This document discusses how search engine results pages (SERPs) have changed significantly for mobile searches. It notes that over 60% of mobile searches do not result in a click, which is search activity that is not captured in typical analytics. As a result, SEO decisions may only be based on around 40% of mobile search data. The document also outlines how position zero and paid ad results are prominent on SERPs and how features like answers, knowledge graph results, and app packs are pushing organic links lower on the page. It recommends using tools to actually view mobile SERPs from different devices and locations to get a more complete picture of mobile search.
Mobile-First Indexing & The Story Your Data Isn't Telling YouMobileMoxie
Learn about how Google's shift to Mobile-First Indexing is making it easier for Google to crowd search results, especially mobile search results with 'hosted inclusions' which are part of the Knowledge Graph. Google hosts these assets, and uses the click information to hone their algorithm about how to best match searches and questions with answers. Unfortunately, 'Hosted Inclusions' such as: Knowledge Graph, People Also Ask, Found on the Web and Related Searches generally do not drive people to your site. Instead, they keep people in Google's universe. The lack of clicks from search results in SEO's making major decisions on only 38.5% of the data.
Learn how the changes that Google is making may impact mobile search results - especially the stuff that can be used in both voice and mobile search results like Answers & Knowledge Graph. These results appear to be influenced by Entity Understanding - which allows Google to build out its understanding of the world in different languages much more quickly to provide answers to voice queries in languages around the world ASAP!
Mobile-First Indexing or a Whole New Google - Digitalzone 2018MobileMoxie
Learn about how Google is using 'Entity Understanding' along with machine learning in language to respond to growing need for Knowledge Graph, Answers and Google-hosted content that ranks at the top of a search result!
Intelligent Personal Assistants & New Types of SearchTom Anthony
A quick look at some of the new types of queries we may see as Intelligent Personal Assistants (IPAs) take off, and which provide a big future opportunity in post-PageRank search.
Cindy Krum is the Chief Executive Officer of MobileMoxie, LLC (Previously Rank-Mobile LLC), which launched in 2008. For the past 10 years, she has been bringing fresh and creative ideas to her clients, regularly speaking at national and international trade events about mobile web marketing, mobile SEO and app SEO. Her company launched the first mobile-focused SEO toolset and APIs to help other SEO tools provide better insights into the mobile market and use-case.
BrightonSEO Conference: Yext Discussion on Voice Search and SchemaChristian Ward
How to Speak Search Engine.
Ever listen to a child ask questions of Siri? Have you watched them say, “Ok, Google…” and proceed to ask what seems to be an awkward string of words? Believe it or not, children tend to speak “Search Engine” better than we do. Children have defined “structured” language choices with simple terms that haven’t been corrupted by years of nuanced definitions, metaphors, and colloquialisms. These clear, singular definitions are exactly what Google wants from you too, and we’ll talk about how to accomplish that.
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: What You Need To Know About Apple iOS App Search & Universal Links. PRESENTATION: Apple: The Next King of Search - Given by Ian Sefferman, @iseff - MobileDevHQ, CEO. #SMX #32A
Mobile-First Indexing & The Story Your Data Isn't Telling YouMobileMoxie
Learn about how Google's shift to Mobile-First Indexing is making it easier for Google to crowd search results, especially mobile search results with 'hosted inclusions' which are part of the Knowledge Graph. Google hosts these assets, and uses the click information to hone their algorithm about how to best match searches and questions with answers. Unfortunately, 'Hosted Inclusions' such as: Knowledge Graph, People Also Ask, Found on the Web and Related Searches generally do not drive people to your site. Instead, they keep people in Google's universe. The lack of clicks from search results in SEO's making major decisions on only 38.5% of the data.
Learn how the changes that Google is making may impact mobile search results - especially the stuff that can be used in both voice and mobile search results like Answers & Knowledge Graph. These results appear to be influenced by Entity Understanding - which allows Google to build out its understanding of the world in different languages much more quickly to provide answers to voice queries in languages around the world ASAP!
Mobile-First Indexing or a Whole New Google - Digitalzone 2018MobileMoxie
Learn about how Google is using 'Entity Understanding' along with machine learning in language to respond to growing need for Knowledge Graph, Answers and Google-hosted content that ranks at the top of a search result!
Intelligent Personal Assistants & New Types of SearchTom Anthony
A quick look at some of the new types of queries we may see as Intelligent Personal Assistants (IPAs) take off, and which provide a big future opportunity in post-PageRank search.
Cindy Krum is the Chief Executive Officer of MobileMoxie, LLC (Previously Rank-Mobile LLC), which launched in 2008. For the past 10 years, she has been bringing fresh and creative ideas to her clients, regularly speaking at national and international trade events about mobile web marketing, mobile SEO and app SEO. Her company launched the first mobile-focused SEO toolset and APIs to help other SEO tools provide better insights into the mobile market and use-case.
BrightonSEO Conference: Yext Discussion on Voice Search and SchemaChristian Ward
How to Speak Search Engine.
Ever listen to a child ask questions of Siri? Have you watched them say, “Ok, Google…” and proceed to ask what seems to be an awkward string of words? Believe it or not, children tend to speak “Search Engine” better than we do. Children have defined “structured” language choices with simple terms that haven’t been corrupted by years of nuanced definitions, metaphors, and colloquialisms. These clear, singular definitions are exactly what Google wants from you too, and we’ll talk about how to accomplish that.
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: What You Need To Know About Apple iOS App Search & Universal Links. PRESENTATION: Apple: The Next King of Search - Given by Ian Sefferman, @iseff - MobileDevHQ, CEO. #SMX #32A
SEJ Summit 2017: Making SEO Lemonade: Moving the Needle on Missed Opportuniti...Search Engine Journal
Presenter: Bill Hunt of Back Azimuth Consulting
Description: Industry veteran Bill Hunt tackles making the most out of what you already have using indexability, clickability, and other methods to find all those tiny errors that together cause big issues.
SEJ Summit 2017: The Rise of Intelligent Search and Tomorrow's Consumers by D...Search Engine Journal
Presenter: Duane Forrester of Yext
Description: There is a change happening right now, and it's affecting you. Whether you are winning or losing comes down to how you relate to the next two generations of consumers. We'll look at the search engine changes being driven by consumers, the growth of mobile and voice search, and how your strategy needs to change in order to successfully adapt and win.
I outline 5 key changes in technologies and trends which are changing the landscape of search. Some of these trends are here now, but some are trends which will emerge in the next 12-24 months.
Looking Beyond Website Competition: How Apps Impact Local-Mobile SearchesMobileMoxie
Emily Grossman speaks about apps impact on local-mobile searches at Zenith in Duluth in 2016. Topics in this presentation include, but are not limited to:
- Google Ranking App Screens (Deep Links)
- User Generated Content
- Social Media on Apps vs Web
- Location Targeting Advertising
How Apple's Changing Up Search: From Siri, to Safari to Spotlight - SMX Munic...MobileMoxie
Emily Grossman speaks about changes to Apple's search at SMX Munich in 2016. Topics in this presentation include, but are not limited to:
- Apple's new search engine
- Apple's market share
- Predictive search
- Suggested websites, contacts, iTunes content, etc
SearchLove Boston 2016 | Will Critchlow | The Emerging Future of SearchDistilled
Will is going to discuss the ways that Distilled believes search is fundamentally changing, including compound queries, implicit search signals, user signals as a ranking factor, the move from keywords to intents, and the drive towards data-driven search.
This talk was first delivered at #MozCon 2019 by Cindy Krum (@Suzzicks). It reveals a theory about Google's Mobile-First Indexing that posits the idea that the change was more about organizing the world's information around the Knowledge Graph. It also suggests that Google may now be indexing units that are smaller than pages or URLs that we are calling #Fraggles (a Fragment + a Handle).
Search is undergoing dramatic changes taking it away from a focus on keywords and websites, towards conversational search and app indexes. In this presentation Distilled discusses the ways search is fundamentally changing including compound queries, implicit search signals, user signals as a ranking factor, the move from keywords to intents, and the drive towards data driven search.
Optimising Content For Voice Search & Virtual AssistantsKaizen
In the age of mobile devices and virtual assistants, the future of SEO requires optimizing content for voice search. New devices such as Apple's Siri, Amazon Echo and Google Home are further accelerating the trend toward voice search. Marketers and merchants must prepare now for a future in which voice and virtual assistants play a much larger role in content discovery and conversions. This session explores how to optimise your content and user experience for a future in which half or more of all queries will be voice-driven.
SearchLove Boston 2016 | Emily Grossman | Mobile Jedi Mind Tricks: Master the...Distilled
May the mobile force be with you! There have been some big changes in mobile SEO, and the tactics that helped you yesterday may be as useless as a Stormtrooper’s blaster tomorrow. Instead, tap into the secret and subversive force of mobile marketing. From app indexing to mobile-friendliness, to predictive search and AMP, this session will explain the new skills that are required to be a mobile marketing hero.
Cindy Krum "Mobile-First Indexing for Local SEO" - LocalU 2017MobileMoxie
Google's Mobile-First Indexing could allow content without URLs to rank in search results. Google home and Google Assistant may be about to fundamentally change SEO forever.
Christoph C Cemper - LAC 2017 - Link building & off-page SEO for 2017 and bey...iGB Affiliate
Google Penguin changed SEO forever. Before April 2012 you could easily buy a ranking position but that time is long gone. The Google Penguin spam filter is now part of Google’s core algorithm and works in real time. You need to keep an eye on your link profile and start building high-quality links.
Google confirmed that links are in the top two ranking factors, alongside great content. Therefore, you need to be able to structure your SEO efforts with the intention of creating sustainable and quality links for 2017 and beyond.
Why links are an integral ranking factor and will always be
How links are not all the same
The best sustainable link building methods
Fighting Off Digital Marketing Imposter Syndrome with FactsMobileMoxie
With all the algorithm changes and new SERP Features that Google has released, and now the addition of Magi, Chat GPT and other AI, Digital Marketers, SEO's & PPC specialists are likely all struggling with imposter syndrome - at least to some degree. This presentation includes information about what causes SEO Imposter Syndrome and how you can facts to fight against it.
How to Get Ready for Google's Mobile SEO Algorithm UpdategShift
In this webinar, we review some of the trends, tips and data points you should keep in mind when preparing for Mobile SEO from Google.
1. Industry Trends
2. Mobile SEO Survey Results
3. Mobile Content Marketing
4. Software & Mobile Data:
-On-Site Ranking Factors
-Benchmarking your SEO Keywords for Mobile
-Mobile SEO Reporting
SEJ Summit 2017: Making SEO Lemonade: Moving the Needle on Missed Opportuniti...Search Engine Journal
Presenter: Bill Hunt of Back Azimuth Consulting
Description: Industry veteran Bill Hunt tackles making the most out of what you already have using indexability, clickability, and other methods to find all those tiny errors that together cause big issues.
SEJ Summit 2017: The Rise of Intelligent Search and Tomorrow's Consumers by D...Search Engine Journal
Presenter: Duane Forrester of Yext
Description: There is a change happening right now, and it's affecting you. Whether you are winning or losing comes down to how you relate to the next two generations of consumers. We'll look at the search engine changes being driven by consumers, the growth of mobile and voice search, and how your strategy needs to change in order to successfully adapt and win.
I outline 5 key changes in technologies and trends which are changing the landscape of search. Some of these trends are here now, but some are trends which will emerge in the next 12-24 months.
Looking Beyond Website Competition: How Apps Impact Local-Mobile SearchesMobileMoxie
Emily Grossman speaks about apps impact on local-mobile searches at Zenith in Duluth in 2016. Topics in this presentation include, but are not limited to:
- Google Ranking App Screens (Deep Links)
- User Generated Content
- Social Media on Apps vs Web
- Location Targeting Advertising
How Apple's Changing Up Search: From Siri, to Safari to Spotlight - SMX Munic...MobileMoxie
Emily Grossman speaks about changes to Apple's search at SMX Munich in 2016. Topics in this presentation include, but are not limited to:
- Apple's new search engine
- Apple's market share
- Predictive search
- Suggested websites, contacts, iTunes content, etc
SearchLove Boston 2016 | Will Critchlow | The Emerging Future of SearchDistilled
Will is going to discuss the ways that Distilled believes search is fundamentally changing, including compound queries, implicit search signals, user signals as a ranking factor, the move from keywords to intents, and the drive towards data-driven search.
This talk was first delivered at #MozCon 2019 by Cindy Krum (@Suzzicks). It reveals a theory about Google's Mobile-First Indexing that posits the idea that the change was more about organizing the world's information around the Knowledge Graph. It also suggests that Google may now be indexing units that are smaller than pages or URLs that we are calling #Fraggles (a Fragment + a Handle).
Search is undergoing dramatic changes taking it away from a focus on keywords and websites, towards conversational search and app indexes. In this presentation Distilled discusses the ways search is fundamentally changing including compound queries, implicit search signals, user signals as a ranking factor, the move from keywords to intents, and the drive towards data driven search.
Optimising Content For Voice Search & Virtual AssistantsKaizen
In the age of mobile devices and virtual assistants, the future of SEO requires optimizing content for voice search. New devices such as Apple's Siri, Amazon Echo and Google Home are further accelerating the trend toward voice search. Marketers and merchants must prepare now for a future in which voice and virtual assistants play a much larger role in content discovery and conversions. This session explores how to optimise your content and user experience for a future in which half or more of all queries will be voice-driven.
SearchLove Boston 2016 | Emily Grossman | Mobile Jedi Mind Tricks: Master the...Distilled
May the mobile force be with you! There have been some big changes in mobile SEO, and the tactics that helped you yesterday may be as useless as a Stormtrooper’s blaster tomorrow. Instead, tap into the secret and subversive force of mobile marketing. From app indexing to mobile-friendliness, to predictive search and AMP, this session will explain the new skills that are required to be a mobile marketing hero.
Cindy Krum "Mobile-First Indexing for Local SEO" - LocalU 2017MobileMoxie
Google's Mobile-First Indexing could allow content without URLs to rank in search results. Google home and Google Assistant may be about to fundamentally change SEO forever.
Christoph C Cemper - LAC 2017 - Link building & off-page SEO for 2017 and bey...iGB Affiliate
Google Penguin changed SEO forever. Before April 2012 you could easily buy a ranking position but that time is long gone. The Google Penguin spam filter is now part of Google’s core algorithm and works in real time. You need to keep an eye on your link profile and start building high-quality links.
Google confirmed that links are in the top two ranking factors, alongside great content. Therefore, you need to be able to structure your SEO efforts with the intention of creating sustainable and quality links for 2017 and beyond.
Why links are an integral ranking factor and will always be
How links are not all the same
The best sustainable link building methods
Fighting Off Digital Marketing Imposter Syndrome with FactsMobileMoxie
With all the algorithm changes and new SERP Features that Google has released, and now the addition of Magi, Chat GPT and other AI, Digital Marketers, SEO's & PPC specialists are likely all struggling with imposter syndrome - at least to some degree. This presentation includes information about what causes SEO Imposter Syndrome and how you can facts to fight against it.
How to Get Ready for Google's Mobile SEO Algorithm UpdategShift
In this webinar, we review some of the trends, tips and data points you should keep in mind when preparing for Mobile SEO from Google.
1. Industry Trends
2. Mobile SEO Survey Results
3. Mobile Content Marketing
4. Software & Mobile Data:
-On-Site Ranking Factors
-Benchmarking your SEO Keywords for Mobile
-Mobile SEO Reporting
Eig - Gaming Sites Getting Mobile Friendly in a Post Mobilegeddon World MobileMoxie
This presentation reviews what you need to know about updating your website and apps to ensure that Google can crawl and index them for ranking in mobile search results. The mobile-friendly tag is a moving target, and the mobile search result is being taken over by Answer Boxes and sponsored results. This presentation shows how to build your mobile websites and apps so that they rank in organic Google mobile search results.
Gaming Sites Getting Mobile Friendly in a Post Mobilegeddon World -- EiG Berl...Suzzicks
This presentation reviews what gaming companies need to know about ranking their websites and apps well in Google mobile searches after the Mobile-Friendly update. Mobile-Friendly is a moving target, and Google is giving more top rankings to Featured Rich Snippets, Answers and other curated content. This presentation reviews what you need to know to get your websites and apps there, ranking number 1.
Mobile Test Results: What Mobile Web 2.0 Will Look Like with Brian Masseysemrush_webinars
Your mobile conversion rate is probably much lower than your desktop conversion rate. But don't worry, this is an opportunity!
The mobile web today is like the original Web circa 1995. Today we look back at Web 1.0 and giggle. Our tests are telling us that Mobile Web 1.0 will seem equally ridiculous. Join Brian Massey in this SEMrush Webinar and get a preview of what Mobile Web 2.0 will look like based on tests he has completed on live sites.
In this Webinar on Thursday, May 7th at 2:30pm EDT, you will learn:
Why Mobile Web 1.0 will improve faster than Web 1.0.
If you should we invest in responsive mobile designs
What makes your mobile visits successful.
Which sacred mobile cows are likely to die.
Don't Blame it on Your MUM: Mobile SEO Now & in the Future - Cindy KrumMobileMoxie
Learn about the future of Google search and SEO including things like visual search, multisearch, audio and video search and how they all work together. MUM is a new Google understanding model that allows people to modify one type of query, with a secondary type of query - for instance, submitting a picture, and text together to make a query that might not even have real keywords in it. This is the future that we can expect as consumers, and that we should plan for as SEOs, digital marketers and business owners.
Mobile Jedi Mind Tricks: Master the Multi-Screen UniverseMobileMoxie
Emily Grossman speaks about mastering Mobile SEO across all screens and devices at Distilled SearchLove Boston in 2016. Topics in this presentation include, but are not limited to:
- Mobile Friendliness
- Page Speed
- App Ranking
- Deep Links
After years of hype, a mobile first world has finally arrived. With Google targeting mobile sites (or lack of) brands are finding themselves behind as they struggle to keep up. What is the best strategy when you are limited technically? Join Jason White, director of SEO at Hertz, Dollar and Thrifty, to review where mobile has been, where it’s going and a verity of workarounds available when presented with roadblocks.
National Brands and Local Search: Using Insights to Drive ActionsseoClarity
National brands with hundreds – if not thousands – of locations face a daunting challenge. With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up.
Once a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and data to measure their local search performance and take action on it?
Join our SEO and local marketing experts for an in-depth look at the growth of location-oriented search, the key metrics every brand should track to measure local search performance, and the actions that can help improve your local performance.
This deck covers:
• Understand local search intent.
• Understand the key metrics every multi-location business
should track
• Uncover hidden insights from your reviews
Watch the webinar here: https://www.seoclarity.net/local-search-national-brands-webinar-16733/
National Brands and Local Search: Using Insights to Drive ActionsseoClarityMarketing
National brands with hundreds – if not thousands – of locations face a daunting challenge. With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up.
Once a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and data to measure their local search performance and take action on it?
Join our SEO and local marketing experts for an in-depth look at the growth of location-oriented search, the key metrics every brand should track to measure local search performance, and the actions that can help improve your local performance.
This deck covers:
• Understand local search intent.
• Understand the key metrics every multi-location business
should track
• Uncover hidden insights from your reviews
When it comes to digital markeitng on the local level, most organizations are not reaching their full potential. Why? Well, it’s hard, and often difficult to prioritize against percived larger oportunities. But in sum, making a difference in local markets digitally can impact overall brand marketing success in dramatic fashion. In this highly interactive session we’ll explore locally focussed tactics that progressive organizations are investing in, and provide helpful prioritization tips to help you make the most of your local digital efforts. And we’ll do it all using LASERS!
Takeaways:
· Understand where the current digital bar is set in local marketing to assess your organization’s baseline
· Learn about ways to take these tactics to the next level
· Explore new tactics and integration points
· Prioritze your opportunities
· See what your peers in the room think!
Life After Mobilegeddon: New Strategies for Mobile SEO and app deep linking –...MobileMoxie
Cindy Krum speaks about App Deep Linking strategies at PubCon 2015. This deck covers:
- App Packs in Google Search
- Google App Indexing for Android & iOS
- Apple App Indexing
- Deep Linking for Email and Social Media
Similar to What gotyouthere cindykrum-mobilev2 (20)
Is this New - Tracking Local SEO Results IRLMobileMoxie
Learn how hard Barry Schwartz works in the SEO world to keep people up to date on what is new in Google and what is not. Then learn how this might apply to you as a Local SEO or a small business owner trying to keep track of what is going on in your Google My Business (GMB) profile or profiles.
The New Way Google Understands the World #Turingfest 2018MobileMoxie
Learn about how Google is using language understanding to index the information of the world based on Entities, rather than just relying on web crawling and links. Explore the possibilities of Eyes-free/voice only search and discovery and learn how your brand can compete.
Introduction to PWAs & New JS Frameworks for MobileMobileMoxie
Emily Grossman's talk about PWAs from BrightonSEO September 2017
Video slides have been replaced by a screenshot with links to the videos or their original sources.
Emily Grossman App Indexing SMX West 2017MobileMoxie
Getting app indexing right can improve mobile user experience, drive higher engagement and lead to better conversions. Google's Firebase App Indexing gets your app into Google mobile search results, whether your app is installed on a device or not.
This session takes a deep dive into the technical implementation of the Firebase App Indexing and APIs. You'll hear case studies demonstrating the results you can achieve by implementing these techniques and learn about common pitfalls and errors you can expect and how to avoid them.
Ashley Berman Hale "SEO Alchemy: Location-Based Mobile Search" - MozLocal 2017MobileMoxie
The intersection of location-based search and mobile search creates complexities, data gaps to be aware of, new security risks and new opportunities. Having the right strategy and focusing on accessibility will shape how you think about mobile and how you position your business for success.
Digital Marketing & Artificial Intelligence - Zenith 2016MobileMoxie
Cindy Krum speaks about Digital Marketing, Artificial Intelligence, Learning Algorithms and API's at Zenith in Duluth in 2016. Topics in this presentation include, but are not limited to:
-Exponential Growth of Technology
-Learning AI/Bots
-Application Programming Interface
-Automating Marketing
Google & Bing App Indexing - SMX Munich 2016MobileMoxie
Emily Grossman speaks about Google and Bing app indexing at SMX Munich in 2016. Topics in this presentation include, but are not limited to:
- App Packs vs Deep Links
- App Indexing API
- Google App Indexing "POD"
- Bing Deep Linking
What You Need to Know About Google App Indexing - SMX West 2016MobileMoxie
Cindy Krum speaks about App Indexing and How to Get Your Apps Indexed and Ranking ASAP at SMX West, San Jose 2016.
Topics in this presentation include:
- App Packs and Deep Links
- iOS Apps User Experience
- Parity
- Public vs. Private Indexing
How to Optimize Apps for Apple iOS Search and iOS 9 Universal Links - SMX Wes...MobileMoxie
Emily Grossman speaks about App Optimization and Universal Links at SMX West, San Jose 2016. Topics in this presentation include, but are not limited to:
- Understanding Universal Links
- Apple Search App Indexing
- Indexing Methods
- App Search API Validation
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
31. September, 2018
For every 100searches on Google
mobile:
•61.5 no-click searches
•38.5 clicks on an organic result
•3.4 clicks on a paid result
MobileMoxie.com
@Suzzicks
32. 61.5%of the Mobile Search Data IS
NOT represented inYour Analytics.
MobileMoxie.com
@Suzzicks
33. So Mobile SEO decisions
are based on only 48.5%
of the Data
MobileMoxie.com
@Suzzicks
73. SUMMARY:
• Your Analytics Does Not Show
the Full Picture
• Your Bubble is Hurting you
more than it is Helping
• There is NO SUBSTITUTE for
Seeing a Real Life mobile SERP
MobileMoxie.com
@Suzzicks
74. • Check Landing Pages on 18 different
Phones
• See Mobile Keyword Rankings from
ANYWHERE INTHEWORLD
• Coming Soon: Bulk Address Checker:
To Automate Mobile SEO Keyword
Testing for Multiple Locations
• And we haveAPIs for most of this stuff too!
• PROMO CODE: PHILLY2019
--TRY OURTOOLS–
1 MONTH FREE
PROMO CODE:
PHILLY2019
MobileMoxie.com
@Suzzicks
9:35-10:10: [Presentation] Cindy Krum: Mobile-First Indexing: Everything You Need to Know
Intro
Today I am going to talk to you about Mobile-First Indexing, and everything you need to know - but I am not just going to tell you that Google has changed to crawling with the mobile crawler first, or that this means you need to focus on making the links and schema on the mobile rendering of your site match the desktop rendering of your site. I am not even going to talk to you about Deferred JavaScript Rendering – much. What I want to talk about is why MFI was so important for Google, what it enables them to do, and how MFI impacts the long-term of SEO.
I have been focusing on mobile SEO since 2005, and before that I focused on international and technical SEO. If there is one thing that I have learned by doing SEO for 15 years, it is that people - SEO’s, clients, bosses and consumers, have a hard time imagining that what they see on their screen might be different from what someone else sees on their screen - even for the same query.
We walk around in a pod of life and reality, and when it comes to mobile SEO, we carry it with us. But it is just not the case. What we see in searches on our phones is not always representative of the larger reality.
We have been doing very specialized SEO for a long time – and we don’t work for companies that don’t already have great SEO teams. We are the SEO’s for SEO’s and we specialize in answering the questions that they can’t answer.
In this presentation, I am going to show you that the data that most SEO’s base their decisions on might be leading them to the wrong conclusions, and I am going to show you what to do about it.
I believe that Mobile-First Indexing was largely about making search results more portable and cross-device capable.
As SEO’s what that means for us is that we have to be more aware of the world outside of our bubble; or at the very least, we have to make out bubbles more portable.
SEO’s love data and analytics.
They NEED it to make good decisions.
That Leads to Bad Decisions, Right?Incorrect Conclusions? Misleading Ideas?
Average Position Improved but total clicks plummeted – WHY?
To illustrate this point, I thought we could look at some client examples through the eyes of #VanLife.
So if you are on Pintrest or even Instagram, you might have been sucked into a fairytale that living in a fancy van or even an Airstream trailer will allow you to quit your job and gallivant the world making new friends and having lots of fun adventures off the grid. #glamping
You’ll party with all your like-minded friends, and everything will be effortlessly elegant and cool.
It looks so fun and carefree – and even sometimes elegant. But here is the thing. It is still essentially camping.
Here is the problem:
When you want to eat – which happens 3 times per day for most people, things get tough. Even with the nicest stuff, you are working on a small space, with potentially limited wifi.
The reality is much less elegant than the pictures make it look, and to research and follow the best, vegan, organic gluten free recipes you need wifi.
So a nice meal ends up looking more like this:
Unless you happen to be within the delivery range of one of the many on-demand food delivery apps out there.
But as you drive around, you get the sense that the availability of food delivery apps is much more variable than it is. The companies work in many cities, and the competition changes from city to city, depending on what other apps are operating in each city, and if there are big regional restaurant chains that also offer food delivery outside of the apps.
Plus, they have the double-bind that their clients on the supply side, are also their competition. The restaurants that they deliver for may also be in other apps, or doing SEO themselves.
At MobileMoxie, we believe that there are now two kinds of results:
Inclusions, which Google prefers because they host them, and can see the engagement, and regular organic results.
So when we say ‘Inclusions’ we are talking mostly about position-zero assets that always or almost always are included at the top of a SERP. For the food delivery clients this meant editorial inclusions like ‘Found on the Web’, but also more simple things like App Packs
glennga.be/2LGUks7 Here's another ex. I searched for "how to block a phone number" & the featured snippet is from pcmag (AMP url). When clicking through, Google is highlighting the part of the page with the answer and jumping me down the page. There's a "scrolled to" label & "Go to top" button.
https://9to5google.com/2018/12/30/google-search-featured-snippets-amp-highlight/
And we know that these things make a big difference on mobile. More than 50% of Searches are Mobile But…. In the last two and a half years, mobile “no-click” (or “zero click”) searches have grown 11%. Desktop no-click searches have grown 9.5%. More Than 62% of Mobile Searches Don’t Result in a CLICK
Without the click, you don’t get the data into your analytics SO…
34% of desktop searches
So….More than Half of Searches Are Mobile & More Than Half of Those Searches are Not Represented in Most Analytics….AT ALL!
66% on desktop
SEO’s seem like they want to ignore the obvious, that position-zero results are more interesting than blue links.
And even when organic links are included, they push regular organic results way down, so if someone other than our brand has them, like a neutral 3rd party, then we are going to struggle to get any visibility on the SERP.
And Google keeps coming up with new kinds of inclusions. Position-zero results and SERP build-outs are growing in frequency, variety and functionality.
Answers and even Answer Carousels are increasing – in this case, increasing more on desktop according to Stat. https://twitter.com/getSTAT/status/1081246788864991232
The thing IS, you wouldn’t know much about any of that stuff ranking if you didn’t see it – Your Analytics doesn’t talk about that stuff. A picture is worth a thousand words, and, for our client, the local signals, relevance and competition were so variable, that there was no way to really get anything meaningful out of analytics. When something changed in ranking or organic traffic, we didn’t know if it was something we did, or any one of a number of hugely impactful external factors.
This guy looks like he is about to burn breakfast….
So We Built a Tool - For Us & Our Clients, to help us understand what’s going on with the Increasing Variability in Search Results
And then that was too slow for us, going one city at a time, so we built another tool that let us run the same keyword on up to 100 addresses at a time,
And once we had that, it was useful to visualize the results on a map, to see how things changed in relation to each other, and which competitors were winning, and where.
If you are an enterprise local SEO, you might be familiar with some of these complexities, but adding apps and customer sites into the competitive mix makes it much more interesting. In our clients case, they had bosses that were mad because they had lost SEO traffic and the SEO team couldn’t explain it with any proof – only guesses and theories.
Ads can be controlled down to the zip code, so minor changes in the physical location of a searcher can impact how many ads they see.
We had to compile a lot of data, because in addition to the difference from city to city, there were differences between Android and iOS,
And we also needed to see when app-oriented rankings, ads and app packs might be trading off with SEO.
so then we added the ability to archive and re-run the same reports weekly. Archiving allowed us to see when we started out-ranking map packs and when app packs were taking organic traffic from our website, but should have at least been driving app downloads.
Ads are getting bigger, richer and harder to spot --- now included in Map Packs, App Packs and the Explore tab.
Now this isn’t SEO, but it sure does take lots of SEO traffic!
So that helped our food delivery clients. But what about when watching the sunsets gets old, and you want to watch something else – We have other clients that focus on TV – TV networks. They have a different Mobile-First Problem. They are the use-case for Google integrations that used to rely on SEO and now rely on SEO-marked up feeds that we send directly to Google.
And the searches that we wanted to rank for happened in traditional browsers, but also happened by voice, on different devices.
And of course, these results changed regionally too.
And we added a radius tool that would let us see results at regular distances from a center point.
This one is just getting ready to be released to the public. It allowed us to see that our large city pages were over-powering small neighborhood and town pages, even when the keywords were for the neighborhoods and towns.
These are Google Watch Action Season and Episode integrations with Knowledge Graph. They are actually hard to verify and test, but our tool captured the results and let us see which seasons and episodes were missing from the integration, and make sure that the network play time was correct.
You can see that they are also sensitive to location, updating the time of the episode availability based on the time zone But
What we learned was that most branded and IP oriented queries, including questions were returning Knowledge Graph much more than regular web results. Organic traffic was now going through the Knowledge Graph – in some cases to other sites. The Knowledge Graph included the Season/Episode which had some missing episodes that we were able to investigate. Some of the IP was more likely to trigger an App Pack than others.
And this is super important because Digital video is exploding and Google cares a lot about it.
Google sees video (and podcasts btw) as a new potential revenue stream.
And these results are important because these search results are even more voice oriented and even more cross device. Cable-cutters like our airstream family still want entertainment, but they want it on-demand.
And Google wants to be there – not just with media but also with information. They will soon be populating their media assets with information from Knowledge Graph, potentially making the media even more easy to monetize.