Cindy Krum speaks about App Deep Linking strategies at PubCon 2015. This deck covers:
- App Packs in Google Search
- Google App Indexing for Android & iOS
- Apple App Indexing
- Deep Linking for Email and Social Media
Online Conference 2006 'The Death of Search'Phil Bradley
The presentation that I gave at Online 2006. Obviously the slides only give a slight favour of the presentation, and it won't make a deal of sense without my commentary, but it's here in case you want a look.
Do the acronyms: 3G, 4G, NFC, LBS, QR, AR, GPS sound like a foreign language? Do you wonder how these technologies relate to professional meeting planners? It is estimated that two thirds of the world's population have a mobile phone.
The growth of smartphones is unprecedented. Smartphone usage amongst meeting and conference attendees is generally higher than the other users. Alongside the increasing useage of smartphones comes the unprescedented growth of mobile apps. Attendees are increasingly expecting mobile apps at all meetings they attend. Learn how mobile apps can:
- Improves attendee engagement
- Increase attendance
- Facilitate surveying and polling
- Help onsite management
- Develop do-it-yourself apps
- Review new apps that you can use in your job
Online Conference 2006 'The Death of Search'Phil Bradley
The presentation that I gave at Online 2006. Obviously the slides only give a slight favour of the presentation, and it won't make a deal of sense without my commentary, but it's here in case you want a look.
Do the acronyms: 3G, 4G, NFC, LBS, QR, AR, GPS sound like a foreign language? Do you wonder how these technologies relate to professional meeting planners? It is estimated that two thirds of the world's population have a mobile phone.
The growth of smartphones is unprecedented. Smartphone usage amongst meeting and conference attendees is generally higher than the other users. Alongside the increasing useage of smartphones comes the unprescedented growth of mobile apps. Attendees are increasingly expecting mobile apps at all meetings they attend. Learn how mobile apps can:
- Improves attendee engagement
- Increase attendance
- Facilitate surveying and polling
- Help onsite management
- Develop do-it-yourself apps
- Review new apps that you can use in your job
Life After Mobilegeddon: App Deep Linking Strategies - Pubcon October 2015MobileMoxie
Emily Grossman's deck from Pubcon (Las Vegas) in October 2015 on App Deep Linking strategies after the 4/21 Mobile Friendly update. This deck covers:
- App Packs in Google Search
- Google App Indexing for Android & iOS
- Apple App Indexing
- Deep Linking for Email and Social Media
The purpose of this presentation is to help others consider some alternatives to traditional infographics. By treating a blog post as an infographic you achieve the same goal while creating crawlable data for search engines. My entire presentation can be viewed at the following link: https://www.facebook.com/geekpoweredstudios/videos/10157555193030282/
Creating Killer Content with Data | Pubcon Austin 2016Casie Gillette
Everyone wants to create amazing content but amazing content is simply content your audience wants. At Pubcon Austin 2016, Casie discussed how to use the data you already have to better understand your audience and create content that works.
SERPs: They're Not All About You - Keith L. Goode - Pubcon Austin 2016Keith Goode
SERPs are all about you as a user. They're not about you as an SEO; they never have been. In this slide deck from Pubcon Austin (May 3rd, 2016), Chief SEO Evangelist at seoClarity, Keith L. Goode discusses the evolution of the SERPs to-date, what we're seeing now, and how SEOs can survive.
Integrating Content, Search & Social | Pubcon Las Vegas 2016Casie Gillette
At Pubcon Las Vegas 2016, Casie Gillette shows how integrating search, social, and content data can lead to a better overall marketing strategy. See how tools like Google Analytics, BuzzSumo, SEMRush, Twitter Analytics, Answer the Public and more can provide your team with real insights and help you make better messaging decisions.
The 'Magic' of Infographics - Pubcon Las Vegas 2016David Wallace
Many thing of infographics as the "magic potion" of content marketing. But truth be told, there is no magic to them at all but rather a lot of good planning and design along with a great marketing effort. This presentation looks at infographic design do's and don'ts, how to market infographics and some kick-ass case studies. Presented by SearchRank CEO, David Wallace at Pubcon Las Vegas 2016.
Search & Social Content Working Together & Separately MelissaFach
Pubcon Austin Presentation 2016 - creating content for search and social and how they work together and separately. Info on social markup - Facebook and Twitter
Jim Boykin of Internet Marketing Ninjas on Google manual penalties, Google Panda and Google Penguin updates and how to survive in the world of Google penalties and filters.
SearchLove San Diego 2015 | Cindy Krum, 'Mobile-First SEO and How to Prepare ...Distilled
On April 21st, Google launched the mobile-friendly algorithm update and it set a new precedent in the SEO community. Google has switched to a mobile-first paradigm that includes apps as SEO assets. This session will provide attendees with a detailed understanding of what happened in the mobile-friendly update (aka: Mobilegeddon), as well as providing actionable steps that all webmasters (and app owners) can take to ensure that they are not caught unprepared when then next mobile update is unleashed.
Eig - Gaming Sites Getting Mobile Friendly in a Post Mobilegeddon World MobileMoxie
This presentation reviews what you need to know about updating your website and apps to ensure that Google can crawl and index them for ranking in mobile search results. The mobile-friendly tag is a moving target, and the mobile search result is being taken over by Answer Boxes and sponsored results. This presentation shows how to build your mobile websites and apps so that they rank in organic Google mobile search results.
Life After Mobilegeddon: App Deep Linking Strategies - Pubcon October 2015MobileMoxie
Emily Grossman's deck from Pubcon (Las Vegas) in October 2015 on App Deep Linking strategies after the 4/21 Mobile Friendly update. This deck covers:
- App Packs in Google Search
- Google App Indexing for Android & iOS
- Apple App Indexing
- Deep Linking for Email and Social Media
The purpose of this presentation is to help others consider some alternatives to traditional infographics. By treating a blog post as an infographic you achieve the same goal while creating crawlable data for search engines. My entire presentation can be viewed at the following link: https://www.facebook.com/geekpoweredstudios/videos/10157555193030282/
Creating Killer Content with Data | Pubcon Austin 2016Casie Gillette
Everyone wants to create amazing content but amazing content is simply content your audience wants. At Pubcon Austin 2016, Casie discussed how to use the data you already have to better understand your audience and create content that works.
SERPs: They're Not All About You - Keith L. Goode - Pubcon Austin 2016Keith Goode
SERPs are all about you as a user. They're not about you as an SEO; they never have been. In this slide deck from Pubcon Austin (May 3rd, 2016), Chief SEO Evangelist at seoClarity, Keith L. Goode discusses the evolution of the SERPs to-date, what we're seeing now, and how SEOs can survive.
Integrating Content, Search & Social | Pubcon Las Vegas 2016Casie Gillette
At Pubcon Las Vegas 2016, Casie Gillette shows how integrating search, social, and content data can lead to a better overall marketing strategy. See how tools like Google Analytics, BuzzSumo, SEMRush, Twitter Analytics, Answer the Public and more can provide your team with real insights and help you make better messaging decisions.
The 'Magic' of Infographics - Pubcon Las Vegas 2016David Wallace
Many thing of infographics as the "magic potion" of content marketing. But truth be told, there is no magic to them at all but rather a lot of good planning and design along with a great marketing effort. This presentation looks at infographic design do's and don'ts, how to market infographics and some kick-ass case studies. Presented by SearchRank CEO, David Wallace at Pubcon Las Vegas 2016.
Search & Social Content Working Together & Separately MelissaFach
Pubcon Austin Presentation 2016 - creating content for search and social and how they work together and separately. Info on social markup - Facebook and Twitter
Jim Boykin of Internet Marketing Ninjas on Google manual penalties, Google Panda and Google Penguin updates and how to survive in the world of Google penalties and filters.
SearchLove San Diego 2015 | Cindy Krum, 'Mobile-First SEO and How to Prepare ...Distilled
On April 21st, Google launched the mobile-friendly algorithm update and it set a new precedent in the SEO community. Google has switched to a mobile-first paradigm that includes apps as SEO assets. This session will provide attendees with a detailed understanding of what happened in the mobile-friendly update (aka: Mobilegeddon), as well as providing actionable steps that all webmasters (and app owners) can take to ensure that they are not caught unprepared when then next mobile update is unleashed.
Eig - Gaming Sites Getting Mobile Friendly in a Post Mobilegeddon World MobileMoxie
This presentation reviews what you need to know about updating your website and apps to ensure that Google can crawl and index them for ranking in mobile search results. The mobile-friendly tag is a moving target, and the mobile search result is being taken over by Answer Boxes and sponsored results. This presentation shows how to build your mobile websites and apps so that they rank in organic Google mobile search results.
Gaming Sites Getting Mobile Friendly in a Post Mobilegeddon World -- EiG Berl...Suzzicks
This presentation reviews what gaming companies need to know about ranking their websites and apps well in Google mobile searches after the Mobile-Friendly update. Mobile-Friendly is a moving target, and Google is giving more top rankings to Featured Rich Snippets, Answers and other curated content. This presentation reviews what you need to know to get your websites and apps there, ranking number 1.
With Google's algorithm mobile change, Cindy will walk you through the changes, what they mean for your site and its rankings, and what you should be focusing on going forward.
Cindy Krum is the CEO and Founder of MobileMoxie, LLC, and author of Mobile Marketing: Finding Your Customers No Matter Where They Are. She brings fresh and creative ideas to her clients, and regularly speaks at US and international digital marketing events.
With Google's algorithm mobile change, Cindy will walk you through the changes, what they mean for your site and its rankings, and what you should be focusing on going forward.
Cindy Krum is the CEO and Founder of MobileMoxie, LLC, and author of Mobile Marketing: Finding Your Customers No Matter Where They Are. She brings fresh and creative ideas to her clients, and regularly speaks at US and international digital marketing events.
Learn everything that is not in the official documentation about the impact that Mobile-First Indexing is really having on SEO & how you should modify your analytics strategy to respond.
SearchLove London 2017 | Jon Myers | Mobile-First Preparedness: What We've Le...Distilled
Everyone's been talking about mobile-first all year long, but with 2018 looming, are you prepared for it? By now you’ve probably heard of the Majestic Million report and we thought we'd have a little fun and crawl it! Jon will show how many of the world’s largest sites are shaping up for Google's mobile-first Index. His talk will give an analytical overview of all key mobile aspects, such as site configuration, AMP, fetch time, mobile navigation, crawl depth, content differences, and mobile/desktop differences. Google offers best practice, but we will show you the data on how well the top sites are adjusting to mobile-first indexation.
Mobile-First Preparedness- what we've learned from crawling the top 1 million...Jon Myers
Everyone's been talking about Mobile-first nearly all year long, however with 2018 looming, have you begun preparing for the change? By now most have heard of the Majestic Million report and we thought we'd have a little fun and well, crawl it! We wanted to determine how many of the worlds largest sites were shaping up and preparing for Google's Mobile-first Index. This talk will give you an analytical overview of all key aspects of mobile such as site configuration, AMP, fetch time, mobile navigation, crawl depth, using mobile user agent, content differences, mobile and desktop differences. In addition, we'll break all of these down into site types, verticals, country, TLDs and much more. Google offers best practice, industry leaders offer advice, but we will show you the data on how well the Top 1 Million are adjusting to Mobile-first indexation.
Hints and tips on configuring and testing your website to be ready for the changes
by Google to mobile-first indexing, including:
• Which mobile configuration is best?
• Should I build an AMP site?
• What are the risks in a mobile-first world?
• How can I test my mobile configuration for mobile-first indexing?
When it comes to digital markeitng on the local level, most organizations are not reaching their full potential. Why? Well, it’s hard, and often difficult to prioritize against percived larger oportunities. But in sum, making a difference in local markets digitally can impact overall brand marketing success in dramatic fashion. In this highly interactive session we’ll explore locally focussed tactics that progressive organizations are investing in, and provide helpful prioritization tips to help you make the most of your local digital efforts. And we’ll do it all using LASERS!
Takeaways:
· Understand where the current digital bar is set in local marketing to assess your organization’s baseline
· Learn about ways to take these tactics to the next level
· Explore new tactics and integration points
· Prioritze your opportunities
· See what your peers in the room think!
Learn how the changes that Google is making may impact mobile search results - especially the stuff that can be used in both voice and mobile search results like Answers & Knowledge Graph. These results appear to be influenced by Entity Understanding - which allows Google to build out its understanding of the world in different languages much more quickly to provide answers to voice queries in languages around the world ASAP!
Similar to Life After Mobilegeddon: New Strategies for Mobile SEO and app deep linking – Pubcon October 2015 (20)
Fighting Off Digital Marketing Imposter Syndrome with FactsMobileMoxie
With all the algorithm changes and new SERP Features that Google has released, and now the addition of Magi, Chat GPT and other AI, Digital Marketers, SEO's & PPC specialists are likely all struggling with imposter syndrome - at least to some degree. This presentation includes information about what causes SEO Imposter Syndrome and how you can facts to fight against it.
Don't Blame it on Your MUM: Mobile SEO Now & in the Future - Cindy KrumMobileMoxie
Learn about the future of Google search and SEO including things like visual search, multisearch, audio and video search and how they all work together. MUM is a new Google understanding model that allows people to modify one type of query, with a secondary type of query - for instance, submitting a picture, and text together to make a query that might not even have real keywords in it. This is the future that we can expect as consumers, and that we should plan for as SEOs, digital marketers and business owners.
Is this New - Tracking Local SEO Results IRLMobileMoxie
Learn how hard Barry Schwartz works in the SEO world to keep people up to date on what is new in Google and what is not. Then learn how this might apply to you as a Local SEO or a small business owner trying to keep track of what is going on in your Google My Business (GMB) profile or profiles.
Mobile-First Indexing & The Story Your Data Isn't Telling YouMobileMoxie
Learn about how Google's shift to Mobile-First Indexing is making it easier for Google to crowd search results, especially mobile search results with 'hosted inclusions' which are part of the Knowledge Graph. Google hosts these assets, and uses the click information to hone their algorithm about how to best match searches and questions with answers. Unfortunately, 'Hosted Inclusions' such as: Knowledge Graph, People Also Ask, Found on the Web and Related Searches generally do not drive people to your site. Instead, they keep people in Google's universe. The lack of clicks from search results in SEO's making major decisions on only 38.5% of the data.
Mobile-First Indexing or a Whole New Google - Digitalzone 2018MobileMoxie
Learn about how Google is using 'Entity Understanding' along with machine learning in language to respond to growing need for Knowledge Graph, Answers and Google-hosted content that ranks at the top of a search result!
The New Way Google Understands the World #Turingfest 2018MobileMoxie
Learn about how Google is using language understanding to index the information of the world based on Entities, rather than just relying on web crawling and links. Explore the possibilities of Eyes-free/voice only search and discovery and learn how your brand can compete.
Introduction to PWAs & New JS Frameworks for MobileMobileMoxie
Emily Grossman's talk about PWAs from BrightonSEO September 2017
Video slides have been replaced by a screenshot with links to the videos or their original sources.
Emily Grossman App Indexing SMX West 2017MobileMoxie
Getting app indexing right can improve mobile user experience, drive higher engagement and lead to better conversions. Google's Firebase App Indexing gets your app into Google mobile search results, whether your app is installed on a device or not.
This session takes a deep dive into the technical implementation of the Firebase App Indexing and APIs. You'll hear case studies demonstrating the results you can achieve by implementing these techniques and learn about common pitfalls and errors you can expect and how to avoid them.
Ashley Berman Hale "SEO Alchemy: Location-Based Mobile Search" - MozLocal 2017MobileMoxie
The intersection of location-based search and mobile search creates complexities, data gaps to be aware of, new security risks and new opportunities. Having the right strategy and focusing on accessibility will shape how you think about mobile and how you position your business for success.
Cindy Krum "Mobile-First Indexing for Local SEO" - LocalU 2017MobileMoxie
Google's Mobile-First Indexing could allow content without URLs to rank in search results. Google home and Google Assistant may be about to fundamentally change SEO forever.
Looking Beyond Website Competition: How Apps Impact Local-Mobile SearchesMobileMoxie
Emily Grossman speaks about apps impact on local-mobile searches at Zenith in Duluth in 2016. Topics in this presentation include, but are not limited to:
- Google Ranking App Screens (Deep Links)
- User Generated Content
- Social Media on Apps vs Web
- Location Targeting Advertising
13. @suzzicks
Fundamental 4/21 Changes
Desktop Crawl is for Content &
Desktop Rendering is Canonical
• For mDot Sites
• For Responsive Design &
Selective Serving
• In App Indexing & Deep
Linking
Mobile Crawl focuses on
Rendering Rather Than Content
• Need CSS & JS to
Render
• Rendering is about UX
• Hidden Text & Links
are Devalued
20. @suzzicks
Oh…And Also No App Interstitials!
App install interstitials that hide a significant amount of
content provide a bad search experience
App install banners are less intrusive and preferred
21. @suzzicks
Mobile-Friendly Interstitials
App Banners:
• Content Moves Down
to Accommodate
Banner
• Chrome & Apple Both
have Pre-Made Code
that is Acceptable
• Custom App Banners
Cause Problems
Full Page Interstitials:
• Content is Covered
• Covered Content Has No SEO
Value
• Miss-Match With Deep Linked
Apps
• Time Delays & Scroll Delays May
Work-Around (Temporarily)
28. @suzzicks
Other Recent Changes to the SERP
Featured
Answers
Aggregations
Interactions
EasytoSee
Packs
Cards
Carousels
Expansion
Information
Semantic
Natural
Language
Compound
Search
Entity
Understanding
36. @suzzicks
Answer Doubles
“Lois Lane is a fictional character
appearing in comic books
published by DC Comics. Created
by writer Jerry Siegel and artist Joe
Shuster, the character first
appeared in Action Comics #1
(June 1938). Lois Lane is an award-
winning journalist and the primary
love interest of Superman.”
49. @suzzicks
PPC Results Taking Up More Room on Mobile
• click-to-call
• star ratings
• app icons
• links for directions
• ad extensions
• These could be more of a threat to
SEO moving forward
Yes or No (per URL)
Tool result does not necessarily match up with what we are seeing on phones
Predictive Search from
Search & Click History
Social & Community Behavior
Personalization
Photos
Music
TV
Apps
Yes or No (per URL)
Tool result does not necessarily match up with what we are seeing on phones
Yes or No (per URL)
Tool result does not necessarily match up with what we are seeing on phones
Yes or No (per URL)
Tool result does not necessarily match up with what we are seeing on phones
Yes or No (per URL)
Tool result does not necessarily match up with what we are seeing on phones
Yes or No (per URL)
Tool result does not necessarily match up with what we are seeing on phones
Gary – blank mobile pages
Maily – Comparison
Intterstitials
4/21 – Distraction from a group of updates that happened months before and months after
Yes or No (per URL)
Tool result does not necessarily match up with what we are seeing on phones
4/21 – Distraction from a group of updates that happened months before and months after
Yes or No (per URL)
Tool result does not necessarily match up with what we are seeing on phones
4/21 – Distraction from a group of updates that happened months before and months after
Yes or No (per URL)
Tool result does not necessarily match up with what we are seeing on phones
4/21 – Distraction from a group of updates that happened months before and months after
Yes or No (per URL)
Tool result does not necessarily match up with what we are seeing on phones
Yes or No (per URL)
Tool result does not necessarily match up with what we are seeing on phones
Mobile Friendliness Tool
https://www.google.com/webmasters/tools/mobile-friendly/
Mobile Friendliness Tool
https://www.google.com/webmasters/tools/mobile-friendly/
Mobile Friendliness Tool
https://www.google.com/webmasters/tools/mobile-friendly/
Yes or No (per URL)
Tool result does not necessarily match up with what we are seeing on phones
Yes or No (per URL)
Tool result does not necessarily match up with what we are seeing on phones
Yes or No (per URL)
Tool result does not necessarily match up with what we are seeing on phones
The result depends on interpretation. Answers and facts are scraped and usually attributed.
Extra Long Descriptions that Get a good CTR may be a Precurser to an official ‘Answer’ result
Does not work for subdomains,
Looks weird with paramaters
Yes or No (per URL)
Tool result does not necessarily match up with what we are seeing on phones
Yes or No (per URL)
Tool result does not necessarily match up with what we are seeing on phones
Yes or No (per URL)
Tool result does not necessarily match up with what we are seeing on phones
Google Now, Google Now on Tap, Google +, AndroidM - Google’s Digitally Curated Content
Understanding Google Now
In-App Actions
News
Monetized Content
Yes or No (per URL)
Tool result does not necessarily match up with what we are seeing on phones
Yes or No (per URL)
Tool result does not necessarily match up with what we are seeing on phones
