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Using your Mobile Web & App Data for an Strategic App Visibility Approach #Pubcon #Pubcon2015

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Using your Mobile Web & App Data for an Strategic App Visibility Approach #Pubcon #Pubcon2015

  1. 1. #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI Mobile and App Store Optimization Leveraging your Mobile Web & App insights to strategically approach your App Search Visibility
  2. 2. HELLO #PUBCON #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI
  3. 3. I’m Aleyda Solis SPEAKER BLOGGER SHARER @aleyda +aleydasolis SEO #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI
  4. 4. WE LIVE IN A MULTI-DEVICE WORLD #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI http://www.lukew.com/ff/entry.asp?1943
  5. 5. DRIVEN BY CROSS-PLATFORM & MULTI-CHANNEL SEARCH #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI
  6. 6. WITH A HUGE MOBILE (FIRST) GROWTH POTENTIAL #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI
  7. 7. AN EVOLVING WEB & APP INTEGRATION #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI
  8. 8. BUT STILL APP STORE DISCOVERABILITY HAS CHALLENGES #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI
  9. 9. AS WELL AS CONSUMPTION ONES #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI THIS!
  10. 10. YOUR MOBILE WEB & APP STRATEGY SHOULD BE ALIGNED TO MAXIMIZE THEIR POTENTIAL #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI
  11. 11. ESPECIALLY WHEN YOU ARE STARTING AND NOT SEEING SO MANY RESULTS YET… #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI
  12. 12. #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI HERE’S HOW YOU CAN LEVERAGE MOBILE WEB & APP INTERNAL & EXTERNAL DATA TO MAXIMIZE YOUR APP OPPORTUNITIES WITH A STRATEGIC APPROACH
  13. 13. #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI USE YOUR MOBILE WEB COMPETITIVE DATA AS AN INPUT IN YOUR APP CONTENT DEVELOPMENT AND INDEXATION PRIORITIES
  14. 14. #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI USE GOOGLE SEARCH CONSOLE MOBILE DATA WITH URL PROFILER IDENTIFY YOUR BEST PERFORMING MOBILE WEB PAGES, TOP QUERIES & RELATED KPIS
  15. 15. #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI IDENTIFY YOUR BEST PERFORMING MOBILE WEB PAGES, TOP QUERIES & RELATED KPIS
  16. 16. #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI http://www.stateofdigital.com/easily-analyze-competitors-mobile-seo-performance/ IDENTIFY YOUR BEST PERFORMING MOBILE WEB PAGES, TOP QUERIES & RELATED KPIS
  17. 17. #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI CHECK AND USE YOUR COMPETITORS MOBILE WEB SEARCH PERFORMANCE DATA TOO! USE SEMRUSH, SEARCHMETRICS OR SISTRIX
  18. 18. #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI ARE YOU ALREADY APP INDEXING? CHECK HOW THIS CORRELATE WITH YOUR CONTENT & QUERIES RESULTS
  19. 19. #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI USE THIS DATA TO PRIORITIZE YOUR MOBILE APP CONTENT DEVELOPMENT & OPTIMIZATION EFFORTS… TOP MOBILE WEB PAGES TOP MOBILE WEB QUERIES CONTENT IN YOUR APP APP INDEXING POTENTIAL APP KEYWORDS
  20. 20. #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI DEVELOP AN APP SEARCH COMPETITIVE RESEARCH TO IDENTIFY OPPORTUNITIES & USE THEM IN YOUR OPTIMIZATION STRATEGY
  21. 21. #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI WHICH ARE YOUR INDUSTRY’S TOP APP COMPETITORS, TRENDS & KEYWORDS USE SIMILARWEB MOBILE APP INSIGHTS
  22. 22. #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI WHAT’S YOUR APP COMPETITORS RANKING & RATING BEHAVIOR (VS YOURS)?
  23. 23. #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI WHICH ARE THEIR MAIN TRAFFIC SOURCES BOTH IN- STORE & EXTERNAL (VS YOURS)?
  24. 24. #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI WHICH ARE THEIR MAIN TRAFFIC SOURCES BOTH IN- STORE & EXTERNAL (VS YOURS)? FROM BEING A FEATURED APP, TO HAVING WELL RANKING APP LANDING PAGES AND SMART BANNERS ON THE SITE… VERIFY WHICH SOURCES WORK BETTER FOR EACH OF YOUR COMPETITORS
  25. 25. #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI WHICH ARE THE IN-STORE & SEARCH ENGINE KEYWORDS FOR WHICH THEY ARE RANKING?
  26. 26. #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI WHICH ARE THE IN-STORE & SEARCH ENGINE KEYWORDS FOR WHICH THEY ARE RANKING? ARE YOUR APPS ALREADY OPTIMIZING FOR THESE KEYWORDS? ARE YOU ALREADY FEATURING CONTENT TO TARGET THESE QUERIES BOTH IN YOUR APP AS WELL AS IN YOUR WEB?
  27. 27. #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI HOW DOES THE THIS TRAFFIC TRANSLATE IN USAGE, INSTALLS, ACTIVE USERS PATTERNS …
  28. 28. #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI AS WELL AS IN RETENTION & CHURN?
  29. 29. #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI IS YOUR APP CONNECTING WITH YOUR AUDIENCE INTERESTS? WHO ARE DOING IT ALREADY?
  30. 30. #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI IS YOUR APP CONNECTING WITH YOUR AUDIENCE INTERESTS? WHO ARE DOING IT ALREADY? COMPARE THESE BEHAVIORAL TRENDS WITH YOURS, IDENTIFY WHICH OF YOUR COMPETITORS ARE THE ONES WITH THE BEST AND ANALYZE THE EXPERIENCE & OFFERING THEY PROVIDE TO ACHIEVE IT
  31. 31. #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI USE THIS DATA TO DEFINE A STRATEGIC APP OPTIMIZATION ACTION PLAN KEYWORDS TO FOCUS IN- STORE & WEB SEARCH TRAFFIC SOURCES TO LEVERAGE IN APP STORE & EXTERNAL APP CONTENT TO OPTIMIZE KPIS TO MONITOR PROMOTIONAL ACTIONS TO DEVELOP
  32. 32. NOW YOU’LL HAVE MORE INSIGHTS TO MAXIMIZE YOUR APP RESULTS… FROM INSIDE & OUTSIDE THE STORE! #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI
  33. 33. #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI THANK YOU!

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