Mobile First & AMP, Structured Data & SERP Features, HTTPS migration - Learn which are the SEO strategies that will allow you to maximize results in 2017.
Winning in a Mobile Search World #LearnInboundAleyda Solís
Search is now mobile driven: How can you optimize and maximize your site results with it? Here are criteria, guidelines and tools to use for a mobile-first SEO process.
Establishing a Successful International Web Presence #InternationalSEO #SMX W...Aleyda Solís
How to establish a successful internationally targeted site? Take a look at the steps, criteria and tools that you can use to maximize the chances of success.
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetupAleyda Solís
In this presentation I go through the main challenges when becoming a remote based SEO professional, and how to overcome them when working as a consultant.
How to Connect your SEO to What your Customers Really WantAleyda Solís
How to focus your SEO process to connect with your customers search behavior? Learn about the questions to ask and tools to use, as well as process to do it here.
Winning in a Mobile Search World #LearnInboundAleyda Solís
Search is now mobile driven: How can you optimize and maximize your site results with it? Here are criteria, guidelines and tools to use for a mobile-first SEO process.
Establishing a Successful International Web Presence #InternationalSEO #SMX W...Aleyda Solís
How to establish a successful internationally targeted site? Take a look at the steps, criteria and tools that you can use to maximize the chances of success.
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetupAleyda Solís
In this presentation I go through the main challenges when becoming a remote based SEO professional, and how to overcome them when working as a consultant.
How to Connect your SEO to What your Customers Really WantAleyda Solís
How to focus your SEO process to connect with your customers search behavior? Learn about the questions to ask and tools to use, as well as process to do it here.
Winning in a Mobile Search World #SearchStarsSEAleyda Solís
Learn how to win SEO in a mobile first search world: from technical validation, to content optimisation & AMP. Learn what you can do to maximize your results.
Winning SEO in a Mobile First World #UngaggedAleyda Solís
How to make the most out of mobile search? From Google's mobile first index, to rich results, to AMP & PWAs... take a look at the possibilities, steps, criteria and tools to use.
A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...Aleyda Solís
Technical SEO can easily become an adventure: Let's go through different scenarios in order to grow your organic search presence by identifying opportunities from logs, fixing hreflang and mobile SEO.
Cost Effective Multilingual Content Optimization in An International SEO ProcessAleyda Solís
How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...Aleyda Solís
How can you make the most and optimize your e-commerce product pages? In this presentation I show you how you can optimize them to attract more and better organic search traffic and conversions.
When Your Inventory Changes: SEO Tips For Changing Product Pages Aleyda Solís
How can you optimize your products URLs to make the most out of them from a search and conversion perspective while avoiding the most common lifecycle issues of your inventory? Take a look!
Video SEO In Google & YouTube Search: Making the most out of it #SMXWestAleyda Solís
How can you optimize your videos for YouTube and Google search results? Take a look at the top criteria, tools and steps to maximize your search visibility and results!
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounderAleyda Solís
How to drive your SEO for growth and win over your competitors? In this presentation I show you hot to identify the best opportunities to drive a competitive SEO process.
Mobile-First SEO: The SEO Specialist Edition #SEOandLoveAleyda Solís
How to refocus an SEO process to become mobile first? Check out the steps, criteria and tools that SEO specialists can use for a Mobile First SEO process.
Winning in a Mobile Search World #SearchStarsSEAleyda Solís
Learn how to win SEO in a mobile first search world: from technical validation, to content optimisation & AMP. Learn what you can do to maximize your results.
Winning SEO in a Mobile First World #UngaggedAleyda Solís
How to make the most out of mobile search? From Google's mobile first index, to rich results, to AMP & PWAs... take a look at the possibilities, steps, criteria and tools to use.
A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...Aleyda Solís
Technical SEO can easily become an adventure: Let's go through different scenarios in order to grow your organic search presence by identifying opportunities from logs, fixing hreflang and mobile SEO.
Cost Effective Multilingual Content Optimization in An International SEO ProcessAleyda Solís
How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...Aleyda Solís
How can you make the most and optimize your e-commerce product pages? In this presentation I show you how you can optimize them to attract more and better organic search traffic and conversions.
When Your Inventory Changes: SEO Tips For Changing Product Pages Aleyda Solís
How can you optimize your products URLs to make the most out of them from a search and conversion perspective while avoiding the most common lifecycle issues of your inventory? Take a look!
Video SEO In Google & YouTube Search: Making the most out of it #SMXWestAleyda Solís
How can you optimize your videos for YouTube and Google search results? Take a look at the top criteria, tools and steps to maximize your search visibility and results!
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounderAleyda Solís
How to drive your SEO for growth and win over your competitors? In this presentation I show you hot to identify the best opportunities to drive a competitive SEO process.
Mobile-First SEO: The SEO Specialist Edition #SEOandLoveAleyda Solís
How to refocus an SEO process to become mobile first? Check out the steps, criteria and tools that SEO specialists can use for a Mobile First SEO process.
Developing SEO audits that maximize growth #dmssconferenceAleyda Solís
Learn how to target your SEO audit to avoid the most common pitfalls while targeting it to be strategical, actionable, prioritized and continuous to maximize your SEO growth.
Le tendenze attuali e i tools per ottenere il massimo dalle vostre campagne SEO.
Presentazione in occasione dell'evento Digitale Rosa di Rimini | 1 Luglio 2016 | www.digitalerosa.it
What Makes your SEO Fail (and how to fix it) #BrightonSEO Aleyda Solís
In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
Actionable and Impactful SEO Audits #SearchNorwichAleyda Solís
How to maximize your SEO audits impact and facilitate its actionability? In this presentation Aleyda goes through the SP2 principles that you can easily apply to your SEO analysis and recommendations.
Aleyda Solis: How to develop actionable and impactful SEO auditsSearchNorwich
In this session, Aleyda will share actionable principles to follow when developing an SEO audit to make it easily actionable and maximize its impact faster.
Mobile-First SEO - The Marketers Edition #3XEDigitalAleyda Solís
How to target your SEO process to a reality of more people searching on mobile devices than desktop and an upcoming mobile first Google index? Check it out.
Similar to SEO in 2017 - How to Win & Maximize Results #CCDK17 (20)
Hreflang: Is it really still necessary and how to use it successfully in 2023Aleyda Solís
Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...Aleyda Solís
Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented:
* Make your SEO audits solutions focused to develop action driven recommendations
* Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits
* Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process
* Connect each of your SEO recommendations to SMARTER SEO goals
* Format SEO recommendations to facilitate actionability and collaboration
* Develop frequent recommendations reviews & tests to keep them relevant and impactful
Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachAleyda Solís
Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos:
1. Influenciando para obtener apoyo a actividades SEO
2. Rapidez y agilidad para ejecutar y aprovechar oportunidades
3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
Answering with "it depends" to the SEO questions we get doesn't help to gain trust and make things happen! The solution? Learn to create your #VisualSEO assets to explain processes, workflows and help to set systems!
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...Aleyda Solís
Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.
Identificando Búsquedas que Conviertan en tu Customer JourneyAleyda Solís
Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Aleyda Solís
How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOConAleyda Solís
Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
SEO in 2017 - How to Win & Maximize Results #CCDK17
1. #seo2017 in #CCDK17 by @aleyda from @orainti
SEO in 2017How to Win & Maximize Results
2. #seo2017 in #CCDK17 by @aleyda from @orainti
Hej Denmark!
#seo2017 in #CCDK17 by @aleyda from @orainti
3. #seo2017 in #CCDK17 by @aleyda from @orainti
I’m Aleyda Solis
#seo2017 in #CCDK17 by @aleyda from @orainti
4. #seo2017 in #CCDK17 by @aleyda from @orainti
ORAINTI.COM @ALEYDA FB.COM/ALEYDASEOTIPS/
SEO Consultant I Share
BITLY.COM/LIBROSEOALEYDA
#seo2017 in #CCDK17 by @aleyda from @orainti
I’m Aleyda Solis
I Publish
5. #seo2017 in #CCDK17 by @aleyda from @orainti
Blog Speak Featured
#seo2017 in #CCDK17 by @aleyda from @orainti
I’m Aleyda Solis
6. #seo2017 in #CCDK17 by @aleyda from @orainti
I help companies to connect with potential
customers through search results
#seo2017 in #CCDK17 by @aleyda from @orainti
7. #seo2017 in #CCDK17 by @aleyda from @orainti
Not doing this ;)
#seo2017 in #CCDK17 by @aleyda from @orainti
8. #seo2017 in #CCDK17 by @aleyda from @orainti
Although SEO pillars continue to be fundamental
and the base of any SEO process…
WEB ARCHITECTURE MOBILE CONFIGURATION
RELEVANCE
POPULARITY
LINKS CITATIONS
DESCRIPTIVE, FRESH & QUERY TARGETED TEXT, IMAGE & VIDEO
STRUCTURED DATA
CRAWLABILITY & INDEXABILITY
9. #seo2017 in #CCDK17 by @aleyda from @orainti
In 2017 these are key areas to maximise
your search visibility opportunity
Mobile First
& AMP
Structured
Data & SERP
Features
Going Secure
- HTTPS
11. #seo2017 in #CCDK17 by @aleyda from @orainti
Most searches happen now
via mobile devices
http://searchengineland.com/report-nearly-60-
percent-searches-now-mobile-devices-255025
12. #seo2017 in #CCDK17 by @aleyda from @orainti
Google will also start to work with
a Mobile First Index soon too
https://webmasters.googleblog.com/
2016/11/mobile-first-indexing.html
http://searchengineland.com/google-begins-experimenting-
mobile-first-index-hopes-expand-upcoming-months-262527
13. #seo2017 in #CCDK17 by @aleyda from @orainti
Organic search ranking signals will come from
your Mobile presence, instead of Desktop one
http://searchengineland.com/faq-
google-mobile-first-index-262751
14. #seo2017 in #CCDK17 by @aleyda from @orainti
At some point, Google will become Mobile only
http://searchengineland.com/faq-
google-mobile-first-index-262751
15. #seo2017 in #CCDK17 by @aleyda from @orainti
However, Websites are known to have
issues with Mobile optimisation & conversion
http://www.monetate.com/blog/
ecommerce-benchmarks-q4-2016
16. #seo2017 in #CCDK17 by @aleyda from @orainti
Countries with the highest percentage of mobile-
friendly sites also see more mobile transactions
17. #seo2017 in #CCDK17 by @aleyda from @orainti
How your
mobile targeted
content is
ranking &
converting?
How mobile
users & search
crawlers see
your content?
How your
audience search
in mobile
devices?
It’s time to make your SEO process Mobile First
18. #seo2017 in #CCDK17 by @aleyda from @orainti
Check how your mobile visitors are
already searching for your content & offer
Google Search Console
19. #seo2017 in #CCDK17 by @aleyda from @orainti
Are mobile searches are different
from desktop ones?
20. #seo2017 in #CCDK17 by @aleyda from @orainti
Are you already effectively targeting
them with your content?
21. #seo2017 in #CCDK17 by @aleyda from @orainti
Expand these searches taking into
consideration conversational searches
http://searchengineland.com/google-reveals-20-
percent-queries-voice-queries-249917
22. #seo2017 in #CCDK17 by @aleyda from @orainti
Taking into consideration the different queries
made through the customer journey
Inspiration
& Ideas Reviews &
Advice
Brand
Discovery Price &
characteristics
comparison
Where to buy
and availability
Offers,
coupons,
promos
23. #seo2017 in #CCDK17 by @aleyda from @orainti
From prices, offers, characteristics
comparisons to reviews
Offers,
coupons,
promos
Brand
Discovery
Where to buy
and availability
Inspiration
& Ideas
Reviews &
Advice
Price &
characteristics
comparison
24. #seo2017 in #CCDK17 by @aleyda from @orainti
Identify and prioritise those searches
with highest mobile share
Google Keyword Planner
25. #seo2017 in #CCDK17 by @aleyda from @orainti
Take into consideration the intent,
context & immediacy
http://www.aleydasolis.com/en/search-engine-
optimization/optimizing-mobile-queries-near-you/
26. #seo2017 in #CCDK17 by @aleyda from @orainti
These searches should be targeted
with a Mobile Friendly site
Responsive Web Design Dynamic Publishing Independent Mobile Site
27. #seo2017 in #CCDK17 by @aleyda from @orainti
The 3 main alternatives have also
optimisation best practices
Don’t block resources: images,
css, js
Include the Vary: User-Agent
HTTP header
Identify & serve the relevant Web
version to each user agent
Implement Rel Alternate & Canonical tags
between mobile & desktop URLs
Implement 301 redirects between mobile
and desktop URLs to refer user agents to the
relevant alternative if necessary
https://developers.google.com/
webmasters/mobile-sites/mobile-seo/
Responsive Web Design Dynamic Publishing Independent Mobile Site
28. #seo2017 in #CCDK17 by @aleyda from @orainti
If you’re a publisher or blog, AMP would be
the best option a a Mobile strategy
29. #seo2017 in #CCDK17 by @aleyda from @orainti
To deliver a faster Mobile Web experience
Mobile Responsive Non-AMP Mobile AMP
30. #seo2017 in #CCDK17 by @aleyda from @orainti
While increasing your Mobile search visibility
AMP article rich results
Can be free-standing in the results
page, or embedded in a carousel of
similar result types. All AMP article
rich results are also rich results.
AMP non-rich results
A basic, non-graphical search result
pointing to the AMP page.
31. #seo2017 in #CCDK17 by @aleyda from @orainti
Check out my AMP presentation
for more tools, examples & scenarios
http://www.slideshare.net/aleydasolis/
setting-amp-for-success-at-digitalolympus
32. #seo2017 in #CCDK17 by @aleyda from @orainti
You can start by verifying if your site has a mobile
version using Chrome’s “Device Mode”
bit.ly/chromedevicemode
33. #seo2017 in #CCDK17 by @aleyda from @orainti
Check if there are errors identified in the
Mobile Usability report of Google Search Console
34. #seo2017 in #CCDK17 by @aleyda from @orainti
As well as with Google’s Mobile Friendly Test
https://search.google.com/
search-console/mobile-friendly
35. #seo2017 in #CCDK17 by @aleyda from @orainti
You can do it at a massive scale using URL Profiler
36. #seo2017 in #CCDK17 by @aleyda from @orainti
To easily identify which are not yet
Mobile friendly and why
37. #seo2017 in #CCDK17 by @aleyda from @orainti
Simulate the Googlebot for Smartphones
& crawl your site enabling JS rendering
Screaming Frog
38. #seo2017 in #CCDK17 by @aleyda from @orainti
Verify that the mobile crawler access
the same than your users
39. #seo2017 in #CCDK17 by @aleyda from @orainti
Identify if there are non-relevant redirects,
canonicalisation or crawling issues
40. #seo2017 in #CCDK17 by @aleyda from @orainti
Your Mobile Web content
should be also optimised
http://searchengineland.com/faq-
google-mobile-first-index-262751
41. #seo2017 in #CCDK17 by @aleyda from @orainti
Although for Mobile,
it’s ok to hide content
=
42. #seo2017 in #CCDK17 by @aleyda from @orainti
https://webmasters.googleblog.com/2016/08/
helping-users-easily-access-content-on.html
It’s critical to facilitate its access
avoiding pop-ups & interstitials
44. #seo2017 in #CCDK17 by @aleyda from @orainti
Show an App Banner instead
https://developer.android.com/
distribute/users/banners.html
45. #seo2017 in #CCDK17 by @aleyda from @orainti
Verify if your mobile content
is effectively rendering
46. #seo2017 in #CCDK17 by @aleyda from @orainti
Validate how your optimised pages
are going to be shown in Mobile SERPs
serpchecker
47. #seo2017 in #CCDK17 by @aleyda from @orainti
It’s fundamental that your content
answers the identified mobile queries
Schedule
Address & Phone
Reservations
Photos & Reviews
Ratings
48. #seo2017 in #CCDK17 by @aleyda from @orainti
Identify which of your targeted mobile
queries rank & convert better
SEOmonitor
49. #seo2017 in #CCDK17 by @aleyda from @orainti
If pages ranking in Mobile results are the relevant
ones, with the expected traffic & conversions
50. #seo2017 in #CCDK17 by @aleyda from @orainti
Assess the gap and opportunities between the
mobile & desktop ranked pages & queries
51. #seo2017 in #CCDK17 by @aleyda from @orainti
A mobile targeted SEO process will allow you
to achieve this type of results
52. #seo2017 in #CCDK17 by @aleyda from @orainti
Maximise your
Visibility with
SERP Features
53. #seo2017 in #CCDK17 by @aleyda from @orainti
Besides improving your rankings, SEO is now also
about maximising visibility via SERP Features
54. #seo2017 in #CCDK17 by @aleyda from @orainti
Verify which queries are giving you more
visibility already with images, videos & snippets
55. #seo2017 in #CCDK17 by @aleyda from @orainti
Identify which queries and functionalities are
already bringing more visibility to competitors
SEMrushAhrefs
56. #seo2017 in #CCDK17 by @aleyda from @orainti
Which are the specific queries that you should
target with each SERP feature
57. #seo2017 in #CCDK17 by @aleyda from @orainti
Start using structured data to specify the
meaning of the supported content
https://developers.google.com/search/
docs/guides/intro-structured-data
58. #seo2017 in #CCDK17 by @aleyda from @orainti
In addition of rich snippets, they can also give
extra visibility on mobile results with Rich Cards
59. #seo2017 in #CCDK17 by @aleyda from @orainti
You can validate and visualise the result with
Google’s Structure Data Testing Tool
https://developers.google.com/search/
docs/guides/search-gallery
60. #seo2017 in #CCDK17 by @aleyda from @orainti
Tracking your SERP Features vs. your competition,
along rankings & traffic to prioritise
SEOmonitor
61. #seo2017 in #CCDK17 by @aleyda from @orainti
To expand your search results visibility
& maximise your CTR
71. #seo2017 in #CCDK17 by @aleyda from @orainti bit.ly/httpsmigration
It’s key to follow certain steps & best practices
for an effective HTTPS migration process
72. #seo2017 in #CCDK17 by @aleyda from @orainti
Making sure to consistently canonicalize
and refer to your HTTPS URLs
301 Redirects Canonicalization Internal Linking
XML Sitemaps
Inclusion
HTTPS
73. #seo2017 in #CCDK17 by @aleyda from @orainti
You can monitor the activity by creating profiles
in Google Search Console for your HTTPS domains
74. #seo2017 in #CCDK17 by @aleyda from @orainti
It’s important to avoid mixing HTTPS migration
with other structural changes
75. #seo2017 in #CCDK17 by @aleyda from @orainti
If you use CDNs you should activate HTTPS also
in the subdomains you have as zones
76. #seo2017 in #CCDK17 by @aleyda from @orainti
http://searchengineland.com/chromes-devtools-
seo-10-ways-use-seo-audits-266433
Be careful if you’re hotlinking, all resources
(images, css, js) should be moved to HTTPS
NO
77. #seo2017 in #CCDK17 by @aleyda from @orainti
If you use Wordpress, there are plugins that will
facilitate the implementation
https://es.wordpress.org/
plugins/really-simple-ssl/
78. #seo2017 in #CCDK17 by @aleyda from @orainti
Validate the SSL certificate status once
implemented to check for issues
https://www.whynopadlock.com/
79. #seo2017 in #CCDK17 by @aleyda from @orainti
Create a list of your top visibility & converting
pages to be prioritised in the validation
80. #seo2017 in #CCDK17 by @aleyda from @orainti
Crawl the migrated site emulating both the
mobile as well as desktop Googlebots
81. #seo2017 in #CCDK17 by @aleyda from @orainti
Verify if there are URLs in HTTP that are
still linked and their status code
82. #seo2017 in #CCDK17 by @aleyda from @orainti
If the 301 redirects, canonical tags & links have
been effectively implemented & updated
NO
83. #seo2017 in #CCDK17 by @aleyda from @orainti
… that they are redirecting to the relevant
and indexable HTTPS URLs in each case
NO
84. #seo2017 in #CCDK17 by @aleyda from @orainti
Check out my HTTPS presentation
for more tools, examples & scenarios
bit.ly/dosdontshttps
85. #seo2017 in #CCDK17 by @aleyda from @orainti
If you follow the steps & validate the configuration
accordingly this should be the result
86. #seo2017 in #CCDK17 by @aleyda from @orainti
By making the most out of all of these
key SEO opportunities…
Structured
Data & SERP
Features
Going Secure
- HTTPS
Mobile First
& AMP
87. #seo2017 in #CCDK17 by @aleyda from @orainti
You’ll be able to maximise not only your organic
search visibility, but traffic and conversions!
88. #seo2017 in #CCDK17 by @aleyda from @orainti
Tak!
#seo2017 in #CCDK17 by @aleyda from @orainti