RANKS WELL IN SERPS AMP Answers Utilities
  58. 58. GOOGLE HOSTED CONTENT RANKS WELL IN SERPS Events @SUZZICKS
  59. 59. GOOGLE HOSTED CONTENT RANKS WELL IN SERPS YouTubeEvents @SUZZICKS
  60. 60. @SUZZICKS GOOGLE HOSTED CONTENT RANKS WELL IN SERPS TrafficEvents YouTube
  61. 61. FIREBASE IS STILL KEY @SUZZICKS
  62. 62. FIREBASE IS STILL KEY @SUZZICKS
  63. 63. INSTANT APPS & DEEP LINKS • Dynamic Deep Links Allow the App Content to Rank & Index • Instant Apps Saved in 5K Bundles
  64. 64. JSON & JSON LD @SUZZICKS
  65. 65. JSON SCHEMA CAN BE ASSOCIATED WITH: DatasetsApp Association Files PWA Service Workers Head of HTML @SUZZICKS
  66. 66. GOOGLE ALLOWS YOU TO MARK-UP YOUR DB Dataset Instructions for Schema: https://developers.google.com/search/docs/data-types/datasets http://bit.ly/dataset-markup @SUZZICKS
  67. 67. @SUZZICKS
  68. 68. PWAs & PLUG-INs @SUZZICKS@SUZZICKS
  69. 69. PROGRESSIVE WEB APP = @SUZZICKS
  70. 70. = ESSENTIALLY A BROWSER PLUG- IN @SUZZICKS
  71. 71. SERVICE WORKERS MAY BE CRITICAL TO SEO SERVICE WORKER @SUZZICKS
  72. 72. SERVICE WORKER CONTROLS APP SHELL FROM APP MANIFESTINDEX DB API AKA CACHE API @SUZZICKS
  73. 73. JSON LD SCHEMA CAN BE ASSOCIATED WITH: Databases App Association Files @SUZZICKS • ServiceWorker
  74. 74. GOOGLE IS TURNING GOOGLE NOW/ KNOWLEDGE GRAPH CONTENT INTO PWAS:
  75. 75. @SUZZICKS
  76. 76. APP 2 APP PLUG-INS
  77. 77. APP PLUGINS Google Home
  78. 78. APP PLUGINS Google Home Android Auto
  79. 79. APP PLUGINS Google Home Android Auto Android Wear
  80. 80. APP PLUGINS Google Home Android Auto Android Wear
  81. 81. IMESSAGE APPS = APP PLUGINS OpenTable Giphy Weather Channel ShazamTinder @SUZZICKS
  82. 82. @SUZZICKS GOOGLE ACTIONS
  83. 83. GOOGLE ASSISTANT
  84. 84. @SUZZICKS
  85. 85. OPENTABLE – GOOGLE ACTION
  86. 86. OPENTABLE – GOOGLE ACTION App – Updates
  87. 87. ACTIONS HAVE 2 PRESENTATION LAYERS @SUZZICKS
  88. 88. ACTIONS HAVE 2 PRESENTATION LAYERS @SUZZICKS
  89. 89. COMPONENTS OF A GOOGLE ACTION @SUZZICKS
  90. 90. OTHER APIs @SUZZICKS@SUZZICKS
  91. 91. APIS MAKE DATA COLLECTION EASIER API = Application program interface (API) is a set of routines, protocols, and tools for building software applications. An API specifies how software components should interact. @SUZZICKS
  92. 92. SO BASICALLY….THIS @SUZZICKS
  93. 93. APIS FOR OS-LEVEL INTEGRATION iCloud Account & Local Storage Google Account & Local Storage @SUZZICKS NSUserActivity & CoreSpotlight APIs Firebase App Indexing APIs
  94. 94. PUBLIC & PRIVATE APP INDEXING VS. @SUZZICKS NSUserActivity & CoreSpotlight APIs Firebase App Indexing APIs – Marked Private App Association File & Web Markup
  95. 95. PUBLIC & PRIVATE ENGAGEMENT & CACHING App Association File & Web Markup NSUserActivity & CoreSpotlight APIs Firebase App Indexing APIs – Marked Private @SUZZICKS
  96. 96. GOOGLE IS ALREADY MAKING YOUR PERSONAL CLOUD CONTENT PRIVATELY SEARCHABLE
  97. 97. AND ASSEMBLING LOTS OF RICH INFORMATION ABOUT YOU @SUZZICKS
  98. 98. APIS WITH AI & BIG DATA = PERSONALIZATION @SUZZICKS
  99. 99. WHERE IS THIS ALL GOING? @SUZZICKS
  100. 100. @SUZZICKS
  101. 101. @SUZZICKS WHAT IF…. CLOUD-FIRST PROGRAMMING IS THE NEW SEO?
  102. 102. AI & BIG DATA LET GOOGLE GENERATE STATIC CONTENT & SOFTWARE/ APPS TO RANK IN POSITION ZERO OF SERPS
  103. 103. ANDROID PERSONALIZED BOTS
  104. 104. @SUZZICKS WHAT IF…. CLOUD-FIRST PROGRAMMING IS THE NEW SEO? CHROME IS A BROWSER BUT IS BEGINNING TO WORK LIKE AN REMOTE OS
  105. 105. @SUZZICKS WHAT IF…. CLOUD-FIRST PROGRAMMING IS THE NEW SEO? CLOUD-FIRST DEVELOPMENT MAKES APPS, SOFTWARE & WEB DEVICE INDEPENDENT
  106. 106. @SUZZICKS
  107. 107. The Truth About Mobile-First Indexing By: Cindy Krum MozCon 2017 July 19, 10:05–10:50am #MobileFirstIndexing
  108. 108. The Truth About Mobile-First Indexing By: Cindy Krum MozCon 2017 July 19, 10:05–10:50am Bit.ly://MobileFirstSEO
  109. 109. Cindy Krum Presentation at: Bit.ly://MobileFirstSEO
  110. 110. Cindy Krum Presentation at: Bit.ly://MobileFirstSEO Dani Grace Faith Barkley

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