Just because the update wasn’t earth shattering doesn’t mean it should be ignored. In fact, you now have the opportunity to take the extra step to go mobile friendly and beat out your competition.

1. 18 ACTION ITEMS TO BUILD A SITE MOBILE USERS LOVE @PolePositionMkg
18 Ways to Build a
Mobile Site Users
LOVE
#SEJThinkTank@PolePositionMkg

2. 18 ACTION ITEMS TO BUILD A SITE MOBILE USERS LOVE @PolePositionMkg
• @StoneyD
• +StoneydeGeyter
• linkedin.com/in/stoneygd
Web Presence
Optimization
Stoney deGeyter
THIS IS ME
WebMarketingChecklist.com
PolePositionMarketing.com

3. @StoneyD
Stoney deGeyer
@polepositionmkg
WHY MOBILE-FRIENDLY DESIGN IS IMPORTANT
#SEJThinkTank @PolePositionMkg

4. 18 ACTION ITEMS TO BUILD A SITE MOBILE USERS LOVE @PolePositionMkg
Mobile internet usage now exceeds desktop
WHY MOBILE-FRIENDLY DESIGN IS IMPORTANT
#SEJThinkTank

5. 18 ACTION ITEMS TO BUILD A SITE MOBILE USERS LOVE @PolePositionMkg
More searches are performed on mobile devices
WHY MOBILE-FRIENDLY DESIGN IS IMPORTANT
More Google
searches take place
on mobile devices
than PCs in 10
countries, including
the US and Japan.
http://adwords.blogspot.com/2015/05/building-for-
next-moment.html
#SEJThinkTank

6. 18 ACTION ITEMS TO BUILD A SITE MOBILE USERS LOVE @PolePositionMkg
The multi-screen experience is the new normal
WHY MOBILE-FRIENDLY DESIGN IS IMPORTANT
#SEJThinkTank

7. 18 ACTION ITEMS TO BUILD A SITE MOBILE USERS LOVE @PolePositionMkg
Mobile-friendly design is critical for local search
WHY MOBILE-FRIENDLY DESIGN IS IMPORTANT
Nearly half of U.S. mobile users use mobile
exclusively for their product research
80% of local searches performed on mobile
devices convert to purchase
- Search Engine Watch
#SEJThinkTank

8. 18 ACTION ITEMS TO BUILD A SITE MOBILE USERS LOVE @PolePositionMkg
Mobile visitors get easily frustrated and leave . . .
WHY MOBILE-FRIENDLY DESIGN IS IMPORTANT
. . . If they find you AT ALL!
#SEJThinkTank

9. 18 ACTION ITEMS TO BUILD A SITE MOBILE USERS LOVE @PolePositionMkg
MOBILEGEDDON
WHY MOBILE-FRIENDLY DESIGN IS IMPORTANT
#SEJThinkTank

10. 18 ACTION ITEMS TO BUILD A SITE MOBILE USERS LOVE @PolePositionMkg
Mobile isn’t the future, it’s now
WHY MOBILE-FRIENDLY DESIGN IS IMPORTANT
#SEJThinkTank

11. @StoneyD
Stoney deGeyer
@polepositionmkg
START WITH A MOBILE FOUNDATION

12. 18 ACTION ITEMS TO BUILD A SITE MOBILE USERS LOVE @PolePositionMkg
Mobile can no longer be an afterthought
START WITH A MOBILE FOUNDATION
#SEJThinkTank

13. 18 ACTION ITEMS TO BUILD A SITE MOBILE USERS LOVE @PolePositionMkg
Plugins and addons are a band-aid solution
START WITH A MOBILE FOUNDATION
#SEJThinkTank

14. 18 ACTION ITEMS TO BUILD A SITE MOBILE USERS LOVE @PolePositionMkg
Responsive design
START WITH A MOBILE FOUNDATION
#SEJThinkTank

15. 18 ACTION ITEMS TO BUILD A SITE MOBILE USERS LOVE @PolePositionMkg
Other mobile configurations
START WITH A MOBILE FOUNDATION
Dynamic Serving
• Same url
• Different HTML/CSS
• Tricky – have to
immediately change setup
that alters CSS & HTML for
mobile users.
Separate URLS
• Two different URLS for
viewing mobile & desktop
versions.
• Different HTML/CSS
#SEJThinkTank

16. 18 ACTION ITEMS TO BUILD A SITE MOBILE USERS LOVE @PolePositionMkg
Google recommends responsive design because . . .
You only have to maintain one site
It works with virtually every device and platform
Google can crawl your site more efficiently
START WITH A MOBILE FOUNDATION
#SEJThinkTank

17. @StoneyD
Stoney deGeyer
@polepositionmkg
ACTION TIPS TO BUILD A MOBILE-FRIENDLY SITE
#SEJThinkTank @PolePositionMkg

18. 18 ACTION ITEMS TO BUILD A SITE MOBILE USERS LOVE @PolePositionMkg
#1 – Design buttons and links for fat fingers
ACTION TIPS TO BUILD A MOBILE-FRIENDLY SITE
#SEJThinkTank

19. 18 ACTION ITEMS TO BUILD A SITE MOBILE USERS LOVE @PolePositionMkg
#2 – Collapsible navigation
ACTION TIPS TO BUILD A MOBILE-FRIENDLY SITE
Click here To get this
#SEJThinkTank

20. 18 ACTION ITEMS TO BUILD A SITE MOBILE USERS LOVE @PolePositionMkg
#3 – Less text (is more)
ACTION TIPS TO BUILD A MOBILE-FRIENDLY SITE
#SEJThinkTank

21. 18 ACTION ITEMS TO BUILD A SITE MOBILE USERS LOVE @PolePositionMkg
#4 – Chunk content
ACTION TIPS TO BUILD A MOBILE-FRIENDLY SITE
#SEJThinkTank

22. 18 ACTION ITEMS TO BUILD A SITE MOBILE USERS LOVE @PolePositionMkg
#5 – Large (readable) fonts
ACTION TIPS TO BUILD A MOBILE-FRIENDLY SITE
#SEJThinkTank

23. 18 ACTION ITEMS TO BUILD A SITE MOBILE USERS LOVE @PolePositionMkg
#6 – Text label above field entry
ACTION TIPS TO BUILD A MOBILE-FRIENDLY SITE
#SEJThinkTank

24. 18 ACTION ITEMS TO BUILD A SITE MOBILE USERS LOVE @PolePositionMkg
#7 – Remove placeholder text in form fields
ACTION TIPS TO BUILD A MOBILE-FRIENDLY SITE
no
nope
nada
nee
nein
non
nyet
#SEJThinkTank

25. 18 ACTION ITEMS TO BUILD A SITE MOBILE USERS LOVE @PolePositionMkg
#8 – Use selection boxes
ACTION TIPS TO BUILD A MOBILE-FRIENDLY SITE
#SEJThinkTank

26. 18 ACTION ITEMS TO BUILD A SITE MOBILE USERS LOVE @PolePositionMkg
#9 – Eliminate pop-ups
ACTION TIPS TO BUILD A MOBILE-FRIENDLY SITE
#SEJThinkTank

27. 18 ACTION ITEMS TO BUILD A SITE MOBILE USERS LOVE @PolePositionMkg
#10 – On demand social sharing
ACTION TIPS TO BUILD A MOBILE-FRIENDLY SITE
#SEJThinkTank

28. 18 ACTION ITEMS TO BUILD A SITE MOBILE USERS LOVE @PolePositionMkg
#11 – Utilize horizontal scrolling (swiping)
ACTION TIPS TO BUILD A MOBILE-FRIENDLY SITE
#SEJThinkTank

29. 18 ACTION ITEMS TO BUILD A SITE MOBILE USERS LOVE @PolePositionMkg
#12 – Optimize images
ACTION TIPS TO BUILD A MOBILE-FRIENDLY SITE
Mobile displays images
much smaller than
desktop. Don’t force the
device to shrink images
for you – that can
increase load time.
#SEJThinkTank

30. 18 ACTION ITEMS TO BUILD A SITE MOBILE USERS LOVE @PolePositionMkg
#13 – Reduce HTTP requests
ACTION TIPS TO BUILD A MOBILE-FRIENDLY SITE
#SEJThinkTank

31. 18 ACTION ITEMS TO BUILD A SITE MOBILE USERS LOVE @PolePositionMkg
#14 – Reduce scripts and inline styles
ACTION TIPS TO BUILD A MOBILE-FRIENDLY SITE
#SEJThinkTank

32. 18 ACTION ITEMS TO BUILD A SITE MOBILE USERS LOVE @PolePositionMkg
#15 – Use CSS instead of Javascript
ACTION TIPS TO BUILD A MOBILE-FRIENDLY SITE
#SEJThinkTank

33. 18 ACTION ITEMS TO BUILD A SITE MOBILE USERS LOVE @PolePositionMkg
#16 – Tie address to GPS coordinates
ACTION TIPS TO BUILD A MOBILE-FRIENDLY SITE
#SEJThinkTank

34. 18 ACTION ITEMS TO BUILD A SITE MOBILE USERS LOVE @PolePositionMkg
#17 – Link to full website
ACTION TIPS TO BUILD A MOBILE-FRIENDLY SITE
#SEJThinkTank

35. @StoneyD
Stoney deGeyer
@polepositionmkg
IF YOU MISSED MOBILEGEDDON…
Think of Mobilegeddon
as a delayed impact.
If you didn’t have a
chance to prepare, you
still have time.
But Mobilegeddon may
still be coming for you!
I’ll be back
https://www.flickr.com/photos/yortw/5191097421
#SEJThinkTank @PolePositionMkg

36. 18 ACTION ITEMS TO BUILD A SITE MOBILE USERS LOVE @PolePositionMkg
WebMarketingChecklist.com
Thank You!
http://ppmkg.com/mobile-web
#SEJThinkTank

37. 18 ACTION ITEMS TO BUILD A SITE MOBILE USERS LOVE @PolePositionMkg
ACTION TIPS TO BUILD A MOBILE-FRIENDLY SITE
#SEJThinkTank